Raja Group

What Raja Group does

Raja Group is a family-owned, France-headquartered B2B multi-specialist distributor of packaging, office supplies, warehouse equipment, janitorial products, and (since October 2024) retail shopfitting equipment. Founded in 1954 by Rachel Marcovici and led since 1982 by her daughter Danièle Marcovici, the group operates 27 companies across 19 European countries, serving approximately 2 million business customers of all sizes with a catalogue of more than 250,000 SKUs. Reported revenue reached €1.72 billion in 2022, up 43% year-on-year, of which 65% is generated online through 45 country-specific e-commerce sites and 84% of customers place orders digitally.

The group's commercial platform is built on a hybrid physical-digital model: 17 distribution centres totalling over 400,000 m² of storage enable a 24-48 hour delivery promise across Europe, complemented by 400+ annual paper catalogues, field and inside sales teams, and 88 physical retail stores (mostly RETIF and Morplan). Key acquisitions — JPG/Mondoffice/Kalamazoo in 2019, Viking from Office Depot Europe in 2021, and RETIF in 2024 — built a multi-brand portfolio spanning RAJA/RAJAPACK (packaging), Viking/Mondoffice/Welcome Office/Bernard (office supplies), Cenpac (industrial packaging), UDO BÄR (warehouse equipment), and RETIF/Morplan (retail fittings). Two private-label programmes (RAJA brand at ~3,700 SKUs and the September 2025-launched Mondoffice brand at ~1,000 SKUs) provide margin and pricing control, while a 100-person Digital Factory drives continuous e-commerce and e-procurement platform improvements.

Raja makes money primarily through one-time B2B product resale across packaging, office, warehouse, and janitorial categories, with quote-based and multi-year framework contract pricing for enterprise customers and an International Key Accounts team offering single European Master Agreements. Revenue is diversified across SMB and enterprise segments with no disclosed customer concentration, while ancillary revenue streams include branded automation hardware (e.g., the self-propelled RAJA pallet-wrapping robot), a private Costa Coffee Professional distribution franchise through Viking UK, and a growing sustainability services layer (Reuse Fast Track, Fret21 transport decarbonisation).

Name

Raja Group

Legal name

RAJA

Website

https://raja-group.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Raja Group is a family-owned, France-headquartered B2B multi-specialist distributor of packaging, office supplies, warehouse equipment, janitorial products and retail shopfitting equipment, serving approximately 2 million business customers across 19 European countries through 27 operating companies and 17 distribution centres.

Ownership category

akta.pro rank

Product category

Business Supplies Distribution

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods (5000)

akta.pro primary industry

Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)

akta.pro secondary industries

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Packaging distribution
• Office supplies distribution
• Business equipment supply
• Warehouse equipment
• Industrial distribution

Headquarters

HQ city

Franceau

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: RAJA Group generates revenue through the distribution of packaging supplies and equipment, office supplies and furniture, warehouse equipment, janitorial and sanitary products, and retail equipment. The Group serves around 2 million customers across all industry sectors with over 250,000 products.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Raja Group is a European multi-specialist B2B distributor specializing in the distribution of packaging supplies and equipment, office supplies and furniture, warehouse equipment, janitorial and sanitary products, and retail shopfitting equipment. The company serves approximately 2 million business customers across 19 European countries through a multichannel model combining 45 e-commerce websites, paper catalogues, field sales teams, and physical retail stores, offering over 250,000 products from its own private-label brands and third-party manufacturers.

Product overview

Raja Group is a European multi-specialist B2B distributor operating across two main business divisions: packaging and industrial equipment (under the RAJA, RAJAPACK, Cenpac brands) and office supplies and equipment (under the RAJA Office division, including Viking, Mondoffice, Mondoffice France, Welcome Office, Kalamazoo, Bernard, and the acquired RETIF and Morplan brands). The Group also has a strong private-label strategy with the RAJA brand (~3,700 products across 4 segments: packaging, office supplies, janitorial and sanitary products, industrial equipment) and the newly launched Mondoffice brand (~1,000 office supplies and furniture products). Product portfolio spans over 250,000 products. Products are distributed through 45 e-commerce websites, catalogues, and sales teams across 19 European countries. RAJA Group companies serve ~2 million customers, with the RAJA Office division alone serving ~1.5 million customers across 10 countries.

Differentiator

Problem solved

Functional benefit

Brands

• RAJA brand (private label): Private label brand spanning packaging supplies and equipment, office supplies, janitorial and sanitary products and PPE, and industrial equipment. Nearly 3,700 products with more than 90% manufactured in Europe.
• Viking range
• Mondoffice private-label brand

Products and services

• RAJA Brand (Private Label) RAJA's own-brand private-label product line spanning approximately 3,700 products across packaging supplies and equipment, office supplies, janitorial and sanitary products/PPE, and industrial equipment. More than 90% manufactured in Europe, positioned competitively against manufacturers' brands with strong quality-to-price ratio.
• Mondoffice Private Label Brand Private-label brand for office supplies and furniture launched in September 2025, available in Italy, France, and Spain. Offers 1,000 essential products including paper, pens, markers, sticky notes, chairs, tables, and storage units, priced up to 30% cheaper than equivalent branded products.
• RAJA Bottle Shipping Box with Integrated Cushioning 100% cardboard FSC-certified shipping box for bottles with integrated expandable kraft cushioning. Designed for online wine and beverage retailers shipping standard 75 cl formats including champagne, Bordeaux, Burgundy, Rhône, spirits, juices, and olive oil. Recyclable and customisable with retailer branding.
• FillPak Mini Paper-based void filling machine, the most compact on the market, designed to convert paper into void fill packaging material as an alternative to plastic bubble wrap or polystyrene for e-commerce and shipping operations.
• RAJA Pallet Wrapping Robot Self-propelled pallet wrapping machine wrapping up to 180 pallets on a single charge. Adapts to pallets of various sizes and shapes. Equipped with safety bumper that immediately stops the machine in event of collision. RAJA-branded equipment designed as a sales driver.
• Costa Coffee Professional Workplace Coffee Solutions Distribution of Costa Coffee Professional's Podio X1 tabletop coffee machines, capsules, and beans in the UK by Viking. The Podio X1 retails at £300 and produces up to 25 cups per day using patented capsule design with pre-infusion and double-filtration technology.
• RAJA Office Division RAJA Group's office supplies and equipment business division present in 10 European countries, offering over 50,000 items of office supplies, equipment, furniture, and janitorial/sanitary products through brands Viking, Mondoffice, Mondoffice France, Welcome Office, Kalamazoo, and Bernard. Operates six logistics centres in Germany, UK, France, Italy, and Spain. Serves approximately 1.5 million customers.
• Packaging Distribution Division (RAJA Packaging and Industrial Equipment) RAJA Group's packaging distribution division spanning 16 companies across Europe under the RAJA, RAJAPACK, Cenpac, Udo Bär, and Morplan brands. Distributes packaging supplies and equipment including cardboard boxes, protective packaging, void fill, and pallet wrapping solutions to industrial, e-commerce, food, and retail sectors.
• RETIF Retail Shopfitting Distribution Distribution of shopfitting equipment and supplies for retail stores under the RETIF brand. Operates 88 shops across Europe (66 France, 15 Spain, 5 Belgium, 1 Luxembourg, 1 Netherlands) plus an 18,000 sqm distribution centre in Valence. Offers display stands, shelving, checkout counters, and signage to independent retailers.

Quantifiable outcome

• 65% of revenues generated online
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DS SmithcoreStrategic or Co-development Partner · 1 May 2026RAJA, DS Smith and Danish start-up RE-ZIP launched Reuse Fast Track programme to facilitate rollout of reuse in France. Funded through European EU LIFE funds, designed to enable e-commerce players to test 250,000 reusable packaging units.
• RE-ZIPcoreStrategic or Co-development Partner · 1 May 2026Danish company developed reusable cardboard packaging solution with app for incentivising and tracking returns. RAJA is exclusive distributor of RE-ZIP reusable shipping boxes in Belgium, Netherlands, and France. Joint Reuse Fast Track programme launched in 2026.
• Costa CoffeecoreChannel Partner/ Reseller/ Distributor · 1 September 2025Viking signed distribution agreement with Costa Coffee to market and distribute Costa Coffee Professional's Podio X1 tablet-top coffee machines for workplaces in the UK. Viking is exclusive UK distributor until end of December 2025, with non-exclusive rights thereafter. Also distributes Costa Coffee capsules and beans.
• Coll8minorChannel Partner/ Reseller/ Distributor · 1 February 2024Irish third-party logistics provider operates Viking Ireland's Dublin distribution centre in Baldonnell Business Park for local order fulfilment.
• McCullaminorChannel Partner/ Reseller/ Distributor · 1 February 2024Irish transport and logistics company moving products between cities for Viking Ireland. Uses biofuel or electric vehicles.
• An PostminorChannel Partner/ Reseller/ Distributor · 1 January 2022Irish postal service ensures last-mile deliveries for Viking Ireland. Uses electric vehicles for sustainability.
• Savills Investment Management SGRminorImplementation/ SI/ Consulting PartnerDeveloped the 45,000 sqm LEED Gold certified distribution centre building in Castelletto Cervo, Italy for RAJA Group companies.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lyreco: France-based family-owned B2B distributor of office supplies, workplace, and PPE products across Europe, with comparable multichannel (catalogue, e-commerce, field sales) model and similar European geographic footprint. Direct competitor to RAJA's Viking and Mondoffice brands.
• Inapa: Portugal-headquartered European B2B distributor of office paper and supplies, serving customers in multiple European countries with a distribution and catalogue-led model. Closely overlaps RAJA Office's paper/office supplies offering.
• Antalis (Kersia): European leader in paper, packaging, and visual communication distribution, formerly part of Sequana and formerly listed; now owned by Kersia. Directly comparable to RAJA's packaging and industrial equipment distribution franchise.
• Manutan Group: French-listed European B2B distributor of workplace, industrial, and MRO supplies serving businesses and public sector. Highly comparable in customer mix, multichannel approach, and European footprint.
• Spicers: European wholesale distributor of office, graphic arts, and packaging products operating in Benelux, UK, Germany and beyond. Direct comparable in wholesale office and packaging supplies distribution.

Broad incumbents

• Office Depot Europe (former parent of Viking): Large global office supplies distributor that divested Viking to RAJA in 2021; remains a broad incumbent competitor in the office supplies category across multiple geographies.
• Staples (Sycamore-owned US entity): Global office supplies distributor with significant North American and EMEA presence through Staples Solutions. Broad incumbent competing with RAJA Office division in the B2B office supplies segment.
• RS Components (Electrocomponents): Global high-service distributor of industrial and electronic components and MRO supplies, with pan-European operations. Overlaps RAJA's industrial equipment and warehouse equipment product lines.

Emerging players

• Amazon Business: B2B procurement marketplace operated by Amazon, rapidly gaining share among European SMB and enterprise buyers. Competes with RAJA's e-commerce sites on price transparency, assortment breadth, and delivery speed.

Regional players

• Brady Corporation: US-listed manufacturer and supplier of identification and workplace safety products with European operations. Overlaps RAJA's Bernard janitorial/safety and RAJA Office PPE categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raja

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raja Group