What HA Industries does

HA Industries, Inc. is a privately held U.S. custom industrial automation company founded in 1990 and headquartered in Sterling Heights, Michigan. The company designs and builds automated assembly machinery for manufacturers, with a portfolio that spans infrared welding, ultrasonic welding, hot-air cold-staking, fastener driving, robotic integration (as an Authorized FANUC Robotics Integrator), trim and degating, adhesive and sealant dispensing, and tape application cells. Its technology stack combines proprietary joining processes with in-house CNC machining across Mazak, Okuma, Hurco, and Milltronics platforms, enabling vertical integration from custom tooling fabrication through final assembly cell commissioning.

HA Industries sells exclusively through a direct, consultative enterprise sales motion — equipment is custom-engineered to customer specifications and priced via quote-based, project-specific contracts rather than standard tiers. Revenue is generated from one-time equipment sales, CNC machining services, custom engineering services, and ongoing service and support. The company serves approximately ten end-markets including automotive OEMs and tier suppliers (Ford, GM, Stellantis, International/Navistar), heavy truck, aerospace, medical device manufacturing, military and defense (under CAGE Code 9YXW7), agriculture, appliance, packaging, electronics, and office furniture. Marketing is multi-channel but modest in scale, relying on an SEO-optimized website, LinkedIn, Facebook, Instagram, and YouTube for top-of-funnel awareness.

The company maintains quality (NQA certification, 2025) and sustainability (Ecovadis rating, 2021) credentials relevant to enterprise and government procurement, and operates from a single U.S. headquarters with 51-100 employees. The business model is characteristic of a mid-market, owner-operated custom automation specialist: long-tenured customer relationships, project-based revenue with episodic lumpiness tied to OEM platform launches, and limited but deliberate expansion across regulated verticals.

Name

HA Industries

Legal name

HA Industries, Inc.

Website

https://ha-industries.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

HA Industries is a Sterling Heights, Michigan-based custom industrial automation company founded in 1990 that designs and builds automated assembly machinery — including welding, fastening, robotic, and CNC machining systems — for manufacturers across automotive, aerospace, medical, defense, and other industrial end-markets.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Custom automated assembly
• Industrial joining technologies
• CNC machining services
• Robotic assembly integration
• Thermoplastic welding systems

Headquarters

HQ city

Sterling Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automated Machinery Sales: Design, manufacture, and sale of custom automated assembly equipment including welding systems, fastener driving machines, assembly cells, and robotic integration. Equipment ranges from single workstations to complex multi-machine systems.
2. CNC Machining Services: Precision CNC machining services using multi-axis mills and lathes for custom parts and tooling.
3. Engineering Services: Custom engineering and design services for automation equipment, from concept to execution.
4. Service and Support: Ongoing service, maintenance, and technical support for installed equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HA Industries designs, engineers, and manufactures custom automated assembly machinery and tooling, including infrared welding, ultrasonic welding, hot-air cold-staking, fastener driving, trim & degating, adhesive dispensing, and tape application systems, often integrated with FANUC robotics. The company also operates an in-house CNC machine shop providing precision contract machining services for manufacturers.

Product overview

HA Industries is a premium custom automated machinery, tooling and systems provider offering a comprehensive portfolio of assembly technologies and CNC machining services. The company operates as a single unified offering combining multiple assembly technology modules (Infrared Welding, Hot-Air Cold-Stake, Ultrasonic Welding, Fastener Driving Systems, Assembly Cells, Robotic Integration, Trim & Degating, Adhesive & Sealant Dispensing, and Tape Applications) with CNC machining capabilities and engineering services. HA Industries serves diverse industries including Automotive, Heavy Truck, Agriculture, Aerospace, Medical, Military & Defense, Office Furniture, Appliance, Packaging, and Electronics. As an Authorized FANUC Robotics Integrator, the company integrates robotic systems with its proprietary assembly technologies to deliver complete automated assembly solutions. The product architecture follows a modular approach where customers can select individual technologies or complete integrated assembly cells combining multiple processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Infrared Welding Systems Custom automated infrared welding equipment for non-contact thermoplastic joining using quartz-glass infrared emitters (3300°F to 4400°F, up to 400 W/in²). Targets manufacturers needing precise joining of battery cases, fluid reservoirs, manifolds, and air ducts.
• Hot-Air Cold-Staking Systems Automated hot-air cold-staking equipment that forms designed studs/bosses under precise pressure with a cooled metal stake to create domed or flat rivet shapes, extracting heat from plastic for solid, rattle-free assemblies.
• Ultrasonic Welding Systems Automated ultrasonic welding systems that create joints through heat generated by high-frequency mechanical vibration and pressure, suitable for plastic-to-plastic, plastic-to-vinyl, plastic-to-metal, and metal-to-metal joining in functional and decorative applications.
• Fastener Driving Systems Automated machines for driving clips, palnuts, rivets, screws, or nuts with torque and location verification. Includes feeder bowl integrations and multi-axis tooling, designed for consistent, repeatable fastener placement in high-volume assembly.
• Assembly Cells Complete integrated assembly systems combining multiple automated technologies including robots, conveyors, servo/pneumatic slides, quality verification, and part unload into a single controlled equipment package.
• Robotic Integration Solutions Integration of FANUC robotic systems with industrial joining processes for faster, consistent, and repeatable assembly solutions. Includes machine vision, pick and place, and multi-process integration as an Authorized FANUC Robotics Integrator.
• Trim & Degating Systems Automated systems for removing injection gates from plastic and molded parts using confined cutting equipment, with quick-change punch die-sets, recessed de-gating capabilities, and contained waste collection for improved safety and faster processing.
• Adhesive & Sealant Dispensing Systems Precise automated application systems for adhesives, sealants, and promoters with robot integration and camera verification for quality control, ensuring consistency and repeatability in dispensing operations.
• Tape Application Systems Tape application systems ranging from manual operator workstations to fully robotic and servo-controlled precision application, including automatic pull tab placement for downstream assembly facilitation.
• CNC Machining Services Contract CNC machining services using multi-axis mills (Mazak Nexus 700D/510C, Okuma Genos M560v, Hurco VMX84i, Milltronics VM16) and lathes (Milltronic ML18) for custom parts and tooling with table size capacity up to 84 inches (X), 34 inches (Y), and 30 inches (Z).
• Engineering Services Custom design engineering services for automation equipment from concept through execution, providing tailored solutions to customer-specific business and manufacturing requirements.
• Service & Support Ongoing service, maintenance, and technical support for HA Industries equipment, provided during initial setup and throughout the equipment's operational life after installation.

Quantifiable outcome

• Elimination of part marring and damage found with manual operations
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• FANUC RoboticscoreTechnology or IntegrationHA Industries is an Authorized FANUC Robotics Integrator, providing robotic assembly solutions that integrate with their welding, fastening, and other joining technologies. This partnership enables them to offer complete robotic automation systems combining FANUC robots with HA's assembly equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ATS Corporation (ATS Automation Tooling Systems): Canadian-based designer and builder of custom automated manufacturing and assembly systems for automotive, aerospace, medical, and industrial customers. Directly comparable as a custom automation integrator competing for similar OEM assembly line programs.
• Comau: Global manufacturer of industrial automation products, systems, and services with deep automotive assembly expertise. Directly comparable as a turnkey assembly automation provider serving automotive OEMs alongside HA Industries.
• KUKA Systems: Subsidiary of KUKA AG providing automated assembly and production solutions for automotive, aerospace, and industrial customers. Directly comparable as a robotic and automation systems integrator competing for similar OEM programs.
• Dukane: US-based manufacturer of ultrasonic welding, heat staking, and vibration welding systems for plastics joining. Directly comparable as a peer in thermoplastic joining technology competing in similar applications (battery, medical, automotive).
• Herrmann Ultrasonics: German manufacturer of ultrasonic welding systems for plastics and metals used in automotive, medical, packaging, and electronics. Directly comparable as a thermoplastic and metal joining technology peer.
• Sonics & Materials: US manufacturer of ultrasonic welding, cutting, and sealing equipment for plastics joining across automotive, medical, and industrial markets. Directly comparable as a peer in ultrasonic joining technology serving overlapping end markets.
• Stäubli Robotics: Swiss-headquartered manufacturer of industrial robots and custom automation solutions for assembly, material handling, and plastics processing. Directly comparable as a robotic integration and assembly automation peer.

Broad incumbents

• ABB Robotics: Global industrial automation incumbent offering robots and integrated assembly solutions across automotive, electronics, and logistics. Comparable as a much larger incumbent competing for the same robotic integration scope as HA Industries' FANUC partnership.
• Yaskawa Motoman: North American arm of Yaskawa Electric offering robots and custom integration services for welding, assembly, and material handling. Comparable as a broad incumbent robotic integrator competing for similar automotive and industrial accounts.
• FANUC America: US subsidiary of FANUC Corporation and the parent of HA Industries' robotics partnership. Comparable as both the underlying technology provider and a competing integrator selling directly to OEMs that HA Industries also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC38GtoeAcVU1dW4BiziVfxg
• Facebookfacebook.com/HAIndustriesMI
• LinkedInlinkedin.com/company/9478504
• Instagraminstagram.com/haindustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HA Industries