Adda Mig AB
Adda Mig AB is a Malmö-based digital agency and software company building AI-native websites, apps, integrations, and GEO/AEO services for Swedish SMBs and enterprise clients. It operates proprietary products including Creative.work (vibe coding platform), GEO Audit, and Adda Steg movement app, combining fixed-price project sprints with recurring SaaS subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersLomma, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Adda Mig AB does
Adda Mig AB is a privately held, founder-owned digital agency and software product company headquartered in Malmö, Sweden, founded in 2018 by Richard Arthursson and operating with a core team of four plus a specialist network. The company delivers custom websites, mobile applications, system integrations, and AI implementations for both Swedish small and medium-sized businesses and large enterprise / public-sector clients, including Skånetrafiken, Öresundskraft, Lantmännen, Länsförsäkringar Skåne, IKEA, E.ON, Tetra Pak, and Yves Rocher. Beyond services, Adda Mig operates four proprietary software products: Creative.work (an AI-driven vibe coding platform for web and React Native apps, positioned as a Swedish alternative to Lovable/Bolt/Cursor), Adda Steg (a team movement-tracking iOS/Android app), SimpleWhistle (an EU Whistleblower Directive-compliance product, currently paused), and a free GEO Audit tool underpinned by the trademarked Adda Mig GEO Score™ methodology.
The technology stack centers on .NET (C#) for backend, React/Next.js for web, React Native for mobile, TypeScript, PostgreSQL, and Microsoft Azure as the primary cloud platform. AI capabilities are built on top of Anthropic Claude and OpenAI GPT APIs, with RAG pipelines using Pinecone and pgvector vector databases, n8n/Make for workflow automation, and BankID for identity. A proprietary GEO Score™ formula (Content Fitness 40%, Information Structure 25%, Authority Signals 20%, Visibility Result 15%) quantifies AI visibility across ChatGPT, Claude, Gemini, and Perplexity using 400 prompts per measurement, and the firm implements the emerging llms.txt standard across its builds.
The business model is hybrid. The primary revenue driver is fixed-price professional services delivered in time-boxed sprints: web sprints (~30 days), app sprints (~60 days), integration sprints (~30 days), and AI integration sprints (~30 days), with GEO Implementation Sprints priced at 75,000-150,000 SEK and standard consulting at 950 SEK/hour or 7,500-14,000 SEK/month retainers. Recurring revenue is layered on via two subscription products — Creative.work (from 149 SEK/month for web apps, 2,000 SEK/month for React Native) and GEO Monitor & Action (12,900-24,900 SEK/month, 12-month minimum) — plus AI workshops (14,900-34,900 SEK) that double as demand generation. Go-to-market is consultative sales-led (free 30-minute intro call, fixed-price proposal, two-week sprint cadence) combined with a product-led entry point through Creative.work and a free GEO Audit tool that feeds prospects into the paid GEO package funnel.
Adda Mig AB firmographics
Firmographics- Name
- Adda Mig AB
- Legal name
- Adda Mig AB
- Website
- https://addamig.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adda Mig AB is a Malmö-based digital agency and software company building AI-native websites, apps, integrations, and GEO/AEO services for Swedish SMBs and enterprise clients. It operates proprietary products including Creative.work (vibe coding platform), GEO Audit, and Adda Steg movement app, combining fixed-price project sprints with recurring SaaS subscriptions.
- Ownership category
- akta.pro rank
Adda Mig AB industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- Enterprise Architecture & IT Operating Model (BPAHAEAB), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Adda Mig AB is headquartered
LocationHeadquarters
- HQ city
- Lomma
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Adda Mig AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Fixed Price Projects: Fixed-price project delivery including web sprints (~30 days), app sprints (~60 days), integration sprints (~30 days), and AI integration sprints (~30 days). Pricing is determined after a scoping phase. GEO Implementation Sprint ranges 75,000-150,000 SEK. This is the primary revenue stream.
- Consulting - Hourly/Retainer: Ad hoc consulting and advisory services billed at 950 SEK/hour, or monthly retainers of 7,500-14,000 SEK/month for 8-15 hours. Strategy deliveries range 25,000-80,000 SEK. Implementation services range 75,000-500,000 SEK. Ongoing retainers range 10,000-50,000 SEK/month.
- Software Subscriptions - Creative.work Platform: Creative.work vibe coding platform available from 149 SEK/month for individual users building web apps. React Native app development from 2,000 SEK/month. SaaS subscription model with tiered pricing based on usage and features.
- GEO/AEO Services - Recurring Monitoring: GEO Monitor & Action package at 12,900-24,900 SEK/month provides ongoing tracking of GEO Score with 3-5 actions per month and a dedicated dashboard. This creates recurring revenue from existing clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sajt-audit - Complete website diagnosis |
| One time/ perpetual license | Pay-as-you-go | GEO Snapshot - Quick AI visibility measurement |
| One time/ perpetual license | Pay-as-you-go | GEO Audit & Strategi - Full GEO measurement and roadmap |
| One time/ perpetual license | Multi-year contract | GEO Implementation Sprint - Done-for-you implementation |
| Subscription | Monthly | GEO Monitor & Action - Ongoing tracking and actions |
| One time/ perpetual license | Pay-as-you-go | AI för team - Verktyg (Workshop) |
| One time/ perpetual license | Pay-as-you-go | AI för team - Vibekodning (Workshop) |
| One time/ perpetual license | Pay-as-you-go | Custom Workshop |
| Subscription | Monthly | Creative.work Platform - Web apps |
| Subscription | Monthly | Creative.work Platform - React Native apps |
| Subscription | Monthly | Standard hourly rate |
| One time/ perpetual license | Pay-as-you-go | Webb-sprint |
| One time/ perpetual license | Pay-as-you-go | App-sprint |
| One time/ perpetual license | Pay-as-you-go | Integration-sprint |
| One time/ perpetual license | Pay-as-you-go | AI-integration-sprint |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Adda Mig AB product offering
Product offeringCore offering
Adda Mig AB is a Malmö-based digital agency that designs, codes and operates websites, mobile apps, systems, and AI solutions for Swedish businesses. It also develops and sells its own software products, including the Creative.work vibe coding platform, the GEO Audit AI-visibility tool, the Adda Steg team movement app, and the SimpleWhistle whistleblower system, and delivers structured service packages (AI workshops, AI sprints, GEO/AEO packages, Adda Insikt AI action layer, and Adda Nystart AI-built websites).
Product overview
Adda Mig AB is a digital agency based in Malmö that both delivers client services and builds its own software products. The core product portfolio consists of Creative.work (AI-powered vibe coding platform for web and mobile app development), GEO Audit (free AI-visibility measurement tool, with paid GEO Score packages), Adda Steg (team movement app for iOS/Android), and SimpleWhistle (whistleblower system, currently paused). These own products are complemented by four structured service families: Adda AI (workshops and sprints for AI implementation), Adda Synlighet (GEO/AEO/SEO/ads visibility services), Adda Insikt (AI action layer above CRM/BI), and Adda Nystart (AI-built website replacement). The service families and own products reinforce each other — Creative.work accelerates service delivery, and service delivery experience feeds back into product development.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2.3× conversion improvement after website relaunch
- +5 more outcomes
Companies that use Adda Mig AB
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Adda Mig AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature4 records
Adda Mig AB partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Adda Mig AB competitors and assessment
Company assessmentDirect peers
- Lovable: Lovable is a Swedish AI vibe coding platform that directly competes with Creative.work. Both target web app generation via natural language and target Swedish SMB/developer audiences, making them the closest category and geographic peer.
- Cursor (Anysphere): Cursor is the leading AI code editor (vibe coding developer tool) and is explicitly named by Adda Mig as a competitor to Creative.work. Comparable technology category and developer user base.
- Bolt.new (StackBlitz): Bolt is an AI-driven full-stack web app builder from StackBlitz and is named alongside Lovable and Cursor as a Creative.work alternative. Direct overlap in AI-driven code generation for web apps.
- Iteam: Iteam is a Swedish digital consultancy delivering custom software, AI, and digital product development with similar GTM (consultative, sprint-based, fixed pricing) and target Swedish enterprise/SMB clients. Closest comparable Swedish boutique agency.
Broad incumbents
- Netlight: Netlight is a Nordic tech and digital strategy consultancy with a broader portfolio (strategy, engineering, design, AI) and a larger footprint across the Nordics. Overlaps on AI and digital product delivery to enterprise clients.
- Bouvet: Bouvet is a Nordic IT and digital services consultancy with strong enterprise presence in Norway and Sweden. Competes for the same large enterprise digital and AI implementation mandates (e.g., Statkraft, Posten equivalents).
- Visma: Visma is a large Nordic software and IT services group that provides business software and consulting across the Nordics, including AI-enabled products. Represents the scaled, incumbent side of the same enterprise IT services market.
- Ahrefs: Ahrefs is an established SEO platform that has begun shipping GEO/AI-search visibility features. It is a broader incumbent in the visibility/search category where Adda Mig's GEO services and GEO Audit free tool compete.
Emerging players
- Profound: Profound is an emerging AI visibility / GEO platform that helps brands track and improve citations in ChatGPT, Perplexity, and other LLMs — directly competing with Adda Mig's GEO Score™ and GEO Monitor offerings.
- Otterly.AI: Otterly.AI is an early-stage AI search/brand visibility monitoring tool comparable to Adda Mig's GEO Audit and GEO Monitor products, addressing the same GEO/AEO category from a SaaS-only angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adda Mig AB social profiles
Digital presenceAdda Mig AB compliance and trust
Trust signalCompliance1 record
Adda Mig AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adda Mig AB leadership team
Management profileNumber of profiles
Profiles5 records
Adda Mig AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adda Mig AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adda Mig AB
What does Adda Mig AB do?
Adda Mig AB is a Malmö-based digital agency that designs, codes and operates websites, mobile apps, systems, and AI solutions for Swedish businesses. It also develops and sells its own software products, including the Creative.work vibe coding platform, the GEO Audit AI-visibility tool, the Adda Steg team movement app, and the SimpleWhistle whistleblower system, and delivers structured service packages (AI workshops, AI sprints, GEO/AEO packages, Adda Insikt AI action layer, and Adda Nystart AI-built websites).
Is Adda Mig AB a public or private company?
Adda Mig AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adda Mig AB founded?
Adda Mig AB was founded in 2018. It employs 1 to 10 people.
Where is Adda Mig AB based?
Adda Mig AB is headquartered in Lomma, Sweden, in the Europe region.
How does Adda Mig AB make money?
Four revenue lines are on record. Professional Services - Fixed Price Projects are the primary driver. The others are consulting - Hourly/Retainer, software Subscriptions - Creative.work Platform and GEO/AEO Services - Recurring Monitoring.
Who are Adda Mig AB's main competitors?
Direct peers on record are Lovable, Cursor (Anysphere), Bolt.new (StackBlitz) and Iteam. Broad incumbents are Netlight, Bouvet, Visma and Ahrefs. Emerging players are Profound and Otterly.AI.
Does Adda Mig AB have an API?
No public API is recorded for Adda Mig AB.
What industry is Adda Mig AB in?
Adda Mig AB's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541511 and its SIC code is 7371.