Henna Sooq
- Company typePrivate
- Founded2005
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Henna Sooq firmographics
Firmographics- Name
- Henna Sooq
- Legal name
- Henna Sooq
- Website
- https://hennasooq.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Henna Sooq industry classification
Industry- Product category
- Natural Hair Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH)
- akta.pro secondary industries
- Hair Coloring & Highlights Services (HSALAAAE), Hair Color & Chemical Services (EDAOALAD)
Keywords
Where Henna Sooq is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Henna Sooq business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of henna hair dyes, Ayurvedic hair care products, body art supplies, and treatments through hennasooq.com. One-time purchases with subscription option through Replenish + Save program offering 10% recurring discounts.
- Retail and Salon Services: Physical retail store and salon services at Columbia, MD location offering in-person henna hair coloring, Ayurvedic treatments, and consultations.
- Educational Courses: Revenue from selling online courses including Henna Body Art Kit and eCourse ($349.99), Jagua Art eCourse, and Professional Henna Hair Coloring eCourse for professional training.
- Wholesale and Brand Ambassador: Wholesale distribution partnerships and brand ambassador program for extended market reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual hair care and body art products |
| Subscription | Monthly | Subscription Replenish + Save program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Henna Sooq product offering
Product offeringCore offering
Henna Sooq sells plant-based henna hair dyes, Ayurvedic herbal hair care products (hair masks, oils, powders, essential oils), and natural henna and jagua body art supplies direct to consumers through its own e-commerce storefront. The company also provides in-person henna hair coloring and Ayurvedic treatments at its Columbia, MD retail/salon location, and sells online training courses for body art and professional henna hair coloring.
Product overview
Henna Sooq is a natural hair care and body art company based in Columbia, MD that offers a comprehensive portfolio of henna-based and Ayurvedic herbal products. The core product lines include: (1) Hair Dye Products - featuring Red Raj Henna Hair Dye, Indigo for Hair Dye, Moroccan Henna Hair Dye, and Supreme Henna Powder for natural hair coloring; (2) Ayurvedic Hair Care Products - including various hair masks (Cocoveda Hair Masque, Goddess Hair Mask, Hibiscus Restorative Hair Mask, Ayurvedic Scalp + Root Hair Mask), hair oils (Ayurvedic Hair Oil, Cocoveda Hair Oil), essential oils (Moroccan Rosemary Essential Oil, Moroccan Sweet Orange Essential Oil), and powder treatments (Organic Aloe Vera Powder, Organic Amla Powder, Organic Fenugreek Powder); (3) Body Art Products - including henna and jagua paste cones, body art henna powders (Organic Rajasthani Indian, Red Raj Body Art, Jamila, Moroccan), and accessories (care balm, practice boards, cellophane triangles); (4) Henna Art Services - professional body art services including simple designs, complex designs, pregnancy belly art, private bookings, and henna parties; (5) Hair Salon Services - in-person hair coloring and Ayurvedic treatments at their Columbia, MD retail location. The company also offers educational eCourses for body art and professional hair colorist training.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Raj Henna Hair Dye Organic henna powder hair dye from Rajasthan, India that colors hair a rich red tone and covers grey hair, with hair strengthening benefits and triple sifted texture for easy application. Targeted at consumers with natural and textured hair seeking chemical-free hair color.
- Indigo for Hair Dye 100% pure indigo powder used to naturally dye hair brown to black tones when combined with henna. Plant-based, PPD-free permanent hair dye for consumers seeking natural alternatives to chemical dyes.
- Moroccan Henna Hair Dye Natural henna powder that colors hair a rich copper tone and blends with indigo for brown to black tones. Known for fast dye release and is a popular hair dyeing option.
- Supreme Henna Powder - In House Blend Body art quality henna powder formulated as an in-house blend, triple sifted, and suitable for dark staining body art and hair dye applications.
- Organic Amla Powder Ayurvedic herbal powder for hair growth that helps maintain curls, adds volume, and reduces the brightness of henna dye. Used as a standalone treatment or in combination with other Ayurvedic herbs for hair masks.
- Organic Aloe Vera Powder Ayurvedic hair care staple providing moisture and promoting hair growth, used in henna hair color and hair treatments for all hair types and textures.
- Organic Amla Oil for Hair
Quantifiable outcome
- 814 customer reviews on best-selling Red Raj Henna Hair Dye
- +2 more outcomes
Companies that use Henna Sooq
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Henna Sooq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Henna Sooq partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights6 records
Henna Sooq competitors and assessment
Company assessmentDirect peers
- Mielle Organics: Leading US natural hair care brand targeting women of color and textured hair with botanical and Ayurvedic-inspired formulations. Closest direct competitor in mission, customer demographic (type 3/4 hair), and natural ingredient positioning, but at substantially larger scale.
- Camille Rose: Natural hair care brand built around botanical and edible-inspired ingredients for textured and curly hair. Direct competitor in natural formulations for women of color, with comparable product categories (masks, oils, treatments) and similar DIY-friendly positioning.
- TGIN (Thank God It's Natural): Natural hair care company focused on curly, coily, and textured hair with masks, oils, and moisturizing treatments. Direct peer serving the same women-of-color textured-hair demographic with similar at-home treatment philosophy.
- As I Am Naturally: Curly and coily hair care brand with a strong natural-ingredient, scalp-health, and DIY-treatment orientation. Comparable product mix (masks, cowashes, oils) and similar target consumer seeking non-chemical hair care solutions.
- The Mane Choice: Natural hair care and wellness brand targeting textured hair with multivitamin-infused and botanical formulations. Direct peer in product positioning, target consumer (women of color with type 3/4 hair), and DIY treatment regimens.
- Pattern Beauty: Hair care brand founded by Tracee Ellis Ross explicitly serving the curly, coily, and tight-textured hair community. Direct peer in mission (textured hair specialist), celebrity-founder credibility model, and community-led marketing.
- Jane Carter Solution: Natural hair care brand offering scalp treatments, moisturizers, and styling products for textured hair. Comparable natural-ingredient, multi-step regimen approach and SMB-scale e-commerce go-to-market.
- Henné Organics: Premium natural beauty brand built around henna-based lip and tint products. Closest direct peer in pure henna-focused branding and positioning, sharing Henna Sooq's '100% natural, PPD-free' ethos, though serving a different end-application (lips/tints vs. hair dye and body art).
Broad incumbents
- Carol's Daughter: Pioneer natural beauty and hair care brand for women of color, founded in 1993 and now owned by L'Oréal. Comparable customer demographic and natural ingredient ethos, but at vastly larger scale and broader portfolio across hair, body, and skin.
- SheaMoisture: Mass-market natural hair and body care brand owned by Unilever, with a deep textured-hair assortment and broad retail distribution. Comparable natural/botanical positioning but operates at incumbent scale across grocery, mass, and specialty retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Henna Sooq social profiles
Digital presenceHenna Sooq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henna Sooq leadership team
Management profileNumber of profiles
Profiles1 record
Henna Sooq funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henna Sooq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henna Sooq
What does Henna Sooq do?
Henna Sooq sells plant-based henna hair dyes, Ayurvedic herbal hair care products (hair masks, oils, powders, essential oils), and natural henna and jagua body art supplies direct to consumers through its own e-commerce storefront. The company also provides in-person henna hair coloring and Ayurvedic treatments at its Columbia, MD retail/salon location, and sells online training courses for body art and professional henna hair coloring.
Is Henna Sooq a public or private company?
Henna Sooq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Henna Sooq founded?
Henna Sooq was founded in 2005. It employs 1 to 10 people.
Where is Henna Sooq based?
Henna Sooq is headquartered in Columbia, United States, in the North America region.
How does Henna Sooq make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are retail and Salon Services, educational Courses and wholesale and Brand Ambassador.
Who are Henna Sooq's main competitors?
Direct peers on record are Mielle Organics, Camille Rose, TGIN (Thank God It's Natural), As I Am Naturally, The Mane Choice, Pattern Beauty, Jane Carter Solution and Henné Organics. Broad incumbents are Carol's Daughter and SheaMoisture.
Does Henna Sooq have an API?
No public API is recorded for Henna Sooq.
What industry is Henna Sooq in?
Henna Sooq's product category is Natural Hair Care. Its primary akta.pro industry code is HSALAAAH, Textured Hair & Protective Styling (Braids/Twists/Locs), with a secondary code of HSALAAAE, Hair Coloring & Highlights Services. Its NAICS code is 456120 and its SIC code is 2840.