Jogger

What Jogger does

Jogger Footwear, legally organized as Atai Marketing Division LLP, is an Indian polyurethane (PU) footwear manufacturer founded in 2006 and headquartered in Kozhikode (Calicut), Kerala. The company designs and produces PU and EVA-based men's and women's footwear — primarily sandals, clogs, shoes, and slippers — organized around proprietary technology collections branded HYPERCUSHION, Super Soft, and EVA, with a women's-focused sub-brand called Phooba. Manufacturing is conducted using advanced PU rotary automatic and semi-automatic machinery from AMA Gusberti (sourced from China and Italy), with stated production capacity of approximately 35,000 pairs per day across 4 companies and 6 subsidiaries, and operations are certified to ISO-9001-2015.

The company sells through a direct-to-consumer Shopify e-commerce storefront at jogger.co.in, with products priced in a ₹599–₹1,059 band, complemented by a dealer/wholesale inquiry channel for B2B distribution. Marketing is concentrated on organic social (Facebook and Instagram) and on-site blog content, with WhatsApp available for direct customer enquiries. Beyond India, Jogger exports to four Middle Eastern markets — UAE, Saudi Arabia, Oman, and Qatar. The customer base is split primarily across men's footwear, with women's serving as a secondary segment, and no enterprise or institutional customers are disclosed.

Jogger's revenue, funding, ownership, and management team details are not disclosed in the available sources; the firm is privately held with no known parent company, venture capital backing, or public listing.

Name

Jogger

Legal name

Atai Marketing Division LLP

Website

https://jogger.co.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Jogger Footwear (Atai Marketing Division LLP) is an Indian manufacturer and retailer of polyurethane footwear — sandals, clogs, shoes, and slippers — sold primarily to Indian consumers through a Shopify storefront and exported to UAE, Saudi Arabia, Oman, and Qatar.

Ownership category

akta.pro rank

Product category

Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

Keywords

• PU footwear manufacturing
• Comfort sandals
• Casual footwear
• EVA clogs
• Polyurethane shoes

Headquarters

HQ city

Calicut

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce storefront (jogger.co.in). Customers purchase footwear directly through the website with prices ranging from ₹599 to ₹1,059.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Jogger manufactures and sells polyurethane (PU) and EVA-based footwear including sandals, shoes, clogs, and slippers for men and women. The company produces approximately 35,000 pairs per day from its Kerala facilities and sells directly to consumers through its own e-commerce store (jogger.co.in), with a product portfolio organized around proprietary comfort technology collections: HYPERCUSHION, Super Soft, and EVA.

Product overview

Jogger Footwear is an Indian footwear manufacturing company operating as a single unified e-commerce brand with multiple product lines. The core offering consists of PU (polyurethane) and EVA-based footwear including shoes, sandals, clogs, and slippers for men and women. The product portfolio is organized around three main technology/collection lines: HYPERCUSHION (featuring shock-absorbing bounce-back cushioning technology), Super Soft (featuring low-density footbed double-layer soles), and EVA Collection (featuring lightweight flexible materials). A women's sub-brand called Phooba offers fashion-oriented footwear. The company manufactures approximately 35,000 pairs daily from its Kerala facilities and exports to Middle Eastern markets including UAE, KSA, Oman, and Qatar. Products are available through direct online sales via their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Phooba: A women's footwear sub-brand under Jogger offering trendy and durable PU sandals and shoes.
• HYPERCUSHION
• EVA
• Super Soft

Products and services

• Jogger Footwear (Main Brand) The flagship Jogger brand offering PU (polyurethane) and EVA-based footwear including sandals, shoes, clogs, and slippers for men and women, sold direct-to-consumer through the Jogger e-commerce store.
• HYPERCUSHION Collection Premium comfort technology line featuring shock absorption, bounce-back cushioning, and lightweight PU soles designed for extended wear and joint support. Targeted at consumers seeking relief from foot fatigue during long hours of standing or walking.
• Super Soft Collection Collection featuring low-density footbed technology with double-layer soles, premium metallic buckles, and synthetic leather uppers for enhanced daily comfort. Targeted at men seeking comfortable daily wear footwear.
• EVA Collection Lightweight footwear line using expanded EVA material known for flexibility, soft cushioning, and water-resistant properties for everyday casual use. Includes clogs, slippers, and sandals.
• Phooba (Women's Sub-brand) Women's footwear sub-brand under Jogger offering trendy and durable PU sandals and shoes designed for fashion-forward comfort. Targeted at women seeking stylish yet comfortable daily footwear.

Quantifiable outcome

• Shock absorption reduces impact on heels, knees, and ankles
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AMA GusberticoreTechnology or IntegrationJogger Footwear has installed advanced PU rotary automatic/semi-automatic manufacturing machinery under collaboration with AMA Gusberti. The machinery sourced from China/Italy includes Banana Gusberti PU Rotary machines that enable high-volume automated footwear production with quality consistency.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crocs Inc. Global casual footwear brand known for lightweight EVA clogs and sandals. Comparable to Jogger in clog/EVA product positioning and comfort-driven branding, but at much larger global scale and with stronger brand pricing power.
• Metro Brands: Indian footwear retailer (Metro, Mochi, Walkaway) with a multi-brand multi-format retail model. Adjacent to Jogger as a footwear distribution channel partner and partial competitor in the mid-market Indian footwear segment.
• Bata India: One of India's largest footwear retailers and manufacturers, operating a national chain of stores. Overlaps with Jogger in men's casual footwear but operates at much greater scale, broader assortment, and longer historical brand equity.

Direct peers

• Campus Activewear: Indian listed footwear brand focused on sports, casual, and athleisure footwear at mass-market price points. Comparable to Jogger in D2C-led growth, target demographic, and category adjacency in casual everyday footwear.
• Paragon Footwear: Indian footwear manufacturer known for mass-market slippers, sandals, and PU footwear. Highly comparable to Jogger in material (PU/EVA), price band, and channel mix focused on the Indian value segment.
• Aqualite Industries: Indian footwear manufacturer specializing in PU slippers, sandals, and casual footwear distributed across India. Highly comparable to Jogger in product mix, price band, and channel strategy.
• VKC Group (VKC Pride): Indian integrated PU and synthetic leather manufacturer with a significant footwear division producing PU slippers, sandals, and shoes. Directly comparable to Jogger in PU manufacturing capability and target segments.
• Khadim India: Indian footwear retailer and manufacturer with a network of owned and franchise stores selling value-priced men's, women's, and kids' footwear. Directly comparable to Jogger in target customer (mid-market Indian consumers) and product mix (sandals, shoes, slippers).
• Liberty Shoes: Indian listed footwear manufacturer offering casual, formal, and safety shoes with pan-India distribution. Comparable to Jogger as a domestic manufacturer of mass-market footwear with overlapping product categories in men's casual and dress-casual styles.
• Relaxo Footwears: Leading Indian footwear manufacturer (Relaxo, Bahamas, Sparx) producing mass-market casual, sports, and slippers at scale. Directly comparable to Jogger as a domestic Indian PU/EVA footwear manufacturer targeting value-conscious daily-wear consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Joggerfootcare
• Instagraminstagram.com/joggerfootwear
• Xx.com/joggerfootwear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jogger