Crown Roll Leaf
Crown Roll Leaf is a family-owned US manufacturer of hot stamping foils, holographic diffraction gratings, and embossed holograms, serving graphics, packaging, security/ID, textile, license plate, and plastics customers across 60 countries.
- Company typePrivate
- Founded1971
- HeadquartersPaterson, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crown Roll Leaf does
Crown Roll Leaf, Inc. is a Paterson, New Jersey-based, family-owned manufacturer of hot stamping foils, holographic diffraction gratings, and embossed holograms, founded in 1971/1972 by Robert Waitts and still controlled by the founding family. The company operates from a 150,000 sq ft vertically integrated facility that performs coating, embossing, and metallizing in-house, producing millions of linear feet of foil per month across thousands of SKUs. Its technology stack includes proprietary dot-matrix and E-beam holographic origination, branded holographic foil platforms (Pixel-Grafx™, Retail-Vision™), and a high-durability foil layer (Diamond Kote) used on premium transaction cards.
Crown Roll Leaf firmographics
Firmographics- Name
- Crown Roll Leaf
- Legal name
- Crown Roll Leaf, Inc.
- Website
- https://crownrollleaf.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Short description
- Crown Roll Leaf is a family-owned US manufacturer of hot stamping foils, holographic diffraction gratings, and embossed holograms, serving graphics, packaging, security/ID, textile, license plate, and plastics customers across 60 countries.
- Ownership category
- akta.pro rank
Crown Roll Leaf industry classification
Industry- Product category
- Specialty Foils and Holographic Products
- NAICS
- Electroplating, Plating, Polishing, Anodizing, and Coloring (332813), Converted Paper Product Manufacturing (3222), Paint and Coating Manufacturing (325510)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)
- akta.pro secondary industries
- Folding Carton & Paperboard Packaging Printing (IMALAKAH), Metal Packaging Decoration & Printing (Lithography, Digital, Sleeving on Metal) (IMALADAL)
Keywords
Where Crown Roll Leaf is headquartered
LocationHeadquarters
- HQ city
- Paterson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crown Roll Leaf business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Hot Stamping Foils: Sale of metallic, pigment, satin, and holographic hot stamping foils for graphic arts, plastics, packaging, and promotional materials applications
- Security Foils and Holograms: Sale of security foils, embossed holograms, and holographic laminates for identification documents, brand protection, and transaction cards
- Custom Foil Development: Development of custom foils for unique, specific applications including currency, polymer-based substrates, and specialized industrial uses
- License Plate Foils: Supply of license plate foils for commercial, decorative, and security applications with color matching capabilities
- Textile Foils: Metallized foils for creating metallic effects on pre-treated textiles, including MG39 series for fashion and garment applications
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Crown Roll Leaf product offering
Product offeringCore offering
Crown Roll Leaf manufactures and supplies hot stamping foils, holographic diffraction gratings, and embossed holograms for decorative, commercial, and security applications. Operating from a vertically integrated 150,000 sq ft facility in Paterson, NJ, the company produces metallic, pigment, satin, and holographic foils for graphics, plastics, textiles, security documents, and license plates, along with custom foil development, holographic origination, and color matching services.
Product overview
Crown Roll Leaf is a manufacturer of hot stamping foils and holographic products, organized as a single-source solution for decorative, commercial, and security applications. The core product portfolio spans Graphics Foils (including Metallic, Satin, Pigment, and Holographic sub-categories), Plastic Foils, Security Foils, Textile Foils, and License Plate Foils. Supporting services include Holographic Origination (for custom hologram design and production), Custom Foils development, and Color Matching services. The product architecture is organized by end-use application, with multiple product series (HH83, UD60, UD89, JK83, GEA/YEA, YED, LFQ, PFU, SEA) designed for specific substrates and printing methods. Security-specific offerings include Diamond Kote, Color-Shift Foils, Scratch-off Foils, Tipping Foils, and See-through Holograms for transaction cards and brand protection.
Differentiator
Problem solved
Functional benefit
Brands
- Pixel-Grafx™: Holographic foil brand used for packaging materials, greeting cards, book covers, and point-of-purchase applications
- Retail-Vision™
- Diamond Kote
Products and services
- Graphics Foils Cost-effective decorating foils including metallic, pigment, satin, and holographic foils used in graphic arts products, plastics, packaging, and promotional materials to add value, prestige, and visual appeal.
- Plastic Foils Foils for plastic applications including shampoo bottles, cosmetic tubes, plastic caps, HDPE containers, PP/PE labels, and pipe marking, available in silver, gold, copper, and custom metallic colors.
- Security Foils Security foil products including metallic and see-through hot stamping foils, secure laminates for IDs, tamper-evident labels, holographic scratch-off foils, and custom multilevel security features for brand protection and anti-counterfeiting.
- Textile Foils Metallized foils for creating metallic effects on pre-treated textiles, including the MG39 series for shirts, garments, sportswear, evening wear, and fashion accessories. Transferred onto fabric using clam-shell type heated press.
- License Plate Foils License plate foils for commercial, decorative, and security applications including Pigment LP Foils, Custom Inscripted LP Foils, and Chrome LP Foils certified to ISO 7591 and DIN 74069 standards.
- Holographic Gratings Pixel-Grafx™ and Retail-Vision™ holographic foils for packaging, greeting cards, book covers, point-of-purchase applications, toys, fashion accessories, shoes, and garments. Embossing capabilities range from 12" to 50" wide.
- Holographic Origination Services Full-service hologram creation from design concept to finished product including two-channel flip, black-white color shift, morphing, chrome effects, laser retrievable information, micro and nano text, combined with UV/IR coatings and taggants.
- Custom Foil Development Bespoke foil development for unique, specific applications including foils for currency (paper and polymer-based substrates) with capabilities to develop both foils and adhesives for specialized applications.
- Color Matching Services Custom color-matching services for metallic and pigment foils. Crown can match Pantone colors or physical samples subject to Minimum Order Quantities. Has worked with Ralph Lauren, Igloo, Juicy Couture, Burberry, and Dior.
Quantifiable outcome
- 50 years in business with over 5000 customers served in 60 countries
- +1 more outcomes
Companies that use Crown Roll Leaf
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Crown Roll Leaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Crown Roll Leaf partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Crown Roll Leaf competitors and assessment
Company assessmentDirect peers
- Leonhard Kurz: Germany-based Leonhard Kurz is the world's leading manufacturer of hot stamping foils and coating technologies for packaging, security, and decorative applications. Directly comparable to Crown Roll Leaf across hot stamping foils, security laminates, and holographic products.
- API Group (ITW Foils): API Group is a major manufacturer of hot stamping foils and transfer metallized products, now part of Illinois Tool Works. Competes head-to-head with Crown Roll Leaf in decorative and security foil markets across graphics, plastics, and security applications.
- OpSec Security Group: OpSec Security is a global provider of anti-counterfeiting and brand protection solutions including holograms, security foils, and authentication features. Directly comparable to Crown's security foils and embossed hologram offerings for ID documents and brand protection.
- Holostik India: Holostik is an Indian manufacturer of holographic foils, security labels, and anti-counterfeiting solutions. Comparable to Crown Roll Leaf in embossed hologram origination and security foil production for packaging and documents.
- Hologram Industries: Hologram Industries is a France-based specialist in holographic security solutions including origination, embossing, and security laminates for ID and brand protection. Directly comparable to Crown's security and holographic origination capabilities.
- Hazen Paper Company: Hazen Paper is a US manufacturer of specialty coated and metallized papers for security, packaging, and decorative applications. Comparable to Crown Roll Leaf in metallized substrates and security paper markets for tickets, tags, and packaging.
Broad incumbents
- Illinois Tool Works (ITW): ITW is a diversified industrial manufacturer that owns API Foils and a broad portfolio of specialty coatings and packaging solutions. Overlaps with Crown in foil manufacturing but operates at significantly greater scale across many unrelated industrial segments.
- SICPA: SICPA is a global provider of security inks and authentication solutions for banknotes, identity documents, and product authentication. Adjacent to Crown's security foil business but broader in scope, covering inks, traceability, and integrated security systems.
- De La Rue: De La Rue is a UK-based provider of secure documents including banknotes, passports, and identity solutions. Overlaps with Crown in security foils and holograms for currency and ID applications, but operates at a much larger scale as a system integrator.
- CCL Industries: CCL Industries is the world's largest specialty label manufacturer serving consumer packaging, healthcare, and security markets. Overlaps with Crown in decorative and security labeling applications but as a much larger, diversified label converter rather than a foil manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Crown Roll Leaf social profiles
Digital presenceCrown Roll Leaf compliance and trust
Trust signalCompliance3 records
Crown Roll Leaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Roll Leaf leadership team
Management profileNumber of profiles
Profiles3 records
Crown Roll Leaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Roll Leaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Roll Leaf
What does Crown Roll Leaf do?
Crown Roll Leaf manufactures and supplies hot stamping foils, holographic diffraction gratings, and embossed holograms for decorative, commercial, and security applications. Operating from a vertically integrated 150,000 sq ft facility in Paterson, NJ, the company produces metallic, pigment, satin, and holographic foils for graphics, plastics, textiles, security documents, and license plates, along with custom foil development, holographic origination, and color matching services.
Is Crown Roll Leaf a public or private company?
Crown Roll Leaf is a private company. It is classified as family owned and is currently operating.
When was Crown Roll Leaf founded?
Crown Roll Leaf was founded in 1971.
Where is Crown Roll Leaf based?
Crown Roll Leaf is headquartered in Paterson, United States, in the North America region.
How does Crown Roll Leaf make money?
Five revenue lines are on record. Hot Stamping Foils are the primary driver. The others are security Foils and Holograms, custom Foil Development, license Plate Foils and textile Foils.
Who are Crown Roll Leaf's main competitors?
Direct peers on record are Leonhard Kurz, API Group (ITW Foils), OpSec Security Group, Holostik India, Hologram Industries and Hazen Paper Company. Broad incumbents are Illinois Tool Works (ITW), SICPA, De La Rue and CCL Industries.
Does Crown Roll Leaf have an API?
No public API is recorded for Crown Roll Leaf.
What industry is Crown Roll Leaf in?
Crown Roll Leaf's product category is Specialty Foils and Holographic Products. Its primary akta.pro industry code is IMALABAM, Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil), with a secondary code of IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 332813 and its SIC code is 2670.