Goeiezaak.com

What Goeiezaak.com does

Goeiezaak.com B.V. is a Dutch full-service digital marketing agency headquartered in Haarlem, Netherlands. Founded in 2011, the firm serves mid-market and enterprise clients across five specialized sectors: Hospitality (Horeca), Interior & Lifestyle, Logistics, Luxury, and Retail. Named enterprise clients include Accenture, Carhartt, Gassan, De Pizzabakkers, Aviapartner, Kimman, and MyParcel, alongside mid-market accounts such as POTAE, Select Courier, and Maretti Lighting. The agency operates from a single headquarters at Wilhelminastraat 16 with a team of 23+ specialists and is led by owner Maarten Eikelenboom.

The agency's service portfolio spans online marketing strategy (anchored by its proprietary See-Think-Do-Care customer journey framework), search engine optimization (with proprietary EAT optimization methodology), paid search and social advertising (including Google's AI-powered Demand Gen campaigns), social media marketing across Facebook, Instagram, LinkedIn, YouTube, Pinterest, and TikTok, email marketing and automation, content marketing, conversion rate optimization, data analytics and dashboarding, and end-to-end web design covering concept, UX, visual design, and WordPress/WooCommerce development. Core technology stack includes Google Analytics, Google Tag Manager, Microsoft Clarity for behavioral session analytics, Google Data Studio for dashboard reporting, and marketing automation platforms for triggered email flows. The firm has begun incorporating third-party AI tools, notably Google's Demand Gen (November 2023) and ChatGPT (March 2023), into advertising and content workflows.

Goeiezaak commercializes its services primarily through a Marketing as a Service (MaaS) retainer model that bundles strategy, web design, and ongoing marketing execution into multi-year contracts with continuous optimization and A/B testing. Pricing is custom and not publicly disclosed. The go-to-market motion is consultative and direct, supported by an extensive inbound content marketing presence (blog, case studies, SEO) and industry recognition including nine consecutive years in the Emerce Top 100 (2018–2026) and five consecutive FD Gazellen Awards (2021–2025).

Name

Goeiezaak.com

Legal name

Goeiezaak.com B.V.

Website

https://goeiezaak.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch full-service digital marketing agency offering SEO, paid advertising, social media, email marketing, web design, and conversion optimization via its Marketing as a Service retainer model. Serves mid-market and enterprise clients across Hospitality, Retail, Luxury, Logistics, and Interior & Lifestyle sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Digital marketing services
• Search engine optimization
• Social media marketing
• Website design services
• Conversion rate optimization

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Marketing as a Service (MaaS) retainer model providing comprehensive ongoing digital marketing services with bundled offerings across multiple disciplines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Goeiezaak.com is a Dutch digital marketing agency that sells integrated online marketing and web design services to businesses. Its core offering is the Marketing as a Service (MaaS) model, bundling online marketing strategy, SEO, SEA, social media marketing, email marketing, content marketing, conversion optimization, and data dashboarding together with web design, UX design, visual design, and WordPress/WooCommerce development into ongoing retainer contracts.

Product overview

Goeiezaak.com is a Dutch digital marketing agency offering a comprehensive suite of services organized into three main categories: Online Marketing (SEO, SEA, social media marketing, email marketing, content marketing, conversion optimization, and data analytics), Web Design (strategy, concept development, UX design, visual design, and development), all delivered through a Marketing as a Service (MaaS) model. The MaaS platform integrates all services into ongoing contracts with continuous optimization, A/B testing, and dashboard reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing Strategy

Quantifiable outcome

• De Pizzabakkers doubled their business through integrated digital marketing
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dept Agency: One of the largest Dutch-headquartered digital agencies offering full-service digital marketing, technology, and creative work to enterprise clients across Europe — a direct comparably-sized Dutch peer competing for the same mid-market and enterprise briefs.
• TamTam: Dutch digital agency offering strategy, content, SEO, SEA, social media, and data services to Dutch enterprise and mid-market clients — closely mirrors Goeiezaak's full-service MaaS-style offering within the same geography.
• Greenberry: Amsterdam-based digital agency providing performance marketing, SEO, content, and data-driven campaigns for Dutch brands — directly comparable in service mix, geography, and target client segments.
• Springbok: Dutch digital agency focused on performance marketing, SEO, and content for mid-market and enterprise Dutch clients — overlaps heavily on SEO, SEA, and content marketing services.
• Label A: Dutch digital agency combining strategy, design, content, and online marketing for Dutch brands — competes in the same full-service mid-market segment.
• Digital Natives: Dutch digital agency providing performance marketing, SEO, content, and data services to Dutch brands — comparable in size, scope, and target market.
• Happy Horizon: Dutch independent digital agency group offering strategy, content, media, and technology services to mid-market and enterprise clients — competes in the same Dutch full-service agency segment.

Broad incumbents

• Valtech: Global digital agency with Dutch roots offering strategy, experience design, marketing, and technology services to enterprise clients — broader portfolio but overlapping target customers and service categories.
• Emakina: Benelux-headquartered digital agency group offering strategy, creative, technology, and performance marketing — broader scale than Goeiezaak but directly competitive for Dutch and European enterprise briefs.
• Mirum: Global WPP-owned digital agency with presence in the Netherlands covering strategy, content, CRM, and performance marketing — competes for the same Dutch enterprise mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUnO-6i9CYVtBphkroaSmWw
• Facebookyoutube.com/channel/UCUnO-6i9CYVtBphkroaSmWw
• LinkedInlinkedin.com/company/goeiezaak-com-digital-agency
• Instagraminstagram.com/goeiezaak
• Xx.com/goeiezaak

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goeiezaak.com