What GreenBee does

GreenBee srl is an Italian private limited company headquartered in Legnano (Milan), founded in 2012 as a spin-off from IT services firm Project and System. The company designs and develops multi-platform (Android, iOS, web, cloud) software applications for data acquisition across warehouse, retail, healthcare, logistics, and manufacturing environments, primarily serving Italian small and medium enterprises and micro-PMIs. Its product portfolio comprises the "b" branded SaaS suite — binventory+ (warehouse inventory), bgdo (large-scale retail data capture), bfit (fitting room experience), bClick (structured product photography), bReal (3D retail visualization), bSeller (real-time sales reporting), and bCheck (healthcare checklists) — alongside a dedicated healthcare line covering pharmaceutical traceability WMS, UDI management, RFID patient/equipment tracking, electronic shelf labels, and OpenTalk voice communication for clinical environments.

GreenBee operates a hybrid business model combining proprietary software subscriptions, hardware resale (Zebra, Honeywell, Ergotron, ProGlove, medical-grade devices), turnkey implementation services with ERP/WMS integration, and operational leasing for both hardware and software. The company holds ISV Partner status with both Honeywell Voice and Zebra Technologies, enabling co-marketing and bundled solution delivery. It also maintains partnerships with Microsoft, Odoo, Ergotron, ProGlove, and Red Hat. Go-to-market is primarily direct via the company website with a channel partner motion through hardware OEMs, and free SaaS trial periods support product-led adoption among smaller accounts. Reported 9-month 2025 results show 18% YoY sales growth and an 891% YoY net profit increase, suggesting strong operational leverage despite a small absolute base.

Name

GreenBee

Legal name

GreenBee srl

Website

https://gbee.biz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenBee srl is an Italian software house that develops multi-platform Android, iOS, and web applications for data acquisition (barcode, RFID, voice picking, ESL) targeting SMEs and micro-PMIs across warehouse, retail, healthcare, and logistics sectors, bundling proprietary software with Zebra and Honeywell hardware.

Ownership category

akta.pro rank

Headquarters

HQ city

Legnano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscriptions and Hardware Sales: GreenBee generates revenue through SaaS subscriptions for its software applications (bReal, bCheck, binventory+, and other apps) and through sales of professional hardware including Zebra and Honeywell mobile computers, printers, barcode scanners, wearable devices, and medical-grade hardware. Operational leasing is offered as an alternative to outright purchase.
2. Turnkey Implementation Services: GreenBee provides full 'chiavi in mano' (turnkey) solutions that include software, hardware, customizations, testing, and implementation services. This professional services component is bundled with product sales and operational leasing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

GreenBee is an Italian software house that develops multi-platform (Android, iOS, web, cloud) SaaS applications for mobile data collection, including barcode scanning, RFID detection, and voice picking systems. The portfolio spans the 'b' product line for warehouse, retail and GDO (binventory+, bgdo, bfit, bClick, bReal, bSeller), a healthcare division with pharmaceutical traceability WMS, patient/monitoring RFID, UDI management, electronic shelf labels and checklist/communication tools, plus value-added resale of Zebra, Honeywell and Ergotron hardware. The company targets Italian SMEs and micro-PMIs, offering turnkey implementations and operational leasing on bundled hardware-plus-software solutions.

Product overview

GreenBee is a software house specializing in data capture solutions, developing multi-platform (Android, iOS, web, cloud) applications that are fast, essential, and simple to use. The product portfolio consists of: (1) Core Software Suite - the 'b' product line including binventory+ (warehouse inventory), bgdo (retail/GDO), bfit (fitting room), bClick (photo capture), bReal (3D retail), bSeller (sales), and bCheck (healthcare checklists); (2) Healthcare Division - specialized WMS for pharmaceutical traceability, patient/facility monitoring, RFID solutions, electronic labels (ESL), UDI management, and OpenTalk communication; (3) Hardware offerings - mobile computers, barcode scanners, printers, industrial tablets, wearable devices, voice systems, and IP telephony from partners Zebra and Honeywell; (4) Healthcare Hardware - medical PCs, tablets, monitors, mobile computers, medical printers/labels/wristbands, barcode scanners, computerized carts, and workstation arms, sourced from partners including Ergotron; (5) Honeywell Voice - voice picking technology as a Honeywell ISV Partner for hands-free warehouse operations; (6) Services - operating lease financing and turnkey ERP integration solutions. The company leverages partnerships with Zebra, Honeywell, Microsoft, Odoo, Ergotron, ProGlove, and Red Hat to deliver comprehensive warehouse, retail, healthcare, and logistics solutions.

Differentiator

Problem solved

Functional benefit

Brands

• binventory+: Warehouse inventory management software solution
• bgdo
• bfit
• bClick
• bReal
• bSeller
• bCheck
• OpenTalk

Products and services

• binventory+ Warehouse inventory management software for data capture and tracking of stock, designed for Italian SMEs running small-to-medium warehouse operations.
• bgdo Android SaaS application that simplifies barcode data capture for Italian large-scale retail (GDO - Grande Distribuzione Organizzata) operations.
• bfit Retail fitting room (camerino) experience enhancement application for in-store use by retail customers and store staff.
• bClick Mobile application for structured product and commercial area photography used by retail and merchandising teams.
• bReal SaaS 3D product visualization app for retail environments with real-time sold, ordered and comparison features for sales-floor use.
• bSeller Real-time sold, ordered and comparison reporting software for retail sales management.
• bCheck - Checklist Digital checklist management software for healthcare settings, used by clinical staff for structured inspection and compliance workflows.
• OpenTalk per la Sanità Voice communication solution designed for healthcare environments, enabling structured voice interactions for clinical teams.
• WMS Sanitario - Magazzino Farmaci Warehouse management system for pharmaceutical traceability in healthcare facilities, covering drug warehouse operations and UDI compliance.
• Honeywell Voice Solution Voice picking system for warehouse and logistics operations enabling hands-free, eyes-free data capture with integration to ERP and WMS systems, delivered as a Honeywell ISV Partner solution.
• Sistema di Etichette Elettroniche (ESL) Electronic shelf label system sold as a SaaS-managed solution for retail and healthcare environments needing dynamic label updates.
• Mobile Computer (resold) Professional mobile computing devices (from Zebra and Honeywell) resold by GreenBee for warehouse and retail data capture.
• Stampanti e consumabili (resold) Barcode printers and consumables resold by GreenBee for warehouse and retail labeling operations.
• Dispositivi Indossabili (resold) Wearable devices such as ProGlove scanners resold by GreenBee for hands-free data capture in warehouse operations.
• Scanner Barcode (resold) Barcode scanning devices resold by GreenBee from Zebra and Honeywell for warehouse and retail data capture.
• Tablet Industriali (resold) Industrial-grade tablet devices resold by GreenBee for warehouse and field operations.
• Centralini IP IP telephony systems resold and supported by GreenBee for business communication.
• PC Medicali (resold) Medical-grade personal computers resold by GreenBee for healthcare facilities.
• Tablet Medicali (resold) Medical-grade tablet devices resold by GreenBee for healthcare environments.
• Monitor Medicali (resold) Medical-grade monitors resold by GreenBee for healthcare settings.
• Computer mobili medicali (resold) Mobile medical computers resold by GreenBee for point-of-care data capture in healthcare.
• Stampanti, etichette e braccialetti medicali (resold) Medical printers, labels, and wristbands resold by GreenBee for patient identification and healthcare documentation.
• Lettori Barcode/Scanner Medicali (resold) Medical barcode readers and scanners resold by GreenBee for patient safety and medication administration.
• Carrelli medicali informatizzati (resold) Computerized medical carts resold by GreenBee for point-of-care computing in healthcare facilities.
• Bracci porta PC e postazioni di lavoro informatizzate (resold) PC arms and computerized workstations resold by GreenBee (Ergotron partner) for ergonomic healthcare environments.
• Noleggio Operativo Operating lease service for financing hardware and software investments with end-of-lease purchase, return, or replacement options, helping customers avoid upfront cash expenditure.
• Soluzioni 'Chiavi in Mano' (Turnkey ERP Integration) Turnkey implementation service covering software, hardware, customizations, testing, and ERP/WMS integration delivered as a single managed service engagement.

Quantifiable outcome

• 10-35% efficiency improvement in warehouse operations using voice picking systems
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Honeywell Voice (Honeywell International)coreTechnology or IntegrationGreenBee is a Honeywell ISV Partner (Independent Software Vendor) specializing in Honeywell Voice Android solutions. The company provides voice picking systems for warehouse operations (goods receiving, quality control, inventory, picking, shipping), connected retail, and field service/manufacturing inspection. GreenBee delivers turnkey voice solutions integrating with ERP and WMS systems.
• Zebra TechnologiescoreChannel Partner/ Reseller/ DistributorGreenBee is a Zebra ISV (Independent Software Vendor) Partner and authorized reseller of Zebra hardware including mobile computers, barcode scanners, printers, tablet rugged devices, and RFID systems. Zebra is an American public company with $4.485 billion in sales (2019), over 7,400 employees globally, and market leadership in mobile computing, data capture, barcode printing, and mobile RFID.
• Honeywell International Inc.coreChannel Partner/ Reseller/ DistributorGreenBee is a Honeywell ISV Partner and reseller of Honeywell hardware including mobile computers, printers, barcode scanners, and the Honeywell Voice system. Honeywell is a Fortune 500 multinational with $36+ billion in revenue (2019), over 100,000 employees, and operations in industrial automation, aerospace, and safety and productivity solutions.
• ErgotroncoreChannel Partner/ Reseller/ DistributorGreenBee is a partner of Ergotron, distributing their healthcare IT mounting solutions including PC arms, wall stations, tablet carts, medical carts, and telemedicine carts. Ergotron, founded in 1982 in Minnesota, USA, has over 40 years of experience in healthcare IT mounting and all facilities are ISO 13485:2016 certified.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dematic: Dematic (Kion Group) combines WMS software with materials-handling automation, addressing the warehouse execution category GreenBee competes in — broader scale and depth, but overlapping customer base in mid-market European logistics.
• Körber Supply Chain: Körber's supply chain software portfolio (including the former HighJump WMS) competes across the warehouse and voice-fulfillment stack that GreenBee addresses, with much broader scale and product breadth.
• Blue Yonder: Blue Yonder is a global WMS and supply-chain platform incumbent serving enterprise customers; it represents the upper-tier competitor whose SMB-tier offerings set the bar GreenBee's smaller Italian customers are forced to compare against.
• Manhattan Associates: Manhattan Active WM is a leading enterprise WMS at substantially larger scale; while GreenBee targets SMB and Italian SMEs, Manhattan is the broad incumbent whose downmarket moves could pressure GreenBee's customer base.

Others

• Honeywell Productivity Solutions (Voice): Honeywell Voice is GreenBee's primary technology partner; while not a direct competitor today, it is the platform of record whose ecosystem economics and own ISV strategy determine a meaningful share of GreenBee's revenue and product direction.

Direct peers

• StayLinked: StayLinked provides voice-directed warehouse, mobile productivity and emulation solutions used by SMB and mid-market 3PLs and retailers — directly comparable to GreenBee's Honeywell Voice-enabled warehouse stack at a similar SMB target segment.
• Lucas Systems: Lucas Systems offers voice-directed picking, warehouse execution, and labor optimization software, with a comparable mid-market/enterprise warehouse focus and similar voice+mobile product positioning to GreenBee.
• Ehrhardt Partner Group (EPG): EPG delivers WMS, warehouse control, voice and logistics software for SMB and enterprise customers across Europe, overlapping significantly with GreenBee's combined WMS + voice + integration value proposition.
• PSI Software: PSI Software is a European mid-market WMS, ERP and supply-chain software provider with strong DACH presence — directly comparable to GreenBee in serving SMB/enterprise warehouse and logistics customers across verticalized software deployments.

Regional players

• Reply: Reply is a large Italian IT services and digital transformation group; it operates in the same Italian market as GreenBee and overlaps on enterprise integration, mobile, and IoT-adjacent consulting that competes for the same SME/mid-market budget pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenbeesrl
• LinkedInlinkedin.com/company/greenbee-it-solutions-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenBee