Empire Bakery
Empire Bakery Commissary is a B2B commercial bakery producing ready-to-sell, hand-decorated cakes and desserts on a wholesale basis for In-Store Bakeries, Club Stores, Food Service operators, and Dessert Manufacturers from its Rocky Mount, Virginia facility.
- Company typePrivate
- Founded1997
- HeadquartersRocky Mount, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Empire Bakery does
Empire Bakery Commissary, LLC is a privately held B2B commercial bakery founded in 1997 in Roanoke, Virginia and relocated to Rocky Mount, Virginia in 2010. The company produces ready-to-sell, hand-decorated cakes and desserts on a wholesale basis for In-Store Bakeries, Club Stores, Food Service operators, and Dessert Manufacturers, with a stated headcount of over 200 employees and a single production facility at 515 Weaver Street, Rocky Mount, VA.
The core product offering spans eight SKU families: Dessert Cakes, Occasion Cakes, Message Cookies and Brownies, Cookies, Single-Serve Desserts, Bar Cakes, Seasonal Cakes, and Cupcakes, with custom sizes, frosting options (traditional buttercreme or non-dairy whipped), and hand-decoration including floral piping, figure piping, and specialty items produced in a dedicated 'Rose Room' controlled environment. The company holds SQF Level 2 food safety certification and Kosher certification, supporting qualification with major retail and club store buyers.
The business model is a quote-based, multi-year B2B wholesale contract structure with enterprise retail, club, and food service customers. Go-to-market is sales-led, with a 'Schedule a Call With Sales' CTA on the company website, supported by LinkedIn, Instagram, and Facebook presence. Pricing is not publicly disclosed; the company describes its offering as labor-saving and retail-ready, positioning itself as a co-manufacturing partner that absorbs decoration labor and complexity on behalf of retailer in-store bakery departments.
Empire Bakery firmographics
Firmographics- Name
- Empire Bakery
- Legal name
- Empire Bakery Commissary, LLC
- Website
- https://empirebakery.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Empire Bakery Commissary is a B2B commercial bakery producing ready-to-sell, hand-decorated cakes and desserts on a wholesale basis for In-Store Bakeries, Club Stores, Food Service operators, and Dessert Manufacturers from its Rocky Mount, Virginia facility.
- Ownership category
- akta.pro rank
Empire Bakery industry classification
Industry- Product category
- Commercial Bakery and Dessert Manufacturing
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
Keywords
Where Empire Bakery is headquartered
LocationHeadquarters
- HQ city
- Rocky Mount
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Empire Bakery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Dessert Production: Empire Bakery Commissary produces ready-to-sell desserts on a wholesale basis for retail customers including In-Store Bakeries, Club Stores, Food Service operators, and Dessert Manufacturers. The company creates custom, hand-decorated cakes and desserts that are retail-ready and labor-saving for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing for retail customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Empire Bakery product offering
Product offeringCore offering
Empire Bakery Commissary is a B2B commercial bakery that produces ready-to-sell, hand-decorated desserts for major retailers. Its portfolio includes decorated cakes (round and sheet configurations), message cookies and brownies, standard cookies, single-serve desserts, bar cakes, seasonal cakes, and cupcakes, all manufactured at its Rocky Mount, Virginia facility with custom sizing, custom decoration, and retail-ready packaging.
Product overview
Empire Bakery Commissary is a commercial bakery operation producing ready-to-sell hand-decorated desserts for major retailers. The company operates as a single unified product offering—custom decorated bakery desserts—with a portfolio of eight distinct product lines that share common production capabilities (hand-decoration, custom sizing, various frosting options). The core products include Dessert Cakes (round configurations from 5" to 10"), Occasion Cakes (for celebrations), Message Cookies & Brownies (custom decorated messaging), standard Cookies (everyday and gourmet), Single-Serve Desserts (thaw-and-serve format), Bar Cakes (portion-controlled format), Seasonal Cakes (holiday and seasonal designs), and Cupcakes. All cake and cookie products are hand-decorated by skilled decorators, with a specialized "Rose Room" facility for premium hand-crafted decorations. The company targets traditional retailers including In-Store Bakeries, Club Stores, Food Service, and Dessert Manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dessert Cakes Decorated cakes in 7", 8", and 10" round configurations available as single layer, double layer, or triple layer split and filled cakes, sold wholesale to retailers.
- Occasion Cakes Hand-decorated cakes for all occasions, frosted with Traditional Buttercreme or Non-Dairy Whipped topping, supplied wholesale to retail bakery departments.
- Message Cookies & Brownies Custom decorated message brownies and cookies in 12" and 8" sizes, with everyday and seasonal designs designed for bakery department programs.
- Cookies Fully baked cookies available in various pack sizes, including everyday and gourmet varieties, sold wholesale to retailers.
- Single-Serve Desserts Thaw-and-serve desserts packaged in square containers that utilize existing cake and frosting, designed to eliminate labor and execution challenges for retail customers.
- Bar Cakes Indulgent, smaller-portion cakes positioned as a happy medium between single-serve cake squares and sheet cakes, sold wholesale to retailers.
- Seasonal Cakes Decorated cakes for all occasions across seasons, frosted with Traditional Buttercreme or Non-Dairy Whipped Topping, supplied wholesale to retail customers.
- Cupcakes Frosted and decorated cupcakes available in various sizes and flavors with customizable packaging options, sold wholesale to retailers.
Quantifiable outcome
- Labor-saving ready-to-sell products eliminate in-store decoration labor requirements
- +1 more outcomes
Companies that use Empire Bakery
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Empire Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Empire Bakery partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Empire Bakery competitors and assessment
Company assessmentDirect peers
- Rich Products Corporation: One of the largest B2B wholesale bakery and frozen dessert producers in North America, supplying decorated desserts, cakes, and bakery products to retail and foodservice. Directly comparable to Empire in B2B wholesale dessert supply.
- Dawn Foods: Wholesale bakery supplier producing finished desserts and bakery ingredients for retail, club, and foodservice channels. Directly comparable B2B bakery customer base and product mix.
- CSM Bakery Solutions: Global commercial bakery supplier of decorated cakes, cookies, and bakery ingredients to retailers and foodservice. Closely aligned with Empire's B2B wholesale dessert model and custom decoration capabilities.
- Otis Spunkmeyer: B2B wholesale bakery brand specializing in cookies, muffins, and thaw-and-serve baked goods sold through food service and retail channels. Highly comparable product mix including cookies and portion-controlled desserts.
- DecoPac: Supplier of cake decorations, themed kits, and decorated cake solutions to in-store bakeries — addressing the same retail bakery departments Empire serves, with overlapping decoration expertise.
Broad incumbents
- Bimbo Bakeries USA: U.S. arm of Grupo Bimbo, one of the world's largest commercial bakeries, with broad retail and foodservice distribution. Overlaps with Empire across in-store bakery and dessert categories.
- Flowers Foods: Major packaged bakery company (Nature's Own, Wonder) producing breads, buns, and snack cakes for retail. While broader than Empire, it competes for the same in-store bakery shelf space and retail relationships.
- Hostess Brands: Public branded snack cake company with strong retail and club distribution. Comparable in product positioning (thaw-and-serve decorated cakes, cupcakes) and club-channel distribution overlap.
- McKee Foods: Large private baker of branded snack cakes (Little Debbie) and cookies distributed through retail club and convenience channels. Comparable distribution model and product adjacency.
- Bridgford Foods Corporation: Public commercial bakery manufacturing cookies, breads, and frozen dough for retail and foodservice. Overlaps with Empire's cookie and baked dessert categories but operates at broader scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Empire Bakery social profiles
Digital presenceEmpire Bakery compliance and trust
Trust signalCompliance2 records
Empire Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empire Bakery leadership team
Management profileNumber of profiles
Profiles6 records
Empire Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empire Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empire Bakery
What does Empire Bakery do?
Empire Bakery Commissary is a B2B commercial bakery that produces ready-to-sell, hand-decorated desserts for major retailers. Its portfolio includes decorated cakes (round and sheet configurations), message cookies and brownies, standard cookies, single-serve desserts, bar cakes, seasonal cakes, and cupcakes, all manufactured at its Rocky Mount, Virginia facility with custom sizing, custom decoration, and retail-ready packaging.
Is Empire Bakery a public or private company?
Empire Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Empire Bakery founded?
Empire Bakery was founded in 1997. It employs 51 to 100 people.
Where is Empire Bakery based?
Empire Bakery is headquartered in Rocky Mount, United States, in the North America region.
How does Empire Bakery make money?
One revenue line is on record: B2B Wholesale Dessert Production.
Who are Empire Bakery's main competitors?
Direct peers on record are Rich Products Corporation, Dawn Foods, CSM Bakery Solutions, Otis Spunkmeyer and DecoPac. Broad incumbents are Bimbo Bakeries USA, Flowers Foods, Hostess Brands, McKee Foods and Bridgford Foods Corporation.
Does Empire Bakery have an API?
No public API is recorded for Empire Bakery.
What industry is Empire Bakery in?
Empire Bakery's product category is Commercial Bakery and Dessert Manufacturing. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311812 and its SIC code is 2050.