Astralis
Astralis Group is a Danish esports organization founded in 2016 that operates a tier-one Counter-Strike 2 team with four Major championships. It generates revenue through brand partnerships, merchandise sales, and event activations, serving global esports fans and enterprise brand partners.
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Astralis does
Astralis Group is a privately held Danish esports organization founded in 2016 and headquartered at Vester Farimagsgade 1 in Copenhagen. The company operates a tier-one Counter-Strike 2 competitive team that has won four Major championships and is self-described as the most winning Counter-Strike team of all time. Astralis generates revenue through three primary streams: integrated brand partnerships and sponsorships (Stake as main sponsor for 2026, alongside SAS, Starlink, Bazoom, hummel, Zowie, Elgiganten, skin.club, and zero1gaming), direct-to-consumer merchandise sales through the global shop.astralis.gg storefront and the Astralis Nexus flagship retail store in central Copenhagen, and live event activations at tournaments such as BLAST Premier. Merchandise pricing is publicly disclosed, with the 2026 Official Player Jersey at €80 and the Long Sleeve variant at €85, both offering free gamertag personalization on a 3–6 week pre-order lead time.
The product offering is structured around the competitive platform itself (the five-player CS2 roster of Hooxi, Jabbi, Ryu, phzy, and Staehr, plus head coach ruggah/Casper Due), community infrastructure (DanishCorner fan club and the official Astralis Discord server), and apparel merchandise designed in collaboration with Danish designer Simon Wick. Distribution spans the global Astralis webshop, the Astralis Nexus physical retail and events space in Copenhagen, partner retail via the SAUNA webshop, and live event sales at tournament venues. The 2022 majority acquisition of Danish regional broadcaster PIXEL.TV added in-house digital content production capabilities supporting partnership campaigns and owned content distribution across Instagram, TikTok, X, email newsletter, Discord, and DanishCorner.
Astralis serves two primary customer segments. Enterprise brand partners (Stake, SAS, Starlink, Bazoom, hummel, and others) are sold an integrated marketing proposition that includes content campaigns, platform-native social distribution, player-led content, and live activation rather than simple logo placement, with pricing not publicly disclosed. Global esports fans are served through merchandise, community engagement, and match-day experiences, with gamertag personalization and limited-edition collaborations (e.g., the hummel x SAUNA summer collection) used to drive DTC revenue and brand affinity. The go-to-motion combines event-driven B2B partnership sales with direct-to-consumer e-commerce and physical retail.
Astralis firmographics
Firmographics- Name
- Astralis
- Legal name
- Astralis Group
- Website
- https://astralis.gg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astralis Group is a Danish esports organization founded in 2016 that operates a tier-one Counter-Strike 2 team with four Major championships. It generates revenue through brand partnerships, merchandise sales, and event activations, serving global esports fans and enterprise brand partners.
- Ownership category
- akta.pro rank
Astralis industry classification
Industry- Product category
- Professional Esports Services
- NAICS
- Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ), Esports Tournament Sponsorships & Partnerships (MPAGANAM), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Astralis is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Astralis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Sponsorship and Brand Partnerships: Astralis generates revenue through integrated brand partnerships with companies like Stake, SAS, Starlink, Bazoom, hummel, Zowie, Elgiganten, and others. Partnerships are designed to deliver visibility, credibility, and measurable impact through content campaigns, live activations, and platform-native social rollouts.
- Merchandise Sales: Sale of official team merchandise including player jerseys, apparel, and accessories through e-commerce storefront. Products include official 2026 jerseys priced at €80-85, with customization options for gamertag personalization. Physical sales at flagship store and live events.
- Event Activations: Revenue generated through live event activations, tournament participation, and brand experiences at esports events. Includes creator activation, content distribution, and live execution of partnership campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Official 2026 Player Jersey (Short Sleeve) |
| Unit Pricing | Pay-as-you-go | Official 2026 Long Sleeve Player Jersey |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Astralis product offering
Product offeringCore offering
Astralis operates a professional Counter-Strike 2 esports team that competes at the highest international level, supported by integrated brand partnership campaigns and official team merchandise. Revenue is generated through enterprise sponsorships (Stake, SAS, hummel, Bazoom, Starlink, Zowie, Elgiganten, skin.club, zero1gaming), direct-to-consumer apparel sales via shop.astralis.gg and the Astralis Nexus flagship store, and live event activations at tournaments such as BLAST Premier.
Product overview
Astralis is a global esports organization competing at the highest level of Counter-Strike 2 with a four-time Major championship legacy since 2016. The company's offering consists of two primary product lines: (1) competitive esports services featuring elite player talent, strategic partnerships, and content creation capabilities for brand collaborations, and (2) official merchandise including the 2026 Player Jersey and 2026 Long Sleeve Player Jersey designed by Simon Wick. The organization also operates community platforms including the DanishCorner fan club and Discord server, enabling global fan engagement. Astralis generates revenue through team sponsorship partnerships, merchandise sales, and integrated brand collaboration campaigns that leverage their competitive platform and audience reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Astralis 2026 Official Player Jersey (Short Sleeve) Official short-sleeve jersey worn by Astralis players on stage, featuring high-quality performance fabric, premium Astralis badge, and sponsor embellishments. Sold to fans and supporters globally through the official webshop at €80 per jersey.
- Astralis 2026 Official Long Sleeve Player Jersey Official long-sleeve jersey mirroring the on-stage player kit, priced at €85 and sold to fans through the official Astralis webshop with free gamertag personalization and pre-order production.
- Astralis x Hummel x Sauna Summer Collection Limited-edition collaborative collection of player jerseys, varsity jackets, and caps created by Astralis with performance apparel brand hummel and Danish streetwear brand SAUNA. Sold to fans through the Astralis webshop, SAUNA webshop, and physically at Astralis Nexus in Copenhagen.
- Astralis Professional Counter-Strike 2 Esports Team Elite five-player Counter-Strike 2 team plus Head Coach Casper "ruggah" Due competing in international tournaments, with a championship legacy of four Major wins. The team's competitive services, audience reach, and content capabilities are sold to brand partners as integrated partnership campaigns and underpin the broader Astralis business.
- Astralis Integrated Brand Partnership Campaigns Enterprise-level integrated brand partnership packages combining content campaigns, platform-native social distribution, player-led storytelling, and live event activations. Delivered to enterprise marketers (e.g., Stake, SAS, hummel, Bazoom, Starlink) seeking visibility, credibility, and measurable impact with global gaming audiences.
Companies that use Astralis
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Astralis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Astralis partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- StakecoreStake is the main sponsor for the 2026 season. Full content plan built around cultural touchpoints, platform-native social rollout, player-led content from tournaments, and live activation giving sponsor direct access to the community in native formats.
- BazoomcoreBazoom helps businesses grow their digital presence through link building. Partnership centered on 'The Art of Doing Your Best' concept featuring real people doing their best work at critical moments. Both brands share DNA of performing at highest level.
- SAScoreSAS partnered with Starlink to demonstrate in-flight internet capabilities. Astralis was brought in to prove the technology works by playing CS2 competitively from a commercial flight at 35,000 feet against a ground team. Content distributed across Instagram, TikTok, and X.
- StarlinkcoreStarlink satellite technology powers in-flight internet. Partnership demonstrated connectivity capabilities through live CS2 gameplay from aircraft. Elon Musk shared the demonstration globally, amplifying the campaign.
- hummelcoreMain partner in cross-industry collaboration creating limited volume summer edition of iconic Astralis players' jersey. Partnership combines elite esports, performance apparel, and Danish streetwear. Collection includes jersey, varsity jacket, and cap.
- SAUNAcoreUp-and-coming Danish streetwear brand partnered with Astralis and hummel for limited edition collection celebrating esports' impact in street and youth culture. Collection available at SAUNA and Astralis webshops with physical launch at Astralis Nexus.
- PIXEL.TVminorAstralis acquired a majority stake in regional broadcaster PIXEL.TV to enhance its digital production capabilities. The acquisition aimed to expand PIXEL.TV's content including esports relevant material and bolster its influence in Denmark.
- ZowieminorPartner brand visible on the Astralis website and partner page. Zowie (BenQ) provides gaming peripherals.
- ElgigantenminorDanish electronics retailer partner listed on Astralis website. Visible in partner logos section.
- skin.clubminorGaming skin trading platform partner visible in Astralis partner logos.
- zero1gamingminorGaming media/brand partner visible in Astralis partner logos section.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Astralis competitors and assessment
Company assessmentDirect peers
- G2 Esports: Berlin-based multi-game esports organization with elite CS2 and League of Legends rosters, a strong sponsorship portfolio, and merchandise operations. Directly comparable in competitive level and European sponsorship market.
- Fnatic: Long-standing European esports organization operating multiple rosters and a gaming peripherals brand. Comparable in heritage, European HQ, and integrated brand/partnership model.
- Team Liquid: Large, multi-game global esports organization with a strong competitive heritage, integrated sponsorship business, and merchandise line. Directly comparable to Astralis as a tier-one Western esports org monetizing championships and brand partnerships.
- FaZe Clan: Publicly listed (previously) esports and gaming lifestyle organization with a multi-title roster, brand partnerships, and consumer merchandise. Comparable to Astralis on the content/merch-driven esports business model.
- Team Spirit: Russian esports organization with a top-tier CS2 roster and Major championship pedigree. Comparable as a competing CS2 organization targeting similar European sponsorship budgets.
- Natus Vincere (NAVI): Ukrainian-headquartered elite CS2 and Dota 2 organization with multiple Major titles. Direct peer in CS2 championship positioning and Eastern European sponsorship ecosystem.
- 100 Thieves: North American esports and lifestyle organization with apparel-led consumer brand and content focus. Comparable on the integrated content + merchandise go-to-market, though US-focused.
Others
- BLAST: Tournament organizer that runs the BLAST Premier CS2 circuit in which Astralis competes. Comparable as a CS2 ecosystem participant and ecosystem enabler rather than a direct competitor.
Regional players
- Heroic: Danish-headquartered CS2 organization and direct domestic competitor for sponsorship spend, talent, and Danish fan share. Comparable in CS2 focus and Nordic market positioning.
Broad incumbents
- Red Bull: Global incumbent brand with extensive esports sponsorship and athlete rosters across multiple titles. Comparable as a sophisticated esports sponsorship buyer and brand-activation partner, not a direct team competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Astralis social profiles
Digital presenceAstralis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astralis leadership team
Management profileNumber of profiles
Profiles6 records
Astralis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Astralis funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astralis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astralis
What does Astralis do?
Astralis operates a professional Counter-Strike 2 esports team that competes at the highest international level, supported by integrated brand partnership campaigns and official team merchandise. Revenue is generated through enterprise sponsorships (Stake, SAS, hummel, Bazoom, Starlink, Zowie, Elgiganten, skin.club, zero1gaming), direct-to-consumer apparel sales via shop.astralis.gg and the Astralis Nexus flagship store, and live event activations at tournaments such as BLAST Premier.
Is Astralis a public or private company?
Astralis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Astralis founded?
Astralis was founded in 2016. It employs 11 to 50 people.
Where is Astralis based?
Astralis is headquartered in Copenhagen, Denmark, in the Europe region.
How does Astralis make money?
Three revenue lines are on record. Sponsorship and Brand Partnerships are the primary driver. The others are merchandise Sales and event Activations.
Who are Astralis's main competitors?
Direct peers on record are G2 Esports, Fnatic, Team Liquid, FaZe Clan, Team Spirit, Natus Vincere (NAVI) and 100 Thieves. BLAST is listed as an others. Heroic is listed as a regional player. Red Bull is listed as a broad incumbent.
Does Astralis have an API?
No public API is recorded for Astralis.
What industry is Astralis in?
Astralis's product category is Professional Esports Services. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAFADAJ, Esports Sponsorship, Sales & Brand Activation Agencies. Its NAICS code is 711211 and its SIC code is 7900.