His & Her Hair

What His & Her Hair does

His & Her Hair Goods Co. (operating as "His & Her") is a Los Angeles-based, privately-held specialty retailer and manufacturer of hair goods founded in 1962. The company's core offering spans human hair and synthetic hair extensions (weaving, braiding, skin/tape, clip-in/pre-tip, and its proprietary "Magic Extensions" line), wigs in both human hair and synthetic fibers across multiple cap constructions (HD lace, lace front, all lace, 360 lace, monofilament, machine made), hairpieces (closures, lace fronts, toppers, ponytails, bangs/crowns, integration systems, falls/wiglets), and a dedicated men's department offering full wigs, toupees, and facial goods. The catalog is anchored by two registered proprietary brands — Cuticle® and Italian Mink® (a 50% Italian Mink blend) — and is supplemented by 15+ third-party brands including Bobbi Boss, Sensationnel, Outre, Mane Concept, Jon Renau, Noriko, Rene of Paris, and Amore.

The business operates a single flagship retail store at 5525 Wilshire Blvd in Los Angeles alongside a direct-to-consumer e-commerce site (hisandher.com) that ships across the contiguous US via UPS, USPS, DHL, and FedEx, with free shipping on orders over $100. Revenue is generated through three primary streams: one-time retail sales online, one-time in-store sales (with local delivery and pickup), and higher-margin custom orders starting at $250 plus hair cost with a 3–5 day production turnaround. Pricing is tiered across under-$50 entry-level synthetic wigs, a $50–$250 mid-range of clip-ins and basic wigs/hairpieces, and a $250+ premium tier of custom work and high-end human hair products that can exceed $1,000.

The company serves three principal customer segments: women seeking extensions, wigs, and hairpieces for fashion, protective styling, or medical hair loss reasons (primary); men seeking toupees, full wigs, and facial hairpieces for male pattern baldness or alopecia; and salon professionals and stylists purchasing wholesale supplies and attending offered salon classes. Go-to-market is supported by active social media presence on Facebook, Instagram, TikTok, YouTube, and Pinterest, plus an email newsletter. The company is independently owned with no disclosed institutional investors, parent company, or external funding in the data set.

Name

His & Her Hair

Legal name

His & Her Hair Goods Co.

Website

https://hisandher.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

His & Her Hair Goods Co. is a privately-held Los Angeles specialty retailer, founded 1962, selling natural and synthetic hair extensions, wigs, hairpieces, and men's toupees via a Wilshire Boulevard flagship store and direct-to-consumer e-commerce, anchored by its proprietary Cuticle® and Italian Mink® brands and supplemented with custom order services.

Ownership category

akta.pro rank

Product category

Hair Extensions and Wigs

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair Accessories (Clips, Bands, Headbands) (CRABAKAH), Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK)

Keywords

• Hair extensions retail
• Wigs and hairpieces
• Custom hair goods
• Men's toupees and wigs
• Salon hair supplies

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (E-commerce): Online sales through their website hisandher.com for hair extensions, wigs, hairpieces, and supplies. Customers shop and purchase directly through the platform.
2. Retail Sales (Bricks-and-Mortar): In-store sales at their Los Angeles retail location. The store also offers delivery and pickup services to customers.
3. Custom Orders: Custom-made wigs and hairpieces starting from $250.00 plus hair cost, with 3-5 day turnaround. These higher-margin custom orders represent a premium revenue stream.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

His & Her Hair manufactures and retails natural and synthetic hair extensions, wigs, hairpieces, and toupees for men and women through its Los Angeles storefront and e-commerce site. The portfolio includes weaving, braiding, skin/tape, clip-in, and magic extensions under proprietary Cuticle® and Italian Mink® brands, plus full wigs, lace-front pieces, closures, toppers, ponytails, men's hair replacement systems, and professional supplies. The company also offers custom wig and hairpiece orders starting from $250 with a 3–5 business-day turnaround.

Product overview

His & Her Hair Goods Co. is a hair goods retailer offering a comprehensive portfolio of hair extensions, wigs, hairpieces, and men's hairpieces. The product line spans five main categories: (1) Hair Extensions including Weaving, Braiding, Skin/Tape, Clip-In/Pre-Tip, and Magic Extensions in various textures; (2) Wigs available in both human hair and synthetic, sold under multiple brands including their proprietary His & Her brand plus Bobbi Boss, Sensationnel, Outre, Mane Concept, Motown Tress, and others; (3) Hairpieces encompassing Closures, Lace Fronts, Toppers, Ponytails, Bang/Crown pieces, Integration Systems, and Falls/Wiglets; (4) Men's Hairpieces including Full Wigs, Toupees, and Facial Goods; and (5) Supplies for styling, weaving, braiding, and maintenance. The company carries proprietary sub-brands Cuticle® and Italian Mink® featuring premium hair quality. Additional offerings include custom wig and hairpiece orders.

Differentiator

Problem solved

Functional benefit

Brands

• Cuticle®: Hair extension brand featuring handtied and machine weft products
• Italian Mink®

Products and services

• Weaving Hair Extensions Hair extensions designed for weaving installation, available in human hair and yaki textures (Silky Straight, Natural Perm Straight, Kinky Straight, Bodywave, French Bodywave, French Refined, Water Wave, European Wave, Jheri Curl, Zig Zag, Tight Afro Kinky) in Handtied Weft and Machine Weft constructions. Sold to individual consumers and stylists.
• Braiding Hair Extensions Hair extensions for braiding installation, including human hair and synthetic options across Silky Straight, Bodywave, French Refined, Water Wave, Tight Afro Kinky textures, plus Virgin Human Hair, Crochet, Goddess Faux Loc, and Synthetic Dread variants. Sold to individual consumers and stylists.
• Skin / Tape Hair Extensions Tape-in and skin-based hair extensions for seamless application, available in Silky Straight, Natural Perm Straight, French Refined, French Bodywave, and Ocean Wave textures with associated supplies. Sold to individual consumers and stylists.
• Clip-In / Pre-Tip Hair Extensions Removable hair extensions including Clip-In sets in 1, 2, or 3 layers, plus I-Tip and U-Tip pre-bonded extensions with associated supplies. Targeted at consumers wanting temporary application.
• Magic Extensions Premium hair extensions using Italian Mink® technology, available in Silky Straight, Natural Perm Straight, Kinky Straight, French Bodywave, French Refined, and European Wave textures. Sold to consumers seeking premium hair extension quality.
• Human Hair Wigs Full wigs made from human hair available in Short, Mid-Length, and Long lengths with Straight, Wavy, Curly, and Wet & Wavy textures. Offered across multiple cap constructions including HD Lace, Lace Front, All Lace, 360 Lace, 13x6 Lace, 13x4 Lace, and 4x4 Lace under brands such as His & Her, Bobbi Boss, Sensationnel, Outre, Mane Concept, Jon Renau, and others.
• Synthetic Wigs Wigs made from synthetic fibers available in multiple styles, lengths, and cap constructions similar to the human hair wig catalog, including African American textures, colored wigs, gray wigs, and budget-friendly options under $50.
• Hairpieces (Closures, Lace Fronts, Toppers, Ponytails, Bang/Crown, Integration Systems, Falls/Wiglets) Targeted hairpieces including closures, lace fronts, lace 360s, toppers, ponytails, bang and crown pieces, integration systems, U-shape falls, and wiglets/buns in human hair and synthetic options. Designed for volume addition, partial coverage, and seamless hairline appearance for individual consumers.
• Men's Full Wigs and Toupees Full wigs and toupees for men in human hair and synthetic options, available in Bodywave, Jheri Curl, and Afro/Dread textures with All Lace, Lace Front with Mono, Skin Base, and Machine Made cap constructions. Targeted at men experiencing male pattern baldness or alopecia.
• Men's Facial Goods Facial hairpieces for men including Mustache, Beard, Side Burns, and Chest Hair pieces. Designed for men seeking facial and body hair replacement solutions.
• Custom Wig and Hairpiece Orders Made-to-order custom wigs and hairpieces priced from $250 plus hair cost with a 3–5 business-day production turnaround. Designed for individual consumers needing tailored sizing, style, or specific hair-replacement specifications.
• Wig, Hairpiece, and Salon Supplies Accessory and professional supplies including wig/hairpiece maintenance (ventilation supplies, clips, combs, tapes, glues, solvents), styling tools (combs, brushes, scissors, razors, styling products), weaving/braiding supplies (needles, threads, equipment), and fusion/bonding supplies. Sold to individual consumers and salon professionals.
• Cuticle® Brand Hair Extensions Proprietary sub-brand of premium hair extensions featuring Cuticle® technology with Silky Straight, Natural Perm Straight, and various wave patterns, offered in both Handtied Weft and Machine Weft constructions. Sold under the company's registered Cuticle® brand identity.
• Italian Mink® Brand Hair Extensions Proprietary premium hair extension brand featuring a 50% Italian Mink blend in Silky Straight, Natural Perm Straight, and various wave styles, available in both Handtied and Machine Weft constructions. Sold under the company's registered Italian Mink® brand identity.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Jon Renau:

Direct peers

• Indique Hair: Premium 100% virgin human hair extension and wig brand serving professional stylists and consumers, overlapping with His & Her's premium human-hair assortment and wholesale-to-stylist motion.
• Beautyforever: DTC wig and hair extension brand with broad texture and lace-construction assortment, directly comparable in catalog breadth, price ladder, and target buyer to His & Her's wig business.
• Divatress: Online wig and hair extension retailer with deep multi-brand catalog and aggressive price-tiering, directly comparable to His & Her's branded-portfolio (Bobbi Boss, Sensationnel, Outre, etc.) e-commerce model.
• UNice: Online-first hair extension and wig retailer selling human-hair bundles, wigs, and install-ready extensions direct-to-consumer, competing head-to-head with His & Her on mid-market and premium human hair SKUs.
• Mayvenn: Hair extension brand built around the install-through-stylist model, overlapping with His & Her's salon-professional and install-ready extension offerings while pushing the same consumer.

Broad incumbents

• Ulta Beauty: Mass-market beauty retailer carrying wigs, extensions, and styling tools; competes with His & Her for the same consumer beauty spend at a broader assortment and lower average price points.
• Outre: Major mass-market wig and hair extension brand stocked by His & Her and sold through thousands of beauty supply doors; competes with His & Her's proprietary lines while also being a supplier.
• Sally Beauty: Large multi-channel beauty supply retailer carrying wigs, hair extensions, and styling supplies to pro and consumer buyers; competes broadly with His & Her but across many categories, not a specialist in premium human hair.
• Bobbi Boss: Established multi-category wig and braid brand carried by His & Her; shares the textured-hair consumer and competes for the same shelf space in wig assortments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/hisherhair
• Facebookfacebook.com/hisandher
• Instagraminstagram.com/hisandherhair
• TikToktiktok.com/@hisandherhair
• Pinterestpinterest.com/hisandherhair
• Xx.com/His_N_Her
• LinkedInlinkedin.com/company/his-n-her-hair-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about His & Her Hair