Petkin Inc

What Petkin Inc does

Petkin Inc. is a privately held California-based consumer products company, founded in 1989 and headquartered at 4052 Del Rey Avenue, Suite 105 in Marina Del Rey. The company designs, manufactures, and sells pet care products centered on a broad wipes platform that includes Big N' Thick heavy-duty wipes, Hemp-infused wipes, USDA-certified Plant-Based wipes, FINGERTIP Micro-Bristle wipes, double-sided Glove Wipes, and various specialized ear, eye, paw, and dental wipes for both dogs and cats. Beyond wipes, the portfolio spans dental care (Plaque Pump, Plaque Spray, Toothwipes), grooming tools and shampoos, fragrances, waste bags and pottypads, sunscreen, and bath accessories, organized into named sub-brands including PETKIN HEMP, PLANT-BASED PETWIPES, DOO-OVER, FINGERtip, Glove Wipes, Big n' Thick, LIGHTED Pet Nail Clipper, Almost Human, and the 2025-launched DIRTY WORK industrial cleaning line.

The company's product differentiation rests on ease-of-use design (slip-on fingertip application, mitt-shaped glove wipes, snap-to-release liquid-filled ear swabs, water-additive dental liquid) and on sustainability positioning through bamboo, plant-based, and recycled-plastic inputs. Petkin distributes through major retail chains and through its own petkin.com e-commerce site, serving a long-tail base of individual dog and cat owners across North America with unit-priced, one-time purchases ranging from roughly $5.99 to $29.99, including multi-pack value options.

The business is founder-operated and bootstrapped, with no disclosed institutional capital, parent company, acquisitions, or management team in the public record. Headcount is reported at 11-50 employees, and there is no disclosed revenue. Marketing is primarily organic, spanning Facebook, Twitter, Instagram, a Blogspot blog, and an email newsletter, with the D2C site offering free shipping on orders of $99 or more to drive basket size. The company operates a California-incorporated entity (Petkin Inc.) governed by California law and holds no disclosed patents, trademarks, or third-party partnerships.

Name

Petkin Inc

Legal name

Petkin Inc.

Website

https://petkin.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Petkin Inc., founded in 1989 and based in Marina Del Rey, California, is a privately held consumer products company that designs and sells pet care products—led by pet wipes, with adjacent dental, grooming, waste, and sustainability lines—distributed through major retailers and its own e-commerce site to dog and cat owners in North America.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Skin & Coat Moisturizing/Oatmeal Therapy (HSANALAG), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Pet care wipes
• Pet grooming products
• Pet dental care
• Pet waste management
• Pet hygiene supplies

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Petkin generates revenue through direct product sales to consumers via their e-commerce website and through major retail distribution channels. Products are sold as one-time purchases with various unit sizes and configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Petkin Inc. manufactures and sells branded pet care consumer products primarily for dogs and cats. Its core offering is a wide portfolio of wipes (regular, Big N' Thick, Hemp-infused, plant-based, fingertip, glove, and specialty ear/eye/dental wipes), complemented by dental care liquids, shampoos, waterless shampoos, fragrances, grooming tools (brushes, nail clippers), waste bags, pottypads, sunscreen, and bath accessories. Products are sold through major retailers and the company's direct e-commerce website, with the company emphasizing ease-of-use design, sustainable materials, and cruelty-free, veterinarian-friendly formulations.

Product overview

Petkin Inc is a California-based consumer products company founded in 1989 that specializes in pet care products, particularly wipes for pets. The company's product portfolio centers on its core wipe products (Pet Wipes, Big N' Thick, HEMP, PLANT-BASED, and specialized FINGERtip lines) along with complementary categories including dental care products (Plaque Gel, Dental Liquid PLAQUE PUMP, Toothwipes), grooming tools (brushes, nail clippers), shampoos and waterless shampoos, fragrances, waste management products (poopbags, pottypads), and seasonal offerings like sunscreen. The company has expanded over time from its original individually wrapped pet wipes to a comprehensive ecosystem that includes sub-brands HEMP (CBD-free hemp oil-infused products), PLANT-BASED (USDA certified plant-based fabric), and DOO-OVER (recycled plastic products). The products serve both dog and cat owners and emphasize ease of use, quality ingredients, and environmental responsibility. In 2025, Petkin launched the DIRTY WORK line expanding beyond pet-specific products.

Differentiator

Problem solved

Functional benefit

Brands

• PETKIN HEMP: Line of soothing pet care products infused with Hemp Oil (100% THC-free), including shampoos, sprays, and wipes in calming lavender and soothing vanilla scents.
• PLANT-BASED PETWIPES
• DOO-OVER
• DIRTY WORK
• Big n' Thick
• FINGERtip
• Glove Wipes
• LIGHTED Pet Nail Clipper
• Almost Human

Products and services

• Pet Wipes (Multiple Lines) Petkin's core product line includes multiple variants of pet wipes (Big N' Thick, Hemp, Plant-Based, Oatmeal, Calming Lavender, Germ Removal, and Travel Packs) — moistened wipes for daily cleaning of pets' eyes, ears, face and body, sold to dog and cat owners through retail and direct e-commerce.
• FINGERtip Earwipes Slip-on fingertip wipes with Micro-Bristle fabric designed to clean pets' ears, removing dirt, odor and wax; available in Fresh Scent 50ct and 100ct sizes for dog and cat owners.
• FINGERtip Toothwipes Slip-on fingertip wipes with Micro-Bristle fabric for cleaning pets' teeth, gums, plaque and tartar; available in Fresh Mint and Peanut Butter flavors.
• FINGERtip Toothwipes Peanut Butter Slip-on fingertip dental wipes with peanut butter flavor for cleaning pets' teeth, gums, plaque and tartar; contains Aloe Vera Extract and Cetylpyridinium Chloride; 100 count.
• Calming Lavender Petwipes Soft-cloth pet wipes moistened with a natural cleansing formula containing calming lavender extract to clean, condition and soothe itching; 125-count mega value pack.
• BIG N' THICK Pet Wipes Heavy-duty pet wipes (7" x 11") enriched with organic oat extract for big cleaning jobs; available in Lavender Scent, Vanilla Scent and Unscented, including a 260-count 2-pack.
• Giant XL Big N' Thick Petwipes Extra-large heavy-duty wipes (10.25" x 11.8"), up to 100% bigger than standard wipes; oatmeal-enriched with organic oat extract to soothe itchy, dry skin; available in Unscented, Vanilla and Lavender.
• Pet Glove Wipes Double-sided mitt-shaped glove wipes infused with vanilla extract and natural cleansing formula; allow simultaneous petting and cleaning; no parabens or sulfates, safe for daily use, 30 count.
• Liquid-Filled Ear Swabs Pre-moistened ear swabs with witch hazel and aloe vera gel; snap-tip design releases liquid into the cotton end for cleaning pet ears, removing dirt, odor and wax; 50 swabs per pack.
• DOO-OVER Poopbags with Recycled Plastic Leak-proof, thick dog waste bags made with 25% recycled plastic; available in 160ct and 240ct sizes as part of the eco-friendly DOO-OVER line.
• Travel Pack Pet Wipes Travel-size pet wipes in 8 mini packs of 8ct wipes (64 total), Vanilla Scent with natural ingredients; for use at home or on the go.
• PLANT-BASED Petwipes Pet wipes made with USDA certified plant-based fabric; eco-friendly wipes delivering strength with gentleness; available in Lavender, Vanilla and Unscented in 100ct and 200ct sizes.
• HEMP Fragrance Deodorizing and calming pet spray infused with Hemp Oil (100% THC-free) and vanilla or lavender extract; suitable for pets and spraying around pet areas and beds; 8 fl oz.
• HEMP Waterless Shampoo No-rinse pet shampoo spray infused with Hemp Oil (100% THC-free) and vanilla or lavender extract; gentle cleansers leave pets clean, soft and shiny without water; 8 fl oz.
• HEMP Itch Spray Pet itch relief spray combining Hemp Oil with organic oat extract, menthol and aloe to soothe itching, hot spots and skin irritations; safe for daily use up to 3–4 times daily; 8 fl oz.
• HEMP Shampoo & Conditioner 2-in-1 pet shampoo and conditioner infused with Hemp Oil (THC-free) and vanilla or lavender extract; gentle cleansing formula freshens pets while controlling odors; available in 16 oz and 33.8 oz.
• HEMP Petwipes Pet wipes infused with Hemp Oil (100% THC-free) and vanilla or lavender extract to clean, condition and soothe itching and irritation; gentle for daily use around eyes, ears and face; available in 100ct and 200ct.
• Dental Liquid PLAQUE PUMP Dental liquid added to pet's drinking water (2 pumps per 8 oz) to clean teeth and gums, freshen breath and reduce plaque and tartar; 16 fl oz bottle for cats and dogs 6 weeks and up.
• LIGHTED Pet Nail Clipper LED-lighted pet nail clipper with built-in nail file and precision-crafted stainless steel cutting blades; bright LED illuminates nails for safe trimming across pet sizes.
• Reusable PET Hair Roller Reusable pet hair roller that traps hair inside the device; eco-friendly alternative to disposable lint rollers; suitable for sofa, bed, carpet, car seats and clothing.
• Pet Shampoos Various pet shampoos including Mineral Bath, Milkbath, Germ Removal, Odor-Away, Puppy, Almost Human and Oatmeal formulations; available in multiple scents and sizes from 8 oz to 33.8 oz.
• Dental Care Products Complete dental care line for dogs and cats including Plaque Gel, Plaque Spray, Dental Kits, Dental Food Spray, Toothpaste, Liquid Oral Care and Dentalbones.
• Waste Bags Dog waste bags including Bamboo Eco Mega-Roll, Rainbow Mega-Roll, Cool-to-Touch, Germ-Lock, Thick n' Strong, and DOO-OVER recycled plastic versions; various counts from 60 to 360 bags.
• Dog Sunscreen Products Sunscreen protection for dogs including Doggy Sunstick (.5 oz) and Doggy Sunmist (4 oz) spray.
• Pet Clean-up Products Home and pet clean-up products including DOO-OVER Pottypads with recycled plastic (50ct, 100ct, XL 50ct), Pet Stain & Odor Remover, and litter-related items.
• Grooming Tools Grooming tools including Bamboo Brush (2-sided), Self-Cleaning Shedaway Brush, Soft-Grip Nail Clippers, Soft-Grip Bamboo 2-in-1 Brush and Pet Nail Clipper.
• Bath Accessories Bath accessories including SHAMPOO-FILLED Pet Bath Sponges (5 count), DISPOSABLE Pet Bath Towels XL (8 count) and M (10 count), and PAW Cleaner (5 oz).
• DIRTY WORK Industrial Cleaning Line DIRTY WORK line of cleaning products built for the shop, the truck and anywhere real work gets messy; an expansion beyond pet-specific products.

Quantifiable outcome

• Products used by multiple cats (up to 5) for odor control

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Nature's Miracle: Owned by Spectrum Brands, Nature's Miracle makes stain & odor removers, pet wipes, and other cleaning consumables for dogs and cats — directly competitive with Petkin's clean-up, wipes, and odor-control lines and sold through the same major retailers.
• Earth Rated: Earth Rated makes pet waste bags (with recycled-plastic variants), pottypads, and other clean-up products, sold in mass and pet retail. Directly comparable to Petkin's DOO-OVER recycled plastic poopbags/pottypads and sustainability positioning.
• Pogi's: Pogi's sells hypoallergenic pet grooming wipes, deodorizing sprays, and paw cleaners for dogs and cats via DTC and big-box pet retail. Direct product overlap with Petkin's grooming wipe, deodorizer, and paw-cleaning categories.
• TropiClean: TropiClean makes natural pet shampoos, sprays, wipes, and dental care products (e.g., Fresh Breath) sold through pet specialty and mass retailers. Directly competes with Petkin's grooming, dental, and no-rinse product lines on similar natural-ingredient positioning.
• Vet's Best: Vet's Best (owned by Central Garden & Pet) markets veterinarian-formulated natural pet care products including flea/tick, itch relief, dental, and grooming items sold through mass and pet retailers. Closely comparable to Petkin's HEMP Itch Spray, dental pump, and Oatmeal soothing lines.
• Simple Solution: Simple Solution (Bramton) produces pet stain & odor removers, wipes, and dental/treat products sold at mass and pet specialty retailers. Direct overlap with Petkin's clean-up, wipes, and odor-control categories.
• Pet Head: Pet Head makes lifestyle pet grooming and hygiene products (shampoos, sprays, fragrances, wipes) for dogs and cats, sold through pet specialty stores globally. Comparable in grooming, fragrance, and wipe categories to Petkin's core range.

Broad incumbents

• Arm & Hammer Pet: Arm & Hammer (Church & Dwight) supplies pet dental care, deodorizers, and cleaning/wipes under multiple SKUs across mass retailers. Overlaps with Petkin in dental and odor control, but as part of a much larger household brand portfolio rather than as a pet-specialist.
• Burt's Bees for Pets: Burt's Bees (owned by Clorox) carries a natural pet grooming line of shampoos, sprays, and wipes sold across mass and pet retail. Competes with Petkin on natural-ingredient pet care but is anchored by Clorox's broader CPG scale.

Emerging players

• VetIQ: VetIQ markets over-the-counter pet health, wellness, and hygiene products including supplements, dental, and grooming items sold primarily through mass and online channels. Notable overlap with Petkin's dental-care and itch/wellness product positioning at accessible price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petkinpetcare
• Instagraminstagram.com/petkinpetcare
• Xx.com/petkinpet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petkin Inc