What Digital Natives does

Digital Natives B.V. is an Amsterdam-based digital agency founded in 2015 that specializes in building custom digital platforms for impact-driven organizations, including Dutch government bodies, educational institutions, cultural organizations, and nonprofits. The company's service offering spans the full platform development lifecycle — digital strategy consulting, UX/UI design, prototype design sprints, web development using Vue.js, Nuxt.js, Laravel, and Craft CMS, multi-site and headless CMS implementations, digital accessibility consulting for WCAG compliance, analytics setup, and ongoing support. Its technical approach centers on a headless CMS architecture that decouples content management from the frontend presentation layer, combined with an in-house Platform Toolkit of reusable modules and components, with five-plus years of certified Craft CMS specialization as a core technical anchor.

The firm operates a professional services revenue model based on custom-quoted project engagements and multi-year support contracts, with go-to-market executed through consultative sales, discovery sprints, and content-led marketing including an in-house magazine and detailed case studies. Customer concentration is distributed across Dutch public-sector and cultural organizations, with notable clients including Gemeente Amsterdam (Nieuw Amsterdams Klimaat sustainability platform), Amsterdam Smart City, ArtEZ University of the Arts, Hotelschool The Hague, KABK, Voordekunst, RegioBank, Het Nederlands Filmfonds, Stimuleringsfonds Creatieve Industrie, NPO Cultuur, We Are Public, WWF, GreenHome, and Dag & Nacht Media. The agency is founder-led under Technical & General Director Sander van der Vliet, is privately held with no external funding or parent company disclosed, and operates from a single Amsterdam headquarters at Barentszplein 7.

Strategic positioning is anchored by consecutive recognition as the #1 digital agency in the Emerce Top 100 in both 2023 and 2024, multiple Dutch Interactive Awards including double gold and four total awards in 2024, a DIA Pro Award in Best in Design, ISO 27001 certification (2024) covering the full advisory-to-hosting delivery chain, and demonstrable WCAG expertise evidenced by 100% barrier-free certification on client platforms. The firm has approximately 50+ employees based on hiring announcements, serves primarily the Dutch market with no global footprint claim, and has begun introducing AI-enabled features such as a virtual advisor (Ronnie.ai) on its website while remaining primarily a services-led business rather than an AI-native company.

Name

Digital Natives

Legal name

Digital Natives B.V.

Website

https://digitalnatives.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsterdam-based digital agency Digital Natives B.V. builds custom digital platforms for impact-driven Dutch organizations using Laravel, Vue.js, Nuxt, and Craft CMS, serving government, education, cultural, and nonprofit clients through project-based professional services.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Digital Natives operates as a full-service digital agency providing strategy, design, development, and support services for digital platforms. Revenue is generated through project-based professional services engagements, likely with discovery phases, design sprints, and ongoing development contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Digital Natives is a full-service digital agency that designs, develops, and supports custom digital platforms for impact-driven organizations. Their work covers the full platform lifecycle including digital strategy, UX/UI design, web and app development using Vue.js, Nuxt, Laravel, and headless CMS (primarily Craft CMS), as well as web analytics setup and digital accessibility (WCAG) consulting and certification.

Product overview

Digital Natives is a full-service digital agency in Amsterdam specializing in custom digital platform development. Their core offering encompasses the entire platform development lifecycle—from digital strategy and UX/UI design through Laravel, Vue.js/Nuxt, and headless CMS (primarily Craft CMS) development to analytics and digital accessibility services. They offer specialized platform types including community platforms, crowdfunding platforms, multi-site platforms, content/media platforms, marketplace platforms, and member platforms. The company also provides specialized Laravel development, Craft CMS implementation, Vue.js and Nuxt.js framework expertise, and digital accessibility consulting including WCAG certification. Their approach emphasizes impact-driven design, smart product development, strategic growth guidance, and solid service and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Platform Development Custom digital platform development services including strategy, design, development, and ongoing support for organizations seeking business-impact platforms.
• Laravel Development Specialized Laravel PHP development services for building robust web applications and custom platforms.
• Headless CMS Solutions Headless content management system implementations using Craft CMS, WordPress, or custom Laravel-based CMS, separating backend content management from frontend presentation.
• Community Platforms Digital platforms where user-generated content and community interaction form the core value proposition, with features to activate, retain, and engage users.
• Crowdfunding Platforms Platforms enabling organizations to raise funds from supporters, with options for equity, rewards, or other return mechanisms.
• Multi-site Platforms Platforms managing multiple websites from a single CMS, each with custom domains, branding, and functionality while sharing infrastructure.
• Content Platforms Digital content platforms delivering high-quality, relevant content to users with features for content management, discovery, and engagement.
• Marketplace Platforms Platforms connecting buyers and sellers to facilitate transactions, typically earning a percentage of completed sales.
• Member Platforms Subscription-based or membership platforms providing exclusive content and services to registered members.
• Digital Strategy Strategic consulting services to define digital goals, target audiences, and platform positioning before development.
• Digital Design UX/UI design services including user research, interaction design, visual design, and design systems creation.
• Prototype Design Sprint Rapid prototyping methodology to quickly validate concepts and test strategic choices with real audiences before full development.
• Web Analytics Analytics setup and optimization services including KPI definition, Google Tag Manager, Google Analytics, Matomo, and Hotjar implementation.
• Digital Accessibility Services WCAG compliance consulting, accessibility audits, remediation services, and staff training to make digital platforms usable for people with disabilities.
• Digital Accessibility Workshop Hands-on workshop teaching digital accessibility basics, including content, design, and development considerations for WCAG compliance.
• Craft CMS Implementation PHP-based open source Craft CMS offering flexible content modeling, live preview, multisite capabilities, and strong security, positioned as alternative to WordPress and Drupal.
• Vue.js Development JavaScript framework expertise for building user interfaces, often combined with Nuxt for server-side rendering and SEO optimization.
• Nuxt.js Development Vue.js-based framework enabling server-side rendering, static site generation, progressive web apps, and fast-performing headless frontends.
• Headless Frontend Development Decoupled frontend architecture separating CMS backend from presentation layer, enabling faster performance, better SEO, and flexibility in technology choices.

Quantifiable outcome

• 60% increase in unique sessions, 42% more unique visitors, 214% increase in pageviews, 82% increase in organic traffic for Hogeschool der Kunsten Den Haag
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Craft CMScoreTechnology or IntegrationDigital Natives is a certified Craft CMS partner with 5+ years of specialization. They develop custom Craft CMS solutions including multisite setups, headless implementations, and custom modules. Craft CMS is their preferred CMS for many client projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture Song (formerly Accenture Interactive): Global incumbent offering end-to-end digital transformation, platform development, and accessibility services. Competes for larger Dutch and pan-European public-sector platform mandates.
• Valtech: Global digital agency with significant Amsterdam presence offering platform engineering, digital strategy, and experience design. Overlaps on large-scale platform builds but serves a broader enterprise/global client base.

Direct peers

• Tam Tam: Amsterdam-based full-service digital agency delivering strategy, design, content, and platform development. Comparable service mix and Dutch market positioning, with similar public-sector and enterprise clientele.
• DEPT®: Amsterdam-headquartered global digital agency offering end-to-end platform, design, and engineering services. Direct competitor in the Dutch impact/public-sector agency market and overlapping heavily in platform development, headless CMS, and accessibility work.
• Fabrique: Dutch digital agency specializing in strategy, design, and development for cultural, public-sector, and impact-driven clients. Highly comparable customer overlap with Digital Natives (museums, government, education) and similar platform-building focus.
• Hike (Hike One): Dutch digital product studio focused on design and engineering for digital platforms, with comparable use of modern frontend frameworks. Competes for similar mid-market platform builds in the Netherlands.
• Mirabeau: Amsterdam-based digital agency (now part of Cognizant) delivering strategy, design, and technology services. Comparable platform development capability and similar client mix in the Dutch market.
• Snowball Digital: Dutch digital agency focused on platforms, e-commerce, and custom web development for mid-market and public-sector clients. Direct competitor on platform/headless CMS builds.
• Yonego: Netherlands-based digital agency offering digital strategy, design, and platform development. Comparable service offering for Dutch impact-driven and commercial clients.

Regional players

• Stitch (formerly known as &samhoud): Dutch digital agency specialized in platform, commerce, and marketing technology services for impact, cultural, and public-sector clients. Comparable positioning within the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInnl.linkedin.com/company/digital-natives-amsterdam
• Instagraminstagram.com/dn_amsterdam
• Xx.com/dn_amsterdam

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Natives