What Easyence does

Easyence was a French Customer Data Platform (CDP) company founded in 2020 and headquartered at 3 rue d'Edimbourg in Paris. It targeted retailers operating in omnichannel environments, addressing fragmented customer data, limited data accessibility, and rising costs from patchwork data technologies. Its offering centred on consolidating known and anonymous audience data into a real-time activation layer for marketing personalisation and cookieless audience monetisation, leveraging deterministic ID resolution, non-PII contextual and Edge-based targeting, and ISO27001-certified, GDPR-aligned architecture hosted in France.

Following its merger with mediarithmics, the combined group operates under the mediarithmics brand and positions itself as a key player in the Retail and Media sectors. The product suite is structured as a core Holistic CDP platform plus five modules — Marketing Personalisation, Audience Monetisation, Data Collaboration, Attribution, and E-merchandising — with an optional Zero Copy CDP deployment that operates directly inside a customer's existing datalake without data duplication. The platform supports open architecture with custom schemas and allows customers to build bespoke AI capabilities on top.

The company sells through a direct enterprise sales motion targeting large retail, media, broadcast, telecom, travel, and finance organisations, supported by an annual #IntoTheMics conference, content marketing (blog, downloadables, webseries), and a developer knowledge base. Revenue is generated via recurring CDP platform subscriptions; pricing is not publicly disclosed. The customer roster includes TF1, Canal+, France.tv, Channel 4, Prisma Media Solutions, Webedia, Cdiscount, Fnac Darty, Valiuz, Orange, and Havas, with leadership comprising co-founders Romain Chaumais and Laurent Letourmy (Founder & CEO), CMO Roy Brockmann, and Head of Sales Cyril Scelles.

Name

Easyence

Legal name

Easyence

Website

https://easyence.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Easyence (now merged with mediarithmics) provides a Holistic Customer Data Platform for European enterprises — primarily in retail and media — enabling real-time personalisation, cookieless audience monetisation, and data collaboration through a Zero Copy, ISO27001-certified, France-hosted architecture.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Customer Data Platforms (CDP) & Identity Resolution for Travel (THALAKAE), Data Observability & Monitoring (HDAEADAI)

Keywords

• Customer data platform
• Marketing personalization
• Audience monetization
• Data collaboration
• Attribution analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CDP Platform Subscription: Subscription-based access to the mediarithmics Holistic CDP platform providing marketing personalisation, audience monetisation, data collaboration, attribution, and e-merchandising capabilities. The merged entity (mediarithmics + Easyence) serves as the key player in Retail + Media.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Easyence delivers a Holistic Customer Data Platform (CDP) that consolidates known and anonymous audience data into a single source of truth, enabling real-time marketing personalisation, cookieless audience monetisation, data collaboration, attribution, and e-merchandising for large enterprises. Following its merger with mediarithmics, the combined entity offers the platform with a Zero Copy CDP deployment option that runs directly inside the customer's existing datalake, avoiding data duplication. The offering is sold as a subscription with open architecture for custom schemas and custom AI capabilities.

Product overview

Easyence has merged with mediarithmics to form a unified platform called the Holistic CDP. The offering is a platform-plus-modules architecture combining a core Customer Data Platform with five integrated modules: Marketing Personalisation, Audience Monetisation, Data Collaboration, Attribution, and E-merchandising. Additionally, a Zero Copy CDP option allows deployment within existing datalakes. The platform provides real-time marketing personalisation and cookieless audience monetisation at scale, consolidating known and anonymous audience data with deterministic ID resolution technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic CDP A modern Customer Data Platform (Holistic CDP) that consolidates all data sources (known and anonymous audience data) using deterministic ID resolution, and powers real-time marketing personalisation and cookieless audience monetisation at scale for large enterprises in retail, media, broadcast/TV, telecoms, travel, and finance verticals.

Quantifiable outcome

• Greater ROI from data-driven activity
• +1 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Twilio Segment: A leading customer data platform focused on collecting, cleaning, and routing customer event data to downstream marketing and analytics tools. Direct overlap with Easyence/mediarithmics on CDP core functionality, identity resolution, and real-time audience activation, with comparable enterprise customer segments.
• mParticle: Enterprise CDP offering customer data infrastructure, identity resolution, and integrations across marketing and analytics destinations. Closely comparable product architecture and target buyer profile (large consumer brands needing unified customer profiles and real-time activation).
• Treasure Data: Enterprise CDP built on a large-scale customer data cloud, combining identity resolution, audience segmentation, and AI-driven activation. Comparable offering to the Holistic CDP, particularly around data-lake deployment and enterprise data unification use cases.
• Tealium: Customer data platform and tag management provider focused on real-time data collection, identity resolution, and activation for enterprise marketing teams. Direct competitor in the CDP category with overlapping enterprise customer base and similar data-governance positioning.
• BlueConic: First-party CDP purpose-built for direct-to-consumer brands and retailers to unify profiles, build audiences, and personalise experiences. Strong overlap on retail and media verticals, deterministic matching, and first-party data enablement.
• Piano: Digital media-focused customer engagement and audience monetisation platform combining paywall, subscription, and CDP capabilities. Closely comparable to Easyence/mediarithmics in media vertical use cases such as subscriber management, audience activation, and content personalisation.

Broad incumbents

• Adobe Real-Time CDP: Adobe's enterprise CDP sits inside the broader Adobe Experience Cloud alongside Analytics, Audience Manager, and Journey Optimizer. Competes with Easyence/mediarithmics for enterprise marketing stacks but offers a far wider suite of integrated martech products.
• Salesforce CDP: Salesforce's customer data platform (formerly Interaction Studio / Genie) bundled within Marketing Cloud and Data Cloud. Overlaps with Easyence/mediarithmics on profile unification and audience activation, with the added scale of Salesforce's enterprise CRM install base.
• Oracle Unity Customer Data Platform: Oracle's enterprise CDP integrates identity resolution, audience segmentation, and activation with Oracle Marketing, Commerce, and Advertising products. Competes for the same large enterprise buyers, particularly in retail, telcos, and financial services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easyence