Reelab AB
Reelab AB is a Swedish producer of recycled plastic compounds (up to 100% recycled content) for polymer manufacturers and packaging brands, operating its own compounding line and an ISO 17025-certified Greenology Tech Center laboratory from Gislaved, Sweden.
- Company typePrivate
- Founded2011
- HeadquartersGislaved, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reelab AB does
Reelab AB is a Swedish producer and distributor of recycled plastic raw materials (compounds) for the polymer industry, headquartered in Gislaved, Sweden. Founded in 2011 and operating with approximately 15 staff, the company supplies high-quality compounded plastic pellets containing up to 100% recycled material under its proprietary Refill brand, processed through an in-house twin-screw extrusion and compounding line commissioned in a new production facility at Bangatan 4, Gislaved in 2024. Beyond compounding, Reelab operates the Greenology Tech Center, an in-house ISO 17025-accredited laboratory providing mechanical, optical, physical, and chemical (XRF) testing services for recycled plastics, functioning both as an internal quality control asset and a service offering to external clients.
The company's commercial model is sales-led and direct, combining an inside sales function (quote-based pricing, no public rate cards), field outreach to enterprise accounts in Scandinavia, and regular presence at European polymer and packaging trade shows (PRS Europe, Plastteknik Nordic, Elmia Polymer, Pack&Plast, EMPACK). It serves three primary segments: polymer industry manufacturers (B2B raw material supply), product owners and brands (consultative circular-economy integration of recycled content), and the packaging industry — including UN-certified packaging groups 2 & 3, where Reelab holds a differentiated regulatory position via its UN-approved recycled HDPE material developed in partnership with Returpack/Pantamera. Revenue mechanics are based on one-time sales of recycled compounds supplemented by laboratory testing services; pricing is custom-quoted with no public tiers, and contract durations can extend to multi-year arrangements.
Notable proprietary elements include the Greenology sustainability framework, the Greenology Tech Center laboratory, the Refill and Scandinavian House of Refill brands, and a strategic circular partnership with Returpack/Pantamera enabling cork-to-cork recycling of drink caps into new packaging closures. The company has no disclosed external funding, no parent entity, and operates as an independent private limited company in Sweden.
Reelab AB firmographics
Firmographics- Name
- Reelab AB
- Legal name
- Reelab AB
- Website
- https://reelab.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reelab AB is a Swedish producer of recycled plastic compounds (up to 100% recycled content) for polymer manufacturers and packaging brands, operating its own compounding line and an ISO 17025-certified Greenology Tech Center laboratory from Gislaved, Sweden.
- Ownership category
- akta.pro rank
Reelab AB industry classification
Industry- Product category
- Recycled Plastic Raw Materials
- NAICS
- Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)
- akta.pro primary industry
- Recycled & Reprocessed Polymer Resin Manufacturing (rPET, rPP, rPE; PCR/PIR resins) (IMANAAAH)
- akta.pro secondary industry
- Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)
Keywords
Where Reelab AB is headquartered
LocationHeadquarters
- HQ city
- Gislaved
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Reelab AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Recycled Plastic Raw Materials: Sale of high-quality compounds made from 100% recycled plastic for use in polymer industry manufacturing. Products sold under Refill brand.
- Laboratory Testing Services: Greenology Tech Center provides material analysis, quality control, and certification services for recycled plastics including XRF, mechanical testing, optical testing, and physical property analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Reelab AB product offering
Product offeringCore offering
Reelab AB produces and supplies high-quality recycled plastic compounds (up to 100% recycled content) to the polymer industry, sold under the Refill brand. The company operates its own compounding production facility in Gislaved, Sweden (opened 2024) and provides ISO 17025-accredited material testing, certification, and quality assurance through the Greenology Tech Center laboratory. Products are tailored for polymer manufacturers and packaging producers, including UN-certified recycled HDPE for packaging groups 2 & 3.
Product overview
Reelab AB is a Swedish manufacturer of recycled plastic raw materials for the polymer industry. The core product is Kompound — high-quality plastic compounds made from up to 100% recycled material, available through the Refill sub-brand. The Greenology Tech Center provides in-house laboratory testing and certification services (mechanical, optical, physical, and chemical analysis) under ISO 17025. The Greenology Concept is a circular-economy sustainability framework that enables Reelab to offer end-to-end solutions including waste collection, material processing, and reintroduction of production waste into circular material flows. The portfolio centers on physical materials (compounds) rather than software, with testing services as a complementary offering.
Differentiator
Problem solved
Functional benefit
Brands
- Refill: Reelab's proprietary brand containing carefully selected products from waste streams converted into high-quality raw materials for direct use in customer production.
- Greenology Tech Center
- Greenology Concept
Products and services
- Refill (Recycled Plastic Raw Materials) Refill is a carefully selected range of recycled plastic raw materials derived from waste streams, converted into high-quality compounds for direct use in customers' production processes. Products can contain up to 100% recycled material and are supplied to polymer industry manufacturers.
- Kompound (Compound) High-quality compounded recycled plastic pellets produced via extrusion and compounding at Reelab's Gislaved production facility. Material can be customized with additives such as colorants, fillers, and stabilizers in a twin-screw extruder to achieve optimal performance for specific applications. Available in compounds containing up to 100% recycled plastic.
- Greenology Tech Center (Laboratory Testing Services) An in-house laboratory that analyzes, tests, and certifies recycled plastic raw materials. Testing is performed according to ISO 17025 standards and includes sample preparation, XRF (chemical purity / RoHS compliance), mechanical testing (tensile, impact, bending), optical testing (color, transparency, gloss, microscopy), and physical property testing (MFI, density, moisture, DSC, TGA, hardness, shrinkage), with comprehensive documentation including technical data sheets. Services available to Reelab customers, partners, researchers, and students.
- Greenology Concept (Circular Economy Consulting) A sustainability framework and consulting approach centered on the principle that waste from one product becomes raw material for another. Reelab actively works with various industry sectors to offer tailored circular-economy solutions, collecting production waste and re-introducing it into circular material flows for customers seeking to reduce climate footprint.
Quantifiable outcome
- Up to 90% CO2 emissions reduction when using recycled plastic material
- +2 more outcomes
Companies that use Reelab AB
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Reelab AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reelab AB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Hand in Hand SwedenminorCharity partnership for 'Waste to Profit' project in Mombasa and Kilifi County, Kenya, focusing on sustainable waste management and women's entrepreneurship in recycling.
- Axjo Group ABcoreMain partners together with Axjo Group and its subsidiaries (Axjo Plastic AB, Perstorp Plastic Systems AB, Drumster Group AB, Axjo America Inc) in Hand in Hand Sweden charity project 'Waste to Profit' in Kenya. Total donation of 1.5 MSEK over three years starting January 2024.
- Returpack / PantameracorePartnership for cork-to-cork circular solution where collected drink caps are recycled back into new drink caps. Reelab processes the collected material and developed UN-certified HDPE material for closures and packaging up to 5 liters.
Scale indicators5 records
Recent moves3 records
Reelab AB competitors and assessment
Company assessmentBroad incumbents
- SABIC (TRUCIRCLE): Global petrochemical player with certified circular polymers (mechanical and advanced recycling) under the TRUCIRCLE portfolio — broad incumbent in recycled-content resins serving packaging and consumer-goods buyers overlapping with Reelab.
- LyondellBasell (CirculenRenew): Global petrochemical major offering mechanically recycled polyolefins under the CirculenRenew brand. Broad incumbent serving overlapping recycled-polymer demand but not specialized in Reelab's Scandinavian compounding niche.
- Veolia (Environmental Services): Global environmental services group with plastic collection, sorting, and recycling operations producing recycled polymers. Broad incumbent whose plastic-recycling arm targets similar downstream converters and brand owners in Europe.
- Borealis (Borcycle, part of OMV): Polyolefins producer with mechanical and chemical recycling offerings (Borcycle) targeting packaging and durable applications. Comparable broad incumbent with overlapping recycled-polymer product line.
- Eastman Chemical: Specialty chemical company offering recycled-content plastics (e.g., Eastar Renew) via both mechanical and chemical recycling pathways. Broad incumbent with overlapping product category in high-quality recycled resins for packaging and durables.
- Trinseo (APACPS / recycled grades): Plastics and latex manufacturer offering recycled-content polystyrene and other polymers. Broad incumbent with overlapping recycled-resin portfolio for consumer goods and packaging manufacturers.
- INEOS (Recycl-IN): Global petrochemical group producing recycled-content polyolefins through mechanical recycling. Broad incumbent serving the same downstream polymer converters and brand owners across Europe.
Emerging players
- Plastic Energy: European advanced-recycling company converting end-of-life plastics into recycled feedstocks for food-grade packaging. Emerging player with partial overlap — adjacent recycling technology serving a similar packaging-customer base.
Regional players
- Stena Recycling: Swedish-headquartered recycling group collecting, sorting and processing plastics and other materials. Comparable as a Scandinavian regional player in the plastics recycling value chain serving similar downstream manufacturing customers.
Direct peers
- MBA Polymers: Specialist compounder of post-consumer recycled plastics (PP, ABS, PS, PC) supplying high-quality recycled resins to manufacturers — directly comparable to Reelab's recycled compound business model and target buyer base.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reelab AB social profiles
Digital presenceReelab AB compliance and trust
Trust signalCompliance2 records
Reelab AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reelab AB leadership team
Management profileNumber of profiles
Profiles9 records
Reelab AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reelab AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reelab AB
What does Reelab AB do?
Reelab AB produces and supplies high-quality recycled plastic compounds (up to 100% recycled content) to the polymer industry, sold under the Refill brand. The company operates its own compounding production facility in Gislaved, Sweden (opened 2024) and provides ISO 17025-accredited material testing, certification, and quality assurance through the Greenology Tech Center laboratory. Products are tailored for polymer manufacturers and packaging producers, including UN-certified recycled HDPE for packaging groups 2 & 3.
Is Reelab AB a public or private company?
Reelab AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reelab AB founded?
Reelab AB was founded in 2011. It employs 1 to 10 people.
Where is Reelab AB based?
Reelab AB is headquartered in Gislaved, Sweden, in the Europe region.
How does Reelab AB make money?
Two revenue lines are on record. Recycled Plastic Raw Materials are the primary driver. The others are laboratory Testing Services.
Who are Reelab AB's main competitors?
Broad incumbents on record are SABIC (TRUCIRCLE), LyondellBasell (CirculenRenew), Veolia (Environmental Services), Borealis (Borcycle, part of OMV), Eastman Chemical, Trinseo (APACPS / recycled grades) and INEOS (Recycl-IN). Plastic Energy is listed as an emerging player. Stena Recycling is listed as a regional player. MBA Polymers is listed as a direct peer.
Does Reelab AB have an API?
No public API is recorded for Reelab AB.
What industry is Reelab AB in?
Reelab AB's product category is Recycled Plastic Raw Materials. Its primary akta.pro industry code is IMANAAAH, Recycled & Reprocessed Polymer Resin Manufacturing (rPET, rPP, rPE; PCR/PIR resins), with a secondary code of IMALAMAC, Recycled-Content Plastic Packaging (rPET, rHDPE, rPP). Its NAICS code is 3252 and its SIC code is 2821.