HMG
- Company typePrivate
- Founded2011
- HeadquartersSt. Petersburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
HMG firmographics
Firmographics- Name
- HMG
- Legal name
- Horizon Marketing Group, Inc.
- Website
- https://hmgcompany.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HMG industry classification
Industry- Product category
- K-12 School Dismissal Management Software
- NAICS
- Computer Facilities Management Services (541513), Office Administrative Services (561110)
- SIC
- Services-Management Services (8741), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Work Order Management & CMMS Operations (EDALALAD)
Keywords
Where HMG is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Markets served
HMG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- School Subscription: Annual subscription model for schools to use the dismissal management platform. Schools pay for access to the SDM system including admin dashboard, parent portal, FastLane features, and mobile apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based annual subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
HMG product offering
Product offeringCore offering
HMG operates School Dismissal Manager (SDM), a cloud-based dismissal management platform for K-12 schools that automates daily parent pickup plan changes and delivers real-time dismissal reports to administrators. The product suite includes the core SDM platform, the FastLane car line management add-on capable of processing 500+ cars per day, and mobile applications for iOS, Android, and PWA used by parents.
Product overview
School Dismissal Manager is a single unified product for automating school dismissal operations. The core SDM platform handles parent change collection and dismissal reporting, supplemented by the FastLane add-on for efficient car line management and a mobile app for iOS, Android, and PWA that gives parents direct access to update instructions and receive notifications.
Differentiator
Problem solved
Functional benefit
Brands
- FastLane: School Dismissal Manager's car line optimization feature that allows schools to manage parent pickup efficiently, processing over 500+ cars per day, identifying who is present, which students they are picking up, and their position in line.
Products and services
- School Dismissal Manager (SDM) Cloud-based dismissal management system for K-12 schools that automates daily parent pickup plan changes, collects parent dismissal instructions, and delivers real-time dismissal reports to administrators. Replaces lost notes, forgotten phone calls, and last-minute dismissal chaos with up-to-the-minute status updates and confirmation emails to parents.
Quantifiable outcome
- Schools report processing 500+ cars per day with FastLane system
- +1 more outcomes
Companies that use HMG
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
HMG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
HMG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Horizon Marketing Group, Inc.coreHorizon Marketing Group, Inc. is the parent company of School Dismissal Manager. SDM is branded and marketed as 'A Product of Horizon Marketing Group, Inc.'
- ClevercoreSDM integrates with Clever for secure student information system data exchange. Listed as a 'Proud Partner' on the SDM website with logo displayed.
- ClassLinkcoreSDM integrates with ClassLink for single sign-on and directory services. Listed as a 'Proud Partner' on the SDM website with logo displayed.
- PowerSchoolcoreSDM integrates with PowerSchool for student data synchronization. Listed as a 'Proud Partner' on the SDM website with logo displayed.
- Student Privacy PledgeminorSDM is a signatory of the Student Privacy Pledge, committing to responsible data practices for student information. Compliance badge displayed on website.
- EDLaw 2DminorSDM is compliant with NY Education Law 2D, which requires vendors handling student data to implement security measures and data protections.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HMG competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HMG social profiles
Digital presenceHMG compliance and trust
Trust signalCompliance1 record
HMG financial estimates
Financial estimateRevenue estimate
Valuation estimate
HMG leadership team
Management profileNumber of profiles
Profiles3 records
HMG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HMG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HMG
What does HMG do?
HMG operates School Dismissal Manager (SDM), a cloud-based dismissal management platform for K-12 schools that automates daily parent pickup plan changes and delivers real-time dismissal reports to administrators. The product suite includes the core SDM platform, the FastLane car line management add-on capable of processing 500+ cars per day, and mobile applications for iOS, Android, and PWA used by parents.
Is HMG a public or private company?
HMG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HMG founded?
HMG was founded in 2011. It employs 51 to 100 people.
Where is HMG based?
HMG is headquartered in St. Petersburg, United States, in the North America region.
How does HMG make money?
One revenue line is on record: school Subscription.
Does HMG have an API?
No public API is recorded for HMG.
What industry is HMG in?
HMG's product category is K-12 School Dismissal Management Software. Its primary akta.pro industry code is EDALALAD, Work Order Management & CMMS Operations. Its NAICS code is 541513 and its SIC code is 8741.