flovver
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
flovver firmographics
Firmographics- Name
- flovver
- Legal name
- flovver innovations inc.
- Website
- https://flovver.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
flovver industry classification
Industry- Product category
- Loan Management Software
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where flovver is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
flovver business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- FinX SaaS Subscription (Essential Plan): Monthly subscription fee for the Essential tier covering standard loan management features. Includes installation fee of $3,500.
- FinX SaaS Subscription (Professional Plan): Higher-tier monthly subscription for customized features, business model customizations, and advanced configurations. Installation fee of $7,500.
- Custom Development Fees: Additional development requests beyond standard configuration are subject to a $250 estimation fee and custom quotes. Fees may be waived if the feature generates recurring revenue.
- Kiipr Credit Bureau Reports: Credit check reports sold to businesses and borrowers. Report costs vary based on volume purchased. Includes API access for large-scale enterprise use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential: Standard loan management for businesses with no customization requirements. |
| Subscription | Monthly | Professional: Loan management with customized features for businesses requiring bespoke configurations. |
| Other | Pay-as-you-go | Custom Development Requests |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
flovver product offering
Product offeringCore offering
flovver provides a cloud-native, SaaS loan management ecosystem consisting of FinX (end-to-end loan origination and servicing software) and Kiipr (an online credit bureau for non-institutional loans). The platform automates application intake, instant bank verification, underwriting, e-signature, amortization, payment collection, deposits, collections, communications, and reporting for financial service providers and merchants offering direct point-of-sale financing to their customers, primarily across Canada.
Product overview
flovver offers a comprehensive lending ecosystem with two core products: FinX (established loan management software with 10+ years in the market) and Kiipr (proprietary online credit bureau for non-institutional loans). The platform provides an all-in-one solution for lenders and merchants to manage the entire loan lifecycle—from application through repayment—including automated underwriting, instant bank verification, payment collection, and collections management. The ecosystem integrates with third-party IBV providers (Flinks, Inverite, Zum Rails) and includes optional modules for SMS communication, auto-acceptance, phone/identity verification, and lead generation. FinX serves both lenders (financial services companies) and merchants (businesses financing their own products/services), while Kiipr complements traditional credit bureaus by providing access to non-institutional loan data.
Differentiator
Problem solved
Functional benefit
Brands
- FinX: An all-in-one loan management software for merchants and lenders to offer financing and loan services. Features include automatic profile collection, validation systems, IBV (Instant Bank Verification), evaluation reporting, eSignature, amortization table, payment collection, deposit management, and more.
- Kiipr
Products and services
- FinX Loan Management Platform End-to-end SaaS loan management software that automates the full lending lifecycle — from application intake and instant bank verification, through automated underwriting and e-signature, to amortization schedules, payment collection, deposit management, collections, communications, and reporting. Sold to financial service providers (lenders) and merchants offering direct point-of-sale financing to their customers, primarily in Canada. Available in two subscription tiers (Essential and Professional).
- Kiipr Online Credit Bureau Proprietary online credit bureau focused on non-institutional loans (loans originated outside traditional banks). Provides real-time borrowing status, payment history, non-institutional debt records, and credit history using IBV technology. Sold to businesses performing credit checks on potential borrowers, with report pricing varying by purchase volume, and to developers via Kiipr's public API for embedding into financial software at scale.
Quantifiable outcome
- $2.5B+ in transactions processed across the platform
- +5 more outcomes
Companies that use flovver
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
flovver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature10 records
flovver partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and supporting.
- Stade V Program PartnersflagshipStade V is a government initiative supporting high-potential Quebec tech companies aiming for global growth. Partners contributing to the initiative include 2 Degrés, ACET, Admare Bioinnovations, CDL - Next AI, CEIM, CQIB, CTS Santé, Centech, Cycle Momentum, District 3, Espace inc., Esplanade Québec, Garage & Co, Groupe 3737, IVÉO, Indie Asylum, LE CAMP, La Base entrepreneuriale, MT Lab, McGill Dobson Center, Quantino, Zú, PME Montréal, Investissement Québec International, and many more.
- InveritecoreStrategic partnership announced July 2024 to integrate Inverite's AI-driven risk scoring and proprietary data science capabilities into flovver's loan management system. The integration strengthens risk assessment features and delivers smarter, data-driven lending decisions.
- FlinkscoreFlinks is an IBV (Instant Bank Verification) provider integrated into both FinX and Kiipr, enabling real-time verification of borrower bank accounts. The integration is featured in the Auto-Accept module and supports compliance with Canadian banking standards.
- VoPaycoreVoPay provides payment processing infrastructure integrated into flovver's platform, enabling automated payment collection and fund transfers within the loan management workflow.
- Banque Nationale (National Bank)coreNational Bank of Canada is integrated into FinX's IBV module, enabling bank verification connections with National Bank account holders as part of the loan application and underwriting process.
- EquifaxcoreEquifax is a credit data provider integrated into the FinX ecosystem, providing credit bureau data as part of the borrower evaluation and risk assessment process.
- KPMGsupportingKPMG conducted penetration testing for flovver's platform, which was successfully passed in 2024 as part of the company's enhanced security and compliance program.
- Zum RailscoreZum Rails is an IBV provider integrated with FinX and the Auto-Accept module, enabling instant bank verification for loan applicants across multiple banking platforms.
- ACCEOsupportingACCEO is a technology partner providing integration support within the flovver ecosystem.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
flovver competitors and assessment
Company assessmentBroad incumbents
- nCino: Bank operating system covering commercial, consumer, and mortgage lending workflows with deep institutional penetration — a much larger incumbent whose loan management modules overlap with flovver's FinX functionality.
- Upstart: AI-driven lending marketplace and platform that originates and services consumer credit using alternative data — comparable to flovver on the AI/alternative-data lending thesis though operating as a lender itself rather than purely a software provider.
- Mambu: Cloud-native core banking and lending platform used by challenger banks and fintech lenders globally — broader in scope than flovver but competes for the same lender customer base seeking modern loan origination and servicing software.
- Blend: Digital lending platform serving banks, credit unions, and fintechs with consumer and SMB loan origination — a broader incumbent with overlapping capabilities in application intake, verification, and automated decisioning.
Direct peers
- LoanPro: Loan servicing and origination platform serving alternative and consumer lenders with configurable workflows, API-first architecture, and loan portfolio management — directly comparable to FinX's loan lifecycle automation capabilities.
- TurnKey Lender: End-to-end lending SaaS covering origination, underwriting, servicing, and collections with automated decisioning — closely aligned with flovver's FinX value proposition for alternative lenders and embedded finance use cases.
- Nortridge Loan Software: Loan servicing platform specializing in consumer, SMB, and alternative lending portfolios with collections and compliance modules — a long-established direct competitor to FinX in loan management workflows.
Others
- Equifax Canada: Major Canadian credit bureau providing traditional credit data that complements (and partially competes with) flovver's Kiipr non-institutional bureau — an ecosystem participant and adjacent data vendor.
- Flinks: Canadian open banking and IBV provider that is both a technology partner to flovver and an enabler to competing loan platforms — adjacent infrastructure provider in flovver's ecosystem.
Regional players
- Financeit: Canadian point-of-sale financing platform serving home improvement and retail merchants with embedded lending — overlapping with flovver's merchant financing segment in the same Canadian geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
flovver social profiles
Digital presenceflovver compliance and trust
Trust signalCompliance5 records
flovver financial estimates
Financial estimateRevenue estimate
Valuation estimate
flovver leadership team
Management profileNumber of profiles
Profiles5 records
flovver subsidiaries and ownership
Company hierarchySubsidiaries2 records
flovver funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
flovver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about flovver
What does flovver do?
flovver provides a cloud-native, SaaS loan management ecosystem consisting of FinX (end-to-end loan origination and servicing software) and Kiipr (an online credit bureau for non-institutional loans). The platform automates application intake, instant bank verification, underwriting, e-signature, amortization, payment collection, deposits, collections, communications, and reporting for financial service providers and merchants offering direct point-of-sale financing to their customers, primarily across Canada.
Is flovver a public or private company?
flovver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was flovver founded?
flovver was founded in 2017. It employs 11 to 50 people.
Where is flovver based?
flovver is headquartered in Montréal, Canada, in the North America region.
How does flovver make money?
Four revenue lines are on record. FinX SaaS Subscription (Essential Plan) is the primary driver. The others are finX SaaS Subscription (Professional Plan), custom Development Fees and kiipr Credit Bureau Reports.
Who are flovver's main competitors?
Broad incumbents on record are nCino, Upstart, Mambu and Blend. Direct peers are LoanPro, TurnKey Lender and Nortridge Loan Software. Others are Equifax Canada and Flinks. Financeit is listed as a regional player.
Does flovver have an API?
Yes. Kiipr offers API access for custom integration with existing financial software. The API enables development teams to perform large-scale credit bureau checks and access non-institutional loan records for their borrowers. API requests can be submitted through the kiipr platform once registered.
What industry is flovver in?
flovver's product category is Loan Management Software. Its primary akta.pro industry code is FSAGAHAH, Loan Servicing Platforms (Billing, Statements, Customer Self-Service), with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 5223 and its SIC code is 6162.