URJ 6 Points Creative Arts Academy

What URJ 6 Points Creative Arts Academy does

URJ 6 Points Creative Arts Academy (CAA) is a non-profit 501(c)(3) Jewish overnight summer camp founded in 2018 and operated as a subsidiary of the Union for Reform Judaism (URJ). It serves approximately 250-450 youth artists per summer across three 12-night residential sessions, plus the 5-night Taste of Camp program and the 6-day CAAravan travel program, targeting children in rising grades 3 through 12. The core product is arts-major immersion combined with Jewish communal living and Shabbat programming, with eight disciplines offered (Theatre, Musical Theatre, Instrumental Music, Song Leading, Dance, Visual Art, Photography, Creative Writing) and tiered age units (Bonim grades 4-6, Shoreshim grades 7-8, Olim grades 9-11, Gesher grade 12). The camp operates on the 600-acre campus of The Westtown School, a Quaker boarding school in West Chester, Pennsylvania, with year-round business operations based in Apex, North Carolina.

Revenue comes primarily from camper tuition, priced at $4,495 per 12-night session or $12,490 for the full summer, with supplementary revenue from the $8,000 Gesher leadership program, $2,800 CAAravan travel program, and $2,000 Taste of Camp introductory program. A secondary revenue stream consists of charitable donations, B'nei Mitzvah project contributions, and grants from foundations including The Jonah Maccabee Foundation and JCamp180; approximately $55,000 in direct camp scholarships is awarded annually to roughly 50 families, with additional support flowing through the Foundation for Jewish Camp's One Happy Camper program (up to $1,000 per first-time camper, and enhanced to $1,500-$5,000 via regional Federation partnerships).

The technology stack is conventional and operational rather than differentiated: Camp InTouch handles registration and family communication, CampMinder manages photos and daily updates, Zoom supports virtual information sessions and orientations, and Adobe and Canva support media production. Distribution is entirely relationship-based, relying on URJ's 900+ member congregations, regional Jewish Federations across at least seven U.S. metros, NFTY teen programming, and B'nei Mitzvah project referrals. Marketing channels are limited to organic social (Facebook, Instagram), an email newsletter ("From the Director's Chair"), and regional parlor meetings, with no paid acquisition or third-party reseller model. Year-round staff is small (Director Jay Rapoport, Executive Director Rachel B. Handloff, Business Manager Lisa Rodney, Director of Development Jordan Vaughter, Community Care Director Allison Kessler part-time, Summer Assistant Director Olivia Berlin part-time), with substantial seasonal summer headcount including arts mentors, counselors, songleaders, and a media team.

Name

URJ 6 Points Creative Arts Academy

Legal name

URJ 6 Points Creative Arts Academy

Website

https://6pointscreativearts.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

URJ 6 Points Creative Arts Academy is a non-profit Jewish overnight summer camp for grades 3-12, operated by the Union for Reform Judaism at The Westtown School in West Chester, PA, offering 12-day arts-major residential sessions integrated with Jewish communal living and Shabbat programming.

Ownership category

akta.pro rank

Product category

Summer Camp Services

NAICS

Fine Arts Schools (61161)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)

Keywords

• Jewish overnight summer camp
• Creative arts education programs
• Performing arts instruction
• Youth summer residential programs
• Reform Jewish youth programming

Headquarters

HQ city

Apex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Camper Tuition: Primary revenue from 12-night residential sessions priced at $4,495 each. Full summer option at $12,490. Extended programs including Gesher leadership ($8,000), CAAravan travel program ($2,800), and Taste of Camp introduction program ($2,000). $500 deposit required at registration.
2. Donations and Scholarship Fund: Charitable donations from families, B'nei Mitzvah projects, and foundation supporters including The Jonah Maccabee Foundation and JCamp180. Approximately $55,000 awarded annually in scholarships to approximately 50 families.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

URJ 6 Points Creative Arts Academy operates a 12-night residential summer camp at the Westtown School in West Chester, Pennsylvania, serving youth in grades 4-12. The camp integrates professional-level creative arts instruction (theatre, music, dance, visual art, photography, creative writing) with Jewish communal living and identity development. Campers select an arts major and progress through age-tiered programs (Bonim, Shoreshim, Olim, Gesher), supplemented by electives, Shabbat programming, and Showcase performances.

Product overview

URJ 6 Points Creative Arts Academy is a specialty summer camp operated by the Union for Reform Judaism (URJ), offering a 12-day residential program for young artists in grades 4-12 at the Westtown School in West Chester, Pennsylvania. The program integrates arts education with Jewish values and communal living. The core offering consists of age-differentiated unit programs (Bonim for grades 4-6, Shoreshim for grades 7-8, Olim for grades 9-11, and Gesher leadership program for grade 12), each providing arts majors instruction in disciplines including Theatre, Musical Theatre, Instrumental Music, Song Leading, Dance, Visual Art, Photography, and Creative Writing. Supplementary offerings include Chugim (electives), Kinesthetic Arts (non-competitive sports), Shabbat programming, evening programs, and Showcase performances. Specialty programs include Taste of Camp (introductory 5-night program for grades 3-5) and CAAravan (6-day arts travel adventure for grades 7-12). The camp is part of a network of URJ 6 Points specialty camps including Sports Academy and Sci-Tech Academy, and connects to broader URJ youth programs including Yallah! Israel, URJ Heller High, and L'Taken Social Justice Seminars.

Differentiator

Problem solved

Functional benefit

Products and services

• 6 Points Creative Arts Academy Summer Program A 12-night residential summer camp program for young artists in grades 4-12 that integrates arts education with Jewish values and communal living at the Westtown School in West Chester, Pennsylvania.
• Bonim Program Age-appropriate arts major program for rising 4th-6th grade campers (Bonim) building foundational skills in their chosen artistic discipline.
• Shoreshim Program Middle school arts program for rising 7th-8th grade campers where participants broaden their roots and deepen their artistic skills in their chosen major.
• Olim Program Upper-level program for rising 9th-11th grade campers where participants step up to advanced skill development, working toward portfolio and audition-quality pieces.
• Gesher Leadership Program Four-week staff-in-training leadership program for rising 12th graders combining arts major with professional development in residential life, programming, and logistics. Priced at $8,000.
• Taste of Camp Five-night mini session for rising 3rd-5th graders to sample multiple arts majors and experience camp community before committing to a full session. Priced at $2,000.
• CAAravan Travel Program Six-day travel program taking rising 7th-12th grade campers on field trip adventures to explore arts and culture in New York, Philadelphia, and surrounding areas. Priced at $2,800.
• Arts Majors Curriculum Structured arts instruction across eight disciplines: Contemporary and Classical Theatre, Musical Theatre, Instrumental Music Ensemble, Song Leading, Dance, Visual Art, Photography, and Creative Writing. Each camper selects one major per 12-night session.
• Scholarship Fund Donations Tax-deductible donation program supporting camp scholarships for families needing financial assistance, including B'nei Mitzvah project partnerships. Approximately $55,000 awarded annually to ~50 families.

Quantifiable outcome

• Over half of families receive financial support through camp scholarships combined with first-time incentives and Federation support
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered core, major and regional.

• The Westtown SchoolcoreStrategic or Co-development Partner · 1 January 2018Host campus partnership with The Westtown School, a Quaker boarding school founded in 1799 on 600 acres in West Chester, PA. Provides air-conditioned dorms, newly renovated theater, art studios, clay room, musical ensemble halls, dance studio, lake, pool, ropes course, and working organic farm. 24-hour security provided in partnership with Westtown.
• Union for Reform Judaism (URJ)coreStrategic or Co-development PartnerParent organization providing brand affiliation, operational infrastructure, shared services (HR, finance), access to 900+ member congregations, and cross-promotion with 60+ youth programs including NFTY, Heller High, and other 6 Points specialty camps (Sports, Sci-Tech).
• NFTY (URJ Youth Programs)majorChannel Partner/ Reseller/ DistributorPipeline partnership with NFTY teen programs including Yallah! Israel, URJ Heller High (formerly NFTY-EIE), L'Taken Teen Social Justice Seminars. Teen participants and alumni represent future campers and staff.
• Jewish Federation of Greater MetroWest NJregionalChannel Partner/ Reseller/ DistributorRegional Federation offering enhanced One Happy Camper grants up to $1,500 through December 2024, RSJ grants for Russian-Speaking Jewish families, and Rocker Family Overnight Camp Scholarships up to $5,000 per family.
• Jewish Federation of Greater AtlantaregionalChannel Partner/ Reseller/ DistributorRegional Federation administering camp scholarship applications and Jewish Camp Initiative programs for families in Georgia region.
• Goldring Jewish Summer Camp Experience (Jewish Endowment Foundation of Louisiana)regionalChannel Partner/ Reseller/ DistributorGrant program offering up to $1,500 for first-time campers from Louisiana, Alabama, Arkansas, Mississippi, and Florida Panhandle. Administered since 2001, enabling 1,800+ children to attend Jewish sleepaway camp.
• KeshetmajorStrategic or Co-development PartnerLGBTQIA+ inclusion organization providing training, resources, and support for creating inclusive environments. CAA partners with Keshet for gender identity resources and supporting transgender and non-binary individuals.
• Foundation for Jewish Camp (One Happy Camper)coreChannel Partner/ Reseller/ DistributorNational first-time camper incentive program providing grants up to $1,000 for new Jewish overnight camp attendees. Some communities offer additional years of incentives. Primary driver of new camper acquisition.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Camp Towanda: Traditional Northeastern private overnight camp (Honesdale, PA) offering arts programming among broader activities. Comparable premium residential-camp economics and session-length structure, but not arts-specialized.

Broad incumbents

• Interlochen Center for the Arts: Premier U.S. arts summer program (camp + academy) serving grades 3-12. Highly comparable on arts-instruction depth and Showcase performance model, but non-Jewish, year-round (not seasonal-only), and substantially larger in scale and prestige.

Direct peers

• French Woods Festival: Large performing arts summer camp in upstate New York offering theatre, music, dance, and visual arts specialties for similar grade ranges. Closest non-Jewish direct peer on multi-arts specialization and residential session structure.
• Stagedoor Manor: Premier performing-arts-focused summer camp in Loch Sheldrake, NY. Highly comparable on intensive theatre/musical theatre training, showcase performance model, and 3-week+ residential sessions for grades 4-12.
• URJ Camp George: Reform Jewish overnight camp in Ontario, Canada serving URJ congregations. Direct peer in mission (Jewish identity + specialty programming) and feeder base, though focused on a different specialty track and Canadian geography.
• Camp Ramah in the Berkshires: Conservative Jewish overnight camp network with specialty tracks including the arts. Comparable Jewish-identity-plus-specialty programming, similar premium tuition, and similar Federation/Jewish community distribution channels serving Northeast families.
• URJ 6 Points Sci-Tech Academy: Sister URJ specialty camp focused on STEM; shares back-office, leadership team, and the 6 Points brand architecture. Closest operational peer given shared parent organization, sessions, fees, and Federation referral channels.
• URJ 6 Points Sports Academy: Sister URJ specialty camp focused on athletics; shares Executive Director, Business Manager, Development Director, Westtown-region footprint, and the 6 Points brand. Directly comparable operating model, governance, and Jewish-identity programming structure.
• URJ OSRUI (Olin-Sang-Ruby Union Institute): Flagship Reform Jewish summer camp in Wisconsin under the same URJ umbrella. Comparable scale, programming philosophy, and congregation-driven GTM, though it is a general (non-specialty) camp rather than arts-focused.

Others

• Goldring Jewish Summer Camp Experience (Louisiana): Federation-administered first-time camper grant program serving the same Jewish camp pipeline. Functions as a feeder/subsidy partner rather than a direct competitor; included because it directly drives enrollment to CAA and similar camps in the Gulf-South region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urj6pointsarts
• Instagraminstagram.com/urj6pointsarts
• Xx.com/urj6pointsarts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URJ 6 Points Creative Arts Academy