ESPM Jr.

Name

ESPM Jr.

Legal name

ESPM Jr.

Website

https://espmjr.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: As a non-profit junior enterprise regulated by Lei 13.267/2016, all revenue is reinvested in member development and education through practical entrepreneurial experience. Services include strategic marketing plans, digital marketing plans, branding plans, market research, and market studies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ESPM Jr. is a non-profit junior enterprise that delivers marketing and communication consulting services to companies. Its offerings include strategic marketing plans built on the 4Ps/7Ps marketing mix, digital marketing plans covering SEO, paid traffic and content, strategic branding plans, primary-data market research, and secondary-data market studies leveraging databases such as Euromonitor and Statista. All projects are delivered by ESPM students under faculty supervision.

Product overview

ESPM Jr. is a non-profit junior enterprise (regulated by Brazilian Law 13.267/2016) providing marketing and communication consulting services. The company operates five core consulting services: Plano de Marketing Estratégico (Strategic Marketing Plan using 4Ps/7Ps marketing mix), Plano de Marketing Digital (Digital Marketing Plan covering SEO, paid traffic, and content marketing), Plano de Branding Estratégico (Strategic Branding Plan focusing on brand positioning and potential rebranding), Pesquisa de Mercado (Market Research with primary data collection), and Estudo de Mercado (Market Study using secondary data from Euromonitor and Statista). Additionally, the company offers free educational content including seven ebooks and six spreadsheet templates covering various marketing topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Marketing Estratégico (Strategic Marketing Plan) A foundational strategic marketing plan designed for companies in early stages or consolidation, focusing on the marketing mix (4Ps for product companies, 7Ps for service businesses) based on secondary data analysis.
• Plano de Marketing Digital (Digital Marketing Plan) Analyzes the company's online presence, identifying improvement opportunities and proposing strategies for digital channels including paid traffic, SEO, content marketing, and institutional website/blog development.
• Plano de Branding Estratégico (Strategic Branding Plan) Focuses on institutional and intangible brand aspects including positioning, tone of voice, and conceptual axis. Includes potential rebranding services for market repositioning.
• Pesquisa de Mercado (Market Research) Collection and analysis of primary data through qualitative and quantitative research methodologies tailored to each client's needs, delivering analytical reports and strategic action plans.
• Estudo de Mercado (Market Study) Comprehensive analysis of the business environment using macro-environmental factors (economic, social, technological, political, environmental) and secondary data from Euromonitor and Statista databases.

Quantifiable outcome

• Satisfaction guarantee through NPS measurement

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ESPM (Escola Superior de Propaganda e Marketing)coreStrategic or Co-development PartnerESPM Jr. is composed of students from ESPM, Brazil's top marketing and advertising school. The company operates under academic supervision of ESPM professors and leverages the institution's reputation and methodology. ESPM Jr. covers courses in Advertising, Administration, and Design.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pompéia Comunicação: Brazilian marketing and advertising agency founded by ESPM alumni with strong ESPM institutional ties. Operates in the same marketing consulting/agency category and competes for similar Brazilian SMB-to-enterprise clients.
• FIA Jr. Junior enterprise at Fundação Instituto de Administração (FIA), one of Brazil's top business schools. Closest structural peer — same non-profit junior enterprise model under Lei 13.267/2016, delivering consulting services using supervised students.
• Mapa Marketing: Brazilian marketing agency offering strategic marketing plans, branding, and digital marketing services to SMB and enterprise clients. Direct functional competitor across ESPM Jr.'s core service lines.
• HSL Marketing: Brazilian marketing consultancy providing strategic planning, branding, and digital marketing services to enterprise clients. Comparable scope and customer base to ESPM Jr.'s offering.
• Aktuellmix Comunicação: Brazilian integrated marketing and branding agency serving enterprise clients across multiple verticals. Comparable service mix (strategy, branding, digital) and similar Brazilian market positioning.

Broad incumbents

• Resultados Digitais (RD Station): Brazil's leading marketing automation and digital marketing SaaS platform. Larger incumbent serving SMB-to-enterprise clients with broader, technology-enabled offerings — overlaps with ESPM Jr.'s digital marketing planning services.
• Locaweb: Major Brazilian digital services platform including email marketing, hosting, and online presence solutions. Larger incumbent with overlapping digital marketing service offerings targeting Brazilian businesses.
• DPZ&T: One of Brazil's largest and most established advertising agencies, serving major enterprise brands. Broad incumbent that competes with ESPM Jr. for the same marquee Brazilian enterprise client base (e.g., the kind of clients L'Oréal and Ambev represent).
• AlmapBBDO: Top-tier Brazilian advertising agency part of the BBDO network, serving global and Brazilian enterprise brands. Broad incumbent competing for the largest marketing budgets that ESPM Jr.'s enterprise clients (L'Oréal, Ambev, iFood) control.

Others

• ESPM (Escola Superior de Propaganda e Marketing): Parent academic institution and core strategic partner providing students, brand credibility, methodology, and professor supervision. Not a direct competitor but the foundational relationship enabling ESPM Jr.'s entire business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookinstagram.com/espmjr
• LinkedInlinkedin.com/company/espm-jr.
• Instagraminstagram.com/espmjr
• Xx.com/espmjr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESPM Jr.