Key Retirement Solutions
Key Retirement Solutions is a privately held Florida financial advisory firm that provides retirement plan consulting, fiduciary services, and wealth management to corporate plan sponsors and individuals, distributing services through a partnership with GWN Securities and a joint venture with the Florida Retail Federation serving 7,500 retail employers.
- Company typePrivate
- Founded1977
- HeadquartersPalm Beach Gardens, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Key Retirement Solutions does
Key Retirement Solutions LLC is a privately held, Florida-based financial advisory firm founded by Ron Sellers that provides retirement plan consulting, fiduciary services, and wealth management to corporate employers, plan sponsors, and individual participants. The firm offers a comprehensive product suite covering employer-sponsored plans (401(k), 403(b), 457, profit sharing, defined benefit), individual retirement accounts (Traditional IRA, Roth, SEP, SIMPLE), and complementary advisory modules including 3(38)/3(21)/3(16) fiduciary integration, plan design, total plan management, multiple employer plans (MEPs), participant education, and a financial wellness program. Securities and advisory services are delivered through a partnership with GWN Securities, Inc. (Member FINRA/SIPC, Registered Investment Advisor); KRS is not itself a registered broker-dealer. Plan administration and recordkeeping are supported by an affiliate relationship with Empower Retirement, and external Dinkytown calculators are embedded on the firm website as self-service tools.
The firm's go-to-market is sales-led and regionally focused on Florida employers, with consultation delivered by phone and website inquiry rather than a self-serve platform. The business model is professional services — advisory fees on retirement plan consulting and wealth management engagements, billed annually on a quote-based structure that varies with plan size and complexity. Pricing is not publicly disclosed. Customer segments are vertical in orientation, with the most material commercial channel being the 2012 FRF Benefits joint venture with the Florida Retail Federation, which provides KRS embedded access to the Federation's 7,500 retail employer members; an additional affiliate relationship with the Florida Alliance for Healthcare Coalition extends reach into healthcare employers.
Key Retirement Solutions has no proprietary technology platform, no disclosed AI or machine learning capabilities, and no public funding history. The operating team is small, with three named professionals led by Sellers (Lifetime MDRT Member since 1975, CLU) and Mark Horevitz (Registered Representative, owner of Florida Actuarial). The company is headquartered at 300 Avenue of The Champions, Suite 240, Palm Beach Gardens, Florida, and operates as a single-location practice. No subsidiaries, no parent company, and no institutional outside ownership are disclosed in the source materials.
Key Retirement Solutions firmographics
Firmographics- Name
- Key Retirement Solutions
- Legal name
- Key Retirement Solutions LLC
- Website
- https://keyretire.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Key Retirement Solutions is a privately held Florida financial advisory firm that provides retirement plan consulting, fiduciary services, and wealth management to corporate plan sponsors and individuals, distributing services through a partnership with GWN Securities and a joint venture with the Florida Retail Federation serving 7,500 retail employers.
- Ownership category
- akta.pro rank
Key Retirement Solutions industry classification
Industry- Product category
- Retirement Plan Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Pension Funds (525110)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industries
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)
Keywords
Where Key Retirement Solutions is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Key Retirement Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retirement Plan Advisory Services: Revenue generated through advisory fees for retirement plan consulting services including 401(k), profit sharing, 403(b), 457, defined benefit plans, and fiduciary services. Also includes wealth management planning and RFP services for corporate plan sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom retirement plan consulting services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Key Retirement Solutions product offering
Product offeringCore offering
Key Retirement Solutions is a Florida-based financial advisory firm that designs, consults on, and manages employer-sponsored retirement plans (401(k), 403(b), 457, profit sharing, defined benefit, SEP, SIMPLE) and delivers fiduciary, plan administration, participant education, and wealth management services to corporate plan sponsors and individuals. Securities and advisory services are offered through GWN Securities, Inc., a registered broker-dealer and investment advisor.
Product overview
Key Retirement Solutions is a financial advisory firm offering a comprehensive suite of retirement plan products and consulting services. Their core portfolio centers on employer-sponsored retirement plans including 401(k) Plans, Profit Sharing Plans, 403(b) Plans, 457 Plans, Defined Benefit Plans, and various IRA products (Simple IRAs, Roth IRAs, Traditional IRAs, SEP Plans). These are complemented by a range of advisory and administrative modules: Plan Design Services (with fiduciary management via 3(38)/3(21)/3(16) fiduciary partnerships), Plan Participant Education & Communication, Fiduciary Services, Total Plan Management, and Multiple Employer Plans. The firm also provides Wealth Management Planning and a Financial Wellness Program. Services are offered through GWN Securities, Inc. (Member FINRA/SIPC), a Registered Investment Advisor, enabling KRS to deliver securities and advisory services alongside their retirement plan administration. The company positions itself as working exclusively with retirement plans and their participants, serving both corporate and individual clients for over 46 years.
Differentiator
Problem solved
Functional benefit
Products and services
- 401(k) Plans
- Profit Sharing Plans
- 403(b) Plans
- 457 Plans
- Defined Benefit Plans
- SEP Plans
- Simple IRAs
- IRA Rollover Options
- Roth IRAs
- Individual Retirement Arrangements (IRAs)
- Wealth Management Planning
- Plan Design Services
- Fiduciary Services
- Total Plan Management
- Multiple Employer Plans
- Plan Participant Education & Communication
- Financial Wellness Program
Companies that use Key Retirement Solutions
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Key Retirement Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Key Retirement Solutions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GWN Securities, Inc.coreSecurities and Advisory services offered through GWN Securities, Inc., Member FINRA/SIPC, a Registered Investment Advisor. Located at 11440 N. Jog Road, Palm Beach Gardens, FL 33418. Key Retirement Solutions is not affiliated with GWN but works with them for securities and advisory service delivery.
- Florida Alliance for Healthcare CoalitionminorAffiliate partnership providing access to healthcare coalition members seeking retirement planning services.
- FRF Benefits (Joint Venture with Florida Retail Federation)coreIn 2012, Ron Sellers & Associates, Inc. and The Florida Retail Federation established a joint venture, FRF Benefits, to deliver company retirement plans, payroll, HRM and employee benefits/services to the Florida Retail Federation's 7,500 members.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Key Retirement Solutions competitors and assessment
Company assessmentBroad incumbents
- Empower Retirement: Major retirement plan recordkeeper and administrator serving corporate plans nationally — KRS already partners with Empower for recordkeeping, and it is the dominant scaled incumbent in KRS's space.
- Fidelity Workplace Investing: Fidelity's retirement plan business is the largest in the U.S., providing recordkeeping, advisory, and participant services to corporate 401(k) plans — a structural threat and benchmark for KRS's employer-sponsored offerings.
- MassMutual: Large diversified insurer offering retirement plans, annuities, and group benefits; relevant because KRS's founder Ron Sellers started his career as a MassMutual life insurance agent and the firm sells life insurance and annuity products alongside retirement plans.
- Vanguard Retirement Plan Services: Vanguard's retirement plan recordkeeping and advisory arm serving small and mid-market plan sponsors with low-fee passive investments — a key competitor for plan sponsors evaluating fee compression.
Direct peers
- Sentinel Benefits & Financial Group: Mid-sized employee benefits and retirement advisory firm offering 401(k)/403(b) consulting and fiduciary services — directly comparable regional/national retirement advisory model.
- Retirement Plan Advisors: Independent retirement plan advisory firm providing 3(38)/3(21) fiduciary, plan design, and participant services to corporate plan sponsors — comparable service mix to KRS.
- CAPTRUST: Large independent retirement plan advisory firm serving corporate plan sponsors with fiduciary, investment advisory, and plan design services — the closest scaled analog to KRS's employer-sponsored retirement plan focus.
- OneDigital: Employee benefits and retirement advisory firm combining retirement plan consulting, fiduciary services, and HR/benefits administration — closely aligned with KRS's bundled sponsor offering.
Emerging players
- Blooom: Robo-advisor for workplace retirement plans offering automated fiduciary and participant advice — an emerging low-cost threat to traditional advisors like KRS in the small/mid-market plan sponsor segment.
- Guideline: Tech-enabled 401(k) provider targeting small businesses with flat-fee, automated plan administration — represents the disruptive low-cost end of the retirement plan market KRS serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Key Retirement Solutions social profiles
Digital presenceKey Retirement Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Retirement Solutions leadership team
Management profileNumber of profiles
Profiles3 records
Key Retirement Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Retirement Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Retirement Solutions
What does Key Retirement Solutions do?
Key Retirement Solutions is a Florida-based financial advisory firm that designs, consults on, and manages employer-sponsored retirement plans (401(k), 403(b), 457, profit sharing, defined benefit, SEP, SIMPLE) and delivers fiduciary, plan administration, participant education, and wealth management services to corporate plan sponsors and individuals. Securities and advisory services are offered through GWN Securities, Inc., a registered broker-dealer and investment advisor.
Is Key Retirement Solutions a public or private company?
Key Retirement Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Key Retirement Solutions founded?
Key Retirement Solutions was founded in 1977. It employs 1 to 10 people.
Where is Key Retirement Solutions based?
Key Retirement Solutions is headquartered in Palm Beach Gardens, United States, in the North America region.
How does Key Retirement Solutions make money?
One revenue line is on record: retirement Plan Advisory Services.
Who are Key Retirement Solutions's main competitors?
Broad incumbents on record are Empower Retirement, Fidelity Workplace Investing, MassMutual and Vanguard Retirement Plan Services. Direct peers are Sentinel Benefits & Financial Group, Retirement Plan Advisors, CAPTRUST and OneDigital. Emerging players are Blooom and Guideline.
Does Key Retirement Solutions have an API?
No public API is recorded for Key Retirement Solutions.
What industry is Key Retirement Solutions in?
Key Retirement Solutions's product category is Retirement Plan Advisory Services. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 523940 and its SIC code is 6282.