Nazareth Child & Family Connection

What Nazareth Child & Family Connection does

Nazareth Child & Family Connection (d.b.a. Nazareth Children's Home) is a 501(c)-equivalent tax-exempt nonprofit founded in 1906 and headquartered in Rockwell, North Carolina, with additional offices in Salisbury and Lexington. The organization delivers a continuum of care spanning four integrated service lines: Level II residential group home care, therapeutic foster care and adoption, outpatient behavioral health counseling (including a Suboxone clinic and Matrix Model-based SAIOP), and the Crescent Academy day treatment program for students unsuccessful in traditional classrooms. Service delivery is grounded in trauma-informed methodologies — primarily the Sanctuary Model, Seven Challenges, TF-CBT, and the Matrix Model — and the agency holds COA accreditation, National Children Alliance affiliation, NC DHHS licensing, Sanctuary certification, and the International Teaching-Family Association's highest accreditation tier (held by only 15 agencies in North America).

Revenue is generated through a mixed reimbursement model: Medicaid and NC Health Choice billing for clinical services, per-diem and managed-care contracts with LME/MCOs (notably Cardinal Innovations) and county DSS agencies for residential and foster placements, school district contracts for embedded therapy and day treatment, charitable donations via online platforms (Kindful, Venmo, Amazon Wishlist), and a thrift store in Salisbury. Distribution is direct-to-client through three fixed offices, school-based delivery across the Rowan-Salisbury and Davidson County school systems, and a licensed foster family network across the region.

Operational governance sits with a community Board of Directors and an executive team led by CEO Jennifer Ethridge (promoted internally from Director of Human Resources in 2023). The organization has roughly 101–250 staff including licensed clinicians, social workers, psychiatrists, addiction specialists, and certified teachers, with no subsidiaries, no parent entity, and no private equity exposure. The agency is regionally focused on the North Carolina Piedmont (Rowan and Davidson Counties) and does not operate outside the United States.

Name

Nazareth Child & Family Connection

Legal name

Nazareth Children’s Home

Website

https://nazcfc.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Nazareth Child & Family Connection is a 1906-founded North Carolina nonprofit delivering residential care, foster care, outpatient behavioral health, and day treatment to at-risk children and families across Rowan and Davidson Counties.

Ownership category

akta.pro rank

Product category

Child and Family Social Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM)

Keywords

• Foster care services
• Residential youth services
• Behavioral health counseling
• Substance abuse treatment
• Day treatment education

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Healthcare Service Reimbursement: Billing for mental health services, substance abuse treatment, and residential care to insurance companies, Medicaid, and North Carolina Health Choice. Co-pays and deductibles collected at time of service.
2. Thrift Store Retail: Nazareth Thrift Store at 1800 E Innes St, Salisbury, NC generates revenue through retail sales of donated goods. Store open Monday-Friday and Saturday.
3. Donations and Charitable Contributions: Accepts monetary donations via online platform (Kindful), Venmo, and appreciated securities transfers. In-kind donations through Amazon Wishlist and direct donations of goods. Memorial and honor gifts program.
4. Government and LME/MCO Contracts: Services contracted through Local Management Entities/Managed Care Organizations (LME/MCOs) such as Cardinal Innovations. Residential Level II program serves clients referred by care coordination teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nazareth Child & Family Connection is a nonprofit organization that delivers a continuum of care for at-risk children, youth, and families in the North Carolina Piedmont. Its core services include therapeutic residential group home care (Level II, Focus Program, and Transitional Living for transition-age youth), family foster care and adoption, outpatient behavioral health and substance abuse counseling (including a Suboxone clinic and intensive outpatient therapy), and a day treatment educational program (Crescent Academy) for students who have not succeeded in traditional classrooms. The organization supplements these services with a thrift store that funds operations.

Product overview

Nazareth Child & Family Connection offers a continuum of care services for children, families, and youth in North Carolina. The organization operates multiple integrated programs including Residential Services (with Level II therapeutic care, Focus Program for children in state custody, and Transitional Living for young adults), Family Foster Care and adoption services, Behavioral Health Counseling (outpatient mental health and substance abuse therapy with medication-assisted Suboxone treatment), and Day Treatment through Crescent Academy. The organization also operates a thrift store supporting its mission. Services are provided across three locations in Rowan and Davidson Counties (Rockwell, Salisbury, and Lexington, NC) and include school-based therapy partnerships with local school systems.

Differentiator

Problem solved

Functional benefit

Brands

• Crescent Academy: Day treatment program that works with students who have not fit into a traditional classroom setting using the Sanctuary Model trauma-informed approach.
• Seven Challenges

Products and services

• Residential Services

Quantifiable outcome

• 6-9 months average day treatment program length
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Rowan United WaycoreGTM or Marketing PartnerUnited Way affiliate providing community support and funding partnerships for services to Rowan County families and children.
• United Way Davidson CountycoreGTM or Marketing PartnerUnited Way affiliate providing community support and funding partnerships for services to Davidson County families and children.
• National Children AlliancecoreStrategic or Co-development PartnerNational organization supporting children's advocacy and services. Nazareth displays NCA logo indicating membership or accreditation.
• Prevent Child Abuse North CarolinacoreStrategic or Co-development PartnerState affiliate of Prevent Child Abuse America focused on child abuse prevention. Logo displayed on website indicating affiliation.
• NC DHHS (North Carolina Department of Health and Human Services)coreStrategic or Co-development PartnerLicensing and regulatory body for foster care, adoption, and behavioral health services. Foster families licensed by NC DHHS.
• Rowan-Salisbury School SystemcoreStrategic or Co-development PartnerAgreement in place for Nazareth counselors to provide school-based therapy at local schools. Ensures students receive academic credit while in day treatment program.
• Davidson County School SystemcoreStrategic or Co-development PartnerAgreement in place for Nazareth counselors to provide school-based therapy in Davidson County schools.
• Cardinal Innovations (LME/MCO)coreStrategic or Co-development PartnerLocal Management Entity/Managed Care Organization providing care coordination and authorization for mental health services. Primary referral source for Residential Level II program.
• NC Center for NonprofitsminorStrategic or Co-development PartnerState association supporting and advocating for nonprofit organizations. Logo displayed indicating membership.
• NC ChildminorStrategic or Co-development PartnerChild advocacy organization in North Carolina. Logo displayed indicating affiliation.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Crossnore Communities for Children: North Carolina-based nonprofit serving children and families through residential, foster care, and youth independent living programs — directly comparable to Nazareth's residential and transitional care services, and named as a previous employer of Nazareth's Level 1 Program Manager.
• United Methodist Family Services: Faith-affiliated nonprofit providing residential, foster care, adoption, and behavioral health services to children and families — near-identical service portfolio to Nazareth and similar reliance on faith-based community support.
• Children's Home Society of North Carolina: Large North Carolina nonprofit offering foster care, adoption, behavioral health, and family support across the state — closely comparable in mission, scope, and geography to Nazareth's continuum-of-care model.
• American Children's Home: North Carolina nonprofit providing residential and foster care services for at-risk children. Listed as a previous employer of Nazareth's CEO and Director of Operations, indicating near-identical service lines.
• Boys and Girls Homes of North Carolina: North Carolina residential child care and family services nonprofit operating therapeutic group homes and foster care — directly overlapping with Nazareth's residential and adoption services.

Broad incumbents

• KVC Health Systems: National child welfare and behavioral health nonprofit providing residential, foster care, and family preservation services — comparable clinical and residential continuum, though operating across multiple states at greater scale.
• Youth Villages: Large national nonprofit providing residential, foster care, and intensive in-home behavioral health services for at-risk youth — comparable service model to Nazareth but operating at significantly greater scale across multiple states.
• Monarch (NC): Large North Carolina behavioral health and I/DD provider delivering outpatient therapy, substance abuse treatment, and care coordination across the state — comparable outpatient behavioral health and LME/MCO-contracted services.
• Eckerd Connects: National nonprofit operating residential, foster care, and workforce development programs for at-risk youth — competes for the same state foster care and behavioral health contracts that Nazareth relies on in North Carolina.

Regional players

• Family Services of the Piedmont: North Carolina Piedmont nonprofit offering behavioral health, foster care, and family support services in adjacent counties — direct overlap with Nazareth's service area and clinical offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nazch123
• Xx.com/NazChildFamily

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nazareth Child & Family Connection