Dida

What Dida does

Dida, legally DIDA BROTHERS COMPANY PRIVATE LIMITED, is an Indian direct-to-consumer sportswear and activewear brand founded in 2012 and headquartered in Gurugram, Haryana. The company sells exclusively through its Shopify-based e-commerce storefront at didasports.com and operates with a headcount of 51–100 employees under Founder and Managing Director Deepak Juneja. Its product portfolio covers men's, women's, and kids' activewear across T-shirts (round neck, polo, sleeveless, full sleeve), bottom wear (track pants, shorts, leggings), track suits, and jackets, with technical features such as Dri-FIT moisture-wicking fabric, quick-dry materials, anti-static and anti-chafing treatments, reflective elements, mesh ventilation panels, and recycled-material constructions. Products are built on commodity polyester and polyester-spandex blends (e.g., 93% Polyester / 7% Spandex), with no proprietary fabric technology or patents disclosed.

The business model is straightforward one-time-purchase DTC e-commerce. Unit list prices range from ₹499 for entry-level T-shirts to ₹5,829 for premium track suits, but the company runs frequent promotional discounting of 25–73% off list, indicating realized ASPs are substantially below published price tags. Distribution is exclusively online through the proprietary Shopify storefront; no marketplace listings (Amazon, Flipkart), no physical retail, and no wholesale or distributor partnerships were identified. Marketing is digitally focused on organic social presence across Facebook, Twitter/X, Instagram, and YouTube, with WhatsApp for direct customer support and email capture for newsletter retention. There are no external funding rounds, no parent company, no acquisitions, no app presence, and no public-facing API.

Customer segments are horizontally split across men's activewear, women's activewear, and a smaller kids' tier, with no enterprise or B2B customers. Revenue is not publicly disclosed, the company appears to be founder/owner-operated with no identified external investors, and the operating footprint is confined to India with no international expansion signals. Award, certification, and patent data are absent from the available record.

Name

Dida

Legal name

DIDA BROTHERS COMPANY PRIVATE LIMITED

Website

https://didasports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Dida is an Indian direct-to-consumer sportswear e-commerce brand selling men's, women's, and kids' activewear—including T-shirts, track pants, track suits, shorts, leggings, and jackets—exclusively through its Shopify storefront at mid-range prices to Indian consumers.

Ownership category

akta.pro rank

Product category

Athletic Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Running & Endurance Wear (CRAAAEAD)

Keywords

• Athletic apparel
• Activewear clothing
• Performance sportswear
• Fitness apparel
• Direct-to-consumer sportswear

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Dida generates revenue through direct online sales of sportswear and activewear products. Customers purchase individual items at listed prices with occasional discounts and sales promotions. The company operates its own Shopify-based storefront at didasports.com, selling directly to consumers in India. Revenue is generated through one-time purchase transactions rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Dida is an Indian direct-to-consumer athletic apparel brand that designs and sells performance sportswear for men, women, and kids through its proprietary Shopify-based e-commerce store at didasports.com. Its product range includes Dri-FIT T-shirts, track pants, shorts, leggings, track suits, and jackets priced between ₹499 and ₹5,829, manufactured and marketed by DIDA BROTHERS COMPANY PRIVATE LIMITED.

Product overview

Dida Sports is a direct-to-consumer e-commerce platform selling activewear and sportswear for men and women in India. Built on Shopify, the platform offers a comprehensive portfolio of athletic apparel including T-shirts (Round Neck, Polo, Sleeveless, Full Sleeve styles), Bottom Wear (Track Pants, Shorts, Leggings), Track Suits, and Jackets for both genders. Key product technologies include Dri-FIT moisture-wicking fabrics, Quick-Dry materials, and Anti-static/Anti-chafing properties. Products target activities such as gym workouts, running, training, yoga, tennis, and everyday lifestyle wear.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Activewear T-Shirts T-shirts for men in Round Neck, Polo, Sleeveless, and Full Sleeve styles, featuring Dri-FIT moisture-wicking technology, quick-dry fabrics, and reflective elements for visibility. Sold to male consumers in India for gym, running, training, and lifestyle wear.
• Men's Bottom Wear Track pants, leggings, and shorts for men designed for athletic activities, featuring rapid-dry, dry-fit, and compression options with stretchable materials. Sold to male consumers in India for gym, running, and training.
• Men's Track Suits Full track suit sets for men with quick-dry and breathable micro-woven fabrics, available in hooded and non-hooded options with stretchable materials. Sold to male consumers in India for training and sports.
• Men's Jackets Athletic jackets for men including windbreakers, training jackets, and sporty jackets featuring recycled materials, light-weight construction, and technical fabrics. Sold to male consumers in India.
• Women's Activewear T-Shirts T-shirts for women in round neck casual and performance cuts with pocket details and multiple color options. Sold to female consumers in India for gym, running, training, and lifestyle wear.
• Women's Bottom Wear Women's athletic bottom wear including tights, shorts, and track pants with stretchable, quick-dry, and relaxed-fit options. Sold to female consumers in India for gym, yoga, running, and lifestyle.
• Women's Track Suits Full track suit sets for women featuring printed training designs with breathable fabrics for athletic performance. Sold to female consumers in India.
• Women's Jackets Athletic jackets for women including sporty fit track jackets and slim fit training jackets with hood options, featuring anti-static and anti-chafing properties. Sold to female consumers in India.
• DIDA Round Neck Dri-FIT T-shirt Performance-driven t-shirt with quick-dry and breathable properties, moisture-wicking Dri-FIT technology, and reflectors for low-light visibility. Targeted at runners, gym-goers, and walkers in India at ₹1,099.
• Workout Long Sleeve T-Shirt - Men Full-sleeve athletic tee with 93% Polyester and 7% Spandex blend, featuring quick-dry, anti-static, anti-chafing properties, reflectors, and thumb holes. Sold for workouts, running, and yoga at ₹599 (sale, MRP ₹799).
• Men's Sports T-Shirt Marsh | Henley Collar Versatile sports T-shirt made from 100% polyester with Henley collar design for lifestyle, tennis, outdoor adventures, squash, and table tennis. Priced at ₹649 (sale, MRP ₹699).
• Performance Training Men's T-Shirt | Round Neck Regular fit round neck training tee with 93% Polyester / 7% Spandex front panels and 100% Spandex side panels. Features microfiber and anti-static properties for gym, running, and yoga at ₹629 (sale, MRP ₹749).
• Training Ventilated T-shirt - Men Athletic tee with 88% Polyester / 12% Spandex front panel and 100% Polyester back panel for enhanced ventilation. Designed for active wear, gym, running, and walk wear at ₹749.
• Men's Collar Tipping Sports Polo T-Shirt Performance polo with 100% polyester construction and mesh detailing for ventilation, with half sleeve and collar design for running, gym, tennis, and badminton at ₹1,099.
• Men's Solid Color Half Sleeve Round Neck T-Shirt Essential round neck tee made from 100% polyester, designed for running, gym workouts, training sessions, and everyday lifestyle activities at ₹499.
• Men's Round Neck Printed T-Shirt Printed round neck T-shirt from 100% polyester Fine Poly Skin fabric, suitable for running, gym workouts, training sessions, and lifestyle wear at ₹599.
• Slim Fit Training Jacket - Women Full-sleeve training jacket for women made from Fine Poly Skin fabric, suitable for running, gym workouts, training sessions, and lifestyle activities. Priced at ₹1,100 (sale, MRP ₹4,159).
• Sporty Fit Track Jacket - Women Regular fit track jacket in 100% polyester with anti-static and anti-chafing properties, featuring invisible utility pocket for transition from gym to daily lifestyle activities. Priced at ₹999 (sale, MRP ₹3,329).
• DIDA Men Mid-Rise Dri-FIT Sports Shorts Athletic shorts for men with Dri-FIT moisture-wicking technology, designed for running and sports activities with rapid-dry properties.

Quantifiable outcome

• Products use 93% Polyester / 7% Spandex blends for optimal stretch and recovery
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alcis Sports: Alcis Sports is an Indian performance sportswear brand manufacturing and selling athletic apparel for running, training, and active lifestyles. Highly comparable to Dida as a domestically manufactured, performance-positioned Indian activewear label targeting similar mid-market consumers.
• Bewakoof: Bewakoof is an Indian D2C apparel brand offering casual and athleisure wear for young consumers through its own website and app. Comparable to Dida in operating model (DTC, India-only, online-first), target demographic (young urban Indian consumers), and product overlap in activewear-adjacent categories.
• HRX: HRX (Hrithik Roshan's activewear brand) is an Indian D2C athletic apparel label selling performance and lifestyle sportswear for men and women through its own site and Myntra. Directly comparable to Dida in product category (Indian performance activewear), price tier, and target customer (urban fitness consumers).

Emerging players

• Souled Store: Souled Store is an Indian D2C apparel brand expanding into activewear and athleisure. Comparable to Dida in DTC operating model, online-only distribution, and target demographic, with overlapping casual activewear SKUs though stronger licensed/IP-driven brand identity.
• Cultsport (Cure.fit / Cult.fit): Cultsport is the activewear private label of Cult.fit, the Indian fitness platform, selling performance apparel directly to its large member base. Comparable to Dida as an India-focused D2C performance activewear brand, with the added advantage of captive demand from Cult.fit gym subscribers.

Regional players

• Cantabil: Cantabil is an Indian apparel brand with a sportswear and activewear line sold through its own retail network and online channels. Comparable to Dida in domestic brand positioning, men's and women's apparel categories, and accessible price points, though with a stronger offline retail footprint.
• Indian Terrain (Monte Carlo Fashions): Indian Terrain (Monte Carlo) is an Indian apparel brand with activewear and athleisure lines sold through its own retail and online channels. Comparable to Dida in Indian brand positioning, men's apparel focus, and mid-market pricing, with a much larger offline distribution footprint.

Broad incumbents

• Adidas India: Adidas sells performance and lifestyle activewear across India via its own site, marketplaces, and branded retail stores. Directly comparable to Dida across running, training, and lifestyle activewear categories, though positioned at a premium price tier with global brand strength.
• Decathlon: Decathlon is the largest sporting goods retailer in India with physical megastores and an online channel spanning apparel, equipment, and footwear across dozens of sports. It competes with Dida in the activewear segment but operates at vastly broader scale, with private-label brands at similar accessible price points.
• Puma India: Puma operates one of the largest athletic apparel and footwear businesses in India through retail, online, and marketplace channels. Overlaps directly with Dida's men's and women's activewear and training-wear categories, though at a higher price tier and with substantially larger brand and marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/didasports
• YouTubeyoutube.com/channel/UCMsq1B7WuNhlOYNw34J92eA
• Facebookfacebook.com/DidaSportOfficial
• Instagraminstagram.com/didasportsofficial
• LinkedInlinkedin.com/company/dida-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dida