Children’s Primary Care Medical Group
Children's Primary Care Medical Group is a physician-owned pediatric primary care group founded in 1995, operating 29 locations across San Diego and Southern Riverside counties with 170+ providers serving over 200,000 families from birth through age 18.
- Company typePrivate
- Founded1995
- HeadquartersFallbrook, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Children’s Primary Care Medical Group does
Children's Primary Care Medical Group (CPCMG) is a physician-owned, self-governing pediatric primary care medical group founded in 1995 and headquartered in San Diego, California. It is the largest pediatric primary care group in San Diego and Southwest Riverside counties, operating 29 practice locations with more than 170 board-certified pediatricians, pediatric nurse practitioners, and physician assistants serving over 200,000 families. Core services include well-child and newborn care, immunizations, sports and camp physicals, sick visits, developmental screenings, behavioral and mental health consultations, lactation support (via IBCLCs), and a wellness program (The WELL Clinic). Patient care is delivered across physical offices, six after-hours Children's Primary Extended Care (CPEC) sites, 365-day Video Visit telehealth, and a Nurse Care Connect triage line.
CPCMG's technology infrastructure is built on a WordPress website with Google Maps for location services and analytics tools (Google Analytics, Heap, Matomo) for digital marketing, alongside the MyChart (Epic Systems) patient portal that provides 24/7 health record access, appointment scheduling, prescription refills, and secure messaging. Video Visit telehealth is integrated directly into MyChart, with billing parity to in-person visits under post-COVID telehealth regulations. Security and consent management are handled through OneTrust/Real Cookie Banner, Wordfence, and Cloudflare. The practice holds AAAHC accreditation and integrates with Rady Children's Hospital-San Diego and Rady Children's Physician Management Services (RCPMS) for sub-specialist referrals and operational support.
Revenue is generated through fee-for-service pediatric care billed to insurance plans and patient co-pays at the point of service. CPCMG accepts most major HMO, PPO, EPO, indemnity, fee-for-service, and Medi-Cal plans, with many Video Visits covered as standard office-visit benefits. The group is privately held by its physician shareholders, with no venture capital or private equity backing, and expanded materially via the May 2025 merger with Children's Health Medical Associates (CHMA).
Children’s Primary Care Medical Group firmographics
Firmographics- Name
- Children’s Primary Care Medical Group
- Legal name
- Children's Primary Care Medical Group
- Website
- https://cpcmg.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Children's Primary Care Medical Group is a physician-owned pediatric primary care group founded in 1995, operating 29 locations across San Diego and Southern Riverside counties with 170+ providers serving over 200,000 families from birth through age 18.
- Ownership category
- akta.pro rank
Children’s Primary Care Medical Group industry classification
Industry- Product category
- Pediatric Primary Care
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Pediatrics & Adolescent Medicine Practices (HLAFAJAF)
- akta.pro secondary industry
- Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)
Keywords
Where Children’s Primary Care Medical Group is headquartered
LocationHeadquarters
- HQ city
- Fallbrook
- HQ country
- United States
- HQ region
- North America
Offices31 records
Markets served
Children’s Primary Care Medical Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Patient Care Services: CPCMG generates revenue through direct healthcare service delivery at 29 practice locations. Services include well-child visits, newborn care, immunizations, sports physicals, sick visits, behavioral health consultations, developmental screenings, and after-hours care. Revenue is collected through insurance reimbursements from accepted health plans and patient co-pays/deductibles at point of service.
- Video Visit Telehealth: Telehealth appointments billed to insurance at the same rate as in-person office visits per post-COVID telehealth regulations. Patients are responsible only for co-pay or insurance-determined patient responsibility, similar to office visits. HMO, MediCal, and TriCare patients typically pay the same as in-office visits (potentially $0).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Co-payments due at time of service for all insured patients |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Children’s Primary Care Medical Group product offering
Product offeringCore offering
Children's Primary Care Medical Group (CPCMG) provides comprehensive pediatric primary healthcare services for children from birth through age 18 (and selected young adults aged 19-21) across 29 practice locations in San Diego and southern Riverside counties. Services span well-child visits, newborn care, immunizations, sports and camp physicals, sick visits, lactation consulting, behavioral and mental health consultations, developmental screenings, after-hours care at CPEC locations, nurse triage via Nurse Care Connect, and 365-day Video Visit telehealth appointments. The practice is staffed by 170+ board-certified pediatricians, pediatric nurse practitioners, and physician assistants.
Product overview
Children's Primary Care Medical Group (CPCMG) is a pediatric primary care medical group offering comprehensive healthcare services for children from birth to age 18. The organization operates as a unified practice with more than 170 board-certified pediatricians, pediatric nurse practitioners, and physician assistants across 29 locations in San Diego and Southern Riverside counties. Core services include primary care pediatrics, Video Visits (telehealth), the Lactation Program, The WELL Clinic (wellness), Behavioral & Mental Health Services, Children's Primary Extended Care (after-hours CPEC), and Nurse Care Connect (triage). All services are coordinated through MyChart patient portal and integrated with Rady Children's Hospital for specialist referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care Pediatrics Comprehensive primary healthcare services for children from birth through age 18, including well-child visits, newborn care, annual wellness visits, immunizations, and sports and camp physicals. Delivered by board-certified pediatricians, nurse practitioners, and physician assistants across 29 CPCMG office locations in San Diego and southern Riverside counties.
- Video Visits (Telehealth) Virtual appointment service allowing patients to connect with CPCMG pediatricians via smartphone, tablet, or computer via MyChart. Offers two options: My Pediatrician Video Visits (with the patient's own pediatrician) and Children's Virtual Care (with any available board-certified pediatrician or pediatric nurse practitioner). Available 365 days per year including holidays, Monday-Friday 8am-9pm and weekends 8am-8pm. Billed to insurance at the same rate as in-person office visits per post-COVID telehealth regulations.
- Lactation Program Breastfeeding support services staffed by International Board Certified Lactation Consultants (IBCLCs), offering individual lactation visits and virtual support groups for families in San Diego and southern Riverside counties. Designed to help new mothers with breastfeeding challenges during the newborn and early-infancy period.
- The WELL Clinic A wellness program supporting families in making healthy lifestyle changes across five key areas: nutrition, physical activity, sleep, screen time, and social-emotional wellbeing. Integrated into the CPCMG primary care delivery model for pediatric patients.
- Behavioral & Mental Health Services Integrated behavioral and mental health services delivered within CPCMG primary care settings, including consultations and developmental screenings for pediatric patients. Designed to address mental and behavioral health needs without requiring external specialist referrals in many cases.
- Children's Primary Extended Care (CPEC) After-hours pediatric care at 6 CPCMG locations throughout San Diego and southern Riverside counties for acutely ill patients. Available Monday-Thursday 5:30pm-8:30pm and Sundays 8:30am-12pm by appointment (no walk-ins). CPEC locations include Carmel Valley, El Cajon, Scripps Ranch, Vista, Murrieta, and Medical Center Court (Chula Vista).
- Nurse Care Connect (Nurse Triage Line) Telephone-based health advice service staffed by registered pediatric nurses, available Monday-Friday 8am-5pm by calling any CPCMG office and selecting the nurse option. After-hours triage advice is also available. Provides health guidance without requiring an in-person office visit.
- After-Hours Care Coordination Care coordination service connecting CPCMG families to appropriate care settings outside regular office hours, routing patients to CPEC locations, the Nurse Care Connect triage line, or emergency resources such as the California Poison Control (1-800-222-1222).
Quantifiable outcome
- Serving over 200,000 families across the region
- +1 more outcomes
Companies that use Children’s Primary Care Medical Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Children’s Primary Care Medical Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Children’s Primary Care Medical Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rady Children's Physician Management Services (RCPMS)coreRCPMS is CPCMG's management services organization, providing administrative, operational, and business support. RCPMS works side-by-side with CPCMG pediatricians, handling non-clinical operations so physicians can focus on patient care. RCPMS also recruits for CPCMG and manages allied health and office professional career opportunities.
- Rady Children's Hospital–San DiegocoreRady Children's Hospital is the region's pediatric trauma center and only medical center solely dedicated to children. CPCMG provides access to Rady Children's resources and care, including referral pathways to pediatric sub-specialists within the Rady Children's health system. This partnership positions CPCMG as the primary care gateway to the region's premier pediatric hospital.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Children’s Primary Care Medical Group competitors and assessment
Company assessmentDirect peers
- Pediatric Associates: One of the largest private pediatric primary care groups in the U.S., operating dozens of offices across Florida with a similar multi-site, physician-led model serving families from birth through adolescence.
- Cook Children's Health Care System: Integrated pediatric system in North Texas combining a large primary care pediatrician network with a children's hospital, mirroring CPCMG's model of community pediatric offices plus hospital affiliation.
- Nemours Children's Health: Pediatric health system operating primary care practices across Delaware, Florida, and Pennsylvania alongside a children's hospital, directly comparable in combining community pediatric offices with specialist referral infrastructure.
- Children's Healthcare of Atlanta: Large pediatric health system with an extensive primary care and specialty footprint in metro Atlanta, structurally similar to CPCMG's blend of community pediatric offices anchored to a children's hospital.
Broad incumbents
- Rady Children's Hospital–San Diego: CPCMG's core strategic partner and the region's only pediatric hospital and trauma center; broader incumbent providing specialty and inpatient services that CPCMG's primary care funnel feeds.
- Stanford Children's Health: Major California pediatric network combining academic specialty care with community pediatric primary care sites; a broader incumbent operating in a different but comparable California geography.
- Kaiser Permanente Pediatrics: National integrated payer-provider offering pediatric primary care within a closed network across California; competes for the same families in San Diego and Riverside but within a fundamentally different business model.
Regional players
- CHOC (Children's Health of Orange County): Pediatric health system serving neighboring Orange County with both primary and specialty services; a regional peer that does not directly overlap with CPCMG's San Diego / Riverside footprint.
Emerging players
- Blueberry Pediatrics: Direct-to-consumer pediatric telehealth platform offering on-demand virtual visits and memberships; competes specifically for the lower-acuity sick-visit volume that CPCMG captures via Video Visits and same-day appointments.
- Hazel Health: Pediatric telehealth provider partnering with schools and families to deliver virtual pediatric care; an emerging player that competes for pediatric mindshare rather than physical locations but targets the same family demographic.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Children’s Primary Care Medical Group social profiles
Digital presenceChildren’s Primary Care Medical Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Children’s Primary Care Medical Group leadership team
Management profileNumber of profiles
Children’s Primary Care Medical Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Children’s Primary Care Medical Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Children’s Primary Care Medical Group
What does Children’s Primary Care Medical Group do?
Children's Primary Care Medical Group (CPCMG) provides comprehensive pediatric primary healthcare services for children from birth through age 18 (and selected young adults aged 19-21) across 29 practice locations in San Diego and southern Riverside counties. Services span well-child visits, newborn care, immunizations, sports and camp physicals, sick visits, lactation consulting, behavioral and mental health consultations, developmental screenings, after-hours care at CPEC locations, nurse triage via Nurse Care Connect, and 365-day Video Visit telehealth appointments. The practice is staffed by 170+ board-certified pediatricians, pediatric nurse practitioners, and physician assistants.
Is Children’s Primary Care Medical Group a public or private company?
Children’s Primary Care Medical Group is a private company. It is classified as management employee owned and is currently operating.
When was Children’s Primary Care Medical Group founded?
Children’s Primary Care Medical Group was founded in 1995.
Where is Children’s Primary Care Medical Group based?
Children’s Primary Care Medical Group is headquartered in Fallbrook, United States, in the North America region.
How does Children’s Primary Care Medical Group make money?
Two revenue lines are on record. Patient Care Services are the primary driver. The others are video Visit Telehealth.
Who are Children’s Primary Care Medical Group's main competitors?
Direct peers on record are Pediatric Associates, Cook Children's Health Care System, Nemours Children's Health and Children's Healthcare of Atlanta. Broad incumbents are Rady Children's Hospital–San Diego, Stanford Children's Health and Kaiser Permanente Pediatrics. CHOC (Children's Health of Orange County) is listed as a regional player. Emerging players are Blueberry Pediatrics and Hazel Health.
Does Children’s Primary Care Medical Group have an API?
No public API is recorded for Children’s Primary Care Medical Group.
What industry is Children’s Primary Care Medical Group in?
Children’s Primary Care Medical Group's product category is Pediatric Primary Care. Its primary akta.pro industry code is HLAFAJAF, Pediatrics & Adolescent Medicine Practices, with a secondary code of HLAFAJAG, Children’s Hospitals & Pediatric Health Systems. Its NAICS code is 62411 and its SIC code is 8011.