What Rowe Plastic Surgery does

Rowe Plastic Surgery is a private, multi-location plastic surgery practice founded in 2007 by Dr. Norman M. Rowe and operating under the legal entity Norman M. Rowe, M.D., M.H.A., L.L.C. The practice delivers a comprehensive portfolio of cosmetic and reconstructive surgical procedures spanning breast, body, face, and skin, alongside non-surgical aesthetic treatments including injectables, laser therapies, ultrasound skin lifting, and non-invasive fat reduction. Its clinical capability includes differentiated surgical techniques — short-scar breast reduction (lollipop incision), DIEP flap microsurgical breast reconstruction, and Resensation nerve repair — supported by four board-certified plastic surgeons trained at institutions including NYU Langone, Johns Hopkins, and Columbia, with over 60 years of combined experience.

The practice operates as a direct-to-consumer service business with revenue generated per procedure on a pay-as-you-go basis. Surgical procedures are priced from approximately $5,800 for breast augmentation to over $25,000 for complex breast reduction inclusive of surgeon, anesthesia, and facility fees; non-surgical treatments such as Botox, dermal fillers, TruSculpt iD, and laser therapies provide recurring revenue streams. Distribution is anchored by eight physical offices — including a Manhattan location at 820 Park Avenue with a New York State-accredited on-site surgical center — augmented by a virtual consultation platform for out-of-town patients and hotel partnerships (Affina Gardens, Plaza Athenee) supporting traveling patients with in-room recovery check-ins.

The customer base spans elective cosmetic patients, breast cancer reconstruction patients (with insurance assistance for medically necessary procedures), transgender patients seeking gender-affirming surgery, and men with gynecomastia. The practice is wholly physician-owned with no disclosed venture capital or private equity backing, no subsidiaries, and no funding rounds. Marketing relies on SEO-optimized local landing pages, before-and-after galleries, patient testimonials, and earned media coverage (notably Harper's BAZAAR and Castle Connolly Top Doctor awards), while a third-party patient portal (My Patient Visit) handles scheduling and secure communication.

Name

Rowe Plastic Surgery

Legal name

Norman M. Rowe, M.D., M.H.A., L.L.C.

Website

https://normanrowemd.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowe Plastic Surgery is a physician-owned multi-location plastic surgery practice operating across New York, New Jersey, and Florida. It delivers cosmetic and reconstructive surgical and non-surgical procedures through four board-certified surgeons across eight offices.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Surgery Practice

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Breast augmentation surgery
• Body contouring treatments
• Facial rejuvenation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, breast reduction, breast lifts, facelifts, tummy tucks, liposuction, and body contouring. Revenue generated per procedure with pricing ranging from $5,800 to $25,000+ depending on complexity.
2. Non-Surgical Aesthetic Treatments: Non-invasive procedures including Botox, dermal fillers, laser treatments, skin resurfacing, and body contouring treatments. These may be one-time procedures or require periodic maintenance.
3. Virtual Consultations: Virtual consultations offered to patients, potentially as a precursor to surgical procedures. Initial consultation may be free or have a consult fee for cosmetic services.
4. Insurance-Covered Procedures: Some medically necessary procedures like breast reduction may be covered by insurance. The practice assists with insurance paperwork and works with providers to maximize coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rowe Plastic Surgery is a multi-location medical practice that performs a comprehensive range of cosmetic and reconstructive surgical and non-surgical procedures for the face, breast, body, and skin. Services include breast reduction, lift, augmentation, and reconstruction (including DIEP flap), body contouring procedures such as tummy tucks, liposuction, and Brazilian butt lift, facial surgeries like facelift and rhinoplasty, and non-surgical treatments including Botox, dermal fillers, laser therapies (Sciton, HALO, BBL), TruSculpt iD, and Ultherapy. The practice also offers virtual consultations and operates an on-site accredited surgical center at its Manhattan location.

Product overview

Rowe Plastic Surgery is a multi-location plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The practice operates across New York, New Jersey, and Florida with four board-certified plastic surgeons. The core offering includes breast procedures (reduction, lift, augmentation, reconstruction including DIEP flap), body contouring (tummy tuck, liposuction, Brazilian butt lift, arm/thigh lift), facial surgery (facelift, rhinoplasty, eyelid surgery), and an extensive range of non-surgical treatments including laser therapies (Sciton, HALO, BBL), injectables (Botox, fillers), body contouring (TruSculpt iD), and skin rejuvenation (Ultherapy, Morpheus8). The practice provides virtual consultations as an alternative to in-person visits and operates an on-site accredited surgical center in Manhattan.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Reduction Surgical procedure to reduce breast size by removing excess tissue, relieve pain and discomfort, and improve body proportion. Often performed using a short-scar technique with insurance assistance available for medically necessary cases.
• Breast Lift (Mastopexy)
• Breast Augmentation
• Breast Reconstruction
• DIEP Flap Surgery
• Gynecomastia (Male Breast Reduction)
• Tummy Tuck (Abdominoplasty)
• Liposuction
• Mommy Makeover
• Brazilian Butt Lift Surgery
• Facelift
• Rhinoplasty
• Eyelid Surgery (Blepharoplasty)
• TruSculpt iD Non-Surgical Fat Reduction
• Ultherapy
• Botox, Dysport, Xeomin Injections
• Dermal Filler Injections
• Gender Affirming Surgery
• Virtual Consultation

Quantifiable outcome

• 90-94% patient satisfaction rate for breast reduction surgery based on systematic reviews
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Affina GardensminorOthersHotel partner located at 215 East 64th Street, New York, NY 10065-6662. Provides accommodation for patients traveling from out of town for surgery. Located within a few blocks of the on-site surgical center.
• Plaza AtheneeminorOthersBoutique hotel partner located at 37 East 64th Street, New York, NY. Only five blocks from the office. Offers many amenities for patients recovering from surgery who prefer hotel accommodations over hospital stays.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Ever/Body: Tech-forward cosmetic dermatology and aesthetics brand operating in NYC with a focus on non-surgical treatments. Overlaps with Rowe's injectable and laser revenue and competes for similar Manhattan aesthetic patients with a digitally native model.

Direct peers

• Long Island Plastic Surgical Group: Multi-surgeon, multi-location plastic surgery group practice operating across Long Island and NYC with similar breadth of cosmetic and reconstructive offerings including breast, body, and facial procedures. Directly comparable in operating model, surgeon-team structure, and patient demographic.
• New York Plastic Surgical Group: Long-established multi-surgeon plastic surgery practice based in Manhattan and Garden City, NY. Offers a comparable portfolio of cosmetic and reconstructive procedures and targets the same affluent NYC/Long Island patient base.
• Zuckerman Plastic Surgery: NYC-based plastic surgery practice offering a comprehensive range of breast, body, and facial procedures. Comparable in surgeon-led boutique model and high-end Manhattan patient base.
• Cangello Plastic Surgery: Manhattan-based plastic surgery practice offering breast, body, and facial procedures with a similarly strong emphasis on cosmetic surgery and a comparable surgeon-led, single-location-to-multi-location growth model.
• Body by Ravi Plastic Surgery and Aesthetics: Manhattan-based plastic surgery practice focused on breast and body procedures with similar pricing structure and surgeon-led boutique model. Direct competitor in the NYC cosmetic surgery market.
• Greenberg Cosmetic Surgery: Multi-location cosmetic surgery practice serving the NY/NJ/FL tri-state area with comparable surgical and non-surgical aesthetic offerings. Direct competitor in the same geographies with similar patient demographics.
• Aristocrat Plastic Surgery & MedSpa: Multi-location plastic surgery and med-spa practice in the NY/NJ market offering similar surgical and non-surgical aesthetic services. Comparable operating model combining surgical practice with non-surgical revenue.
• The Plastic Surgery Center (NJ): Multi-surgeon plastic surgery group based in northern New Jersey with comparable service portfolio spanning cosmetic and reconstructive procedures. Direct regional competitor for NJ-based patients.

Broad incumbents

• SkinSpirit: PE-backed national aesthetics brand with multiple locations offering non-surgical treatments including injectables, lasers, and body contouring. Overlaps with Rowe's non-surgical offerings and represents a scaled, well-capitalized competitor in the same space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/drnormanrowe
• Facebookfacebook.com/RowePlasticSurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowe Plastic Surgery