What Industry does

Industry is an international brand strategy and design consultancy headquartered in London (14-15 Newbury Street, Barbican) with a regional office in Dubai (601 Crystal Tower, Al Asayel Street), founded in 2012 and operating as a private partnership led by Founder Directors Sholto Lindsay-Smith and James Packer. The firm is a boutique professional services practice with 1–10 employees that delivers brand positioning, visual identity systems, brand architecture, portfolio rationalization, customer-experience design, and employer-branding work for enterprise clients, particularly in banking and finance, professional services, property and construction, and industrial/technology sectors. Services are sold through direct, quote-based project engagements, with no software product, API, or platform component; the core offering is human-led strategic and creative consulting supported by case-study-driven marketing and a thought-leadership publication (Industry Magazine).

The business model is straightforward professional services: client-by-client engagements with pricing not publicly disclosed, won on the strength of named director relationships, sector credibility, and award pedigree (Transform Awards, Digital Impact Awards, Rebrand 100 Global Awards in 2024). Marquee engagements include Tata Steel Europe's Zeremis green-steel brand, the $28bn Saudi Industrial Development Fund rebrand, Nexia's global accountancy network unification across 125 countries, Kuwait Finance House, Commercial Bank of Qatar, Warba Bank, Birketts, Chemistry Europe (Wiley-VCH), Pragmatic Semiconductor, and Evos. The firm has no external investors, no funding rounds, no subsidiaries, and no acquisitions or M&A activity, and is bootstrapped and self-sustaining with certifications including Good Business Charter signatory, accredited Living Wage Employer, and B Corp assessment in progress.

Name

Industry

Legal name

Industry

Website

https://industrybranding.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Industry is a London-based, founder-led brand strategy and design consultancy (with a Dubai office) that delivers brand positioning, identity systems, and customer-experience design on a project basis to enterprise clients in banking, professional services, property, and technology.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Strategy and Design Consulting: Professional consulting fees for brand strategy, positioning, identity development, and design services. Projects include brand launches, refreshes, portfolio rationalization, and customer experience design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Industry is an international brand strategy and design consultancy that partners with corporates, financial institutions, and professional services firms to build long-term competitive advantage through brand. Core services include brand positioning, visual identity development, brand portfolio rationalization, customer experience design, and employer branding, delivered through bespoke project-based engagements rather than packaged products.

Product overview

Industry is an international brand strategy and design consultancy offering professional services including brand positioning, visual identity development, customer experience design, employer branding, and marketing collateral creation. The firm operates as a services-based consultancy rather than a software product company, working primarily with corporates and financial services firms across sectors including banking, property, professional services, and technology. Services are delivered through direct client engagements and project-based work rather than a platform or modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Design Consultancy Services International brand strategy and design consultancy providing corporate branding, brand repositioning, visual identity development, and brand portfolio rationalization for corporates and financial services firms. Aimed at organizations seeking to build long-term competitive advantage through brand.
• Customer Experience Design Customer experience strategy and design services including customer segmentation, journey mapping, and branch experience design for financial institutions. Targeted at banks and financial services firms seeking to enhance their customer-facing experience.

Quantifiable outcome

• Chemistry Europe journals saw 22% increase in full-text downloads following rebrand
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• FDP (Architectural Partner)supportingImplementation/ SI/ Consulting PartnerArchitectural partnership for KFH branch design project. FDP worked with Industry on creating new modular branch design for Kuwait Finance House to bring customer experience to life and showcase digital capability.
• Dalton MaagsupportingTechnology or IntegrationTypography partnership for Reso branding. Collaborated with Dalton Maag to develop distinctive typography that reinforces Reso's innovative spirit and brand identity.

Scale indicators3 records

Recent moves5 records

Direct peers

• Interbrand: Global brand strategy consultancy offering brand positioning, naming, identity and architecture services to large enterprise clients — directly overlapping with Industry's core corporate branding offering and client profile.
• Landor & Fitch: One of the world's largest brand consulting firms delivering strategy, identity design and brand experience for major corporates — a direct competitor in the enterprise corporate branding space Industry serves.
• Wolff Olins: Global brand consultancy known for corporate identity and brand strategy work with major enterprises — competes with Industry on the same corporate rebranding and repositioning mandates.
• FutureBrand: Global brand strategy and design consultancy with comparable corporate and consumer client base — directly comparable in offering scope, geographic reach and enterprise client focus.
• Elmwood: UK-based design and brand consultancy serving enterprise clients with similar brand strategy, identity and experience design services — a comparable boutique UK-headquartered peer.
• Siegel+Gale: Global brand strategy, design and experience consultancy with strong enterprise focus on simplicity-driven brand systems — comparable service mix and buyer profile to Industry.
• Saffron Brand Consultants: Independent global brand consultancy focused on strategy, purpose and identity for enterprise clients — a like-sized, founder-influenced competitor in the same corporate branding category.
• Superunion: Global brand-led creative agency formed from merger of brand consultancies (Brand Union, etc.), serving enterprise clients across strategy, identity and experience — directly comparable in scope and client type.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/industry-branding
• Xx.com/Industry_brand

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industry