Gre Pools
Gre Pools (Manufacturas GRE S.A.U.) is a Spain-based, Fluidra-owned manufacturer of above-ground pools and accessories, serving European residential homeowners and professional installers via e-commerce, a physical dealer network, and a B2B portal.
- Company typePrivate
- Founded1950
- HeadquartersBilbao, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gre Pools does
Gre Pools (legal entity: MANUFACTURAS GRE, S.A.U.) is a Spanish manufacturer of above-ground swimming pools and a fully owned subsidiary of Fluidra S.A., a publicly listed Spanish pool and wellness equipment conglomerate operating in more than 45 countries. Founded in 1950 and headquartered in Leioa (Bizkaia), Spain, the company has been dedicated to pool manufacturing for over 50 years and is described in its own materials as a specialist and leader in the European above-ground pool category. Gre's core products span steel, wooden (Scots pine from certified French forests, 10-year wood guarantee), and composite pools, complemented by in-ground pool offerings and a broad accessory portfolio covering electric and manual cleaning robots (Moovo), filtration systems (sand, cartridge, Aqualoon filter balls), pumps, water treatment (salt chlorination, UV, chemicals), heating (Full Inverter heat pumps, solar), covers, liners, ladders, and lighting. Smart connectivity is delivered through the Smart Plug (Bluetooth, integrated with the Fluidra Pool App) and the Blue Connect water analyzer.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce on grepool.com (available in 7 European languages), a multi-country physical retail and dealer network, and a dedicated B2B professional portal at pro.grepool.com for installers and dealers. Revenue is generated predominantly through one-time hardware sales (pools and accessories) and recurring chemical/consumable purchases, with after-sales technical services provided through authorized service points. Markets explicitly served include Spain, France, Italy, Germany, Portugal, and the Netherlands. Quality, safety, and sustainability are anchored by ISO 9001:2015, ISO 14001:2015, CE marking, EN 16582/16713 safety standards, PEFC, REACH, and ROHS certifications, supplemented by a 5-year product warranty on pools and 10-year wood guarantees. Gre Pools employs 51-100 people and operates as a private single-member public limited company (S.A.U.) under Spanish law.
Gre Pools firmographics
Firmographics- Name
- Gre Pools
- Legal name
- MANUFACTURAS GRE, S.A.U.
- Website
- https://grepool.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gre Pools (Manufacturas GRE S.A.U.) is a Spain-based, Fluidra-owned manufacturer of above-ground pools and accessories, serving European residential homeowners and professional installers via e-commerce, a physical dealer network, and a B2B portal.
- Ownership category
- akta.pro rank
Gre Pools industry classification
Industry- Product category
- Swimming Pool Manufacturing
- NAICS
- Pump and Compressor Manufacturing (33391), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Water Testing & Chemical Balancing (HSAIALAB)
Keywords
Where Gre Pools is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Gre Pools business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pool Sales: Sale of above-ground pools including steel, wood, and composite materials in various formats and finishes. Pools are sold with accessories including filtration systems, pumps, covers, and maintenance equipment.
- Pool Accessories: Sale of comprehensive pool accessory range including vacuum/cleaning equipment, filtration systems, water treatment products, heating systems, covers, and general pool maintenance accessories.
- Chemical Products: Sale of pool water treatment chemicals including pH regulators, chlorine, bromine, flocculants, and specialized treatment products designed specifically for pool water.
- Technical Services: After-sales service including repair, replacement, and installation support through a network of technical service points.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gre Pools product offering
Product offeringCore offering
Gre Pools manufactures above-ground swimming pools in steel, wood, and composite materials, complemented by a comprehensive accessory ecosystem that includes filtration systems, pumps, cleaning robots, salt chlorinators, heat pumps, covers, lighting, ladders, and water treatment chemicals. The company also offers smart connectivity products (Smart Plug, Blue Connect) and a digital Pool Configurator tool, serving residential homeowners and professional installers across European markets.
Product overview
Gre Pools (Manufacturas GRE S.A.) offers a comprehensive portfolio of removable swimming pools and related equipment. The core product lines include above-ground steel pools available in multiple finishes and sizes, in-ground pools, wooden pools made from certified Scots pine with 10-year guarantees, and composite pools featuring the new Avantgarde Nova line. The ecosystem is supported by extensive accessories including electric and manual cleaning robots (Moovo 90, Pool Twin-Brush), filtration systems (sand, cartridge, Aqualoon), water treatment solutions (salt electrolysis, UV disinfection, chemicals), heating systems (heat pumps, solar), and smart connectivity devices (Smart Plug, Blue Connect). The Smart Plug enables Bluetooth control via the Fluidra Pool App, while the Pool Configurator helps customers design their ideal pool. All products are backed by ISO 9001 and ISO 14001 certified quality and environmental management systems.
Differentiator
Problem solved
Functional benefit
Brands
- Moovo: Pool cleaning robots brand, including Moovo 90
- Aqualoon
- Blue Connect
- One Salt
Products and services
- Above-ground pools Removable swimming pools including steel wall pools in multiple finishes (galvanized steel, wood imitation, white), wooden pools made from certified French Scots pine, and composite pools. Available in round, oval, and rectangular shapes with heights from 68cm to 150cm, sold complete with filtration systems, liners, ladders, and accessories. Targeted at residential homeowners with gardens across European markets.
- In-ground pools
Quantifiable outcome
- 50% reduction in water evaporation during high season (4 months) using isothermic covers
- +5 more outcomes
Companies that use Gre Pools
Customer profileSegments2 records
Ideal customer profiles2 records
Gre Pools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Gre Pools partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Gre Pools competitors and assessment
Company assessmentDirect peers
- Bestway: World's largest manufacturer of above-ground swimming pools, with comparable product breadth across steel/frame pools, accessories, and chemicals. The most direct global competitor to Gre's core above-ground pool business.
- Steinbach: Austrian/German-based brand selling above-ground pools, filtration, and pool accessories across European retail. Direct regional competitor with a similar mid-market European positioning to Gre.
- Intex Recreation: Major global producer of above-ground pools, air mattresses, and pool accessories. Directly competes with Gre in the mass-market above-ground pool segment, particularly through big-box retail channels.
- Jilong Plastic: Chinese manufacturer of inflatable and above-ground swimming pools exporting globally. Comparable in the commodity above-ground pool segment where Gre competes on price-tier entry-level SKUs.
- Summer Waves (Polygroup): Manufacturer of above-ground pools, filtration systems, and pool accessories under the Summer Waves and other private-label brands. Closely comparable product mix and retail distribution model to Gre.
Regional players
- Waterair: French manufacturer of custom above-ground and semi-inground steel pools sold directly to European consumers. Comparable European competitor with a design-forward, residential positioning similar to Gre's premium composite line.
Broad incumbents
- Hayward Industries: Established North American/European pool equipment manufacturer offering pumps, filters, heaters, automation, and cleaners. Competes with Gre in filtration, pumps, heaters, and smart-pool automation as a broader incumbent.
- BWT (Best Water Technology): European water-technology company with pool and spa water-treatment offerings including chemicals, dosing, and filtration. Comparable to Gre in the consumables, treatment, and filtration categories.
- Pentair: Global pool and water solutions company with a comprehensive equipment portfolio including pumps, filters, heaters, automation, and IoT pool control. Overlaps with Gre across filtration, heating, and smart pool management.
- Fluidra: Gre's publicly listed parent and global pool-and-wellness equipment leader operating in 45+ countries under brands such as Jandy, AstralPool, Polaris, Zodiac, Cepex, and CTX Professional. Provides a reference point for the broader category in which Gre competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gre Pools social profiles
Digital presenceGre Pools compliance and trust
Trust signalCompliance11 records
Gre Pools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gre Pools leadership team
Management profileNumber of profiles
Gre Pools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gre Pools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gre Pools
What does Gre Pools do?
Gre Pools manufactures above-ground swimming pools in steel, wood, and composite materials, complemented by a comprehensive accessory ecosystem that includes filtration systems, pumps, cleaning robots, salt chlorinators, heat pumps, covers, lighting, ladders, and water treatment chemicals. The company also offers smart connectivity products (Smart Plug, Blue Connect) and a digital Pool Configurator tool, serving residential homeowners and professional installers across European markets.
Is Gre Pools a public or private company?
Gre Pools is a private company. It is classified as corporate owned and is currently operating.
When was Gre Pools founded?
Gre Pools was founded in 1950. It employs 51 to 100 people.
Where is Gre Pools based?
Gre Pools is headquartered in Bilbao, Spain, in the Europe region.
How does Gre Pools make money?
Four revenue lines are on record. Pool Sales are the primary driver. The others are pool Accessories, chemical Products and technical Services.
Who are Gre Pools's main competitors?
Direct peers on record are Bestway, Steinbach, Intex Recreation, Jilong Plastic and Summer Waves (Polygroup). Waterair is listed as a regional player. Broad incumbents are Hayward Industries, BWT (Best Water Technology), Pentair and Fluidra.
Does Gre Pools have an API?
No public API is recorded for Gre Pools.
What industry is Gre Pools in?
Gre Pools's product category is Swimming Pool Manufacturing. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 33391 and its SIC code is 3561.