Axjo
Axjo Group AB is a Swedish plastics manufacturer producing 100% recycled cable drums, reels, and storage solutions for the wire and cable, logistics, and additive manufacturing industries, with global operations and a closed-loop circular return service.
- Company typePrivate
- Founded1945
- HeadquartersGislaved, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Axjo does
Axjo Group AB is a privately held Swedish plastics manufacturer founded in 1945 and headquartered in Gislaved, Sweden. The company designs and produces plastic cable drums, reels, spools, and storage solutions manufactured entirely from 100% recycled materials, serving primarily the wire and cable industry, logistics and warehouse operations, and additive manufacturing segments across more than 40 countries. Its proprietary Greenology technology platform, in-house compounding capabilities, and 80 years of polymer processing expertise underpin a product portfolio of more than 800 SKUs spanning light-duty cable reels to heavy-duty industrial spools and AutoStore-compatible storage bins.
The company's business model is anchored in B2B hardware sales of plastic packaging products, complemented by a managed circular return service where customers are compensated for returned drums that are reused up to 10 times before being recycled. Revenue is generated through direct enterprise sales teams supported by wholly-owned subsidiaries in Sweden (Axjo Europe), the United States (Axjo America, with new Texas production), Finland (Kelapalautus), and Germany (Axjo GmbH, established March 2026), using quote-based enterprise pricing and multi-year contracts. Named strategic customers and partners include Tetra Pak (joint development of the G4 PolyAl compound under a €24M plant co-investment), HUBER+SUHNER, Rexel, AutoStore, Lidalco AB, Alanwire, and Soltech Energy Solutions. Axjo has secured the first Swedish EPA-approved market-driven return system under the Packaging Ordinance and is positioning its product range and circular services for compliance with the EU PPWR ahead of enforcement.
Axjo firmographics
Firmographics- Name
- Axjo
- Legal name
- Axjo Group AB
- Website
- https://axjo.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Axjo Group AB is a Swedish plastics manufacturer producing 100% recycled cable drums, reels, and storage solutions for the wire and cable, logistics, and additive manufacturing industries, with global operations and a closed-loop circular return service.
- Ownership category
- akta.pro rank
Where Axjo is headquartered
LocationHeadquarters
- HQ city
- Gislaved
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Axjo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Plastic Cable Drums and Reels: Sale of plastic cable drums, reels, and spools made from 100% recycled materials. Products protect and pack cables, wires, hoses, textiles, and chains. Sold directly to cable manufacturers, distributors, and installers through sales teams and distributors
- Storage Solutions: AutoStore bins, modular bins, storage trays, VLM frame systems, and small storage solutions for logistics and retail. Includes certified AutoStore bin production as exclusive Nordic producer
- Circular/Return Services: Drum return and recycling services where customers return used drums for reuse or recycling. Customers receive compensation/refunds and sustainability certificates documenting carbon savings
- Recycling Processing: Processing of recycled materials including XLPE from power cables, PolyAl from Tetra Pak, and post-consumer recycled plastics into compounded materials for Axjo's own production and potentially other customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on volume, product specifications, and contract terms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Axjo product offering
Product offeringCore offering
Axjo manufactures and sells plastic cable drums, reels, spools, and storage solutions (including AutoStore bins) made from 100% recycled polymer materials. The company operates a closed-loop return system that collects, reuses (up to 10 cycles), and recycles its drums for the wire and cable industry, logistics and warehouse operators, and electrical wholesalers across 40+ countries.
Product overview
Axjo is a global leader in sustainable packaging solutions, offering a comprehensive portfolio of plastic cable drums, reels, and storage solutions. The core product line includes Wire & Cable solutions (light, medium, and heavy goods ranging from flange Ø400mm to 600mm+) and Storage Solutions (AutoStore bins, storage bins, trays, modular bins, VLM frame systems, EuroBin, and ALC systems). All products are manufactured from 100% recycled plastic materials. The portfolio includes specialized products like G-Standard drums for electrical wholesalers, Smart Solutions for advanced applications, and the innovative G4 material made from recycled beverage cartons. Axjo complements its product offerings with circular services including a drum return/recycling system approved by the Swedish EPA, NextGen product series, and OptiPac packaging optimization services.
Differentiator
Problem solved
Functional benefit
Brands
- Perstorp Plastic Systems (PPS): Small storage solutions product brand operating under Axjo Group AB.
- G4 Compound
- Greenology
Products and services
- Wire & Cable Drums and Reels Plastic cable drums, reels, and packaging solutions that protect and pack cables, wires, hoses, textiles, and chains during transport and storage. Made from 100% recycled plastic materials. Used by cable manufacturers, distributors, and installers.
- G-Standard Drums Drums designed to meet high standards for durability and environmental impact, replacing traditional plywood reels. Ideal for electrical wholesalers and contractors, designed for circular return systems.
- AutoStore Bins Storage bins for AutoStore automated Cube Storage Systems. Axjo is the exclusive producer of AutoStore bins in the Nordics, offering up to 95% lower carbon footprint due to Sweden's low-CO2 energy mix.
- Storage Bins Modern container and bin systems that can be stacked with other models on the market and produced using 100% Greenology recycled material. Used for logistics, retail, and industrial storage applications.
- Modular Bins Modular bin system designed for flexible storage configurations in warehouses and retail distribution operations.
- Storage Trays Storage tray solutions for various industrial storage applications.
- VLM Frame System Vertical Lifting Machine (VLM) frame system for automated storage solutions.
- EuroBin Standardized Euro bin for European storage and logistics applications.
- ALC (Automated Storage Bins) Automated storage and retrieval bin solutions for high-density warehouse applications.
- G4 Material Compound Proprietary compound made from recycled beverage cartons (PolyAl) developed in collaboration with Tetra Pak. Creates products exclusively from recycled materials with unique circular system properties for industrial applications.
- NextGen Product Series New series of products with improved sustainability and performance characteristics made from post-consumer recycled materials. Slightly different properties tailored to larger products within circular systems.
- Circular Return System (Drum Return Service) Drum return and recycling service that collects, reuses, and recycles cable reels. Customers receive compensation/refunds and sustainability certificates documenting carbon savings. Approved by Swedish EPA as first market-driven solution in Sweden, exempting customers from producer responsibility fees.
- OptiPac Packaging Optimization Packaging optimization service that tailors packaging solutions to customer requirements for wire and cable products.
Quantifiable outcome
- Up to 88.5% lower carbon footprint after 9 reuse cycles compared to purchasing new reels
- +6 more outcomes
Companies that use Axjo
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Axjo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Axjo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SkrotSmartcoreStrategic partnership strengthening return system for cable reels in Sweden. SkrotSmart accepts empty cable reels at their recycling facilities across Sweden (from Trelleborg to Umeå), consolidating recycling in one location. Increases accessibility for electrical installers to return reels as part of daily work, reducing carbon footprint by 88.5% after 9 reuse cycles.
- HUBER+SUHNERcorePilot project for circular cable drums in Germany where HUBER+SUHNER customers receive free collection service for empty drums regardless of condition. Axjo performs quality control, repairs damaged drums for reuse (up to 8 times), and recycles end-of-life drums into new products. Supports HUBER+SUHNER's sustainability goals and customer climate targets.
- High Wingminor20-year partnership with Chinese manufacturer High Wing, recognized for exceptional knowledge and innovative mindset.
- Brave AgencyminorPartnership with Brave for web platform development and visual identity refresh as part of Axjo's brand strategy evolution.
- Momentum AgencyminorPartnership with full-service agency Momentum for strengthening brand and global market presence, including new web platform and visual identity.
- Reelab ABminorJoint main partnership with Reelab AB in charity project 'Waste to Profit' with Hand in Hand Sweden in Kenya. Total donation SEK 1.5 million over 3 years for sustainable waste management and women's entrepreneurship.
- Hand in Hand SwedenminorCharity partnership through 'Waste to Profit' project in Mombasa and Kilifi County, Kenya. Focus on sustainable waste management, circular economy, and women's entrepreneurship (80% of 6,000 target beneficiaries are women).
- AutoStorecoreStrategic partnership as certified production partner for AutoStore bins. Axjo is exclusive producer of bins for AutoStore in the Nordics, manufacturing bins at state-of-the-art facility in Gislaved, Sweden. Products feature guaranteed slot-time deliveries and reduced carbon footprint (up to 95% lower due to Sweden's low-CO2 energy mix).
- Tetra PakcoreCollaboration on G4 compound made from recycled beverage cartons (PolyAl). Joint feasibility study for €24 million investment in PolyAl recycling plant in Gislaved. Tetra Pak invested in custom equipment at Axjo for processing PolyAl into pellets for product development. Partnership aims to enable large-scale use of PolyAl in industrial applications.
- RemondiscoreAgreement with Remondis for collection of used drums, including those still containing cable or pipe. Remondis unwinds materials and issues compensation to installer. Partnership makes returns easier for customers while reducing waste and emissions.
- RISE Research Institutes of SwedenminorResearch partnership with RISE for PolyAl processing and product development. Collaboration strengthens potential to scale circular solutions for future industrial use.
Scale indicators15 records
Recent moves13 records
Expansion highlights7 records
Axjo competitors and assessment
Company assessmentBroad incumbents
- Sonoco Products Company: Global diversified industrial packaging company with cable reels, spools, and drums alongside a much wider portfolio; relevant as a much larger incumbent operating in the same cable/cordage and rigid industrial packaging category.
- SSI SCHAEFER: Global intralogistics and storage solutions provider offering bins, containers, and automated systems — adjacent competitor in storage products but operating a much broader portfolio.
Direct peers
- WERIT Kunststoffwerke GmbH: European plastic container, drum, and IBC manufacturer — comparable in industrial plastic drums and reusable containers serving chemicals, logistics, and distribution end markets.
- Cortland International: Manufactures custom cable spools, reels, and other industrial packaging; closest direct peer in wire-and-cable packaging serving similar OEM and installer customers.
- Rose Plastic AG: Specialist in industrial plastic protective packaging with sustainable-material expertise — comparable as a plastics-focused packaging innovator using engineered polymers for industrial applications.
- Craemer Group: German manufacturer of plastic containers, drums, pallets, and large-capacity packaging — directly comparable in plastic drums and industrial container production serving logistics and chemical customers.
- BITO-Lagertechnik Bittmann GmbH: German manufacturer of storage bins, containers, and shelving systems for warehouses, logistics, and retail — directly overlapping with Axjo's storage-solutions business (modular bins, EuroBin, VLM frames).
Emerging players
- Cortland Plastics (industrial reels): Niche plastic reel and industrial polymer packaging manufacturer — emerging player with partial overlap in cable and hose reels and other engineered plastic industrial products.
Regional players
- Ningbo Cheer New Material Technology Co., Ltd. Chinese manufacturer of plastic and plywood cable drums and spools; comparable product offering in cable/wire packaging but focused primarily on Asia-Pacific export markets.
Others
- Mausser Group: European cable and wire manufacturer; adjacent rather than direct, but operates in the same wire-and-cable ecosystem that consumes cable drums and spools — valuable for understanding end-market demand trends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Axjo social profiles
Digital presenceAxjo compliance and trust
Trust signalCompliance5 records
Axjo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axjo leadership team
Management profileNumber of profiles
Profiles9 records
Axjo subsidiaries and ownership
Company hierarchySubsidiaries6 records
Axjo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axjo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axjo
What does Axjo do?
Axjo manufactures and sells plastic cable drums, reels, spools, and storage solutions (including AutoStore bins) made from 100% recycled polymer materials. The company operates a closed-loop return system that collects, reuses (up to 10 cycles), and recycles its drums for the wire and cable industry, logistics and warehouse operators, and electrical wholesalers across 40+ countries.
Is Axjo a public or private company?
Axjo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axjo founded?
Axjo was founded in 1945. It employs 101 to 250 people.
Where is Axjo based?
Axjo is headquartered in Gislaved, Sweden, in the Europe region.
How does Axjo make money?
Four revenue lines are on record. Plastic Cable Drums and Reels are the primary driver. The others are storage Solutions, circular/Return Services and recycling Processing.
Who are Axjo's main competitors?
Broad incumbents on record are Sonoco Products Company and SSI SCHAEFER. Direct peers are WERIT Kunststoffwerke GmbH, Cortland International, Rose Plastic AG, Craemer Group and BITO-Lagertechnik Bittmann GmbH. Cortland Plastics (industrial reels) is listed as an emerging player. Ningbo Cheer New Material Technology Co., Ltd. is listed as a regional player. Mausser Group is listed as an others.
Does Axjo have an API?
No public API is recorded for Axjo.