What Draw.io does

draw.io is a private diagramming and whiteboard software company, founded in 2000 and headquartered in Wiesbaden, Germany, with its intellectual property held by a UK entity (DRAW.IO LTD, company number 04051179) and exclusive marketplace rights licensed to Seibert Group GmbH. Its core product is a JavaScript-based diagramming engine delivered exclusively through the Atlassian Marketplace as native apps for Confluence (Cloud, Data Center, Server), Jira (Cloud, Data Center, Server), and Trello (a free Power-Up). The engine supports flowcharts, UML, ERD, BPMN, network diagrams, org charts, and whiteboard-style collaboration, with AI-generated diagrams via Smart Templates, real-time multi-user editing with cursor visibility, autosave and revision history, and extensive customizable shape libraries.

The company operates a freemium-to-enterprise subscription model: free for teams up to 10 users, then tiered per-user monthly pricing on Confluence Cloud (from $1.95 down to $0.08 at 25,001–50,000 users) and Jira Cloud (from $0.75 down to $0.11 at 10,001–15,000 users), billed annually. In 2025 draw.io launched a premium Advanced edition (extended support, dedicated account manager, custom security reviews) and a Zero Egress app built on Atlassian Forge for regulated industries, alongside a pricing restructure effective September 22, 2025. Distribution is entirely through the Atlassian Marketplace, with enterprise deals supported by Atlassian Solution Partners; the company claims the #1 marketplace position with 80,000+ installs, 99% Fortune 500 adoption, a 4.8/5 marketplace rating, Atlassian Platinum Top Vendor and Cloud Fortified status, and alignment with ISO 27001/27017/27018 and GDPR.

Name

Draw.io

Legal name

DRAW.IO LTD

Website

https://drawio-app.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

draw.io is a private Wiesbaden-based software company that builds the #1 diagramming and whiteboard app on the Atlassian Marketplace, delivering native diagramming tools for Confluence, Jira, and Trello used by enterprises globally.

Ownership category

akta.pro rank

Product category

Diagramming and Visual Collaboration Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Whiteboarding & Visual Collaboration (BPAMAMAI)

akta.pro secondary industry

Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD)

Keywords

• Diagramming software
• Atlassian marketplace apps
• Visual collaboration tools
• Flowchart and UML editor
• Whiteboard for Confluence

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Atlassian Marketplace Subscriptions: draw.io sells annual subscriptions through the Atlassian Marketplace. Pricing is tiered by user count (number of Atlassian core product users, e.g., Confluence/Jira users). The Trello power-up is currently free. All costs are defined and paid directly in the Atlassian Marketplace unless working with an Atlassian Solution Partner.
2. draw.io Advanced App Edition (Premium Tier): An enhanced paid tier of the draw.io app for Confluence Cloud offering premium support (extended hours, faster response times), dedicated account manager, custom security reviews, exclusive feature previews, and personalized training. Available at higher price tiers than the Standard edition.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Draw.io develops and sells a browser-based diagramming and whiteboard application delivered primarily as Atlassian Marketplace apps for Confluence and Jira, with a free Trello power-up. The product lets teams create flowcharts, UML, ERD, BPMN, network, org chart, and many other diagram types directly inside their Atlassian pages, with AI-generated Smart Templates, real-time multi-user collaboration, autosave/revision history, and an enterprise-grade Zero Egress data security option for regulated industries.

Product overview

draw.io is a diagramming and visualization tool primarily delivered as Atlassian Marketplace apps for Confluence, Jira, and Trello. The product portfolio consists of core diagramming applications integrated natively into Atlassian tools, with two main editions (Standard and Advanced) offering different support tiers. A specialized Zero Egress app addresses security requirements for regulated industries. The tool combines traditional diagram editing with whiteboard collaboration capabilities through its Board Macro feature, allowing teams to use either mode depending on their needs. All products share the same editor engine with features including AI-generated diagrams via Smart Templates, collaborative editing, custom shape libraries, and extensive shape libraries for various diagram types.

Differentiator

Problem solved

Functional benefit

Brands

• draw.io Advanced: Premium edition of draw.io offering extended support hours, faster response times, dedicated account manager, custom security reviews, exclusive feature previews, personalized training, and enhanced zero egress data control for Confluence Cloud.
• draw.io Zero Egress

Products and services

• draw.io for Confluence A diagramming application integrated into Atlassian Confluence (Cloud, Data Center, Server). Users create flowcharts, UML, ERD, BPMN, network diagrams, org charts, and other visualizations directly inside Confluence pages, with diagrams stored as page attachments. Priced per Atlassian user on an annual subscription, free for up to 10 users.
• draw.io for Jira

Quantifiable outcome

• 99% of Fortune 500 companies use draw.io
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• DRAW.IO LTDcoreOEM/ Whitelabel/ Licensing PartnerDRAW.IO LTD is a company formed in England (registered number 04051179) and is the developer of the draw.io Software and owner of the intellectual property rights. DRAW.IO LTD has granted an exclusive licence to Seibert Group GmbH to market the Software on the Atlassian Marketplace. Seibert Group is the vendor and owner of the draw.io listings on the Atlassian Marketplace.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lucid (Lucidchart / Lucidspark): Lucid offers Lucidchart for diagramming and Lucidspark for whiteboarding with deep integrations into Atlassian, Google, and Microsoft ecosystems. It is the most direct cross-platform competitor to draw.io and competes for the same diagramming use cases inside Confluence and Jira.
• Miro: Miro provides an online collaborative whiteboard platform used for diagrams, agile ceremonies, and visual collaboration. It overlaps directly with draw.io's whiteboard and real-time collaboration capabilities and serves similar enterprise software teams.
• Gliffy: Gliffy is a diagramming tool available as a native Confluence and Jira app on the Atlassian Marketplace. It is the closest head-to-head competitor to draw.io inside the Atlassian ecosystem and shares the same integration-led distribution model.
• Creately: Creately offers a visual workspace for diagramming, mind mapping, and collaboration with Atlassian and other integrations. It targets the same developer, business, and engineering use cases as draw.io.
• Mural: Mural is a digital whiteboard for visual collaboration across distributed teams, supporting templates for agile, design thinking, and process mapping. It directly competes with draw.io's whiteboard and diagram modes for team-based visual work.
• FigJam (Figma): FigJam is Figma's collaborative whiteboard with diagramming, sticky notes, and templates used by product, design, and engineering teams. It overlaps draw.io's visual collaboration features, particularly for design-adjacent customers.
• Cacoo (Nulab): Cacoo is a web-based diagramming and collaboration tool that supports UML, BPMN, and network diagrams with integrations to Atlassian and other platforms. It is comparable to draw.io in target use cases and SaaS delivery model.

Broad incumbents

• Microsoft Visio: Microsoft Visio is the long-established incumbent in technical and business diagramming, bundled within Microsoft 365 and Visio Plan offerings. It is a broader, more mature alternative that draw.io typically replaces inside Atlassian-centric IT estates.
• SmartDraw: SmartDraw is an established desktop-and-cloud diagramming platform with broad diagram-type coverage across engineering, business, and IT use cases. It competes with draw.io at the broader market level rather than the Atlassian-native niche.

Emerging players

• Whimsical: Whimsical combines flowcharts, wireframes, and whiteboard tools in a lightweight product popular with product and UX teams. It overlaps draw.io's lighter diagramming use cases and represents the next tier of cloud-native challengers.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/drawioapp/featured
• Xx.com/drawio
• Facebookfacebook.com/draw.io.official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Draw.io