Pendulum
Pendulum is a Kansas City-based architectural practice specializing in sports facility design — particularly minor-league ballparks and spring training complexes — serving professional teams, municipalities, universities, and private developers via project-based professional service fees.
- Company typePrivate
- Founded2007
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pendulum does
Pendulum (legally Pendulum Studio LLC) is a privately held architectural practice founded in 2007 by Jonathan O'Neil Cole and headquartered in Kansas City, Missouri, with additional regional offices in Greenbelt, Maryland (Mid-Atlantic, established 2021) and Rocky Mount, North Carolina (Southeast, established 2021). The firm specializes in the design and documentation of sports facilities — particularly minor-league and collegiate ballparks, MLB spring training complexes, and multi-use sports venues — alongside civic structures, mixed-use developments, healthcare facilities, and residential projects. Pendulum has designed 22+ minor-league ballparks and counts marquee clients including the Atlanta Braves (CoolToday Park), Hartford Yard Goats (Dunkin' Park), Kansas City Royals, Wisconsin Timber Rattlers, and the University of South Carolina (Founders Park) in its portfolio.
Pendulum's design approach is centered on a pro forma-based, operator-focused methodology that maximizes facility square-inch utilization, patron throughput, and owner/operator revenue. The firm has developed the Future Stadia concept — a modular, scalable stadium design ranging from 3,000 to 10,000 seats with phased expansion, retractable seating bowls for rapid configuration between sports, and digital display integration — built in partnership with technology providers PrismView, SPS Technology, Camatic, and Seda. The practice also operates the Pendulum Prize, an annual student design award program, and runs a motorsports-focused sub-brand, Pendulum Motorsports. The firm holds MBE/DBE/SBE certifications across seven states, providing a competitive position in public-sector RFPs.
Pendulum generates revenue exclusively through professional service fees for architectural design, master planning, feasibility studies, construction administration, and interior design. Project construction values typically range from $5 million to $50 million, with engagements obtained via direct client appointments, RFP responses, and long-term relationships with team owners and municipal entities. The firm operates a principal-led delivery model with Jonathan O'Neil Cole directly involved in business development and project execution. Marketing is driven primarily by thought leadership, industry publication features, and award recognition (including multiple Ballpark of the Year awards) rather than paid channels.
Pendulum firmographics
Firmographics- Name
- Pendulum
- Legal name
- Pendulum Studio LLC
- Website
- https://pendulumkc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pendulum is a Kansas City-based architectural practice specializing in sports facility design — particularly minor-league ballparks and spring training complexes — serving professional teams, municipalities, universities, and private developers via project-based professional service fees.
- Ownership category
- akta.pro rank
Pendulum industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (541310), Interior Design Services (541410), Graphic Design Services (541430)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where Pendulum is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pendulum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Architectural Design Services: Full-service architectural practice providing design and documentation of sports facilities, mixed-use developments, civic structures, and commercial projects. Revenue generated through professional service fees for design, master planning, feasibility studies, construction administration, and interior design services. Projects range from five to fifty million dollars in construction value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional service fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pendulum product offering
Product offeringCore offering
Pendulum is an architectural practice that designs and documents sports facilities (ballparks, spring training complexes, collegiate stadiums, multi-use venues), mixed-use developments, civic structures, and commercial projects. The firm provides full-service offerings including master planning, feasibility studies, interior design, signage, and construction administration for projects typically valued between $5 million and $50 million. Its signature pro forma-based design approach treats each facility from the operator's vantage point to maximize revenue generation, foot traffic, and economic sustainability.
Product overview
Pendulum is an architectural practice offering a portfolio of design services centered on sports facility design and documentation, mixed-use developments, civic structures, and commercial projects. The core service offering includes Sports Facility Design (ballparks, training complexes, stadiums), Master Planning & Feasibility Studies, Mixed-Use Development Design, Interior Design Services, Signage & Environmental Graphics, Civic Work, and Residential Design. The firm also developed Future Stadia, a modular sports facility concept with scalable capacity and flexible configurations. Additionally, Pendulum operates the Pendulum Prize, an annual student design award program. The firm operates with a pro-forma based design approach, focusing on maximizing facility use, revenue generation, and economic sustainability for clients.
Differentiator
Problem solved
Functional benefit
Brands
- Pendulum Motorsports: Motorsports division of Pendulum focused on automotive and motorsports facility design
- Pendulum Prize
Products and services
- Sports Facility Design
- Master Planning & Feasibility Studies
- Civic Work
- Residential Design
- Interior Design Services
- Signage & Environmental Graphics
- Mixed-Use Development Design
Quantifiable outcome
- 22+ minor league ballparks designed across the nation
- +3 more outcomes
Companies that use Pendulum
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Pendulum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pendulum partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, core and minor.
- Silhouette Design ArchitecturemajorDesign Architect for Concessions and Hospitality Spaces on New KCI Airport Terminal project; collaborated with Pendulum as Architect of Record for hospitality spaces.
- Vantage GroupmajorWorld-renowned airport concessions developer and manager hired Pendulum and Silhouette Design Architecture for full design documentation and construction administration of concessions and hospitality spaces at new KCI terminal.
- PrismViewcoreTechnology partner in Future Stadia collaboration providing digital display, point of sale systems, and communications solutions for modular stadium design.
- SPS TechnologycoreInnovation partner in Future Stadia providing flexible seating bowl solutions for modular stadium configurations.
- CamaticcoreSeating partner in Future Stadia collaboration providing fixed armchair seating with unparalleled flexibility for stadium designs.
- Port FondacoreFood service partner in Future Stadia collaboration bringing progressive approaches to food service and stadium hospitality.
- SedacoreTechnology partner providing automated retractable bowl technology for Future Stadia modular stadium designs enabling rapid conversion between sports configurations.
- Negro League Baseball MuseummajorCollaborative partner on Buck O'Neil Education and Research Center project in 18th and Vine Jazz District; working to reflect the personality and legacy of Mr. O'Neil.
- Sterling Project DevelopmentmajorPartner on New Tennessee Titans Stadium project serving as Architectural Owner's Representative alongside Cumming Group.
- Cumming GroupmajorProject management partner on New Tennessee Titans Stadium project alongside Sterling Project Development.
- Flaherty & CollinsmajorCo-led developer on Parade Park Development project with Twelfth Street Heritage.
- Twelfth Street HeritagemajorCo-led developer on Parade Park Development project with Flaherty & Collins.
- Moody-NolanmajorArchitecture firm on Parade Park Development project alongside Pendulum architectural design team.
- Hollis + MillermajorArchitecture firm on King Elementary School Campus project with DRAW; Pendulum leading Family Empowerment Center portion.
- DRAWmajorArchitecture firm on King Elementary School Campus project alongside Hollis + Miller.
- Helix Architecture + DesignminorCollaboration partner on KCMO Police Department East Patrol Campus project.
- Architecture UnlimitedminorLocal North Carolina firm collaborated with Pendulum on UNC Charlotte Baseball Training Complex project.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Pendulum competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pendulum social profiles
Digital presencePendulum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pendulum leadership team
Management profileNumber of profiles
Profiles3 records
Pendulum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pendulum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pendulum
What does Pendulum do?
Pendulum is an architectural practice that designs and documents sports facilities (ballparks, spring training complexes, collegiate stadiums, multi-use venues), mixed-use developments, civic structures, and commercial projects. The firm provides full-service offerings including master planning, feasibility studies, interior design, signage, and construction administration for projects typically valued between $5 million and $50 million. Its signature pro forma-based design approach treats each facility from the operator's vantage point to maximize revenue generation, foot traffic, and economic sustainability.
Is Pendulum a public or private company?
Pendulum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pendulum founded?
Pendulum was founded in 2007. It employs 11 to 50 people.
Where is Pendulum based?
Pendulum is headquartered in Kansas City, United States, in the North America region.
How does Pendulum make money?
One revenue line is on record: architectural Design Services.
Does Pendulum have an API?
No public API is recorded for Pendulum.
What industry is Pendulum in?
Pendulum's product category is Architectural Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 541310 and its SIC code is 7900.