Henné Organics
Henné Organics is a bootstrapped, female-run clean beauty company founded in 2015 that handcrafts USDA Certified Organic lip care, facial skincare, and hand care products in Wilmington, NC, selling direct-to-consumer and through approximately 500 US retail doors plus 20+ international markets.
- Company typePrivate
- Founded2015
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Henné Organics does
Henné Organics is a privately held, bootstrapped clean beauty company founded in 2015 by Laura Xiao and headquartered as a Wyoming LLC, with all products handcrafted in small batches at its Wilmington, North Carolina facility. The company originally focused on premium lip care, anchored by its USDA Certified Organic and Leaping Bunny-certified formulations using ingredients such as coconut oil, beeswax, avocado oil, shea butter, jojoba oil, pea peptides (produced via fermentation), and Vitamin E. Its product portfolio has since expanded to include the Luxury Lip Balm V2 ($19), Lip Serum with a 24K gold-plated rollerball ($50), Luxury Lip Tints ($27), Lip Masks, lip exfoliators, a Peptide Face Cream ($57), face oils, and hand creams, sold individually or as the Healthy Lips Kit bundle ($109).
Henné operates a hybrid direct-to-consumer and wholesale distribution model. DTC sales are conducted through henneorganics.com with sample-to-full-size conversion mechanics, while a formal wholesale program supplies approximately 500 US retail locations—including Bluemercury, Anthropologie, and The Detox Market—as well as international retailers across 20+ countries spanning North America, Europe (15+ markets), Asia (Japan, Singapore, Hong Kong), and Oceania. Marketing combines content (Henné Chronicles blog), earned media (Vogue, Forbes, Allure, People, Oprah Daily), SMS (text club offering 15% off plus a free Lip Balm), email (10% off first order), and a loyalty program (Henné Rewards) offering 5% back in points and $25 referral bonuses.
The company's go-to-market is product-led with a low-friction sampling entry point, layered with channel-partner distribution through premium clean beauty and lifestyle retailers. Pricing is consumer unit-level ($19-$109), with e-gift cards in $25-$200 denominations. The company is female-run, has not disclosed external funding, and maintains payment processing through Braintree under PCI DSS Level 1 compliance. Its stated mission centers on delivering long-lasting moisturization for dry, chapped lips through certified-organic, cruelty-free formulations produced in-house.
Henné Organics firmographics
Firmographics- Name
- Henné Organics
- Legal name
- Henne Organics LLC
- Website
- https://henneorganics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Henné Organics is a bootstrapped, female-run clean beauty company founded in 2015 that handcrafts USDA Certified Organic lip care, facial skincare, and hand care products in Wilmington, NC, selling direct-to-consumer and through approximately 500 US retail doors plus 20+ international markets.
- Ownership category
- akta.pro rank
Henné Organics industry classification
Industry- Product category
- Organic Lip Care
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Henné Organics is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Henné Organics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly through Henné Organics website at henneorganics.com. Customers can purchase individual products,bundles, and gift cards. Sample products are available for order to try before buying full sizes.
- Wholesale/Retail Distribution: Products sold through wholesale channels to retailers including beauty boutiques, clean beauty stores, apothecaries, spas, and department stores. Products shipped to retail locations for in-store purchases.
- Henné Rewards Program: Loyalty program where members earn 5% back in points for every dollar spent, extra points for leaving reviews, and $25 in points for every successful friend referral who places their first full-sized product order. Members receive free samples with every order and free standard shipping on US orders over $30.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Lip Balm V2 at $19 |
| Unit Pricing | Pay-as-you-go | Lip Serum at $50 |
| Unit Pricing | Pay-as-you-go | Healthy Lips Kit at $109 (reduced from $143) |
| Unit Pricing | Pay-as-you-go | Peptide Face Cream at $57 |
| Unit Pricing | Pay-as-you-go | Luxury Lip Tint at $27 |
| Unit Pricing | Pay-as-you-go | Samples Available |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Henné Organics product offering
Product offeringCore offering
Henné Organics manufactures and sells USDA certified organic lip care, facial skincare, and hand care products. The company handcrafts its formulations in small batches in Wilmington, North Carolina, using organic ingredients such as coconut oil, beeswax, avocado oil, shea butter, jojoba oil, vitamin E, and natural pea peptides. Products are sold direct-to-consumer through the company's e-commerce website and through wholesale distribution to premium beauty retailers and spas.
Product overview
Henné Organics is a direct-to-consumer clean beauty brand specializing in lip care, face care, and hand care products. The company offers a focused portfolio of USDA certified organic and cruelty-free products handcrafted in Wilmington, North Carolina. Core offerings include lip balms (Luxury Lip Balm V2), lip treatments (Lip Serum with 24K gold rollerball, Lip Mask), lip colors (Luxury Lip Tint), and lip exfoliators. Face care includes Peptide Face Cream and face oils. Hand care features luxury hand creams. Products are sold individually and as bundles like the Healthy Lips Kit. The brand operates through its e-commerce website with samples available fortry-before-you-buy.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Lip Balm V2 USDA certified organic lip balm in stick format providing long-lasting moisturization for dry and chapped lips. Contains coconut oil, beeswax, avocado oil, shea butter, cocoa butter, jojoba oil, and Vitamin E. Unscented and essential oil free, in aluminum tube packaging.
- Lip Serum Concentrated lip treatment with 24K gold-plated rollerball applicator containing arctic cloudberry oil, lingonberry seed oil, and rosehip oil. Targets lip lines and provides anti-aging benefits with essential fatty acids and antioxidants.
- Luxury Lip Tint Sheer, buildable tinted lip color with organic ingredients that provides a wash of color while moisturizing lips. Available in multiple shades including Blissful, Bare, Intrigue, and Nightfall.
- Lip Mask Intensive overnight lip treatment with sea buckthorn and evening primrose oil. USDA certified organic mask that soothes, plumps, and moisturizes lips. Can be used as a 15-minute treatment or overnight.
- Lip Exfoliators Organic lip exfoliators including Nordic Berries and Lavender Mint variants. Sugar-based scrubs that remove dead skin cells while nourishing with coconut and jojoba oils. Rose Diamonds Exfoliator features blush petal pink crystals.
- Peptide Face Cream Hypoallergenic face cream with natural pea peptides, bilberry oil, and watermelon oil. Provides firming and hydration without greasiness. 73% organic, 100% non-GMO formula for face, neck, and chest.
- Face Oils Face oils including Illumine Face Oil and Serene Face Oil. Essential oil-free options available. Designed to be layered over face cream for added glow and nourishment.
- Hand Creams Luxury hand creams including Blomma and Citrus variants. Fast-absorbing formulas with rose and geranium or citrus scents. Made with aloe, argan oil, and shea butter. Hand cream tubes made of BPA-free plastic.
- Healthy Lips Kit Curated collection of lip care products including Lip Mask and Lip Serum. Priced at $109 (regular $143), offering savings on the complete lip care system.
- E-Gift Cards Digital gift cards available in denominations of $25, $50, $100, and $200. Ships within 1 business day.
Quantifiable outcome
- Products have helped thousands of customers safely improve their lips
- +3 more outcomes
Companies that use Henné Organics
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Henné Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Henné Organics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Henné Organics competitors and assessment
Company assessmentDirect peers
- ILIA Beauty: Clean, ingredient-led makeup and skincare brand with a strong lip product line (Lip Wrap, Tinted Lip Balm). Comparable to Henné as a prestige clean-beauty brand sold through Sephora Clean at Sephora, Credo, and Bluemercury.
- Tower 28 Beauty: Hypoallergenic, sensitive-skin-friendly clean beauty brand stocked at Sephora and Ulta. Comparable as a prestige, science-credible clean brand competing for the same sensitive-skin, ingredient-conscious consumer.
- Kosas: Clean color cosmetics brand with a popular Revealer Lip + Cheek product and similar DTC-plus-credibility positioning. Comparable as a clean beauty brand courting prestige retail and editorial press.
- cocokind: Affordable clean skincare and lip brand with strong DTC and Target distribution. Comparable as a digitally-native, ingredient-first personal care brand competing for the same value-conscious clean-beauty shopper.
- RMS Beauty: Clean, organic beauty brand founded around natural, food-grade ingredients with a strong lip and face tint portfolio. Comparable as a premium clean color/cosmetic brand overlapping Henné's Luxe Lip Tints and face oils.
- Burt's Bees: Iconic natural lip balm and personal care brand (owned by Clorox). Direct comparable because it shares USDA-style natural positioning and lip care as its anchor category, the same niche Henné competes in at the premium end.
- Summer Fridays: Lip-care-led clean beauty brand famous for its Lip Butter Balm, sold DTC and at Sephora. Closest direct competitor to Henné in the premium organic-lip-care segment with similar price points and audience.
Broad incumbents
- Tatcha: Premium clean skincare brand (owned by Unilever/Prestige) with a global Sephora-led distribution footprint and ritual-led brand storytelling. Comparable as a clean-beauty-aspirational brand that defines the premium tier Henné targets.
- Drunk Elephant: Biocompatible skincare brand (owned by LVMH) with strong Sephora and international distribution. Comparable as a science-credible, ingredient-rigorous brand operating at a similar premium positioning Henné aspires to.
- Glossier: Iconic DTC beauty brand with a flagship balm dotcom in a broader face/color lineup. Comparable as a digitally-native, design-led beauty brand using editorial buzz and retail flagships to drive distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Henné Organics social profiles
Digital presenceHenné Organics compliance and trust
Trust signalCompliance4 records
Henné Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henné Organics leadership team
Management profileNumber of profiles
Profiles2 records
Henné Organics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henné Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henné Organics
What does Henné Organics do?
Henné Organics manufactures and sells USDA certified organic lip care, facial skincare, and hand care products. The company handcrafts its formulations in small batches in Wilmington, North Carolina, using organic ingredients such as coconut oil, beeswax, avocado oil, shea butter, jojoba oil, vitamin E, and natural pea peptides. Products are sold direct-to-consumer through the company's e-commerce website and through wholesale distribution to premium beauty retailers and spas.
Is Henné Organics a public or private company?
Henné Organics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Henné Organics founded?
Henné Organics was founded in 2015. It employs 1 to 10 people.
Where is Henné Organics based?
Henné Organics is headquartered in Las Vegas, United States, in the North America region.
How does Henné Organics make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution and henné Rewards Program.
Who are Henné Organics's main competitors?
Direct peers on record are ILIA Beauty, Tower 28 Beauty, Kosas, cocokind, RMS Beauty, Burt's Bees and Summer Fridays. Broad incumbents are Tatcha, Drunk Elephant and Glossier.
Does Henné Organics have an API?
No public API is recorded for Henné Organics.
What industry is Henné Organics in?
Henné Organics's product category is Organic Lip Care. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its SIC code is 2844.