Otterly.AI
Otterly.AI provides an AI-search visibility platform that helps marketing teams and agencies monitor brand mentions and citations, benchmark competitors, and optimize content across major AI search engines using prompt-based analytics and optimization tools.
- Company typePrivate
- Founded2024
- HeadquartersPersenbeug, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Otterly.AI does
Otterly.AI, founded in Vienna in 2024, is a bootstrapped SaaS company with a 17-person team that provides AI-search visibility monitoring and optimization software to marketing teams, SEO professionals, and agencies. The company tracks how brands and websites are represented in AI-generated search rather than relying only on conventional web analytics.
Its prompt-based platform monitors brand mentions, citations, source links, share of voice, and competitor positioning across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude. Features include prompt research, crawlability and content audits with predictive AI-readiness scoring, GEO recommendations, a Brand Visibility Index, Agent Analytics based on server-log inspection, a public API, and MCP, Claude, Zapier, and n8n integrations. Agent Analytics is designed to identify AI agents and crawlers such as ChatGPT-User and Claude-Bot that standard JavaScript analytics may miss.
Revenue comes primarily from tiered monthly subscriptions: Lite at $29, Standard at $189, Pro at $989, and custom enterprise plans, with free trials and no annual lock-in. The go-to-market model combines self-service acquisition, direct enterprise sales, agencies, and technology partners; the Marketplace contains more than 100 workflows. The company reported $770,000 ARR in October 2025 and a $2.3 million founder-reported valuation, then reported 30,000+ users by June 2026, with North America representing 47% of customers. Named customers include large enterprises and public-interest organizations as well as smaller e-commerce and agency users.
Otterly.AI firmographics
Firmographics- Name
- Otterly.AI
- Legal name
- OtterlyAI GmbH
- Website
- https://otterly.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Otterly.AI provides an AI-search visibility platform that helps marketing teams and agencies monitor brand mentions and citations, benchmark competitors, and optimize content across major AI search engines using prompt-based analytics and optimization tools.
- Ownership category
- akta.pro rank
Otterly.AI industry classification
Industry- Product category
- AI Search Analytics / Generative Engine Optimization (GEO) Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Otterly.AI is headquartered
LocationHeadquarters
- HQ city
- Persenbeug
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Otterly.AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with Lite ($29/mo), Standard ($189/mo), Pro ($989/mo), and Enterprise (custom) tiers. Recurring monthly revenue with annual billing options. Free trials drive conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Entry tier for individual marketers |
| Subscription | Monthly | Standard - Full marketing teams |
| Subscription | Monthly | Pro - High-volume users |
| Subscription | Monthly | Enterprise - Custom solution |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Otterly.AI product offering
Product offeringCore offering
Otterly.AI is an AI Search Monitoring and Optimization Platform that tracks brand visibility across AI search engines including ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude. The platform combines Prompt Research, AI Search Analytics, Content Audit, GEO Optimization, and Agent Analytics to help marketing teams measure brand mentions, citations, and competitive positioning in AI-generated answers. The company sells tiered SaaS subscriptions (Lite, Standard, Pro, Enterprise), a free GEO toolkit, a Public API, and a Marketplace of 100+ marketing automation workflows.
Product overview
Otterly.AI is an AI Search Monitoring and Optimization Platform that helps brands track and improve visibility across major AI search engines including ChatGPT, Google AI Overviews, AI Mode, Gemini, Microsoft Copilot, Perplexity, and Claude. The platform consists of a core AI Search Analytics product paired with Prompt Research, Content Audit, Agent Analytics, and GEO Optimization features. The company offers a free GEO toolkit (including GEO Audit, AI Crawler Simulation, Query Fan Out, GEO Content Check, AI Keyword Research, and AI Referral Traffic tools) alongside paid tiers (Lite at $29/month for 15 prompts, Standard at $189/month for 100 prompts, Pro at $989/month for 1,000 prompts, and Enterprise with custom pricing). Additional offerings include a Public API, Claude Skill integration, and a Marketplace of 100+ marketing workflows. The platform is headquartered in Vienna, Austria, and was founded in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- OtterlyAI Platform Subscription SaaS platform for marketing teams that tracks brand visibility, mentions, citations, and share of voice across six major AI search engines (ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude). Combines Prompt Research, AI Search Analytics, Content Audit, GEO Optimization, and Agent Analytics to help marketers measure and improve how their brands appear in AI-generated answers. Sold in Lite ($29/mo, 15 prompts), Standard ($189/mo, 100 prompts), Pro ($989/mo, 1,000 prompts), and Enterprise (custom) tiers with 7/14-day free trials.
- GEO Audit Tool Free standalone tool that audits content crawlability, AI-readiness, and citation potential. Provides predictive scoring for AI-readiness before publishing and identifies why AI engines skip content. Accessible without signup as part of the OtterlyAI free GEO toolkit.
- AI Crawler Simulation Tool Free standalone tool that simulates how AI crawlers (such as ChatGPT-User, Claude-Bot, and others) access and interpret website content, helping marketers identify crawlability issues that prevent AI search engines from citing their pages. Accessible without signup.
- Query Fan Out Tool Free standalone tool that expands search queries across multiple AI search platforms to understand visibility patterns and how topics fan out into related AI-generated answers. Accessible without signup.
- GEO Content Check Tool Free standalone tool that checks the optimization level of content for AI search visibility, identifying elements that influence whether AI engines cite a page. Accessible without signup.
- AI Keyword Research Tool Free standalone tool for discovering keywords and prompts relevant to AI search queries in specific categories, helping marketers identify which topics drive AI-generated answers. Accessible without signup.
- AI Referral Traffic Tool Free standalone tool for tracking and analyzing AI-referred traffic patterns to websites, helping marketers quantify incoming traffic from AI search engines. Accessible without signup.
- OtterlyAI Public API Public API that enables programmatic access to brand reports, prompts, citations, and workspace data across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot. Designed for developers and technical users, with integrations to Claude, Zapier, n8n, and the MCP Server. Documentation at https://docs.otterly.ai/introduction.
Quantifiable outcome
- 2x increase in both visibility in AI search engines and incoming traffic
- +2 more outcomes
Companies that use Otterly.AI
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Otterly.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature9 records
Otterly.AI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- The Ocean CleanupminorOtterlyAI became a supplier to The Ocean Cleanup, providing complimentary platform access for monitoring how the nonprofit's mission and cleanup progress are represented across major AI-powered search engines.
- Press RangercorePress Ranger, an AI-powered PR tool, partnered with OtterlyAI to help brands improve visibility in AI-driven search results. The collaboration integrates Press Ranger's media distribution with OtterlyAI's tracking technology. Joint webinar held November 18, 2025 featuring data from over 1 million AI citations.
- StoryblokcoreStoryblok, a headless CMS company, partnered with OtterlyAI to enable AI search visibility monitoring across platforms like ChatGPT, Google Gemini, and Perplexity. The integration helps brands track content visibility in AI-generated answers directly from the CMS.
- WordifycoreWordify, a content strategy agency for enterprise software, partnered with OtterlyAI to help enterprise software clients optimize content visibility across AI-powered search engines. Partnership covers US, Canada, Europe, and Middle East markets.
- SemrushcoreTechnology partnership with Semrush, announced January 2025. Enables integration and data sharing between platforms.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Otterly.AI competitors and assessment
Company assessmentEmerging players
- Scrunch AI: Scrunch AI is an emerging player in the AI search visibility space, offering brand monitoring and content optimization across AI platforms. It targets similar marketing personas as Otterly.AI but with a more recent market entry, making it a comparable emerging competitor in the same nascent category.
- Athena HQ: Athena HQ is an emerging AI search optimization platform focused on helping brands improve visibility in AI-generated answers. Like Otterly.AI, it targets marketing teams seeking Generative Engine Optimization (GEO) capabilities, though Athena HQ appears to lean more heavily on optimization workflows versus Otterly.AI's broader monitoring and analytics.
- Evertune: Evertune is an emerging AI search analytics platform focused on brand visibility and citation tracking across generative AI engines. It competes in the same nascent category as Otterly.AI, targeting similar marketing personas with overlapping monitoring and optimization capabilities.
Direct peers
- Profound: Profound is a direct competitor in AI search visibility monitoring, focused on tracking brand mentions across AI engines. As both companies emerged in 2024-2025 to address the same gap (AI-generated search results), they are pursuing nearly identical customer segments (marketing teams, agencies, enterprises) with overlapping feature sets.
- Peec AI: Peec AI is a Berlin-based direct competitor offering AI search analytics and brand visibility tracking across ChatGPT, Perplexity, and other AI engines. Both companies target European and US marketing teams with similar self-serve SaaS positioning and pricing tiers, making them close substitutes in the same emerging category.
Broad incumbents
- Semrush: Semrush is the dominant incumbent in SEO and digital marketing analytics with thousands of customers and significantly more capital. Otterly.AI has a technology partnership with Semrush, but Semrush also competes by potentially adding AI search visibility features natively to its platform—making it both a partner and a long-term competitive threat.
- Ahrefs: Ahrefs is a major incumbent in SEO and backlink analytics with a large global user base. While currently focused on traditional SEO, Ahrefs has the data assets and customer base to extend into AI search visibility monitoring, positioning it as a potential competitive threat to Otterly.AI as the category matures.
- Moz: Moz is a long-established SEO software platform with strong brand recognition in the marketing community. As the SEO category evolves toward AI search, Moz's existing audience of SEO professionals and brand authority create a credible threat if it launches comparable AI visibility features.
- BrightEdge: BrightEdge is an enterprise-focused SEO and content performance platform with deep presence in large marketing organizations. As AI search monitoring becomes a must-have for enterprise marketers, BrightEdge has the existing enterprise relationships and integrations to extend into Otterly.AI's space as a broader incumbent.
- Conductor: Conductor is an enterprise SEO and content intelligence platform serving large brands. It overlaps with Otterly.AI in helping marketing teams monitor brand performance across digital channels, and could expand into AI search visibility as part of its enterprise content intelligence suite.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Otterly.AI social profiles
Digital presenceOtterly.AI compliance and trust
Trust signalCompliance3 records
Otterly.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otterly.AI leadership team
Management profileNumber of profiles
Profiles3 records
Otterly.AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otterly.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otterly.AI
What does Otterly.AI do?
Otterly.AI is an AI Search Monitoring and Optimization Platform that tracks brand visibility across AI search engines including ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude. The platform combines Prompt Research, AI Search Analytics, Content Audit, GEO Optimization, and Agent Analytics to help marketing teams measure brand mentions, citations, and competitive positioning in AI-generated answers. The company sells tiered SaaS subscriptions (Lite, Standard, Pro, Enterprise), a free GEO toolkit, a Public API, and a Marketplace of 100+ marketing automation workflows.
Is Otterly.AI a public or private company?
Otterly.AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Otterly.AI founded?
Otterly.AI was founded in 2024. It employs 11 to 50 people.
Where is Otterly.AI based?
Otterly.AI is headquartered in Persenbeug, Austria, in the Europe region.
How does Otterly.AI make money?
One revenue line is on record: subscription SaaS.
Who are Otterly.AI's main competitors?
Emerging players on record are Scrunch AI, Athena HQ and Evertune. Direct peers are Profound and Peec AI. Broad incumbents are Semrush, Ahrefs, Moz, BrightEdge and Conductor.
Does Otterly.AI have an API?
Yes. The OtterlyAI Public API lets you programmatically access brand reports, prompts, citations, and workspace data. Users can access brand visibility data across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot directly within existing tools. Developer documentation is at docs.otterly.ai/introduction.
What industry is Otterly.AI in?
Otterly.AI's product category is AI Search Analytics / Generative Engine Optimization (GEO) Software. Its primary akta.pro industry code is HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 5132 and its SIC code is 7372.