eSuba
eSuba (Internet Ninjas s. r. o.) is a Czech-Slovak professional esports organization founded in 2004, operating competitive teams, a branded merchandise store (eSubaWear), and a regional gaming event agency serving esports fans and brand sponsors in Czech Republic and Slovakia.
- Company typePrivate
- Founded2004
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What eSuba does
eSuba (legally operated as Internet Ninjas s. r. o., headquartered at Na Jezerce 741/19, Prague 4 – Nusle, Czech Republic) is one of the longest-running professional esports organizations in the Czech Republic and Slovakia, founded in 2004 and operating across multiple competitive gaming titles on both desktop and mobile. The organization's core product is the esports team itself, which has accumulated more than 1,559 medal placements, 16 Czech Republic championship titles, and 2 World Championship titles over two decades. Revenue is generated through four distinct streams: prize winnings from tournament competition, sponsorships from brand partners (KIA, FORTUNA, LYNX, PROTECTON, Epson, and good-game.cz), merchandise sales through the owned eSubaWear e-commerce storefront (shop.esuba.eu) and the Prodejna RealGeek physical showroom in Prague 3, and event organization fees as one of the larger gaming event agencies in the region. Pricing for merchandise is set in Czech Koruna (399–1,699 Kč per unit) with Euro pricing also available, and orders ship across Czech Republic and Slovakia via Česká pošta, Zásilkovna, PPL, and GLS.
The go-to-market motion combines community-led fan engagement (active accounts on X, Facebook, Instagram, YouTube, Twitch, plus a content blog) with event-driven activation through tournaments and influencer partnerships. The technology stack supporting the merchandise business is a standard PrestaShop storefront with ComGate Payments for card and bank transfers, Heureka for customer review collection, and the Zásilkovna/PPL/GLS logistics integrations; there is no disclosed proprietary technology, AI capability, or platform architecture beyond standard e-commerce tooling. Customer support routes through [email protected] and the Prague showroom phone line. The organization also operates the GG Prague charitable sub-brand and reports no external investors, no funding rounds, and no parent entity, making it a privately held, bootstrapped regional esports and lifestyle merchandise business with 1–10 employees.
eSuba firmographics
Firmographics- Name
- eSuba
- Legal name
- Internet Ninjas s. r. o.
- Website
- https://esuba.eu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eSuba (Internet Ninjas s. r. o.) is a Czech-Slovak professional esports organization founded in 2004, operating competitive teams, a branded merchandise store (eSubaWear), and a regional gaming event agency serving esports fans and brand sponsors in Czech Republic and Slovakia.
- Ownership category
- akta.pro rank
eSuba industry classification
Industry- Product category
- Esports Services
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Esports Event Production & Operations (Broadcast, Stage, Refereeing) (MPAKANAO), Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH), Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ), Mobile Esports Tournaments & Leagues (MPAKANAK)
Keywords
Where eSuba is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
eSuba business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Esports Competition & Prize Winnings: eSuba competes in multiple esports titles (including Counter-Strike) and earns prize money from domestic and international tournament victories.
- Merchandise Sales (eSubaWear / eSuba Shop): Sale of branded apparel and accessories including t-shirts, hoodies, shorts, jerseys, and gaming mousepads through the eSuba e-commerce store (shop.esuba.eu). The store is operated by Internet Ninjas s.r.o. and ships to the Czech Republic and Slovakia.
- Sponsorships & Partnerships: eSuba generates revenue through sponsorship agreements with brands including KIA, FORTUNA, LYNX, PROTECTON, EPSON, and good-game.cz. These partners are visible on the organization's website and social media.
- Event Organization & Management: As one of the largest gaming event agencies in the region, eSuba organizes tournaments and events, generating revenue through event management fees and sponsorships tied to these events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | eSuba Official Team Jersey |
| Unit Pricing | Pay-as-you-go | eSuba 18th Anniversary T-Shirt |
| Unit Pricing | Pay-as-you-go | eSuba 18th Anniversary Hoodie |
| Unit Pricing | Pay-as-you-go | eSuba 18th Anniversary Shorts |
| Unit Pricing | Pay-as-you-go | eSuba Gaming Mousepad Size L |
| Unit Pricing | Pay-as-you-go | eSuba Gaming Mousepad Size M |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
eSuba product offering
Product offeringCore offering
eSuba operates a professional esports organization that fields competitive teams across multiple desktop and mobile titles (including Counter-Strike) and runs a branded merchandise e-commerce store (eSubaWear). The organization also functions as a gaming event agency, organizing and participating in tournaments across the Czech and Slovak esports scene.
Product overview
eSuba is a professional esports organization consisting of two main offerings: the competitive esports team and the eSuba Shop (eSubaWear) merchandise platform. The esports team operates multiple gaming sections across desktop and mobile titles, holding 21 Czech championship titles and 2 world championships since 2004. The eSuba Shop is an e-commerce platform selling branded merchandise including anniversary collection apparel (t-shirts, hoodies, shorts, jerseys) and gaming accessories (mouse pads in M and L sizes). The organization also runs esports events and charitable initiatives under the GG Prague project.
Differentiator
Problem solved
Functional benefit
Brands
- eSubaWear: E-commerce shop selling team merchandise and gaming accessories
- GG Prague
Products and services
- eSuba Esports Team Professional esports organization fielding competitive teams in multiple gaming titles including Counter-Strike. Recognized as the most successful Czech and Slovak esports team with 21 Czech championship titles and 2 world championship titles.
- eSuba Shop (eSubaWear) E-commerce storefront operated by Internet Ninjas s. r. o. selling branded esports merchandise including apparel, accessories, and gaming peripherals. Ships to Czech Republic and Slovakia with pickup points and courier delivery.
- eSuba Esports Events Agency
Quantifiable outcome
- Over 1,559 medal placements at tournaments worldwide
- +2 more outcomes
Companies that use eSuba
Customer profileSegments1 record
Ideal customer profiles2 records
eSuba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
eSuba partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- KIAminorKIA appears as a logo partner on the eSuba website footer, indicating a sponsorship or marketing partnership relationship.
- FORTUNAminorFORTUNA is displayed as a partner logo on the eSuba website, suggesting a sponsorship arrangement.
- LYNXminorLYNX is listed as a partner logo on the eSuba website, indicating a sponsorship or co-marketing relationship.
- PROTECTONminorPROTECTON appears as a partner on the eSuba website, suggesting a sponsorship or brand partnership.
- EpsonminorEpson is listed as a partner logo on the eSuba website footer, indicating a sponsorship relationship.
- good-game.czminorgood-game.cz is referenced as a partner on the eSuba website, with a link to good-game.cz, suggesting a collaborative relationship in the Czech gaming/esports ecosystem.
- ComGate Payments, a.s.coreComGate Payments provides the payment gateway for the eSuba e-commerce store (shop.esuba.eu), enabling card payments and bank button payments for customers in the Czech Republic and Slovakia.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
eSuba competitors and assessment
Company assessmentDirect peers
- Entropiq: Czech-headquartered professional esports organization with teams across multiple titles. Closely comparable to eSuba in terms of regional Czech focus, multi-title roster, and sponsorship-driven revenue.
- Team Sampi: Czech esports organization with competitive teams in Counter-Strike and other titles. Directly comparable as a domestic Czech competitor fighting for the same regional audience and sponsors.
- Sinners: Czech Counter-Strike-focused esports team. Closely overlaps with eSuba's primary CS competitive footprint and competes for the same Czech national tournament titles and talent pool.
- BIG (Berlin International Gaming): German esports organization with a similar multi-title, regionally-rooted profile. Comparable in operating model (merch, sponsorships, tournament winnings) and at a similar scale to eSuba.
- Endpoint CeX: UK-based esports organization with teams across CS and other titles. Comparable as a small-to-mid-sized European org pursuing a similar sponsorship, merchandise, and prize winnings model.
- Sprout: European esports organization with Counter-Strike roots. Comparable in size, regional European focus, and reliance on sponsorship and tournament revenue streams.
Regional players
- MAD Lions: Spanish-headquartered esports organization with multi-title rosters. Operates in the broader European market and competes for some overlapping tier-2/tier-3 sponsor attention, though with a larger footprint.
Broad incumbents
- Team Spirit: Russian/CIS esports organization with major competitive results across multiple titles. A larger incumbent in the broader European esports landscape, relevant for benchmarking sponsor economics and tournament dynamics.
- Heroic: Danish professional esports organization with strong Counter-Strike pedigree. A larger, more capitalized European CS-focused org pursuing similar sponsorship and merchandise opportunities.
- Astralis: Danish Counter-Strike powerhouse and one of the most globally recognized esports brands. Relevant as a benchmark for what scale and brand recognition can command in sponsor and merchandise economics, even though it operates at a much larger tier than eSuba.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
eSuba social profiles
Digital presenceeSuba financial estimates
Financial estimateRevenue estimate
Valuation estimate
eSuba leadership team
Management profileNumber of profiles
eSuba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eSuba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eSuba
What does eSuba do?
eSuba operates a professional esports organization that fields competitive teams across multiple desktop and mobile titles (including Counter-Strike) and runs a branded merchandise e-commerce store (eSubaWear). The organization also functions as a gaming event agency, organizing and participating in tournaments across the Czech and Slovak esports scene.
Is eSuba a public or private company?
eSuba is a private company. It is classified as unknown and is currently operating.
When was eSuba founded?
eSuba was founded in 2004. It employs 1 to 10 people.
Where is eSuba based?
eSuba is headquartered in Prague, Czechia, in the Europe region.
How does eSuba make money?
Four revenue lines are on record. Esports Competition & Prize Winnings are the primary driver. The others are merchandise Sales (eSubaWear / eSuba Shop), sponsorships & Partnerships and event Organization & Management.
Who are eSuba's main competitors?
Direct peers on record are Entropiq, Team Sampi, Sinners, BIG (Berlin International Gaming), Endpoint CeX and Sprout. MAD Lions is listed as a regional player. Broad incumbents are Team Spirit, Heroic and Astralis.
Does eSuba have an API?
No public API is recorded for eSuba.
What industry is eSuba in?
eSuba's product category is Esports Services. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAKANAO, Esports Event Production & Operations (Broadcast, Stage, Refereeing). Its NAICS code is 711211 and its SIC code is 7900.