Lang Realty
Lang Realty is a privately held Brooklyn-based residential real estate brokerage founded by brothers Sam and Nathan Lang, serving individual renters, buyers, and property owners across Brooklyn neighborhoods through licensed agents, a RealtyMX-powered listing search platform, and standard transaction-based commissions.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lang Realty does
Lang Realty is a privately held, Brooklyn-based residential real estate brokerage founded by brothers Sam and Nathan Lang, who grew up in the borough. The firm is headquartered at 846 St Johns Place in Brooklyn, NY, and operates with a small team of licensed agents (five agents are listed on the company website). It serves individual renters, buyers, and property owners seeking to transact in Brooklyn neighborhoods such as Prospect Park South, Flatbush, Park Slope, Williamsburg, and Crown Heights, and lists commercial properties as a secondary line.
The company's core product is a unified listing and search platform covering rentals, residential sales (apartments, condos, co-ops, townhouses, houses), and commercial properties (retail, office, mixed-use, investment). The platform is built on RealtyMX, which provides listing management, mapping, imagery, and search infrastructure, and is augmented by GeoCV for 360-degree virtual tours. Supporting products include an online rental application portal, a property alert email system, a comprehensive Brooklyn neighborhood guide, and educational resources (Renter's, Buyer's, and Seller's Guides). The firm syndicates listings through the Multiple Listing Service (MLS) for broader market exposure.
Lang Realty earns revenue through transaction-based commissions: 15% of annual rent for tenant-representation on unfurnished 1–2 year rentals, and approximately 6% on sales transactions, with additional ancillary income from rental application processing fees ($25–$100). Many listings are marketed as "No Fee" with the landlord paying the broker. The go-to-market is sales-led through licensed agent relationships, complemented by website-driven inbound search, a "Refer a Friend" program, and direct outreach. The company has no disclosed funding, no institutional investors, no parent entity, and operates as a single-office, single-geography independent brokerage.
Lang Realty firmographics
Firmographics- Name
- Lang Realty
- Legal name
- Lang Realty
- Website
- https://langrealtyny.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lang Realty is a privately held Brooklyn-based residential real estate brokerage founded by brothers Sam and Nathan Lang, serving individual renters, buyers, and property owners across Brooklyn neighborhoods through licensed agents, a RealtyMX-powered listing search platform, and standard transaction-based commissions.
- Ownership category
- akta.pro rank
Lang Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Lang Realty is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lang Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Broker Fees - Tenant Representation: Commission-based fees charged to tenants for rental placement. For unfurnished apartments with 1-2 year leases, Lang Realty charges 15% of annual rent. No fees charged for viewing or information provided via website. Some listings are 'No Fee' where landlord pays broker fee.
- Sales Commission: Real estate sales commissions for apartment, condo, co-op, and commercial property transactions. Broker fees typically 6% for sales transactions.
- Landlord/Property Owner Services: Listing services for property owners who wish to rent or sell through Lang Realty. Some buildings represented on 'No Fee' basis where landlord pays broker fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Unfurnished apartment rental - 1 to 2 year lease |
| Unit Pricing | One time/ perpetual license | Rental application fees |
| Unit Pricing | One time/ perpetual license | Rental security deposit |
| Unit Pricing | Monthly | Studio apartments |
| Unit Pricing | Monthly | One bedroom apartments |
| Unit Pricing | Monthly | Two bedroom apartments |
| Unit Pricing | Monthly | Three bedroom apartments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lang Realty product offering
Product offeringCore offering
Lang Realty is a licensed real estate brokerage based in Brooklyn, NY that represents clients in residential apartment rentals, residential property sales, and commercial property transactions. The firm charges commission-based broker fees (typically 15% of annual rent for tenant-placed rentals and ~6% for sales) and provides an online property search platform, virtual tours, and personalized agent services backed by MLS, company, and exclusive listings.
Product overview
Lang Realty is a licensed real estate brokerage specializing in residential apartments in Brooklyn. The company offers a unified platform consisting of rental listings, sales listings, and commercial listings as its core products, supplemented by educational resources including Buyer's, Seller's, and Renter's guides, neighborhood guides, an online application portal, and property listing services for owners. The platform enables property searches with filters for neighborhoods, bedrooms, bathrooms, price range, and various property features.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Rental Brokerage
Quantifiable outcome
- Thousands of tenants successfully placed in Brooklyn apartments
Companies that use Lang Realty
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Lang Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lang Realty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- RealtyMXcoreRealtyMX provides the underlying technology platform for Lang Realty's property listings, search functionality, and website infrastructure. Powers property images, mapping, and listing management.
- GeoCVsupportingVirtual tour technology provider enabling 360-degree property tours and video tours for Lang Realty listings.
- MLS (Multiple Listing Service)coreAccess to MLS listings providing aggregated property data across the Brooklyn real estate market. Allows Lang Realty to display MLS, company, and exclusive listings.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Lang Realty competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-enabled national brokerage with a large NYC agent roster that competes for the same Brooklyn buyer, seller, and renter clients. Operates a much wider portfolio (mortgage, title) but overlaps directly with Lang Realty's core residential brokerage activity.
- Corcoran Group: Established NYC-focused residential brokerage with deep Brooklyn presence, large sales-side operation, and a comparable mix of rental and sales services. Competes for the same agents, listings, and clients in the same neighborhoods.
- Douglas Elliman: Long-standing NYC residential powerhouse covering Brooklyn rentals, sales, and new development. Overlaps with Lang Realty on rental placements, condo/co-op sales, and landlord listing services.
- Brown Harris Stevens: Established NYC brokerage serving Brooklyn and Manhattan with similar buyer representation, sales, and rental services. Comparable in serving an SMB clientele with personalized agent relationships, though generally positioned at higher price points.
- Coldwell Banker (NYC offices): National franchise with established NYC offices serving Brooklyn rentals and sales. Competes for both landlord-side listing mandates and tenant/buyer representation in overlapping price ranges.
- RE/MAX (NYC metro): Large franchised real estate network with NYC metro offices covering Brooklyn residential transactions. Overlaps in buyer/seller representation and rental side services, but at a much larger scale and with a national brand.
Direct peers
- Bond New York: NYC-focused residential brokerage operating across Manhattan, Brooklyn, and Queens with a similar rental-and-sales business model. Closely comparable in size, technology platform usage, and SMB renter/buyer client focus.
- Halstead Real Estate: Boutique-leaning NYC residential brokerage with strong Brooklyn and Queens coverage, offering rentals, sales, and buyer representation. Directly comparable business model and target clients to Lang Realty.
Emerging players
- Spire Group / Boutique Brooklyn Brokerages: Independent Brooklyn-focused boutique brokerages operating a similar small-team, hyper-local model with comparable commission structures and renter/buyer clientele. Closest direct analog in scale and approach.
Others
- RealtyMX: Provider of the underlying property-listing platform powering Lang Realty's website. While not a competitor, this technology partner enables many similarly structured small brokerages and is the closest ecosystem analog for understanding competitive site quality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lang Realty social profiles
Digital presenceLang Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lang Realty leadership team
Management profileNumber of profiles
Profiles7 records
Lang Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lang Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lang Realty
What does Lang Realty do?
Lang Realty is a licensed real estate brokerage based in Brooklyn, NY that represents clients in residential apartment rentals, residential property sales, and commercial property transactions. The firm charges commission-based broker fees (typically 15% of annual rent for tenant-placed rentals and ~6% for sales) and provides an online property search platform, virtual tours, and personalized agent services backed by MLS, company, and exclusive listings.
Is Lang Realty a public or private company?
Lang Realty is a private company. It is classified as family owned and is currently operating.
When was Lang Realty founded?
Lang Realty was founded in -1. It employs 11 to 50 people.
Where is Lang Realty based?
Lang Realty is headquartered in Brooklyn, United States, in the North America region.
How does Lang Realty make money?
Three revenue lines are on record. Broker Fees - Tenant Representation is the primary driver. The others are sales Commission and landlord/Property Owner Services.
Who are Lang Realty's main competitors?
Broad incumbents on record are Compass, Corcoran Group, Douglas Elliman, Brown Harris Stevens, Coldwell Banker (NYC offices) and RE/MAX (NYC metro). Direct peers are Bond New York and Halstead Real Estate. Spire Group / Boutique Brooklyn Brokerages is listed as an emerging player. RealtyMX is listed as an others.
Does Lang Realty have an API?
No public API is recorded for Lang Realty.
What industry is Lang Realty in?
Lang Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.