Yabon

What Yabon does

Yabon is a French family-owned manufacturer of long-shelf-life ambient desserts, founded in 1950 by Mrs. Lafly, who produced the first long-life rice cakes in family tins. The company operates as a SASU (Société par Actions Simplifiée Unipersonnelle) with declared capital of €3,000,000 and remains privately held under family control with no disclosed external investors or parent company. Two production sites — the original facility in Verneuil-sur-Avre, Normandy (in operation since the 1963 relocation from Mennecy) and a second site in Le Perche added in 2016 — together employ 130-200 people under the legal entity Société Nouvelle Yabon Verneuil.

The product portfolio spans four ambient dessert lines: Les Classiques (rice cakes and semolina cakes with caramel or chocolate toppings, in 420g sharing jars or individual pots), Les Incontournables (rice puddings, dessert creams in vanilla, chocolate, and speculoos, and porridges), Les Kids (Super Brassés and P'tit Toqués reduced-sugar dairy-fruit snacks in 80g gourdes), and Les Protéinés (SKYR-style high-protein brews in 120g gourdes). All products are made from 100% French milk sourced via a French agricultural cooperative plus Camargue rice, and are sterilized at approximately 120°C to achieve up to 24 months of ambient shelf life without preservatives, artificial colorants, or artificial flavors. The resulting positioning is an anti-food-waste, pantry-stable dessert range marketed under natural and responsible-consumption messaging.

Yabon operates a traditional sales-led, retail-only distribution model: products are placed in the sweet grocery aisle (épicerie sucrée) of French supermarkets, hypermarkets, and convenience stores, with no direct-to-consumer channel, no app, and no disclosed digital storefront. Brand awareness is built through the corporate website (yabon.fr, available in French and English), Instagram and Facebook activity, sports sponsorships, and a 2021 partnership with the Too Good To Go anti-food-waste initiative. Revenue is generated exclusively through one-time branded-product sales to French mass-market consumers, with no licensing, recurring, or service revenue lines disclosed in the available material.

Name

Yabon

Legal name

Société Nouvelle Yabon Verneuil

Website

https://yabon.fr

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Yabon is a French family-owned ambient dessert manufacturer, founded in 1950, that produces long-shelf-life rice cakes, semolina cakes, dessert creams, rice puddings, kids' dairy snacks, and protein brews for the French mass-market grocery channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Verneuil-sur-avre

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: Yabon generates revenue through the manufacture and sale of branded dessert products including rice cakes, semolina cakes, dessert creams, rice puddings, dairy snacks for kids, and protein-rich SKYR-style products. Products are sold through retail distribution channels (supermarkets, hypermarkets, convenience stores) with one-time purchase transactions at point of sale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Yabon manufactures and sells ambient (long-shelf-life) gourmet French desserts under four product lines: rice and semolina cakes (Les Classiques), rice puddings, dessert creams and porridges (Les Incontournables), dairy fruit snacks for children (Super Brassés in gourdes), and high-protein brews (Brassé façon SKYR). Products are made with 100% French milk, sterilized for up to 24 months of ambient conservation, without preservatives, artificial colorants or artificial flavors, and sold exclusively through French retail grocery channels.

Product overview

Yabon is a French dessert brand offering ambient (long-shelf-life) gourmet desserts. The product portfolio consists of four main lines: Les Classiques (rice and semolina cakes in traditional or individual pots), Les Incontournables (rice puddings, cream desserts, and porridges), Les Kids (Super Brassés dairy fruit snacks in gourdes for children), and Les Protéinés (Brassé façon SKYR high-protein dairy brews). All products are made with 100% French milk, sterilized for long conservation (up to 24 months), without preservatives, artificial colorants, or artificial flavors. Products are manufactured in two factories in Normandy and Perche by approximately 200 passionate employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Gâteaux de riz (Rice cakes) Long-life rice cakes made with Camargue rice and 100% French milk, generously topped with caramel or chocolate. Available in gourmet 420g sharing jars (4 portions of 105g) and 4x125g multi-packs; ambient shelf-stable via sterilization. Targeted at French families seeking pantry-stable traditional desserts.
• Gâteaux de semoule (Semolina cakes) Gourmet semolina cakes with a homemade taste, made with 100% French milk, a touch of cream and a generous chocolate or caramel topping. Sold in the iconic fluted metal tin family-size format and as individual jars; ambient shelf-stable.
• Riz au lait (Rice pudding) Traditional rice pudding with natural vanilla, made in Normandy from 100% French milk. Sold in 2x120g individual pot packs and a 400g multi-portion sharing format (4x100g servings); ambient shelf-stable.
• Crèmes dessert (Dessert creams) Creamy dessert creams in vanilla, chocolate, and speculoos flavors. Pack of 4 small individual pots (120g each), made with 100% French milk; ambient shelf-stable. A 2023 launch added shareable / multi-portion formats.
• Porridges Gourmet ambient porridges as part of Yabon's must-have range, made in Normandy from 100% French milk; ambient shelf-stable. Targeted at French consumers seeking ready-to-eat ambient porridge options.
• Super Brassés (Kids dairy fruit snacks in gourdes) Dairy and fruit snacks for children in practical 80g gourdes, sold in packs of 4. 30% less sweet than conventional fresh products, enriched with Calcium, Vitamin D and B to support immunity and bone growth. Available in strawberry, peach and raspberry flavors. Aimed at parents seeking healthier, portable ambient alternatives to fresh dairy snacks.
• Brassé façon SKYR (Ambient high-protein brews) High-protein, low-sugar, low-fat dairy brew in 120g gourdes that does not require refrigeration and is shelf-stable for approximately one year. Available in plain, vanilla, and lemon flavors. Aimed at adults with active lifestyles seeking a portable ambient protein source.

Quantifiable outcome

• Products can be stored for up to 24 months in pantry conditions
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Too Good To GocoreStrategic or Co-development Partner · 1 January 2021Yabon partnered with Too Good To Go in 2021 as a signatory to their anti-food waste pact. The partnership aligns with Yabon's sustainability values and commitment to responsible consumption. Together they work to educate consumers about date labels (DDM vs DLC) and reduce food waste caused by misinterpretation of best-before dates. Yabon has also collaborated with charitable associations to distribute products to those in need.
• Agricultural CooperativecoreOthersYabon's milk supply comes from a French agricultural cooperative, ensuring 100% French origin for their dairy ingredients. This local sourcing partnership supports their commitment to quality ingredients and responsible local procurement.
• Charitable AssociationsminorStrategic or Co-development PartnerYabon has been working with charitable associations for many years to promote their products to those in need and avoid wastage of consumable foodstuffs. This partnership enables product valorization while supporting community welfare.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Danone: Global dairy and plant-based food leader whose French dairy desserts portfolio (Danette, Danio, Activia) directly competes with Yabon's ambient creams, rice pudding and SKYR-style products in French retail. Comparable on product category, target consumer and retail channel, but operates at much larger scale with broader portfolio.
• Andros: French family-owned food group producing ambient fruit desserts, compotes, and dairy products under Andros, Bonne Maman and Mamie Nova brands. Overlaps with Yabon in ambient dessert positioning, French retail distribution, and family-owned heritage.
• Bonne Maman (Andros): French heritage dessert brand (jams, compotes, desserts) sharing Yabon's positioning around French family heritage, clean-label ingredients and ambient grocery aisle presence. Direct overlap on French consumer emotional brand affinity and retail channel.
• Lu (Mondelez): Heritage French biscuit brand owned by Mondelez, sharing shelf space with Yabon in French sweet grocery aisles. Comparable on French heritage brand equity and grocery distribution, though Lu operates in biscuits rather than dairy desserts.

Direct peers

• La Laitière (Nestlé): Iconic French chilled dairy dessert brand (creamy mousses, riz au lait, crèmes) sold in French supermarkets. Directly competes with Yabon's Incontournables range on product format, flavor profile (vanilla, chocolate, caramel) and target family consumers.
• Senoble: French dairy dessert specialist producing yogurt, crème dessert, riz au lait and dairy snacks for retail and foodservice. Closely comparable to Yabon on product category (dairy desserts and puddings), French manufacturing footprint and customer base in French supermarkets.
• Charles & Alice: French fruit and dairy dessert specialist producing compotes, fruit desserts and ambient dairy snacks. Comparable to Yabon on French ambient dessert category, retail grocery positioning and family-targeted product portfolio.
• St Michel Biscuits: French family-owned biscuits and cakes manufacturer with comparable heritage (founded 1905), French regional manufacturing, and grocery aisle presence. Competes with Yabon on French family-brand positioning and shelf placement in sweet grocery.
• Materne (Pom'Potes): French fruit-based pouch brand leader (Pom'Potes) and ambient dairy desserts. Directly competes with Yabon's Super Brassés kids' gourdes in the children's ambient snacking segment on format, channel and target consumer.

Emerging players

• Bjorg: French organic and health-positioned ambient snacks and dairy-alternative brand. Comparable to Yabon's Brassé façon SKYR and Super Brassés ranges on health-conscious, lower-sugar, ambient positioning targeting similar French health-aware consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yabon