Relevant

What Relevant does

Relevant Inc. is a privately held, founder-owned full-service marketing agency founded in 1996 and headquartered at 1472 W 105 N, Orem, Utah. The company operates an integrated, in-house production model across three service lines: Direct Mail Services (personalized #10 letters, postcards, oversized cards, self-mailers, and flats with tracking and PURLs), Digital Marketing Services (organic and local SEO, Google and Bing PPC, and social media advertising), and Print Services (digital printing, large format printing, and finishing/fulfillment including folding, inserting, binding, shrink wrapping, die-cutting, and UV/aqueous coating). Its underlying technology stack combines physical print production equipment with a proprietary client-facing ROI dashboard that consolidates spend and returns across all channels.

The firm targets clients across 10 industries and a range of sizes, with documented case studies concentrated in healthcare/medical devices and financial services (credit unions), and has executed programs for clients in the United States and Canada. Its go-to-market is sales-led, combining direct phone outreach (801.796.7777), website quote-request forms, and free diagnostic offers (e.g., a $1,500 social media audit) as lead generation. Pricing is custom-quoted rather than published, and the company explicitly disavows long-term contracts, positioning itself on month-to-month value delivery and full account transparency — clients retain ownership of their ad accounts, websites, and analytics.

Relevant has operated continuously for 28+ years with no documented external funding, no parent company, no M&A activity, and no patents or formal partnerships on record. The business is sustained by long-tenured staff (some from founding) and a vertically integrated production base that enables control over direct mail throughput, cost, and turnaround. The company appears as a stable, niche-scale agency whose competitive position rests on operational integration and incumbency rather than scale or technology differentiation.

Name

Relevant

Legal name

Relevant Inc.

Website

https://relevantinc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Relevant Inc. is a privately held, Utah-based full-service marketing agency founded in 1996, offering integrated direct mail, digital marketing (SEO, PPC, social), and in-house print services to SMB and enterprise clients across North America.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

Keywords

• Direct mail services
• Digital marketing agency
• Print services
• Marketing agency
• SEO and PPC services

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Mail Services: Personalized direct mail campaigns including letters, postcards, oversized cards, and mailing lists. They produce millions of pieces monthly and handle the entire process in-house from list development to post office delivery.
2. Digital Marketing Services: Online marketing services including SEO (Organic & Local), PPC Advertising (Google Ads & Bing Ads), and Social Media Marketing. Delivered with transparent reporting on spend and ROI.
3. Print Services: In-house digital printing, large format printing, and print finishing & fulfillment services. Capabilities include folding, inserting, binding, shrink wrapping, die-cutting, and coating.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Relevant Inc. is a full-service marketing solutions company that produces and executes direct mail campaigns, digital marketing programs (SEO, PPC, and social media), and in-house digital and large format printing for businesses. The company handles the entire process from mailing list development and print production through campaign execution and ROI tracking, serving clients across 10 industries throughout North America.

Product overview

Relevant is a full-service marketing solutions company offering an integrated portfolio of direct mail services, digital marketing services, and print services. The core offerings include: Direct Mail Services (personalized mail campaigns with mailing lists and tracking); Digital Marketing Services comprising SEO Services, PPC Advertising (Google Ads & Bing Ads), Social Media Marketing, and Transparent Reporting (proprietary ROI dashboard); and Print Services including Digital Printing, Large Format Printing, and Print Finishing & Fulfillment. All services are provided in-house with complete transparency on pricing and marketing ROI. Founded in 1996, the company serves clients across multiple industries throughout North America.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Grew customer base from 28,000 to 66,000 in 18 months, generating $22M in revenue growth
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Lob: Lob is a software/API platform that automates direct mail at scale for digital marketers, with automated printing, postage, and fulfillment. Represents the tech-enabled emerging model that could disrupt traditional direct mail agencies like Relevant by enabling self-serve direct mail at lower cost.

Direct peers

• PostcardMania: PostcardMania is a full-service direct mail marketing agency that also offers digital marketing services and printing. Closely comparable in offering mix (direct mail + digital + print in-house) and mid-market SMB customer focus, and is among the most direct competitors to Relevant's integrated agency model.
• Direct Mail Partners: Direct Mail Partners is a direct mail production and fulfillment company serving small and mid-sized businesses with letters, postcards, and list services. Overlaps with Relevant's direct mail production capabilities and target customer base.
• Modern Postcard: Modern Postcard is a direct mail and printing services company that produces postcards, letters, and other mail pieces with in-house digital printing. Overlaps directly with Relevant's direct mail and digital printing services targeting SMB and mid-market clients.
• Ballantine: Ballantine is a family-owned direct mail and digital marketing agency that produces, prints, and mails campaigns end-to-end with in-house production. Comparable in integrated direct mail + digital model, founder-led ownership, and SMB/mid-market focus.
• Straight North: Straight North is an integrated digital marketing agency offering SEO, PPC, and direct mail services to mid-market B2B clients. Directly comparable integrated online+offline marketing agency with similar mid-market positioning.
• Multiview: Multiview is a B2B marketing agency providing digital and direct mail solutions to associations and mid-market clients. Comparable in offering integrated digital + direct mail campaigns with vertical-association specialization similar to Relevant's credit union vertical focus.

Broad incumbents

• Harte-Hanks: Harte-Hanks is a global direct marketing services company offering direct mail, analytics, and digital marketing to enterprise clients. Overlaps with Relevant's direct mail + digital integrated model but at enterprise scale and with broader geographic reach.
• Wpromote: Wpromote is a large digital marketing agency offering SEO, PPC, social, and integrated performance marketing to mid-market and enterprise clients. Represents the scaled digital-first agency that competes with Relevant on the digital marketing side and has more resources to expand into integrated offline offerings.
• Deluxe Corporation: Deluxe is a large, publicly traded marketing services and printing company with deep direct mail, check printing, and small business marketing solutions. Operates as a broad incumbent in the same direct mail and SMB marketing services space, with much greater scale and resources than Relevant.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/relevantinc
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relevant