more2life

What more2life does

more2life Limited is a UK-based later life lender founded in 2008 and headquartered in Preston, operating as a subsidiary of Theo Topco Limited (Key Group), a diversified retirement-focused financial services conglomerate that also owns Key Retirement Solutions, Standard Life Home Finance, and AIR Group. The company specialises in lifetime mortgages, offering twelve product variants (Apex, Apex Interest Reward, Flexi, Flexi Interest Reward, Horizon, Horizon Interest Reward, Maxi, Maxi Zero, Omni, Tailored, Tailored Interest Reward) to homeowners aged 55 and over, designed to release tax-free equity from their main residence with no monthly repayments required. All products meet Equity Release Council standards including a no negative equity guarantee, fixed-for-life interest rates, and portability, and the company is authorised and regulated by the Financial Conduct Authority.

The business runs exclusively through intermediary distribution — qualified equity release advisers access the platform via the Fastpath online application portal and AIR Group sourcing system, supported by a dedicated Business Development Manager and Telephone Account Manager team. Adviser-facing technology includes Fastpath (application and case management), ProView (pre-underwriting case review), an LTV Calculator, a Lending Criteria Tool, a Retained Equity and Repayments Calculator, an Adviser Enquiry Form, and a Dedicated Support Tool. Revenue is generated primarily through interest charged on the lifetime mortgage book (transaction-fee spread model), supplemented by application and valuation fees; loan sizes range from £10,000 to £2m+ depending on product, with LTVs of approximately 2% to 58.90% and minimum property values of £70,000.

Funding for the lending book is sourced through relationships with six wholesale partners — Phoenix Group (Capital Choice and Horizon plans), Rothesay Life (Flexi Choice), RGA Reinsurance (Maximum Choice), Just Group (Tailored Plus, Tailored Lite, Interest Choice, Premier Choice), Slate Wood Financing (Prime Choice, Prime Plus), and Equity Release Europe (Omni) — making more2life a specialised originator and servicer rather than a balance-sheet funder. The company is positioned as one of the UK's largest equity release lenders with a Trustpilot 'Excellent' rating, operates 51-100 employees, and markets to advisers through content resources including a Growth Toolkit, Lender Lens market insights hub, and the corporate website.

Name

more2life

Legal name

more2life Limited

Website

https://more2life.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

more2life Limited is a UK-based later life lender and a trading division of Key Group, originating lifetime mortgages exclusively through equity release advisers. It serves homeowners aged 55 and over via a twelve-product range distributed through the Fastpath portal and AIR Group sourcing system.

Ownership category

akta.pro rank

Product category

Equity Release / Lifetime Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)

akta.pro secondary industry

Reverse Mortgage Securitization & Secondary Market (HMBS/Whole Loan Trading) (FSALAIAD)

Keywords

• Lifetime mortgages
• Equity release lending
• Later life lending
• Retirement lending
• Home equity release

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lifetime Mortgage Lending: more2life provides lifetime mortgages secured against UK residential property. Revenue is generated through interest charged on loans. Customers aged 55+ release tax-free cash from their homes with no monthly repayments required - interest compounds over the life of the loan until the property is sold (upon death or move to care). The company offers various product types including lump sum and drawdown options, with some products featuring interest reward discounts for regular payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

more2life is a UK later life lender that underwrites and provides lifetime mortgage products to homeowners aged 55 and over, secured against their main UK residence. The company lends tax-free cash (typically £10,000 to £2,000,000 depending on product) against residential property with no monthly repayment requirement, charging interest that compounds until the property is sold upon death or move to care. Distribution is conducted exclusively through qualified equity release advisers via the proprietary fastpath portal and ProView pre-underwriting service.

Product overview

more2life is a UK-based later life lender specializing in lifetime mortgages for people aged 55 and over. The company offers a comprehensive portfolio of lifetime mortgage products including: Apex and Apex Interest Reward (discounted rates with short ERCs), Flexi and Flexi Interest Reward (competitive lower-LTV options with voluntary repayments), Horizon and Horizon Interest Reward (flexible rates with fixed ERCs ending after 8 years), Maxi and Maxi Zero (7-year or zero ERC options), Omni (highest LTVs up to 58.90% with ages up to 89), and Tailored and Tailored Interest Reward (adaptive options with up to 0.60% discounts). The product portfolio also includes technology tools including Fastpath (online application portal), ProView (pre-underwriting service), LTV Calculator, Retained Equity and Repayments Calculator, Lending Criteria Tool, Adviser Enquiry Form, and Dedicated Support Tool. All products meet Equity Release Council standards and include protections such as the no negative equity guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Fastpath: Online application portal designed to reduce admin and streamline the entire application process for advisers
• ProView
• Lender Lens

Products and services

• Apex Lifetime Mortgage A lifetime mortgage designed for clients later in life, offering the highest LTVs, shortest fixed early repayment charges, and broadest lending criteria with discounted rates. Built for UK homeowners aged 55 and over who want maximum borrowing potential from their main residence.
• Apex Interest Reward Apex lifetime mortgage variant offering an interest rate discount of up to 0.75% for clients aged 55–84 who commit to making monthly repayments for 15 years, providing control over borrowing costs.
• Flexi Lifetime Mortgage Competitive lifetime mortgage with live pricing in the lower LTV space, offering voluntary repayments up to 10% of initial advance per year, drawdown facility, and downsizing protection for UK homeowners aged 55 and over.
• Flexi Interest Reward Flexi lifetime mortgage feature offering a discounted interest rate for clients aged 55–82+ who commit to monthly payments for a fixed period, with security of tenure maintained even if payments stop.
• Horizon Lifetime Mortgage Flexible later-life lending solution with competitive rates, wide choice of LTVs and loan sizes, partial repayments up to 10% per year, fixed ERCs ending after 8 years, and built-in downsizing protection.
• Horizon Interest Reward Horizon lifetime mortgage with rate discounts up to 0.55% for clients aged 55–84+ who commit to monthly interest payments for 5, 10, or 15 years at 25–100% of interest.
• Maxi Lifetime Mortgage Lifetime mortgage with LTVs 18.5%–49%, loan amounts £15,000–£2,000,000, fixed ERCs ending after 7 years, overpayments up to 12% per year ERC-free, and downsizing protection after 5 years.
• Maxi Zero Lifetime Mortgage First-of-its-kind lifetime mortgage with zero early repayment charges at any time, allowing unlimited partial repayments or full repayment without ERC; for clients aged 55–89 with LTVs 20.5%–48.1% and loans up to £700,000.
• Omni Lifetime Mortgage High-LTV lifetime mortgage offering up to 58.90% LTV, broadest lending criteria, application ages up to 89, short 6-year fixed ERC period, overpayments up to 15% per year ERC-free, and property values up to £3.5 million.
• Tailored Lifetime Mortgage Adaptive lifetime mortgage for clients aged 55–85 with LTVs 13%–48% and loans £10,000–£800,000, offering lump sum or drawdown options, partial repayments up to 10% per year, and fixed early repayment structure.
• Tailored Interest Reward Lifetime mortgage allowing clients to tailor monthly payments with interest rate discounts up to 0.60%, no fixed term requirement, and only partial interest payment needed to secure maximum discount.
• fastpath Adviser Portal An online application portal that reduces administration and streamlines the lifetime mortgage application process for registered equity release advisers, including KFI generation, document handling, and case management.
• ProView Pre-Underwriting Service A pre-underwriting service that allows case details to be reviewed up front, cutting delays, reducing rework, and providing a more seamless lifetime mortgage customer experience.

Quantifiable outcome

• Drawdown lifetime mortgages can save over £54,000 in interest charges compared to lump sum over 15 years (illustrative example using 6.5% MER)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Key GroupcoreStrategic or Co-development PartnerParent group containing more2life as a subsidiary. Key Group is a leading financial services group providing products and services for those in or approaching retirement including equity release, later life lending and estate planning. more2life is one of several trading divisions within Key Group alongside Key Retirement Solutions, Standard Life Home Finance, and AIR Group.
• AIR GroupcoreTechnology or IntegrationPart of Key Group, AIR Group offers a sourcing system for equity release and retirement lending products to help advisers support their customers and their business. more2life products are available through AIR sourcing.
• Equity Release CouncilcoreStrategic or Co-development PartnerUK industry body for equity release that sets standards for consumers within the equity release market. All more2life plans meet the standards set by the Equity Release Council, including the No Negative Equity Guarantee.
• Enact ConveyancingminorImplementation/ SI/ Consulting Partnermore2life's panel solicitors who handle the legal aspects of the mortgage transfer process during property moves (porting).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LV= Equity Release: UK mutual insurer with a dedicated equity release division offering lifetime mortgages via advisers. Comparable in product design (fixed rates, drawdown, voluntary repayments) and distribution approach.
• OneFamily: UK mutual offering lifetime mortgage products to the 55+ market via financial advisers. Comparable in target customer, intermediary channel and product structure.
• Pure Retirement: Specialist UK later-life lender focused exclusively on lifetime mortgages distributed through advisers. Direct peer in product specialisation and intermediary-only go-to-market.
• Just Group plc: Specialist UK retirement-income provider with a major equity release / lifetime mortgage book. Both a direct competitor in equity release and a current capital partner to more2life.
• Canada Life UK: UK arm of Canada Life offering lifetime mortgages through advisers, part of a large insurance group. Comparable in product suite, adviser distribution and institutional funding model.
• Aviva Equity Release: Major UK equity release lender within a large insurance group, selling lifetime mortgages through advisers. Closely comparable to more2life in product type, target customer (55+ homeowners) and intermediary distribution model.
• Key Retirement Solutions: Sister trading division within Key Group (more2life's parent), also focused on equity release and retirement lending. Shares ownership, capital partners and intermediary distribution, making it the most structurally comparable peer.
• Standard Life Home Finance: Another Key Group trading division offering lifetime mortgages through advisers. Direct peer in product, customer and distribution, and operates alongside more2life within the same parent group.
• Legal & General Home Finance: One of the largest UK lifetime mortgage providers, offering a similar intermediary-distributed product range to UK homeowners aged 55+. Directly comparable in business model, customer segment and capital structure.

Emerging players

• Hodge Lifetime: Smaller specialist UK later-life lender offering lifetime mortgages through advisers. Comparable product focus and distribution model but smaller scale than more2life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/more2lifeltd
• Facebookfacebook.com/More2life-1821679821395196
• LinkedInlinkedin.com/company/more2life

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about more2life