Spicers
Spicers NZ is a privately held New Zealand-based B2B wholesale distributor of paper, packaging, industrial supplies, and hygiene products, operating four physical stores and a Shopify e-commerce platform serving commercial printers, packaging converters, and industrial buyers.
- Company typePrivate
- Founded1947
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Spicers does
Spicers, operating as Spicers NZ and Universal Packaging, is a privately held New Zealand-based B2B wholesale distributor of paper, packaging, and industrial supplies. The company serves commercial printers, digital printers, industrial packaging users, packaging converters, and general office/administrative operations with a broad product portfolio spanning six categories: Industrial Packaging (pallet wrap, corrugated cartons, film products, hygiene, paper products, protective packaging, strapping, tapes, and machinery), Commercial Print (coated and uncoated papers from brands like Alpine, Conqueror, Munken, Pacesetter), Digital Print (specialty substrates for HP Indigo and toner presses), Packaging (carton boards, structured boards, food packaging papers), Office Products (copy paper, stationery, envelopes), and Labels & Synthetics (pressure-sensitive adhesives and specialty label materials). The company holds distribution rights for premium international brands including Fedrigoni, Tork/Essity, Wulftec, Spinny, Mosca, Orgapack, and ErgoPack.
The business operates through a multi-channel distribution model combining four physical store locations across New Zealand (Auckland, Palmerston North, Wellington, and Christchurch) with a Shopify-based e-commerce platform requiring account-based login for pricing and ordering. A direct sales team is accessible via phone (0800 774 237) and email for account setup and quotes. The company is part of a broader group alongside sister companies Universal Packaging and Total Supply, all serving the New Zealand market.
Revenue is generated through one-time product distribution and resale of paper, packaging, and industrial supplies under account-based wholesale pricing with no public pricing disclosure. No pricing information is publicly available; customers must create accounts or contact the sales team to access pricing and place orders. The company is privately held with no disclosed funding, no parent company, no certifications, and no management team publicly listed. All operations are confined to the New Zealand domestic market.
Spicers firmographics
Firmographics- Name
- Spicers
- Legal name
- Spicers NZ
- Website
- https://spicersnz.co.nz
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spicers NZ is a privately held New Zealand-based B2B wholesale distributor of paper, packaging, industrial supplies, and hygiene products, operating four physical stores and a Shopify e-commerce platform serving commercial printers, packaging converters, and industrial buyers.
- Ownership category
- akta.pro rank
Where Spicers is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Spicers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution and Resale: Revenue generated through distribution and resale of paper, packaging, and industrial supplies. Products include commercial print materials, digital print supplies, industrial packaging, office products, labels, and synthetics. Operates as a wholesale/B2B distributor serving New Zealand businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based wholesale pricing for businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Spicers product offering
Product offeringCore offering
Spicers NZ is a B2B wholesale distributor of paper, packaging, and industrial supplies serving New Zealand businesses. The company distributes commercial and digital print papers, industrial packaging materials, carton board, labels, synthetics, office products, and packaging machinery (pallet wrappers, strapping equipment) through four physical store locations, an e-commerce platform, and direct sales. Stock ranges from brands including Fedrigoni, Tork, Wulftec, Mosca, Spinny, Orgapack, ErgoPack, and Spicers' own Ambassador and Reflex lines.
Product overview
Spicers is a New Zealand-based distributor of paper, packaging, and industrial supplies operating under Spicers NZ and Universal Packaging brands. The company offers a broad portfolio organized into six main categories: Industrial Packaging (pallet wrap, corrugated, film products, hygiene, paper products, protective packaging, strapping, tapes and labels, and machinery including Spinny, Wulftec, Orgapack, and ErgoPack); Commercial Print (coated and uncoated papers from brands like Alpine, Conqueror, Munken, and Pacesetter, plus carbonless papers including Supreme Carbonless); Digital Print (specialty substrates for HP Indigo and toner printing including Color Copy, Ecofoil, and synthetics); Packaging (carton boards, structured boards, paper reels, and food packaging papers); Office Products (copy paper, stationery, envelopes from brands like HP, Navigator, and Reflex); and Labels & Synthetics (pressure-sensitive adhesives and specialty label materials). The company operates as a traditional B2B distributor with physical store locations across New Zealand.
Differentiator
Problem solved
Functional benefit
Companies that use Spicers
Customer profileSegments5 records
Ideal customer profiles4 records
Spicers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spicers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Universal PackagingcoreRelated company within the Spicers Group. Universal Packaging is a sister brand/site (universalpackaging.co.nz) also focused on industrial packaging solutions in New Zealand. Both operate under the same corporate umbrella serving the New Zealand market.
- Total SupplycoreRelated company within the Spicers Group. Total Supply (totalsupply.co.nz) is a sister company also serving the New Zealand market, operating as part of the same corporate group.
- FedrigonimajorPremium paper and packaging materials brand distributed exclusively through Spicers in New Zealand. Products include Conqueror envelopes, Sirio Color papers, Arcoprint, Arena Natural, Tintoretto, and other Fedrigoni specialty papers and boards.
- TorkmajorLeading hygiene and washroom products brand (Essity) distributed through Spicers. Products include toilet paper, paper towels, hand cleaners, sanitizers, and dispensers for commercial hygiene applications.
- WulftecmajorIndustrial pallet wrapping and strapping machinery manufacturer. Spicers distributes Wulftec equipment including SMH-150, SMLCA/SMLPA, WCA, WCAT, WCRT, and WRTA series stretch wrap machines for warehouse and manufacturing operations.
- MoscamajorStrapping and packaging equipment manufacturer. Spicers distributes Mosca PP strapping products, hand straps, and strapping equipment for industrial packaging and warehouse operations.
- SpinnymajorPallet wrapping machinery brand. Spicers distributes Spinny strapping equipment including S140, S300, S500, and Zero models for automated and semi-automated pallet wrapping operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Spicers competitors and assessment
Company assessmentBroad incumbents
- Warehouse Stationery: Major NZ office products and stationery retailer with broad nationwide footprint. Competes primarily in Spicers' office products segment rather than industrial packaging machinery or commercial print substrates.
- Antalis: Global paper, packaging, and visual communications distributor operating across multiple continents. Larger incumbent with broader portfolio and international scale; competes in NZ via subsidiary presence and serves the same commercial print and packaging converter customers.
- OfficeMax New Zealand: NZ office supplies and stationery distributor/retailer under the OfficeMax brand. Overlaps with Spicers' office products category (copy paper, stationery, envelopes), though with less focus on industrial packaging machinery and specialty print substrates.
- Bunzl Australasia: Multinational distribution group operating across cleaning, hygiene, and packaging categories in Australia/NZ. Overlaps with Spicers' industrial packaging, hygiene, and warehouse consumables categories through scale-driven B2B distribution.
Direct peers
- BJ Ball: Australia/NZ paper merchant distributing commercial printing papers, packaging substrates, and signage materials. Direct competitor in the NZ specialty paper and packaging converter space with overlapping brand partnerships and customer base.
- Spicers Australia: Australian sister operation under the broader Spicers Group, distributing the same Fedrigoni, Tork, and industrial packaging machinery brands across Australia. Closest comparable in product mix, brand portfolio, and B2B distribution model, differing primarily by geography.
- KW Petrie: New Zealand-based paper merchant specializing in commercial printing and packaging substrates. Closest NZ-headquartered competitor, sharing customer overlap with NZ commercial printers and packaging converters.
- Ball & Doggett: Australian specialty paper and packaging distributor serving commercial printers, packaging converters, and label manufacturers. Operates with comparable brand-agnostic distribution model and similar Fedrigoni-class premium paper portfolio.
Emerging players
- Packaging House: NZ-based packaging supplies distributor focused on cartons, protective packaging, and shipping materials. Directly competes with Spicers' industrial packaging category, particularly corrugated, fillers, and courier packaging segments.
- Graphic Art Supplies: NZ-based supplier specializing in printing and graphics consumables including substrates, inks, and finishing materials. Smaller-scale competitor focused on print shop segments, partially overlapping with Spicers' commercial and digital print categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spicers social profiles
Digital presenceSpicers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spicers leadership team
Management profileNumber of profiles
Spicers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spicers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spicers
What does Spicers do?
Spicers NZ is a B2B wholesale distributor of paper, packaging, and industrial supplies serving New Zealand businesses. The company distributes commercial and digital print papers, industrial packaging materials, carton board, labels, synthetics, office products, and packaging machinery (pallet wrappers, strapping equipment) through four physical store locations, an e-commerce platform, and direct sales. Stock ranges from brands including Fedrigoni, Tork, Wulftec, Mosca, Spinny, Orgapack, ErgoPack, and Spicers' own Ambassador and Reflex lines.
Is Spicers a public or private company?
Spicers is a private company. It is classified as unknown and is currently operating.
When was Spicers founded?
Spicers was founded in 1947. It employs 51 to 100 people.
Where is Spicers based?
Spicers is headquartered in Auckland, New Zealand, in the Oceania region.
How does Spicers make money?
One revenue line is on record: product Distribution and Resale.
Who are Spicers's main competitors?
Broad incumbents on record are Warehouse Stationery, Antalis, OfficeMax New Zealand and Bunzl Australasia. Direct peers are BJ Ball, Spicers Australia, KW Petrie and Ball & Doggett. Emerging players are Packaging House and Graphic Art Supplies.
Does Spicers have an API?
No public API is recorded for Spicers.