National Experiential
National Experiential is a New York-based experiential marketing agency founded in 2012 that designs and executes technology-driven brand activations—including drone shows, laser projections, AR integrations, and custom buildouts—for enterprise clients across the United States, Canada, and Europe.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What National Experiential does
National Experiential is a New York-headquartered, full-service experiential marketing agency founded in 2012 that designs and executes technology-driven brand activations for enterprise clients nationwide and internationally. Its core offering spans drone light shows (synchronized formations of 100 to 500+ drones), laser projection activations (standard, building mapping, billboard mapping, 3D video mapping, velocity projections mounted on vehicles, and AR-integrated projections), and street-level activations (ProjectionMan portable teams, Live Billboards, mobile LED trucks, brand ambassadors). Supporting capabilities include custom fabrication, museum-quality signage production, content and media production, and end-to-end logistics including permits, staffing, and real-time reporting.
The company's underlying technology platform combines proprietary drone choreography software that converts graphics into flight commands with high-powered laser projection hardware and a fabrication facility featuring sandblasting, large-format laser cutting, and Matthews paint-matching systems. Operations extend across the United States, with additional locations in Canada and Europe, enabling coast-to-coast and cross-border campaign execution.
The business model is project-based professional services revenue from enterprise brands, priced per campaign scope (technology deployment, duration, market count, fabrication, staffing) and structured around multi-year contracts. Distribution is direct sales to enterprise brand managers and marketing decision-makers, supplemented by OAAA and DPAA industry association membership, a portfolio-driven website, social channels (YouTube, Instagram, LinkedIn, Facebook, X, Vimeo), and case-study content. The visible customer roster is diversified across entertainment, retail, tech, financial services, telecom, food and beverage, sports, energy, and consumer goods, including Disney, Spotify, Levi's, Universal, Kraft, 2K Games, Invesco QQQ, State Street, and USA Gymnastics.
National Experiential firmographics
Firmographics- Name
- National Experiential
- Legal name
- National Experiential
- Website
- https://nationalexperiential.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Experiential is a New York-based experiential marketing agency founded in 2012 that designs and executes technology-driven brand activations—including drone shows, laser projections, AR integrations, and custom buildouts—for enterprise clients across the United States, Canada, and Europe.
- Ownership category
- akta.pro rank
National Experiential industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)
Keywords
Where National Experiential is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Experiential business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Experiential Marketing Campaign Services: Project-based fees for designing, developing, and executing bespoke experiential marketing campaigns including drone shows, laser projections, street-level activations, custom buildouts, and brand ambassador deployment. Campaigns are custom-tailored to client objectives and delivered coast-to-coast on national scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
National Experiential product offering
Product offeringCore offering
National Experiential designs and executes bespoke, technology-driven experiential marketing campaigns for enterprise brands on a national scale. Core deliverables include synchronized drone light shows, laser and holographic building/billboard/sky projection mappings, street-level guerrilla activations (ProjectionMan, Live Billboards, mobile LED trucks), custom event buildouts, brand ambassador deployment, and museum-quality signage fabrication, supported by in-house content production, custom fabrication, and full logistics and permit coordination.
Product overview
National Experiential is a full-service experiential marketing company operating as a single integrated platform with multiple coordinated service modules. The core offering consists of Projection Activations (standard, iconic, holographic, building/billboard mapping, 3D video mapping, velocity, and AR projections), Drone Shows (100–500+ drone synchronized aerial performances), and Street Level Activations (ProjectionMan, Live Billboards, mobile LED billboards, guerrilla marketing). These are supported by Experiential Event Activations (custom buildouts, VR, LED installations) and complemented by Signage Services (fabrication, finishing, installation). The platform also includes Content & Media Production, Custom Fabrications, and Logistics & Orchestrations as integrated service pillars, providing end-to-end campaign execution from creative development through deployment and reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Projection Activations Laser and holographic projection services that transform buildings, billboards, and surfaces into dynamic outdoor displays for brand messaging, including standard projections, iconic projections, building mapping, billboard mapping, 3D video mapping, velocity projections, and augmented reality projections. Sold as a custom engagement to enterprise brands seeking large-scale, illuminated out-of-home advertising impact.
- Drone Shows Synchronized drone light shows using illuminated, choreographed groups of drones that form aerial formations. Capabilities span 100, 200, and 500+ drone deployments using proprietary software that converts graphics into flight commands, delivered as large-scale outdoor event activations for enterprise brands.
- Street Level Activations Mobile street-level marketing solutions including ProjectionMan portable projection teams, Live Billboards (human-powered illuminated billboards), Digital Mobile Billboards (LED screen trucks), sidewalk chalk and clean graffiti advertising, ad balloons, and brand ambassador deployment. Targeted at enterprise brands needing ground-level guerrilla marketing presence.
- Experiential Event Activations Immersive brand experiences featuring custom buildouts, VR experiences, LED installations, and building takeovers delivered as turnkey event activations for enterprise brands seeking high-impact physical brand experiences.
- Signage Services Museum-quality signage production and installation including fabrication, finishing treatments (sandblasting, laser cutting, oxidized metals, tinting), die-cut vinyl, and ADA code compliance. Delivered as turnkey services from fabrication through installation and maintenance for architects, designers, and brands needing premium physical signage assets.
- Mobile Market Solutions Custom-branded mobile units including food trucks, experiential vehicles, and mobile billboard trucks for brand activation at high-traffic locations. Targeted at enterprise brands seeking touring or multi-market mobile presence, such as the Kraft Mac & Cheese campus tour.
- Content & Media Production In-house creative services including graphic and content creation, video production, virtual events, drone photography, and animation with effects for experiential campaigns. Sold as a contracted deliverable to enterprise brands needing campaign content assets.
- Custom Fabrications Engineering and rigging, custom 3D production buildouts, mockups, stage and convention booth design, and stage hands for experiential installations. Sold as a contracted fabrication engagement for enterprise brand activations.
- Logistics & Orchestrations Comprehensive event support including logistics, permit coordination, event management, real-time reporting, administrative coordination, and staffing services. Sold as a contracted logistics engagement supporting enterprise brand campaigns across multiple markets.
Quantifiable outcome
- 75M+ influencer reach and 150M+ organic impressions generated from experiential campaigns
- +3 more outcomes
Companies that use National Experiential
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
National Experiential technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
National Experiential partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OAAA (Out of Home Advertising Association)coreActive member of the Out of Home Advertising Association, the leading trade organization for the OOH advertising industry. Membership provides industry representation, standards development, and networking within the out-of-home advertising ecosystem.
- DPAA (Digital Place-based Advertising Association)coreActive member of the Digital Place-based Advertising Association, the global organization for digital signage, place-based media networks, and digital out-of-home advertising. Membership demonstrates industry leadership and commitment to industry standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
National Experiential competitors and assessment
Company assessmentDirect peers
- Verge Aero: Drone light show company providing synchronized aerial performances for events and brand activations. Comparable as a competing supplier of the drone show product line.
- MKG: Independent experiential marketing agency producing brand activations, events, and immersive experiences. Comparable for project-based experiential services and enterprise client targeting.
- Sky Elements: US-based drone show provider executing large-scale synchronized aerial performances for entertainment and brand clients. Comparable as a direct competitor in the drone activation category.
- MAS Event Design: Experiential event design and production agency with capabilities spanning custom fabrication, scenic builds, and brand activations. Comparable for custom fabrication and event activation service overlap.
- Sparks: Global experiential agency focused on brand experiences, pop-ups, and immersive events. Comparable as a mid-sized independent agency delivering custom experiential campaigns to enterprise brands.
Broad incumbents
- George P. Johnson Experience Marketing: Large experience marketing agency specializing in events, exhibits, and immersive brand environments for enterprise technology and consumer clients. Comparable for the custom buildout and event activation service line.
- Jack Morton Worldwide: Global experiential marketing agency within IPG that designs and produces brand experiences, events, and activations for enterprise clients. Directly comparable as a large-scale experiential competitor bidding on similar Fortune 500 campaigns.
- Momentum Worldwide: Omnicom-owned experiential marketing agency focused on brand experiences, sponsorships, and cultural activations. Comparable as a scaled competitor serving many of the same enterprise entertainment and consumer brand clients.
Emerging players
- Nova Sky Stories: Drone show company producing narrative-driven aerial performances for entertainment, brand, and cultural events. Comparable as a competing technology-led drone show specialist.
- Fake Love: Experiential design studio (acquired by Momentum) creating immersive brand experiences using technology, storytelling, and interactive environments. Comparable for technology-driven immersive activations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Experiential social profiles
Digital presenceNational Experiential financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Experiential leadership team
Management profileNumber of profiles
Profiles3 records
National Experiential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Experiential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Experiential
What does National Experiential do?
National Experiential designs and executes bespoke, technology-driven experiential marketing campaigns for enterprise brands on a national scale. Core deliverables include synchronized drone light shows, laser and holographic building/billboard/sky projection mappings, street-level guerrilla activations (ProjectionMan, Live Billboards, mobile LED trucks), custom event buildouts, brand ambassador deployment, and museum-quality signage fabrication, supported by in-house content production, custom fabrication, and full logistics and permit coordination.
Is National Experiential a public or private company?
National Experiential is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Experiential founded?
National Experiential was founded in 2012. It employs 11 to 50 people.
Where is National Experiential based?
National Experiential is headquartered in New York, United States, in the North America region.
How does National Experiential make money?
One revenue line is on record: experiential Marketing Campaign Services.
Who are National Experiential's main competitors?
Direct peers on record are Verge Aero, MKG, Sky Elements, MAS Event Design and Sparks. Broad incumbents are George P. Johnson Experience Marketing, Jack Morton Worldwide and Momentum Worldwide. Emerging players are Nova Sky Stories and Fake Love.
Does National Experiential have an API?
No public API is recorded for National Experiential.
What industry is National Experiential in?
National Experiential's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations). Its NAICS code is 54181 and its SIC code is 7311.