What Notive does

Notive B.V. is a Dutch IT Innovation Partner founded in 2012 and headquartered in Zwijndrecht, Netherlands. The firm specializes in custom e-commerce development on Shopify, Lightspeed, and Shopware, complemented by custom web and mobile application development (including React Native iOS/Android apps), API integrations, and cloud engineering on Google Cloud. Its proprietary technology asset is 'Notive Middleware,' a custom integration layer used to bridge webshops with external systems — notably demonstrated in the Heineken Blade project connecting 15 webshops and in the PayPal Lightspeed plug-in — and it has built white-label apps such as the FedEx native Shopify shipping app delivered in GoLang. Delivery follows a Scrum-based working method (Sprint 0 discovery plus subsequent development, design, and release sprints) and the firm publishes a portfolio of 40+ client projects.

Notive operates as a project-based consultancy with a recurring-services overlay. Core revenue streams are professional-services engagements (custom webshops, theme and plugin customization, API and middleware builds, migrations from Magento, WooCommerce, and Craft Commerce) and managed-services offerings (Enterprise remote development teams, CTO-as-a-Service). Distribution is direct and consultative for enterprise and mid-market clients (inbound via website, partner-ecosystem referrals, and a small inside-sales motion for SMB), supplemented by passive distribution through the Shopify and Lightspeed App Stores where proprietary apps are listed. Client mix spans global enterprise (Heineken, PayPal, FedEx, Harmony, Payvision, PVH), mid-market (Leonidas, eWarehousing, Biker Outfit, Fashionbrands, Camper Pay), a long tail of Dutch SMB retailers, and a few nonprofits.

The firm is privately held with no disclosed outside investors and lists a founder plus a 22-person named team (with ~13 additional open roles, suggesting ~30–40 total professionals). Strategic positioning emphasizes partnership-style engagement, custom depth over standard apps, and productization of repeatable offerings (White Label unmanned and cashless stores, Vent

Name

Notive

Legal name

Notive B.V.

Website

https://notive.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Notive is a Dutch IT Innovation Partner founded in 2012 that builds custom e-commerce solutions on Shopify, Lightspeed, and Shopware, develops web and mobile apps, and delivers API integrations through its proprietary Notive Middleware for enterprise and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom E-commerce Development: Notive generates revenue by developing custom e-commerce solutions on platforms including Shopify, Lightspeed, and Shopware. This includes building custom themes, plugins, integrations, and full webshop implementations for clients. Revenue is project-based, scoped per engagement, and typically billed on a time-and-materials or fixed-price basis.
2. API Integration and Middleware Development: Revenue is earned from designing and building custom API integrations, middleware solutions, and system connectors that link e-commerce platforms with ERP, WMS, accounting, and fulfillment systems. This stream supports both one-time implementation projects and ongoing maintenance engagements.
3. Enterprise Remote Development Teams: Notive provides dedicated remote development teams to enterprise clients, functioning as an embedded technical partner. This engagement model generates recurring revenue through sustained team availability, sprint-based delivery, and ongoing support.
4. White Label Development Services: Notive offers white label development services where solutions are built for other businesses to rebrand and resell (e.g., unmanned stores, cashless stores, FedEx shipping app). This provides revenue through project-based development fees.
5. CTO as a Service (CaaS): Notive fills the CTO role for companies lacking technical leadership, providing strategic technology advisory alongside development execution. Revenue is generated through retainer or consulting fee arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Notive is a Netherlands-based IT Innovation Partner that delivers custom e-commerce platform development (Shopify, Lightspeed, Shopware), bespoke web and mobile applications, API integrations and middleware, replatforming services, Google Cloud implementations, and white-label digital products. Engagements are scoped per project and delivered via a proprietary Scrum-based methodology. The company also provides CTO-as-a-Service and embedded remote development teams for clients requiring ongoing technical leadership.

Product overview

Notive is an IT Innovation Partner offering a comprehensive portfolio of digital services and solutions. The company provides custom e-commerce development (Shopify, Lightspeed, Shopware), web and mobile application development, system integrations via Notive's proprietary middleware, AI chatbot development, and cloud services (Google Cloud). Services are organized around: E-commerce Solutions (platform development, replatforming, integrations), Business Innovation (AI chatbots, web applications, IT automation, customer portals), Integration Partner Services (payment integrations, custom modules), and specialized offerings including White Label Services (unmanned/cashless stores), Enterprise Solutions (remote development teams), and CTO as a Service. The company has developed notable products including PayPal Lightspeed App, FedEx Shopify App, and Notive Middleware. Founded in 2012, Notive serves clients including Heineken, PayPal, FedEx, and Fashioncheque.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Custom Shopify webshop development, Shopify apps, Shopify Plus, Shopify POS, Shopify Payments integrations, and Shopify theme customization for merchants seeking tailored e-commerce experiences beyond what standard apps and themes offer.
• Lightspeed Development Custom Lightspeed webshop development, Lightspeed apps, Lightspeed POS, custom checkout development, and Lightspeed integrations with external systems for retail and e-commerce merchants.
• Shopware Development Shopware e-commerce platform development including Shopware 6, B2B functionality, multi-storefront management, and Shopware PaaS Native implementation for B2B and B2C retailers.
• Replatforming Services Migration services from legacy platforms (Magento, WooCommerce, Craft Commerce) to modern SaaS platforms like Shopify and Lightspeed, including SEO preservation and data migration.
• Integration Partner Services Custom module and app development, payment integrations (iDEAL, Klarna, PayPal), system integrations, and middleware development for connecting disparate business systems.
• Mobile Apps Native and web-based mobile application development for iOS and Android, including React Native development, push notification systems, and mobile app integrations.
• Custom Websites Custom website design and development using Craft CMS, WordPress, Shopify, and other platforms. Includes UX/UI design services.
• Google Cloud Services DevOps and pipeline automation, Kubernetes management, scalability and serverless solutions, worldwide CDN, and artificial intelligence implementations on Google Cloud Platform.
• CTO as a Service (CTaaS) Technical leadership and CTO role fulfillment for companies, providing strategic IT guidance and digital development support on a retainer or consulting basis.
• Enterprise Solutions Remote development team services for enterprises, providing efficient digital innovation, cloud computing implementation, and complex technical project execution with dedicated embedded teams.
• White Label Services White label digital products and services including unmanned stores, cashless stores, and branded solutions that allow companies to quickly enter new markets under their own brand.

Quantifiable outcome

• Shortened checkout time for Lightspeed webshops through PayPal plug-in
• +3 more outcomes

Named customers40 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• PayPalflagshipTechnology or Integration · 1 January 2019Notive developed a custom Lightspeed plug-in for PayPal enabling direct one-click PayPal checkout within Lightspeed webshops. The solution uses Notive's proprietary middleware for secure data handling, bypassing the standard Lightspeed checkout flow. The plug-in is distributed through the Lightspeed App Store and has been live since March 2019.
• HeinekenflagshipStrategic or Co-development PartnerNotive has an ongoing strategic partnership with Heineken, developing and maintaining the Heineken Blade e-commerce ecosystem. This includes building Lightspeed and Shopify webshops, custom middleware connecting 15 webshops with external systems, BTW/VAT validation, and custom checkout flows. The project is described as a 'doorlopend project' (ongoing).
• ShopifycoreChannel Partner/ Reseller/ DistributorNotive is a certified Shopify Partner with demonstrated expertise in custom Shopify development, Shopify app development, and Shopify migrations. The partnership enables Notive to access Shopify's partner ecosystem, refer clients, and distribute custom-built apps (such as the FedEx Shopify shipping app) through the Shopify App Store.
• LightspeedcoreChannel Partner/ Reseller/ DistributorNotive is a certified Lightspeed Partner with extensive experience in custom Lightspeed development, including plug-ins, integrations, and full webshop builds. Notive has distributed the PayPal Lightspeed plug-in through the Lightspeed App Store and has developed custom solutions for multiple Lightspeed-based clients.
• ShopwarecoreChannel Partner/ Reseller/ DistributorNotive is an early adopter of Shopware PaaS Native, having participated in one of the first practical implementations (Dugros). Notive holds partner status with Shopware and provides Shopware development, migrations, and custom functionality services.
• FedExflagshipOEM/ Whitelabel/ Licensing PartnerFedEx engaged Notive to develop a native Shopify shipping app, which FedEx distributes under its own brand in the Shopify App Store. This is a white-label/OEM development engagement where Notive built the complete application (GoLang backend, Shopify App Framework frontend, Google Cloud infrastructure) and FedEx markets it as their proprietary solution.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snakeware: Snakeware is a Dutch digital agency specializing in Shopify, Shopware, and custom e-commerce development. Directly comparable to Notive in terms of platform certifications, Dutch SMB/mid-market focus, and project-based custom development services.
• Elgentos: Elgentos is a Dutch e-commerce agency with strong Shopware and Magento expertise, providing custom development, integrations, and replatforming services. Closely comparable in niche platform specialization and integration focus to Notive.
• DutchWebDesign: DutchWebDesign is a Shopify Plus agency based in the Netherlands offering custom theme development, app development, and integrations. Comparable to Notive in platform expertise and project-based delivery to e-commerce merchants.
• Squadra: Squadra is a Dutch digital agency with a Shopify Plus partnership and a strong e-commerce development practice. Comparable to Notive in serving mid-market and enterprise merchants with custom platform development and integration services.
• Iquality: Iquality is a Dutch digital agency offering custom web development, e-commerce solutions, and integrations. Comparable to Notive in market geography, customer segment (Dutch SMB to enterprise), and custom development service mix.
• Webyoo: Webyoo is a Belgian/Dutch e-commerce agency providing custom development, integrations, and platform migrations. Comparable to Notive in regional focus, e-commerce platform expertise, and project-based services model.

Broad incumbents

• Dept: Dept is a large global digital agency headquartered in the Netherlands offering end-to-end e-commerce, creative, and technology services. Comparable as a broader incumbent competing for the same enterprise e-commerce engagements Notive targets, but with significantly larger scale and multi-country delivery.
• Valtech: Valtech is a global digital transformation agency with strong e-commerce platform capabilities (including Shopify). Comparable as a broader incumbent competing for enterprise digital and integration projects, but operating at much larger scale with global delivery centers.
• Cegeka: Cegeka is a European IT services provider offering application development, cloud, and integration services across multiple industries. Comparable to Notive's enterprise offering and integration/middleware work, but operating at much larger scale and broader scope.

Emerging players

• Code Embassy: Code Embassy is a Dutch digital product studio offering custom software and e-commerce development for ambitious brands. Comparable as an emerging boutique with similar services to Notive, though with less established partner program footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/notive
• Instagraminstagram.com/notive

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notive