HER Realtors
HER Realtors is a privately held, residential real estate brokerage founded in 1956 and headquartered in Worthington, Ohio, serving the Columbus-area market with 51-100 employees via traditional agent-led buyer and seller representation.
- Company typePrivate
- Founded1956
- HeadquartersWorthington, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HER Realtors does
HER Realtors is a privately held, for-profit real estate company headquartered in Worthington, Ohio, United States, founded in 1956. The firm operates as a residential real estate brokerage serving the Columbus-area market with 51-100 employees, conducting business through its website (herrealtors.com). As a long-standing regional brokerage in operation for nearly seven decades, HER Realtors would be expected to deliver core brokerage services — buyer and seller representation, listing, and local market expertise — through an agent-led model typical of the U.S. residential real estate industry.
The source material does not disclose HER Realtors' proprietary technology stack, digital product suite, or platform architecture. Detailed technology data present in the input pertains to Howard Hanna Real Estate Services, a separate entity, and cannot be reliably attributed to HER Realtors. Consequently, this description is limited to firmographic facts (Worthington, Ohio; founded 1956; 51-100 employees; private, for-profit; website herrealtors.com) and the standard residential brokerage service model the firm is positioned to deliver.
HER Realtors' business model is consistent with the traditional U.S. residential real estate brokerage structure: agent-led transactions compensated via commission-based pricing on closed deals, typically 5-6% of sale price split between buy- and sell-side agents and further split between agents and the brokerage. No HER Realtors-specific revenue figures, customer logos, partnership details, or pricing disclosures were provided; the available revenue and partnership data pertains to Howard Hanna Real Estate Services and is not attributed to HER Realtors.
HER Realtors firmographics
Firmographics- Name
- HER Realtors
- Website
- https://herrealtors.com
- Company type
- Private
- Founded year
- 1956
- Headcount range
- 51–100 employees
- Short description
- HER Realtors is a privately held, residential real estate brokerage founded in 1956 and headquartered in Worthington, Ohio, serving the Columbus-area market with 51-100 employees via traditional agent-led buyer and seller representation.
- Ownership category
- akta.pro rank
HER Realtors industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where HER Realtors is headquartered
LocationHeadquarters
- HQ city
- Worthington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HER Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: Traditional real estate commission-based revenue from residential and commercial property transactions. Agents earn commissions on completed sales, with Howard Hanna taking a brokerage split.
- Mortgage Services: Mortgage origination through Howard Hanna Mortgage Services, providing financing options across operating states with integrated pre-qualification tools.
- Insurance Services: Home insurance offerings through HannaFinancial, providing bundled coverage options for buyers and homeowners.
- Title and Escrow Services: Title insurance and escrow services through Howard Hanna's title services division, supporting property transactions end-to-end.
- Property Management: Property management services for rental properties and landlord services.
- Franchising Revenue: Franchise opportunities allowing independent brokerages to join the Howard Hanna brand network.
- Referral Network: Realty One Referral Network generating referral fees for agent-to-agent property referrals across network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission rates apply for residential transactions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
HER Realtors product offering
Product offeringCore offering
HER Realtors is a real estate company operating as a residential brokerage that helps clients buy, sell, and rent properties. The company delivers these services through a network of agents and offices, supported by a digital platform with property search, mortgage pre-qualification tools, and mobile applications. Complementary offerings include mortgage origination, insurance, title and escrow, property management, and relocation services.
Product overview
Howard Hanna Real Estate Services operates as a comprehensive real estate platform offering a broad portfolio of integrated services across residential brokerage, luxury real estate, mortgage, insurance, title, and property management. The core platform consists of the main real estate search and listing portal (howardhanna.com) supported by specialized modules including Find It First (early listing alerts), Hanna List (seller tools), and the Hanna Advantage buyer/seller resource programs. Complementary financial services are delivered through Hanna Financial, encompassing mortgage services, title and escrow, insurance, and the Community Lending Division. The Hanna Luxury division serves high-net-worth buyers through regional magazines and Luxury Portfolio International affiliation. Additional services include property management, relocation assistance, commercial real estate, rental services, new construction support (Build Your Dream Home), and concierge services (Hanna Home Pros). The platform is accessible via web, mobile apps (iOS/Android), and operates across 15+ states.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Search and Brokerage Full-service residential real estate brokerage helping individual buyers and sellers find, list, and transact on homes through agent representation across the operating region.
- Rental Property Search and Listing Residential rental property search and listing services connecting tenants with available rental properties.
- Relocation Services Corporate and individual relocation assistance programs including moving services, area orientation, and transition support for clients relocating to or from the operating region.
- Mortgage Services Mortgage origination services including pre-qualification, home loans, and refinance options offered through Howard Hanna Mortgage Services across multiple states.
- Title and Escrow Services Title insurance and escrow settlement services supporting real estate transactions end-to-end.
- Home Insurance Services Home and property insurance products offered to buyers and homeowners seeking bundled coverage options.
- Property Management Services Property management services for landlords and real estate investors, including rental listing and tenant placement.
- Commercial Real Estate Brokerage Commercial property brokerage services for businesses and investors seeking commercial properties or corporate relocation services.
- Luxury Real Estate Division Luxury real estate services representing high-end estates and premier properties, with regional luxury publications and global exposure through Luxury Portfolio International reaching 70+ countries.
- Appraisal Services Professional property valuation and appraisal services for real estate transactions.
- New Construction and Custom Home Building Services New construction and custom home building guidance services connecting buyers with builders for new home purchases.
Quantifiable outcome
- Money Back Guarantee on eligible transactions provides risk mitigation for buyers and sellers
Companies that use HER Realtors
Customer profileSegments5 records
Ideal customer profiles5 records
HER Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HER Realtors partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Leading Real Estate Companies of the WorldcoreHoward Hanna is a member of Leading Real Estate Companies of the World, providing global referral network access, marketing certifications, and innovation recognition awards. This partnership enables international property referrals and global luxury property syndication.
- Luxury Portfolio InternationalcoreMembership in Luxury Portfolio International provides Howard Hanna's luxury listings with global exposure across 70+ countries, connecting premium properties with affluent international buyers.
- 1st Priority MortgagecoreState-specific mortgage partner providing mortgage services in Connecticut, New Jersey, New York, and North Carolina. Integrated through Howard Hanna's HannaFinancial platform.
- Howard Hanna Mortgage ServicescoreInternal mortgage services division operating in Indiana, Michigan, North Carolina, Ohio, Pennsylvania, South Carolina, and Virginia through howardhannamortgage.com.
- Towne MortgageminorVirginia-based mortgage partner providing lending services for Howard Hanna clients in Virginia markets.
- Realty One Referral NetworkcoreInternal referral network enabling agent-to-agent property referrals across the Howard Hanna network and affiliated brokerages.
- Allen Tate CompaniesminorPartnership mentioned for Buncombe County, NC market, with four offices serving the community.
Scale indicators3 records
Recent moves1 record
HER Realtors competitors and assessment
Company assessmentDirect peers
- Compass: Compass is a national tech-enabled residential brokerage that competes directly with traditional brokerages like HER for agents and listings. It differentiates through proprietary technology, agent productivity tools, and a luxury-leaning brand position — making it a direct competitor for top-producing agents in HER's Ohio markets.
- Howard Hanna Real Estate Services: HER Realtors is a brand within the Howard Hanna family of companies. Howard Hanna directly competes in the same residential brokerage category, serves overlapping buyer/seller customers in Ohio and the Midwest, and operates the same integrated mortgage/title/insurance model — making it HER's closest structural and operational comparable.
Broad incumbents
- RE/MAX: RE/MAX is a globally franchised residential brokerage with strong Midwest presence. It competes with HER for independent agents and offers a comparable franchise model, with similar commission-split economics for producing agents.
- Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate brand. It competes directly with HER's luxury division in the high-end Ohio/Columbus market and offers a comparable global affiliate network for affluent buyers.
- Coldwell Banker: Coldwell Banker is a long-established national residential brokerage brand with broad geographic coverage. It competes with HER for both consumer mindshare and agent recruitment, and offers comparable franchise/affiliate models in Ohio and surrounding states.
- Century 21: Century 21 is a global residential real estate franchise with established Midwest presence. It competes with HER on the same customer segment (residential buyers/sellers) and through similar agent-franchise economics.
- Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the U.S. It competes with HER across Midwest markets with a comparable agent-centric, profit-share model and integrated technology platform (KW Command).
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise leveraging the Berkshire Hathaway brand. It competes with HER across Midwestern markets, including Ohio, with comparable full-service brokerage offerings and similar luxury positioning.
Emerging players
- eXp Realty: eXp Realty is a cloud-based brokerage offering high commission splits and remote agent operations. It is increasingly disrupting traditional regional brokerages like HER by attracting producing agents with better economics and a low-overhead model.
- Redfin: Redfin is a tech-enabled discount brokerage offering lower commission rates than traditional full-service firms. It competes with HER for consumer-direct seller leads and represents a structural pricing-model threat to traditional 5-6% commission brokerages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
HER Realtors social profiles
Digital presenceHER Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
HER Realtors leadership team
Management profileNumber of profiles
HER Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HER Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HER Realtors
What does HER Realtors do?
HER Realtors is a real estate company operating as a residential brokerage that helps clients buy, sell, and rent properties. The company delivers these services through a network of agents and offices, supported by a digital platform with property search, mortgage pre-qualification tools, and mobile applications. Complementary offerings include mortgage origination, insurance, title and escrow, property management, and relocation services.
When was HER Realtors founded?
HER Realtors was founded in 1956. It employs 51 to 100 people.
Where is HER Realtors based?
HER Realtors is headquartered in Worthington, United States, in the North America region.
How does HER Realtors make money?
Seven revenue lines are on record. Real Estate Commission Revenue is the primary driver. The others are mortgage Services, insurance Services, title and Escrow Services, property Management, franchising Revenue and referral Network.
Who are HER Realtors's main competitors?
Direct peers on record are Compass and Howard Hanna Real Estate Services. Broad incumbents are RE/MAX, Sotheby's International Realty, Coldwell Banker, Century 21, Keller Williams Realty and Berkshire Hathaway HomeServices. Emerging players are eXp Realty and Redfin.
Does HER Realtors have an API?
No public API is recorded for HER Realtors.
What industry is HER Realtors in?
HER Realtors's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.