Páginas Amarillas

Name

Páginas Amarillas

Legal name

Páginas Amarillas

Website

https://paginasamarillas.com.sv

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Directory Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Business directory listings
• Digital directory platform
• Printed telephone directory
• Commercial advertising services
• SME marketing solutions

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Business Directory Listings and Advertising: Páginas Amarillas generates revenue through business listings and advertising placements within its digital and print directories. Businesses pay to register and advertise their services in the commercial directory, targeting consumers and B2B customers searching for commercial solutions in El Salvador and across Latin America.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Páginas Amarillas operates a searchable digital and print business directory serving El Salvador, enabling consumers and businesses to find commercial services by category and location. Businesses register and pay for listings and advertising placements across the platform, while annual and biennial printed and flipbook-style digital editions provide offline and online reference. The El Salvador operations are managed under parent company Publicar, with advertising sales handled through Guru Soluciones.

Product overview

Páginas Amarillas operates as a multi-platform business directory serving El Salvador's SME market for over 50 years. The core offering consists of the digital directory platform (paginasamarillas.com.sv) and annual/biennial digital directory publications (2020-2025 editions). The ecosystem includes supplementary services through gurú Soluciones: gurú Go for business registration and listing management, Web a Medida for custom website development, and Tienda Online for e-commerce setup. All services are powered by the parent Publicar platform, which aggregates commercial information across 11-15 Latin American countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Páginas Amarillas Digital Directory Online business directory platform providing searchable commercial information for businesses across El Salvador. Allows users to search for companies by category and location from any device, and allows businesses to register and advertise their services.
• El Salvador Digital Directory Editions (2020-2025) Annual and biennial digital telephone directory publications for El Salvador, available as online FlippingBook-style digital editions covering business listings for 2020-2021 through 2025.
• gurú Go Business presence solution offered through Guru Soluciones enabling companies to register and manage their business listings on the Páginas Amarillas platform.
• Web a Medida Custom website building service offered by Guru Soluciones for businesses wanting to establish their online presence.
• Tienda Online Online store creation service offered by Guru Soluciones for businesses to set up e-commerce capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Guru SolucionescoreGTM or Marketing PartnerGuru Soluciones is the parent company and marketing partner managing the 'Anúnciate' (advertise with us) program for Páginas Amarillas in El Salvador. They handle web development services (Guru Go, Web a Medida, Tienda Online) and manage advertising sales for the directory platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Yelp: Yelp operates one of the world's largest online business directories and local search platforms, allowing consumers to discover and review local businesses. Directly comparable to Páginas Amarillas as a paid-listing business directory serving consumer search intent for local commercial services.
• Yellow Pages Group: Yellow Pages Group operates the iconic printed and digital directories in Canada with a similar SME advertiser subscription model and 50+ year heritage. One of the closest analog companies to Páginas Amarillas in terms of legacy brand, revenue model, and hybrid print/digital distribution.
• Foursquare: Foursquare operates a location-based discovery platform with business listings, POI data, and consumer search functionality. Comparable to Páginas Amarillas as a digital business discovery platform, though with stronger technology and data monetization capabilities.
• Páginas Amarillas (Argentina / other LATAM): The Argentine and other country-specific Páginas Amarillas portals operated by Publicar offer essentially the same product in adjacent markets. These are sister operations under the same parent and the most directly comparable entities by brand, model, and content structure.

Broad incumbents

• Google Business Profile: Google's free business listing product embedded in Search and Maps is the dominant incumbent in local business discovery globally. Comparable to Páginas Amarillas in that it fulfills the same consumer use case (finding local businesses) but with vastly greater scale, a different monetization model (ads adjacent to listings), and zero listing fees.
• TripAdvisor: TripAdvisor operates a global business discovery and review platform with a paid-listing model for businesses, particularly in hospitality and experiences. Comparable to Páginas Amarillas in business directory and advertising mechanics, though focused on travel and dining categories.
• Meta (Facebook Business / Instagram Business): Meta's Facebook Business and Instagram Business tools provide SMEs with discovery, advertising, and customer engagement capabilities that increasingly substitute for traditional directories. Comparable as a competitor for SME marketing budgets that Páginas Amarillas also targets.
• HERE Maps / POI Data: HERE provides global POI (point-of-interest) and business location data used by automakers, enterprises, and mapping platforms. Comparable to Páginas Amarillas as a business listings data infrastructure provider, though targeting B2B data licensing rather than direct SME subscriptions.

Regional players

• Apontador: Apontador is a Brazilian online business directory and local search platform offering similar SME listing and discovery services. Comparable to Páginas Amarillas as a regional LATAM business directory, though focused on Brazil rather than Central America.
• 118 118 (Spain): Spain's 11870 / 118 directory services are European yellow-pages-style business directories operating online and in print. Comparable to Páginas Amarillas in legacy print/digital hybrid model, though focused on a European market rather than LATAM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pamarillassv
• LinkedInlinkedin.com/company/distribuidora-de-automoviles-sa-de-cv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Páginas Amarillas