What Jawwy does

Jawwy from stc is a Saudi Arabia-based digital mobile virtual network operator (MVNO) and wholly-owned consumer brand of Saudi Telecom Company (stc), headquartered in Riyadh with 101–250 employees. The service offers prepaid mobile plans targeted at individual consumers in Saudi Arabia who want flexible, no-commitment alternatives to traditional telecom contracts. Customers order a physical SIM online (delivered free within 48 hours) or manage their service entirely through the Jawwy iOS/Android mobile app, where the core product — a "Flexible Plan" — allows users to add or remove minutes and data on demand, upgrade or downgrade with automatic proration, share benefits across up to three devices on one account, and instantly gift minutes or data to other Jawwy users.

The underlying technology is a mobile-first, self-serve digital platform with no published APIs or third-party developer integrations. It uses standard OTP-based authentication for account access and exposes a rules-based plan-builder interface inside the app and on the corporate website. Distribution is fully direct-to-consumer and digital: SIM acquisition and lifecycle management happen via jawwy.sa and the app, with physical storefronts used only for SIM replacement support. Pricing is not publicly disclosed and is structured around monthly recurring plan subscriptions plus usage-based add-ons for overages, with international roaming available as a separate add-on service. The company's GTM is product-led growth, leveraging app store presence and organic social media (YouTube, Instagram, Facebook, X, Snapchat) for acquisition, and the operating geography is single-country — Saudi Arabia — with no announced international expansion.

Name

Jawwy

Legal name

Jawwy from stc

Website

https://jawwy.sa

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Jawwy from stc is a Riyadh-based, digital-first prepaid mobile virtual network operator (MVNO) and wholly-owned subsidiary of Saudi Telecom Company, offering Saudi consumers customizable, app-based flexible mobile plans with on-demand minutes, data, multi-device sharing, and instant gifting.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Mobile Subscription Services: Recurring subscription revenue from flexible mobile plans where customers pay for customized bundles of minutes and data. Plans can be adjusted monthly with automatic proration and money-back for downgrades.
2. Usage-Based Add-ons: Additional revenue from on-demand add-ons for minutes and data beyond base plan allocation, with pay-as-you-go billing for overages.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Jawwy is a digital-first mobile virtual network operator (MVNO) brand operated by Saudi Telecom Company (stc), offering customizable prepaid mobile plans to individual consumers in Saudi Arabia. Customers order physical SIM cards online (with free delivery within 48 hours), then build, manage, and adjust flexible plans through the mobile app—adding minutes and data, sharing benefits across up to 3 devices, and gifting airtime instantly.

Product overview

Jawwy from stc is a consumer mobile virtual network operator (MVNO) offering a unified digital-first mobile service in Saudi Arabia. The core offering consists of a Flexible Plan that allows customers to customize their minutes and data usage, with the ability to adjust their plan at any time. The service includes plan sharing (sharing benefits with up to 3 devices) and gifting features. Customers can order physical SIM cards delivered free within 48 hours or use the mobile app for account management. Additional services include SIM replacement and international roaming. The product ecosystem centers on the flexible, adjustable plan with modular add-on features for sharing and gifting.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Plan (الباقة المرنة)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• stc (Saudi Arabian Telecommunications Company)coreStrategic or Co-development PartnerJawwy is a brand fully owned and operated by stc, Saudi Arabia's leading telecommunications company. The partnership provides network infrastructure, brand backing, and corporate resources while Jawwy operates as a digital-first mobile service brand targeting flexible, tech-savvy consumers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Mobily (Etihad Etisalat): Saudi mobile incumbent and direct competitor to stc. Comparable as a same-market mobile operator competing for the same prepaid consumer base.
• Zain Saudi Arabia: One of three incumbent mobile operators in Saudi Arabia. Comparable as a competing mobile service provider in the same single geography with overlapping prepaid offerings.

Direct peers

• Virgin Mobile Saudi Arabia: Another digital-first MVNO operating in Saudi Arabia, also riding on stc's network. Most directly comparable competitor — same market, same parent network, similar prepaid digital positioning.
• Lebara: Digital-first MVNO offering flexible prepaid mobile plans across Europe and select MENA markets. Comparable in app-based plan customization and migrant/price-sensitive consumer targeting.
• Visible (by Verizon): Digital-only MVNO operating on Verizon's network with app-based plan management. Comparable as a carrier-backed digital sub-brand targeting younger, digital-first consumers.
• Google Fi: Digital MVNO from Google with seamless app-based plan management and flexible data usage. Comparable as a technology-forward, app-native mobile service.
• Mint Mobile: US digital-first MVNO with app-centric plan management and flexible prepaid tiers. Closely comparable on product-led growth, self-serve onboarding, and digital-native brand positioning.
• Boost Mobile: US MVNO with prepaid digital plans and app-based account management. Comparable as a multi-carrier prepaid brand targeting value-conscious mobile consumers.

Broad incumbents

• Tracfone Wireless: Large US-based MVNO group offering prepaid mobile services across multiple carrier networks. Comparable as an established multi-network prepaid reseller with a broad consumer base.
• stc (Saudi Telecom Company): Parent company and operator of the network Jawwy rides on. Comparable as the broad incumbent providing the underlying infrastructure and corporate backing while also fielding competing prepaid brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jawwy
• Facebookfacebook.com/Jawwy
• LinkedInlinkedin.com/company/jawwy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jawwy