gurú Soluciones

Name

gurú Soluciones

Legal name

Soluciones Multimedia S.A.

Website

https://gurusoluciones.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Platform

NAICS

Advertising Agencies (541810), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital marketing services
• Web design services
• AI-powered CRM
• E-commerce solutions
• Social media management

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Development & Hosting: Professional website creation services with AI integration, includes hosting and ongoing maintenance.
2. Digital Marketing Services: Social media management, digital campaigns, and email marketing services as ongoing subscriptions.
3. E-commerce Solutions: Online store development and management.
4. CRM Ecosystem (gurú Conecta): CRM platform access with AI-powered features, sold as recurring subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

gurú Soluciones is a digital marketing and web design agency that sells an integrated AI-powered ecosystem for SMBs across Latin America. The offering centers on Luna, a proprietary intelligent virtual assistant that connects website creation (gurú Go, Página Web), CRM (gurú Conecta), social media management (Redes Sociales), digital advertising (Campaña Digital), and e-commerce (Tienda Online) into a single subscription-based platform. Customers buy these modules to establish or grow their digital presence with automated chat, lead management, AI-optimized email marketing, and appointment scheduling.

Product overview

gurú Soluciones is a digital agency offering a unified ecosystem of web design, marketing, and e-commerce products powered by Luna, their proprietary AI assistant. The portfolio consists of a platform-plus-modules architecture centered on gurú Conecta (CRM platform) and gurú Go (AI-powered website builder), supplemented by Página Web, Redes Sociales, Campaña Digital, and Tienda Online as integrated modules. All products are connected through Luna, which provides intelligent chat, automated lead management, email marketing optimization, social media content suggestions, and scheduling automation to create a cohesive digital business ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• gurú Go: Website solution offering for businesses.
• gurú Conecta

Quantifiable outcome

• Thousands of websites created for businesses in Argentina and Latin America (2025)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Global CRM, marketing automation, and CMS platform with growing LatAm presence; competes with gurú Conecta (CRM) and the integrated marketing modules at the higher end of the SMB market.
• Zoho: Broad SaaS suite including Zoho CRM, Campaigns, Sites, and Social — overlapping with gurú Conecta, Campaña Digital, and the website builder at competitive SMB price points.
• Freshworks: CRM, marketing automation, and customer support SaaS suite (Freshsales, Freshmarketer) increasingly targeting LatAm SMBs — comparable to gurú Conecta and the integrated marketing ecosystem.

Direct peers

• RD Station: Latin American–focused digital marketing and sales automation platform offering CRM, email marketing, landing pages, and lead management for SMBs — the closest LatAm-native direct competitor to gurú's integrated marketing + CRM stack.
• Wix: Global SaaS website builder with integrated CRM, email marketing, and booking tools — directly comparable to gurú Go's website builder and the broader all-in-one SMB platform positioning.
• GoDaddy: Website builder, hosting, and digital marketing suite for SMBs, including online stores and email marketing — directly comparable to gurú's website + hosting + e-commerce + marketing bundle.
• Hootsuite: Social media management platform with AI-powered content suggestions and scheduling — directly comparable to gurú's Redes Sociales module with intelligent content panel.
• Squarespace: Subscription website builder with integrated marketing, e-commerce, and scheduling tools — most comparable to gurú Go plus the Página Web, Tienda Online, and agenda online offerings.
• Mailchimp: Email marketing and marketing automation platform with CRM functionality — directly comparable to gurú's AI-optimized email marketing and CRM ecosystem modules.

Regional players

• MercadoShops: Latin American e-commerce store builder from Mercado Libre targeting SMBs in the region — comparable to gurú's Tienda Online module within a similar LatAm SMB target market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXu1ql_0i0VbZvM1C4LbxuQ
• Facebookfacebook.com/guruArgentina
• LinkedInlinkedin.com/company/gur%C3%BA-soluciones
• Instagraminstagram.com/guruargentina
• TikToktiktok.com/@gurusoluciones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gurú Soluciones