DecoPac
DecoPac is a privately held Minnesota-based B2B supplier of licensed character cake decorations, professional bakery supplies, and the proprietary PhotoCake® edible image printing system, serving commercial bakeries, delis, and dessert retailers in the US, Canada, and select international markets.
- Company typePrivate
- Founded1982
- HeadquartersAnoka, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What DecoPac does
DecoPac, Inc. is a privately held Minnesota-based supplier of licensed cake decorations, professional bakery supplies, and proprietary edible image printing technology. The company serves commercial bakeries, delis, ice cream shops, and dessert retailers in the United States, Canada, and select international markets through direct B2B e-commerce (DecoPac.com), a network of Canadian and international distributors, and a sister company (Culpitt) operating in the UK. Its customers must register with a Federal Tax ID to access account-specific pricing.
The company's core technology is the PhotoCake® family of print-on-demand edible image systems, which includes PhotoCake Online (cloud-based), PhotoCake IV (standalone touchscreen), PhotoCake LIVE, and Copy Confections variants. PhotoCake enables bakeries to print customer photographs and designs onto FDA-approved, Kosher-certified edible paper using proprietary food-grade inks. DecoPac complements this with DecoSet® ready-made decoration assemblies, The Magic of Cakes® design and instruction system, Sweet Décor® edible decorations, gum paste, candles, and an extensive licensed character catalog covering Disney, Marvel, Nintendo, Pokémon, Hello Kitty, PAW Patrol, Minions, Minecraft, Bluey, Barbie, and other entertainment franchises. The company holds more than 20 US patents (plus EU and GB filings) covering online cake decorating systems, edible media formulations, relief mold printing, 3D printing of edibles, and augmented reality for cake visualization.
DecoPac operates a hybrid revenue model combining one-time sales of licensed decorations and bakery supplies with a recurring consumables stream tied to PhotoCake systems (edible inks, paper, and PIN/credit-based image prints). Distribution flows through DecoPac.com for verified commercial buyers, CelebrationIQ and Cakes.com for consumer-facing custom cake orders fulfilled by partner bakeries, an Amazon storefront, and authorized distributors in Canada and internationally. PhotoCake Online credits are non-refundable and non-transferable, providing a usage-based recurring layer. The company is privately held, incorporated in Minnesota, with a headquarters in Anoka and no disclosed parent company, funding rounds, or acquisition activity.
DecoPac firmographics
Firmographics- Name
- DecoPac
- Legal name
- DecoPac, Inc.
- Website
- https://decopac.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DecoPac is a privately held Minnesota-based B2B supplier of licensed character cake decorations, professional bakery supplies, and the proprietary PhotoCake® edible image printing system, serving commercial bakeries, delis, and dessert retailers in the US, Canada, and select international markets.
- Ownership category
- akta.pro rank
DecoPac industry classification
Industry- Product category
- Commercial Bakery Decorations and Edible Printing Systems
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Bakery Packaging & Decor Supplies Wholesale (AFAIAFAL)
- akta.pro secondary industry
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where DecoPac is headquartered
LocationHeadquarters
- HQ city
- Anoka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DecoPac business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Licensed Cake Decorations: DecoPac generates revenue primarily through the sale of licensed character cake decorations including DecoSet, candles, edible decor, and licensed brand products featuring properties from Disney, Marvel, Nintendo, Pokémon, and other entertainment brands. These products are sold to commercial bakeries and retailers.
- PhotoCake Systems and Consumables: Sale of PhotoCake printing systems (hardware), edible inks, edible paper, and Media Access Codes (PINs) for the print-on-demand edible image system. Requires ongoing purchase of proprietary consumables from DecoPac.
- Professional Baking Supplies: Sale of professional-grade cake decorating supplies, gum paste, wedding decorations, seasonal items, and general bakery equipment and supplies.
- Software Licenses (PhotoCake Online): PhotoCake Online System provided as licensed software with credit-based purchasing for image prints. Credits are non-refundable and non-transferable.
- International Distribution: International sales of non-licensed products through distributors, with minimum order requirements of $5,000 USD for initial international shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | DecoPac.com Commercial Customer Pricing |
| Usage-based | Pay-as-you-go | PhotoCake Online Credit System |
| Transaction based/ take rate | Pay-as-you-go | International Orders |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
DecoPac product offering
Product offeringCore offering
DecoPac manufactures and supplies licensed character cake decorations and proprietary PhotoCake® edible image printing systems (hardware, software, and consumables) to commercial bakeries and food retailers across North America. The portfolio includes DecoSet® backgrounds, The Magic of Cakes® design instruction pages, edible décor, gum paste, candles, wedding, seasonal, and professional sports decorations, complemented by the CelebrationIQ online ordering platform that connects independent bakeries with consumers for custom cake orders.
Product overview
DecoPac is a cake decoration supplier and print-on-demand technology provider serving commercial bakeries. The product portfolio centers on PhotoCake® — a family of edible image printing systems (PhotoCake Online, PhotoCake IV, PhotoCake LIVE, Copy Confections) — combined with The Magic of Cakes® design pages and DecoSet® background products. The ecosystem is complemented by CelebrationIQ, a bakery web platform for online cake ordering, plus extensive licensed character decorations (Disney, Marvel, Nintendo, Pokémon, etc.) and traditional edible décor product categories including Gum Paste, Candles, Seasonal/Holiday items, Wedding supplies, and Professional Sports themes. The company primarily serves B2B bakery customers through its DecoPac.com ecommerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- PhotoCake®: Print-on-demand edible image decorating system for cakes, allowing bakeries to print custom images directly onto edible paper for cake decoration
- DecoSet®
- The Magic of Cakes®
- Sweet Décor®
- Copy Confections
Products and services
- PhotoCake® Edible Image Printing Systems Print-on-demand edible image decorating system offered in multiple variants (PhotoCake Online cloud-based, PhotoCake IV standalone, PhotoCake LIVE for live events, Copy Confections) that lets commercial bakeries print customer photographs and designs directly onto FDA-approved, Kosher-certified edible paper for cake decoration.
- DecoSet® Cake Decorations Ready-made cake decoration assemblies, backgrounds, frames, and Signature DecoSet products designed to coordinate with PhotoCake edible images for professional cake finishing.
- The Magic of Cakes® Design System Comprehensive cake decorating design system featuring themed decoration pages, icing templates, step-by-step instruction cards, and PhotoCake Enhanced Background pages for combining printed images with coordinated decoration designs.
- CelebrationIQ Online Ordering Platform Bakery website and online ordering platform that enables bakeries to create customized web pages where consumers can order personalized cakes featuring PhotoCake images and decorations, with orders fulfilled by independent partner bakeries.
- Licensed Character Decorations Cake decorations featuring licensed entertainment properties including Barbie, Bluey, Disney Princess, Disney's Mickey Mouse and Friends, Disney's Stitch, Hello Kitty, Illumination's Minions, KPop Demon Hunters, Marvel's Spider-Man, Minecraft, Nintendo Super Mario, PAW Patrol, Pokémon, and Squishmallows.
- Edible Décor Ready-to-use edible decorations including sugar sheets, chocolate transfers, and food-grade decorative elements for cake finishing.
- Gum Paste Specialty cake decorating medium used for creating sculpted flowers, figures, and detailed edible decorations.
- Candles & Retail Birthday candles, cake toppers, and retail merchandise items for bakery point-of-sale.
- Seasonal & Holidays Decorations Cake decorations themed for holidays and seasons including Christmas, Halloween, Thanksgiving, Summer, Spring, and Graduation.
- Professional Sports Decorations Licensed sports-themed cake decorations featuring NFL, NHL, and other professional sports league branding.
- Wedding Cake Decorations Elegant cake decorations and supplies for wedding celebrations including specialized edible flowers and formal designs.
- Supplies & Equipment Bakery equipment and decorating supplies including PhotoCake hardware, printer supplies, edible inks, and PhotoCake paper.
Quantifiable outcome
- 829+ support and decorating instruction resources available to customers
- +2 more outcomes
Companies that use DecoPac
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DecoPac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature7 records
DecoPac partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CulpittcoreSister company in the United Kingdom that distributes several licensed properties available for sale outside the United States. Serves as the primary international distribution partner for UK and European markets.
- Authorize.NetcorePayment processing service provider handling transaction processing and credit card collection for DecoPac.com orders. Transactions processed through Authorize.Net merchant services.
- Canadian DistributorscoreNetwork of authorized distributors serving the Canadian market for licensed and non-licensed DecoPac products.
- International DistributorsminorAuthorized distributors for non-licensed products outside the United States. Initial orders require minimum $5,000 USD plus freight.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
DecoPac competitors and assessment
Company assessmentDirect peers
- Wilton Brands: Largest US cake decorating supplies and bakeware brand, offering decorating tools, sprinkles, pans, and instructional content to hobbyist and professional bakers. Direct competitor in cake decoration supplies and educational content.
- CK Products: Wholesale supplier of cake decorating supplies, candy making supplies, and bakery tools serving retail bakeries and decorators. Closely comparable B2B bakery supplies distribution model.
- Bakery Crafts: Direct competitor supplying licensed and non-licensed cake decorations, edible images, and bakery decorating supplies to in-store and wholesale bakeries across North America.
- Lucks Edible Decorating: Manufacturer of edible cake decorations, sugar sheets, fondant, gum paste, and printed edible images. Competes directly with DecoPac's Edible Décor and PhotoCake product lines.
- Renshaw: Major UK-based manufacturer of sugar paste, fondant, marzipan, and edible decorations for cakes and bakeware. Directly comparable in edible decoration manufacturing and bakery supply category.
- PME Cake: UK-based cake decorating supplies brand offering cake tins, sugarcraft tools, fondant, and instructional products to professional and hobbyist bakers globally.
- Squires Kitchen: UK specialty supplier of cake decorating, sugarcraft, and chocolate tools, ingredients, and education. Closely comparable in serving professional decorators with both supplies and instructional content.
Broad incumbents
- Culpitt: UK-based sister company distributing licensed cake decorations and bakery supplies outside the US. Operates in the same product category but primarily serves European/international markets rather than directly competing in DecoPac's core US territory.
Emerging players
- Americolor: Manufacturer of food coloring, edible ink, and specialty decorating products including soft gel paste colors. Adjacent competitor in the consumables side of cake decoration, with overlap in edible printing supplies.
- Fancy Forté / Designer Stencils: Manufacturer of cake stencils, decorating tools, and airbrush supplies for professional cake decorators. Partial overlap with DecoPac's cake decoration supply category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DecoPac social profiles
Digital presenceDecoPac compliance and trust
Trust signalCompliance7 records
DecoPac financial estimates
Financial estimateRevenue estimate
Valuation estimate
DecoPac leadership team
Management profileNumber of profiles
Profiles1 record
DecoPac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DecoPac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DecoPac
What does DecoPac do?
DecoPac manufactures and supplies licensed character cake decorations and proprietary PhotoCake® edible image printing systems (hardware, software, and consumables) to commercial bakeries and food retailers across North America. The portfolio includes DecoSet® backgrounds, The Magic of Cakes® design instruction pages, edible décor, gum paste, candles, wedding, seasonal, and professional sports decorations, complemented by the CelebrationIQ online ordering platform that connects independent bakeries with consumers for custom cake orders.
Is DecoPac a public or private company?
DecoPac is a private company. It is classified as unknown and is currently operating.
When was DecoPac founded?
DecoPac was founded in 1982. It employs 251 to 500 people.
Where is DecoPac based?
DecoPac is headquartered in Anoka, United States, in the North America region.
How does DecoPac make money?
Five revenue lines are on record. Licensed Cake Decorations are the primary driver. The others are photoCake Systems and Consumables, professional Baking Supplies, software Licenses (PhotoCake Online) and international Distribution.
Who are DecoPac's main competitors?
Direct peers on record are Wilton Brands, CK Products, Bakery Crafts, Lucks Edible Decorating, Renshaw, PME Cake and Squires Kitchen. Culpitt is listed as a broad incumbent. Emerging players are Americolor and Fancy Forté / Designer Stencils.
Does DecoPac have an API?
No public API is recorded for DecoPac.
What industry is DecoPac in?
DecoPac's product category is Commercial Bakery Decorations and Edible Printing Systems. Its primary akta.pro industry code is AFAIAFAL, Bakery Packaging & Decor Supplies Wholesale, with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 3113 and its SIC code is 2050.