What Piscines WATERAIR does

Piscines Waterair (legal entity: Groupe Waterair) is a privately held French manufacturer founded in 1972 and headquartered in Seppois-le-Bas, Alsace. The company designs, produces, and sells inground swimming pool kits as well as related equipment and accessories, and positions itself as the European leader in the kit-pool category — an approach to residential pool construction that the company states it invented, centered on a proprietary structured steel panel technology rather than poured concrete. Its core products combine patented structured steel panels with a zinc-aluminum-magnesium alloy coating, and the range spans 57 pool models with more than 200,000 configuration combinations covering rectangular, oval, kidney-shaped, free-form, mini, and lap pool formats. Waterair also markets four equipment tiers (ESSENTIAL, ECO.PILOT, ECO.WAT, TOP+), an accessories catalog (liners, filtration, heating, safety, lighting, coping, steps), and sub-brands including Waterair Zero Impact (eco-focused), Solae Waterair (solar cover), and easy.care (connected pool IoT).

The company operates a direct-to-consumer commercial model complemented by an exclusive local dealer network of more than 170 advisors and technicians across France and partner resellers in 29+ countries (named examples include Magicpool in Switzerland and Aquadream Piscine in Tunisia). Customers can self-install using provided instructions, video tutorials, and Alsace call-center support — a path the company claims reduces labor cost by up to 50% versus traditional concrete pools — or engage professional assembly. Pricing is quote-based and not publicly disclosed; revenue streams center on one-time kit sales, hardware (equipment/accessories), and ongoing after-sales/renovation services. The business carries a 30-year structural and 12-year liner warranty, holds ISO 9001 (2015), TÜV Rheinland, FPP, and Propiscines certifications, and in 2021 became the first company in the pool sector to obtain Société à Mission status.

Name

Piscines WATERAIR

Legal name

Groupe Waterair

Website

https://waterair.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Piscines Waterair is a French manufacturer founded in 1972 that designs and sells inground swimming pool kits built around a patented structured steel panel technology, serving residential homeowners across 29+ countries through direct-to-consumer channels and an exclusive local dealer network supplemented by DIY self-installation support.

Ownership category

akta.pro rank

Product category

Swimming Pool Kits

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Swimming pool kits
• Steel structure pools
• DIY pool installation
• Pool equipment
• Inground pool manufacturing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Kit Pool Sales: Waterair generates revenue from the sale of inground swimming pool kits including steel structure panels, liners, equipment packages, and accessories. The company controls the entire production chain from design to commercialization, manufacturing panels, stairs, copings, and other components in their Alsatian factory.
2. Equipment and Accessories: Sale of pool equipment including filtration systems, heating pumps, LED lighting, pool coping (Stone and Mineral finishes), safety devices, cleaning equipment, and liner options.
3. After-Sales Service and Support: Ongoing customer support, after-sales service, and renovation services for existing pool installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Piscines WATERAIR manufactures and sells inground swimming pool kits featuring a patented structured steel panel technology with zinc-aluminum-magnesium alloy coating. The kits include steel structure panels, liners, equipment packages, and accessories, with 57 pool models offering 200,000+ configuration combinations. Customers can choose DIY self-installation with provided instructions and support, or opt for professional assembly through the company's exclusive local dealer network across 29+ countries.

Product overview

Piscines Waterair is a French manufacturer of in-ground swimming pool kits and a European leader in the kit pool market since 1972. The core product is the Waterair Swimming Pool—a kit pool featuring a proprietary structured steel panel technology with zinc-aluminum-magnesium coating that can be installed underground, semi-underground, or above ground. The product range centers on 57 pool models (Rectangle/Romy/Tina, Oval/Ilona, Kidney-shaped/Adele, Free-form/Inaya/Maria, Mini variants, Lap Pool variants) offering over 200,000 configuration combinations. These are supported by four equipment tiers (ESSENTIAL, ECO.PILOT, ECO.WAT, TOP+), multiple liner colors (Tuscany, Grey, Silver Grey, Marble Slate, Bali Stone), various step designs (Square, Orbis, Paso, Welcome, Enjoy, Pacio, Piano), filtration systems, safety solutions, heating, and lighting. The product line includes a smart/connected pool ecosystem (easy.care with app, analysis device, and connected box) and an eco-focused Zero Impact Pool line. The company also offers a digital pool configurator tool. Manufacturing occurs in Alsace, France (Seppois-le-Bas), with distribution across 29 countries. Structural warranty is 30 years; liner warranty is 12 years.

Differentiator

Problem solved

Functional benefit

Brands

• Waterair Zero Impact: Environmentally friendly swimming pool concept with sustainable features
• Waterair Panel
• Solae Waterair
• easy.care

Products and services

• Waterair Swimming Pools (Kit Pools with Steel Structure) In-ground swimming pool kits featuring a patented structured steel panel technology, available in 57 models with over 200,000 configuration combinations. Suitable for DIY installation or professional assembly, targeted at private homeowners.
• Rectangle Pool Models (Romy, Tina) Modern rectangular-shaped swimming pools with clean lines, available in standard and mini sizes. Configurable with various step options and liner colors.
• Oval Pool Model (Ilona) Oval-shaped swimming pools with gentle curves, available in standard and mini sizes, offering a classic aesthetic suitable for various garden styles.
• Kidney-shaped Pool Model (Adele) Bean/kidney-shaped swimming pools offering an organic, natural appearance, ideal for gardens with irregular shapes or naturalistic landscaping.
• Free-form Pool Models (Inaya, Maria) Free-form shaped swimming pools with custom curves and organic shapes, available in standard and mini sizes, offering maximum design flexibility.
• Mini Pools (Ilona Mini, Inaya Mini, Romy Mini, Tina Mini) Compact swimming pools with surface areas equal to or less than 10m², designed for small gardens and urban spaces.
• Lap Pool (Swimming Lane) Elongated swimming pools designed for fitness swimming and aquatic exercise, available in Ilona CN, Romy CN, and Tina CN configurations.
• Waterair Steel Panel Technology Patented structured steel panel system with zinc-aluminum-magnesium alloy coating for exceptional durability and resistance. Self-supporting structure that can be installed underground, semi-underground, or above ground on all terrain types.
• Pool Liners PVC pool liners (75 hundredths thickness) available in 5 color options: Tuscany, Grey, Silver Grey, Marble Slate, and Bali Stone.
• Pool Steps/Stairs Multiple step designs (Square, Orbis, Paso, Welcome, Enjoy, Pacio, Piano) available in various colors with options including integrated benches, balneo jets, headrest, and handrail.
• Pool Filtration Systems Complete filtration solutions including cartridge filters, sand filters, Locaroc 2 system, Filwat Compact System with Eco.R energy-saving controller.
• Pool Safety Solutions Safety equipment including pool alarms (detecting falls over 6kg), transparent safety barriers, Solae Waterair cover, Securiwat and Watertop bar covers, and winter covers.
• Pool Heating Systems (Heat Pump) Heat pump systems for extending swimming season by efficiently heating pool water, combined with multifunctional covers for optimal energy efficiency.
• Pool Lighting (LED Spotlights) White and colored LED pool spotlights for nighttime ambiance, with color-changing options for evening events.
• Pool Coping (Stone, Mineral) Pool edge/coping stones manufactured by Waterair in reconstituted stone. Stone variant in ecru color, Mineral variant for contemporary finishes.
• easy.care Connected Pool System Smart pool ecosystem including connected Waterair Box, AC1 analysis device, pressure sensor, and easy.care mobile app for remote monitoring of pool water quality and equipment.
• Zero Impact Pool Environmentally-friendly pool concept featuring sustainable materials, eco-filtration, and the Solae Waterair cover that heats pool water up to +9°C free of charge.

Quantifiable outcome

• Property value increase of up to 20%
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Terre d'Eau en Partage Endowment FundminorOthersWaterair is the main donor to the Terre d'Eau en Partage endowment fund, which supports solidarity projects. To date, 49 projects have facilitated access to water, hygiene, and sanitation for 316,389 beneficiaries.
• Association Sport FauteuilminorGTM or Marketing PartnerWaterair has been a partner of Association Sport Fauteuil for nearly 20 years, supporting wheelchair sports and accessibility initiatives.
• Magicpool (Switzerland)coreChannel Partner/ Reseller/ DistributorMagicpool is Waterair's exclusive partner in Switzerland. They attend trade fairs like the BEA in Bern and provide localized sales, installation support, and after-sales service for Swiss customers.
• Aquadream Piscine (Tunisia)coreChannel Partner/ Reseller/ DistributorAquadream Piscine is Waterair's exclusive dealer in Tunisia, providing localized sales and support services for Tunisian customers.
• APSR CommitteeminorOthersWaterair created the APSR committee to encourage collaborators and customers to be more physically active, particularly through swimming pool use.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Desjoyaux: French inground pool kit manufacturer founded in 1966, also serving private homeowners with proprietary panel-based pool structures. Closely comparable to Waterair in product category, target customer (European residential), and direct-to-consumer model.
• Piscine Magiline: French manufacturer of custom kit pools with a patented modular structure, marketed directly to homeowners across Europe. Comparable in offering (kit pools with proprietary structure), go-to-market (direct + dealer network), and target segment.
• Mondial Piscine: French manufacturer of polyester and concrete kit pools sold through a franchise dealer network across France and Europe. Comparable as a kit-pool brand serving residential homeowners via exclusive dealer partners.
• NIVEKO: Czech manufacturer of premium one-piece and modular skimmer pools with overflow systems, exporting across Europe. Comparable as a European kit / modular pool specialist targeting upscale residential customers.
• RivieraPool: German pool manufacturer producing one-piece and modular pools, hot tubs, and pool equipment for residential and commercial customers. Comparable in product scope and European residential focus, though it offers broader pool formats than Waterair.
• Compass Pools: Manufacturer of composite ceramic-core swimming pools operating through dealer networks in Europe, Australia, and the US. Comparable as a premium pool manufacturer with kit-style installation serving residential consumers.
• Myrtha Pools: Italian manufacturer of stainless-steel modular pools for both competition and residential use. Comparable as a European manufacturer of modular / kit-style pool structures, though with stronger commercial and aquatic-center presence.

Broad incumbents

• Fluidra: Spanish-listed global supplier of pool equipment, water treatment, and pool-related services. Comparable as a broad incumbent serving the residential and commercial pool market, but not a direct kit-pool competitor.
• Pentair: US-listed water solutions company with a pool segment offering pumps, filters, heaters, and automation. Comparable as a broad incumbent pool equipment supplier, but not a kit-pool manufacturer.
• Hayward Industries: Global manufacturer of pool and spa equipment (pumps, filters, heaters, automation). Comparable as a broad incumbent serving the residential pool ecosystem, but operates upstream in equipment rather than kit pool structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/piscineswaterair
• Instagraminstagram.com/piscineswaterair
• YouTubeyoutube.com/channel/UCZqYqLVH4XK9vjJ8aHGJa5w
• Xx.com/piscinewaterair
• LinkedInlinkedin.com/company/piscines-waterair

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscines WATERAIR