Elgentos
Elgentos is a Groningen-based Magento 2 agency that designs and develops B2B e-commerce platforms, custom product configurators, and Hyvä frontend implementations for mid-market and enterprise merchants in the Netherlands, Belgium, and wider Europe.
- Company typePrivate
- Founded2011
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elgentos does
Elgentos (legal entity: elgentos commerce & configurators) is a privately held Magento 2 agency founded in 2011 and headquartered in Groningen, Netherlands. The firm specializes in complex B2B e-commerce platforms, custom product configurators, and Hyvä frontend implementations for Dutch, Belgian, and broader European merchants. Its core technology stack combines Magento 2 (PHP/Laravel) with the Hyvä frontend framework (Alpine.js, Tailwind CSS), supplemented by Varnish caching, ElasticSuite search, Prismic headless CMS, and ERP/PIM integrations via Hypernode hosting, Skwirrel, NVision, and others. Headcount is reported at 22 (FAQ) and 25 (team page), with a flat organizational structure and a roster heavy in developers and a CTO who authored the Hyvä technical book.
The company sells through a sales-led enterprise motion: discovery calls, scoped proposals, four-phase engagements (Meet & Greet; Discover & Build; Expand & Build; Optimize & Build), and a Total Care managed-services subscription that captures ongoing maintenance, monitoring, SLA support, and feature development. Revenue is generated across three streams: project-based professional services (migrations, custom builds, features — typically mid-five-to-low-six figures per engagement), Magento Total Care recurring subscriptions (the primary recurring line), and licensing of the proprietary elgentos B2B Suite (19 modular Magento 2 extensions including Company Accounts, Punchout/OCI, Quick Order, and Microsoft Dynamics 365 Business Central integration) bundled with project or Total Care work. A 2025-launched Bricks B2B accelerator encodes these patterns into a faster-deploy framework with a disclosed 3-year TCO example of €173,400 per client.
Customer focus is mid-market-to-enterprise B2B merchants in technical wholesale, distribution, manufacturing, and configurator-heavy verticals (e.g., Alius, Highlite, ICTSpecialist, EFKA, Bulthuis, Tops Filters, Haibu, A4H-Tech, Dutchlabelshop). Elgentos is the only agency worldwide holding both Hyvä Platinum Partner and Hypernode Platinum Partner status, contributing to open-source Magento extensions, and publishing technical content including the Hyvä book and an active blog. The company is independently owned by its two founders (Peter Jaap Blaakmeer, CTO; Wouter Steenmeijer, COO) with no external funding, no parent entity, and operations limited to a single Groningen HQ serving a primarily NL/BE client base with secondary presence in DE, AT, FR, UK, and ES via client work.
Elgentos firmographics
Firmographics- Name
- Elgentos
- Legal name
- elgentos commerce & configurators
- Website
- https://elgentos.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elgentos is a Groningen-based Magento 2 agency that designs and develops B2B e-commerce platforms, custom product configurators, and Hyvä frontend implementations for mid-market and enterprise merchants in the Netherlands, Belgium, and wider Europe.
- Ownership category
- akta.pro rank
Elgentos industry classification
Industry- Product category
- B2B E-commerce Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ERP Managed Services & AMS (Application Management) (BPAEAGAB)
Keywords
Where Elgentos is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Elgentos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Magento Total Care / Managed Services: Fixed monthly subscription covering Magento maintenance, monitoring, security patches, upgrades, and SLA support. The primary recurring revenue stream. Delivered as a flat monthly fee with a dedicated team per client.
- Professional Services (Project-based): Custom development, migrations (from Magento 1, Shopware, Shopify to Magento 2 on Hyvä), new builds, and feature development. Billed per project after a scoping discovery phase. Bricks B2B accelerator enables faster project delivery with lower TCO.
- elgentos B2B Suite Licensing: The proprietary B2B Suite (19 Magento 2 extensions) is offered as part of project engagements and Total Care subscriptions. Open source where possible; commercial licensing available for the full suite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Magento Total Care subscription covering maintenance, monitoring, and support |
| Hybrid | Annual | Bricks B2B accelerator 3-year TCO example: €173,400 |
| Other | Multi-year contract | New build or migration projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Elgentos product offering
Product offeringCore offering
Elgentos is a Magento 2 B2B agency that designs, builds, and maintains custom B2B e-commerce platforms on Magento 2 with the Hyvä Themes frontend. Core offerings include the proprietary elgentos B2B Suite (19 modular extensions for company accounts, customer-specific pricing, Punchout/OCI procurement, Business Central ERP integration, etc.), complex 2D and 3D product configurators integrated with ERP/PIM, Bricks B2B accelerator for faster deployment, and Magento Total Care managed services (24/7 monitoring, SLA support, security, performance audits).
Product overview
Elgentos is a Magento 2 B2B agency offering a platform-plus-services model. The core platform is the elgentos B2B Suite — a collection of 19 modular Magento 2 extensions (Company Accounts, Company Pricing, Quick Order, PunchOut procurement, Business Central ERP integration, and more) — which is available both as standalone modules and as the foundation of Bricks B2B, a pre-built accelerator combining Magento, Hyvä, and the B2B Suite for faster time-to-market. Services include Hyvä Themes & Checkout (frontend retrofit or new build), Productconfigurators (2D and 3D, including Three.js configurators for complex B2B products, frames, and camping equipment), Magento Total Care (managed services), and Migraties & Replatforming. Open-source Magento 2 extensions include elgentos/magento2-varnish-extended (Varnish caching) and elgentos/magento2-prismicio (Prismic CMS). The Hyvä Themes — The Book serves as the internal knowledge standard and free downloadable resource on Hyvä development.
Differentiator
Problem solved
Functional benefit
Brands
- elgentos B2B Suite: A set of 19 modular Magento 2 extensions built over ten years of B2B projects — covering company accounts, multi-company accounts, company pricing, customer approval, required login/hide prices, product attachments, quick order, reorder alternatives, store locator, quotes/projects, BTW-switcher, Frontend 2FA, Magic Login Link, Sales Order Reference, Catalog Permissions, On Invoice, Backorders, Punchout (OCI/cXML), and Business Central ERP integration.
- Bricks B2B
- Hyvä Themes — The Book
Products and services
- elgentos B2B Suite A commercial collection of 19 modular Magento 2 extensions — including Company Accounts, Multi Company Accounts, Company Pricing, Customer Approval, Required Login & Hide Prices, Product Attachments, Quick Order, Reorder Alternatives, Store Locator, Offertes/Projecten, BTW-switcher, Frontend 2FA, Magic Login Link, Sales Order Reference, Catalog Permissions, On Invoice, Backorders, Punchout (OCI/cXML), and Microsoft Dynamics 365 Business Central integration — designed for B2B merchants needing customer-specific pricing, approval workflows, procurement Punchout, and ERP synchronization.
- Magento Total Care A managed-services subscription for existing Magento 2 platforms providing 24/7 monitoring, SLA support, security updates, performance audits, Magento upgrades, and ongoing development with a fixed dedicated team that knows the client's shop.
- Productconfigurators Custom product configurator services for B2B catalogs including 2D configurators, 3D configurators built with Three.js and React, and the Partfinder vehicle/part compatibility tool — integrated with clients' ERP and PIM systems and rule engines to manage thousands of variants from one source of truth.
- Hyvä Themes & Checkout Hyvä Themes frontend implementation service for Magento 2 — either retrofit on an existing M2 shop or a new build from scratch — using Alpine.js, Tailwind CSS, and Hyvä Checkout to replace the heavy Luma frontend with faster loading, better Core Web Vitals, and improved developer experience.
- Bricks B2B accelerator A pre-built B2B commerce accelerator combining Magento 2, Hyvä, and the elgentos B2B Suite to deliver a scalable, performant commerce foundation faster than fully custom implementation — with lean architecture, reusable components, and platform ownership retained by the client (3-year TCO example €173,400 covering Total Care, SLA, feature development, hosting, ERP, and Hyvä license).
- Migraties & Replatforming Migration services moving merchants from Magento 1, Shopware, Shopify, or other legacy platforms to Magento 2 on Hyvä — including data migration, SEO-safe redirects, and reconnection of ERP/PIM integrations.
- Doorontwikkeling / Maatwerk Custom development and ongoing enhancement of Magento 2 platforms — building bespoke commerce logic, product configurators, and integrations tailored to complex B2B processes, large catalogs, and deep third-party integrations.
Quantifiable outcome
- EFKA: 15% increase in self-service orders, 34% reduction in cart abandonment, 22% reduction in customer service requests
- +4 more outcomes
Companies that use Elgentos
Customer profileNamed customers16 records
Ideal customer profiles1 record
Elgentos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability6 records
Feature7 records
Elgentos partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core, standard and minor.
- Hyvä ThemesflagshipElgentos was the first Hyvä partner in the Netherlands and is now a Platinum Hyvä Partner — the highest partner tier. They have been building Magento shops on Hyvä since 2020 and authored the definitive Hyvä development book. Their CTO Peter Jaap Blaakmeer co-authored the technology and the book. All new projects are built on Hyvä. Hyvä ranked #1 in the Emerce 2026 e-commerce software ranking.
- HypernodecoreHypernode is elgentos's dedicated hosting partner for 10 years. They provide the Magento hosting infrastructure for all elgentos clients. Elgentos holds Hypernode Platinum Partner status (the highest tier). They actively co-develop and test hosting solutions; elgentos organized the Varnish Taskforce at Hypernode.
- SkwirrelcorePIM system for technical products. Elgentos developed the Skwirrel Magento 2 connector. Used in multiple client projects (Tops Filters, technical wholesalers) for product data synchronization and catalog management.
- Prismic.iocoreHeadless CMS for Magento 2. Elgentos built and open-sourced the elgentos/magento2-prismicio extension. Used in client projects including Dutchlabelshop, Bulthuis, and Limburgia for flexible content management.
- NVision Commerce SolutionscorePartner for Microsoft Dynamics / Business Central and Magento 2 integrations. Used in projects including Alius for ERP synchronization of customers, products, pricing, stock, and order status.
- MolliestandardPayment service provider for all webshops. Handles payments from iDEAL to international methods. Used across client projects for checkout processing.
- ElasticSuitecoreSearch and merchandising extension for Magento 2. Elgentos's go-to search solution offering fuzzy search, advanced filtering, autocomplete, and virtual categories. Used in Alius, A4H-Tech, Tops Filters, and installation wholesalers.
- RUMvisioncoreReal User Monitoring platform for Core Web Vitals. Elgentos uses RUMvision for client monitoring and has integrated it into their CI/CD pipeline with deployment annotations. Both companies are based in Groningen, Netherlands.
- AbetastandardProvides PunchOut OCI/cXML solution linking B2B webshops to procurement systems (SAP Ariba, Coupa). Partnership mentioned in the B2B Suite Punchout module documentation.
- SansecstandardMagento security partner for malware and vulnerability scanning. Elgentos uses Sansec Shield for proactive security scanning across client shops.
- YireominorMagento knowledge partner providing training for the elgentos team to maintain expertise on the latest Magento techniques and technologies.
- SmartRankingminorTechnical SEO partner helping elgentos's client shops rank higher in search engines and generate more organic traffic.
- Dutch Digital Agencies (DDA)minorDutch trade association for digital agencies. Elgentos is a member, using the membership for industry visibility and ecosystem positioning.
- ReloadifyminorPersonalization platform for e-commerce with omnichannel campaign capabilities. Listed as a partner for email and marketing automation integration.
- SpotlerminorMarketing automation platform for email campaigns and marketing communication with segmentation and personalization. Listed as a partner for marketing technology integration.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Elgentos competitors and assessment
Company assessmentDirect peers
- Vendic: Dutch Magento 2 and Hyvä agency focused on B2B and enterprise e-commerce implementations with deep ERP integrations. Direct competitor in the Benelux Magento/Hyvä agency market with comparable service offerings and customer profile.
- integer_net: German Magento 2 agency with deep technical expertise in custom development, performance optimization, and B2B features. Comparable as a specialized European Magento/Hyvä agency focused on complex implementations rather than broad digital services.
- Sheridan (Sheridan Germany): German Magento 2 and Hyvä agency with strong enterprise and B2B credentials. Comparable in service offering (custom Magento development, Hyvä, configurators, ERP integrations) and customer profile (complex B2B merchants) across the DACH region.
- Phpro: Belgian Magento 2 and Hyvä agency specializing in B2B commerce, ERP integrations, and custom development. Closely comparable in geographic focus (Benelux), technical stack (Hyvä + Magento 2), and enterprise services model; co-hosted the Magento 2 × Varnish Taskforce with Elgentos.
- Fisheye (Magento agency): Belgian Magento 2 agency offering e-commerce implementations and managed services. Geographic and service-model peer to Elgentos in the Benelux market, competing for similar mid-market and enterprise B2B clients.
- Experius: Dutch Magento and Hyvä agency providing e-commerce implementations, migrations, and managed services. Competes head-to-head with Elgentos for mid-market and enterprise B2B merchants in the Netherlands, with overlapping technology stack (Hyvä, Magento 2) and service catalog.
- Clevercommerce: Dutch Magento 2 agency offering B2B e-commerce, Hyvä implementations, and managed services. Comparable in scale and positioning as a mid-sized Netherlands-based Magento specialist targeting B2B and complex commerce use cases.
Broad incumbents
- Blue Acorn iCi: Large US-based Adobe/Magento Platinum partner offering end-to-end commerce implementations, hosting, and managed services. Comparable in Magento platform focus and managed services delivery, but with significantly broader capabilities and scale.
- Webjump: Global Magento agency (now part of VML) with broader geographic reach and larger delivery capacity. Comparable in core Magento/Hyvä capability but operates at significantly greater scale and serves more enterprise-tier clients.
Emerging players
- Yireo: Dutch Magento extension developer and training provider that supplies Elgentos's team with technical training. Comparable as a Magento ecosystem specialist focused on extensions, tooling, and developer enablement, though with a narrower product/training focus versus full-service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Elgentos social profiles
Digital presenceElgentos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elgentos leadership team
Management profileNumber of profiles
Profiles5 records
Elgentos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elgentos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elgentos
What does Elgentos do?
Elgentos is a Magento 2 B2B agency that designs, builds, and maintains custom B2B e-commerce platforms on Magento 2 with the Hyvä Themes frontend. Core offerings include the proprietary elgentos B2B Suite (19 modular extensions for company accounts, customer-specific pricing, Punchout/OCI procurement, Business Central ERP integration, etc.), complex 2D and 3D product configurators integrated with ERP/PIM, Bricks B2B accelerator for faster deployment, and Magento Total Care managed services (24/7 monitoring, SLA support, security, performance audits).
Is Elgentos a public or private company?
Elgentos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elgentos founded?
Elgentos was founded in 2011. It employs 11 to 50 people.
Where is Elgentos based?
Elgentos is headquartered in Groningen, Netherlands, in the Europe region.
How does Elgentos make money?
Three revenue lines are on record. Magento Total Care / Managed Services are the primary driver. The others are professional Services (Project-based) and elgentos B2B Suite Licensing.
Who are Elgentos's main competitors?
Direct peers on record are Vendic, integer_net, Sheridan (Sheridan Germany), Phpro, Fisheye (Magento agency), Experius and Clevercommerce. Broad incumbents are Blue Acorn iCi and Webjump. Yireo is listed as an emerging player.
Does Elgentos have an API?
No public API is recorded for Elgentos.
What industry is Elgentos in?
Elgentos's product category is B2B E-commerce Development Services. Its primary akta.pro industry code is BPAEAGAB, ERP Managed Services & AMS (Application Management). Its NAICS code is 541511 and its SIC code is 7371.