Howard Hanna Mortgage Services

What Howard Hanna Mortgage Services does

Howard Hanna Mortgage Services is a privately held retail mortgage lender and subsidiary of Howard Hanna Financial Services, Inc., founded in 1983 and headquartered in Pittsburgh, Pennsylvania, with a secondary office in Mayfield Heights, Ohio. The company originates first-lien mortgage loans — including Fixed Rate, Adjustable Rate, FHA, VA, USDA Rural Housing, State Bond, Physician Plus, Luxury (up to $5M), and Renovation Plus programs — for individual homebuyers and refinancing borrowers across six states (Michigan, Indiana, North Carolina, Ohio, Pennsylvania, and South Carolina). It is licensed as a mortgage lender/broker and servicer in seven states and holds VA delegated lender authority for in-house VA approvals.

The company's technology stack centers on a web-based borrower portal for pre-qualification intake, document upload, and application tracking, supported by a suite of financial calculators (affordability, rent vs. buy, mortgage payment, refinance break-even, and tax savings) sourced from third parties. Proprietary front-end programs — Lock & Shop (up to 75-day rate protection), Buy Before You Sell (use of existing-home equity toward a next-home down payment with 90-day deferred interest), Rate Reducer (2-1 buydown), and Second Opinion ($100 gift card for cross-shopping) — provide differentiated consumer-facing features. Processing and underwriting are performed in-house, and leads outside the direct service area are routed through affiliate partners 1st Priority Mortgage and Towne Mortgage via the SimpleNexus platform.

Howard Hanna Mortgage operates as the lending arm of the Howard Hanna One-Stop Shopping platform, which bundles Real Estate, Mortgage, Title & Escrow, and Insurance across 11 states and over 300 neighborhood offices, with an additional referral relationship to Allen Tate in North Carolina. Distribution combines 75+ loan originators in field sales, inside sales via phone and a multi-step web pre-qualification flow, and inbound referrals from Howard Hanna's owned real estate agents and external partner firms. Revenue is generated through transaction fees on originated loans, with the firm ranked the third-largest US real estate mortgage company by 2020 closings (REAL Trends 500). A community lending sub-brand, United Purpose Mortgage, extends the addressable market into underserved buyer segments through education-led outreach.

Name

Howard Hanna Mortgage Services

Legal name

Howard Hanna Mortgage Services

Website

https://howardhannamortgage.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Howard Hanna Mortgage Services is a privately held retail mortgage lender, founded 1983 and headquartered in Pittsburgh, PA, originating home loans across six states for individual homebuyers and refinancers. It operates as the lending arm of Howard Hanna's one-stop real estate services ecosystem alongside Allen Tate affiliates.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Residential Mortgage Origination & Servicing (Retail) (FSABAAAD)

akta.pro secondary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

Keywords

• Residential mortgage lending
• Home purchase loans
• Mortgage refinancing
• Government-backed loans
• First-time homebuyer loans

Headquarters

HQ city

Pittsburgh, PA

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Origination: Revenue generated from originating mortgage loans for homebuyers and refinancing borrowers. The company acts as an independent mortgage banker serving Michigan, Indiana, North Carolina, Ohio, Pennsylvania, and South Carolina.
2. One-Stop Shopping Cross-Sell: Howard Hanna offers bundled services (Real Estate, Mortgage, Title & Escrow, Insurance) generating referral and cross-sell revenue within the Howard Hanna ecosystem across eleven states.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Howard Hanna Mortgage Services is a residential mortgage lender that originates home purchase and refinance loans for individual consumers. It offers conventional fixed-rate and adjustable-rate mortgages, government-backed FHA, VA, and USDA loans, state bond programs, and specialty products including a Luxury Mortgage, Physician Plus, and Renovation Plus, alongside proprietary programs such as Buy Before You Sell, Lock & Shop, Rate Reducer, and Second Opinion. The company supports the full origination process from application through closing, with operations across six U.S. states under the Howard Hanna Financial Services umbrella.

Product overview

Howard Hanna Mortgage Services offers a comprehensive mortgage lending platform with a diversified portfolio of loan products and financial tools. The core offerings include Fixed Rate Mortgages and Adjustable Rate Mortgages as primary loan products, supplemented by government-backed programs (FHA, VA, USDA Rural Housing) and specialized products (Luxury Mortgage for high-value properties, Physician Plus for medical professionals, State Bond Loans for first-time buyers, and Renovation Plus for home improvements). The company differentiates through exclusive programs like Buy Before You Sell, Lock & Shop, Rate Reducer, and Second Opinion, while providing a suite of interactive financial calculators (Affordability, Rent vs. Buy, Mortgage Payment, Refinance Break Even, Tax Savings) to support the loan process. United Purpose Mortgage serves as a community-focused sub-brand targeting underserved communities. The platform operates as part of the broader Howard Hanna One-Stop Shopping Experience, integrating real estate, mortgage, title & escrow, and insurance services across eight states.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Rate Mortgages Conventional fixed-rate residential mortgage loans for individual homebuyers and refinancers seeking predictable monthly payments over the life of the loan.
• Adjustable Rate Mortgages (ARM) Adjustable-rate residential mortgage loans whose interest rate fluctuates with market indexes after an initial fixed period, suited to borrowers expecting to move or refinance before the rate adjusts.
• FHA Loans FHA-insured government-backed residential mortgage loans targeting first-time and lower-credit borrowers purchasing or refinancing a primary residence.
• VA Loans VA-guaranteed residential mortgage loans for eligible military service members, veterans, and their families for home purchase or refinance.
• USDA Rural Housing Loans USDA-guaranteed residential mortgage loans for eligible low- and moderate-income borrowers purchasing homes in designated rural areas.
• State Bond Loan State-sponsored mortgage revenue bond loan program offering below-market interest rates to eligible first-time homebuyers in participating states.
• Luxury Mortgage Premium residential mortgage product tailored to high-net-worth buyers financing high-value properties, with loan sizes above conforming limits (jumbo lending).
• Physician Plus Specialty residential mortgage loan program for physicians and medical professionals, typically accommodating student loan debt and irregular income through flexible underwriting.
• Renovation Plus Residential mortgage product that finances the purchase of a home together with the cost of renovations or repairs, rolled into a single loan.
• Buy Before You Sell Program Proprietary program that enables borrowers to purchase a new home before selling their current home, addressing timing and contingency challenges in real estate transactions.
• Lock & Shop Program Proprietary program that allows borrowers to lock in an interest rate while they shop for a home, providing rate certainty during the home search period.
• Rate Reducer Proprietary refinance program designed to lower a borrower's monthly payment or interest rate on an existing Howard Hanna-serviced loan.
• Second Opinion Program Proprietary program in which Howard Hanna Mortgage Services reviews a loan offer the borrower has received from another lender and provides a competitive comparison quote.
• United Purpose Mortgage Specialty mortgage offering operated as a division or sub-brand of Howard Hanna Mortgage Services, addressing a defined borrower or loan-purpose segment.

Quantifiable outcome

• Third largest real estate mortgage company in the US (REAL Trends 500, 2020)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• United Purpose MortgagecoreStrategic or Co-development PartnerUnited Purpose Mortgage is a division of Howard Hanna Financial Services, Inc. focused on making homeownership more attainable for underserved communities. The division coaches individuals through the home buying process and educates borrowers on available resources. It is committed to empowering all home buyers, especially those in underserved communities, and aims to break down historical barriers and close the wealth gap.
• NCHFA (North Carolina Housing Finance Agency)minorGTM or Marketing PartnerHoward Hanna Mortgage partners with NCHFA, a non-profit organization in North Carolina that offers down payment assistance and MCC (Mortgage Credit Certificate) programs. Loan originators like Jamie Adams in North Carolina leverage this partnership to help buyers access state-sponsored affordability programs.
• 1st Priority MortgageminorChannel Partner/ Reseller/ Distributor1st Priority Mortgage, Inc. is an affiliate partner that covers zip codes not served by Howard Hanna Mortgage Services directly. When a borrower enters a zip code outside Howard Hanna's service area, they are redirected to 1st Priority Mortgage for pre-qualification.
• Towne MortgageminorChannel Partner/ Reseller/ DistributorTowne Mortgage is an affiliate partner covering zip codes outside Howard Hanna Mortgage's direct service area. Borrowers in unsupported areas are redirected to Towne Mortgage for mortgage pre-qualification through a SimpleNexus platform.
• MSHDA (Michigan State Housing Development Authority)minorGTM or Marketing PartnerHoward Hanna Mortgage originators like Josie Allott are approved specialized lenders for MSHDA, offering different tools and solutions for various levels of home buyers in Michigan.
• Allen Tate / Howard Hanna Allen Tate MortgageminorChannel Partner/ Reseller/ DistributorHoward Hanna Mortgage operates in partnership with Allen Tate real estate agents in North Carolina markets. Loan originators like Jamie Adams and Patricia Barnes operate under the Howard Hanna Allen Tate mortgage brand, leveraging the Allen Tate real estate referral network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Guild Mortgage: Mid-to-large independent retail mortgage lender with branch network across similar U.S. regions. Comparable in offering FHA, VA, USDA, conventional and specialty (physician, renovation) loans through distributed loan officers, and competes for similar borrower segments.
• loanDepot: One of the largest independent mortgage lenders in the U.S., originating purchase and refinance mortgages nationwide. Directly comparable to Howard Hanna Mortgage as a retail mortgage banker with proprietary technology (LDpIPoint) and similar product breadth across conforming, FHA, VA, and specialty loans.
• NewRez (New Residential Mortgage): Large non-bank mortgage originator and servicer offering retail and wholesale origination plus a robust servicing platform. Comparable to Howard Hanna Mortgage in origination but more diversified with significant servicing recapture economics.
• Rocket Mortgage (Rocket Companies): Largest U.S. mortgage originator by volume with a technology-led, consumer-direct model. Competes head-to-head with Howard Hanna Mortgage in purchase originations and refinances, and is the dominant standard against which all retail mortgage lenders benchmark.
• Guaranteed Rate: Top-10 retail mortgage lender with proprietary digital platform (RateMatch, FLASH) and direct-to-consumer motion. Comparable to Howard Hanna Mortgage in offering retail purchase and refinance mortgages plus FHA, VA, and specialty products, though with greater national direct presence.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender, working through independent broker channels. Comparable to Howard Hanna Mortgage in scale of origination (top of REAL Trends rankings) but operates via wholesale rather than retail, making it a partial competitor for loan volume share in the same geographic markets.
• Movement Mortgage: Top-10 U.S. retail mortgage lender operating a distributed branch model with in-house processing. Comparable in operating philosophy (community-focused, distributed LOs) and product breadth, with similar geographic concentration in the Southeast and Midwest.
• Fairway Independent Mortgage: Top-15 U.S. retail mortgage lender with a decentralized branch model serving similar borrower segments including first-time buyers, FHA/VA, and specialty programs. Comparable operational footprint and product mix to Howard Hanna Mortgage.

Broad incumbents

• Compass Mortgage: National real estate brokerage that built a mortgage origination business to capture cross-sell within its agent network. Closely mirrors Howard Hanna Mortgage's distribution-via-real-estate-agent strategy and one-stop shopping concept.
• Anywhere Real Estate (formerly Realogy) — Mortgage Affiliates: Large national residential real estate brokerage conglomerate with affiliated mortgage operations (e.g., Realogy Mortgage, Guaranteed Rate Affinity). The most directly comparable corporate parent to Howard Hanna in bundling real estate and mortgage services at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/howard-hanna-mortgage-services

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Hanna Mortgage Services