Khadim India
Khadim India is a publicly listed, Kolkata-based footwear retailer (NSE: KHADIM) and the self-described second-largest footwear retailer in India, selling affordable fashion footwear for men, women, and kids across a 260-store pan-India retail network and owned e-commerce platforms.
- Company typePublic
- Founded1965
- HeadquartersKolkata, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Khadim India does
Khadim India Ltd is a publicly listed (NSE: KHADIM), Kolkata-headquartered footwear retailer founded in 1965 and described as the second-largest footwear retailer in India. The company sells affordable fashion footwear for men, women, and children through a dual-channel model comprising a 260-store pan-India physical retail network and an owned e-commerce platform (khadims.com), supplemented by brand-specific sites (proshoes.in for active wear, britishwalkers.com for premium leather). Its product portfolio spans the core KHADIM line plus sub-brands — PRO (sports), Lazard (premium men's leather), Cleo and Sharon (women's), Softouch (comfort), Waves (washable), Turk (outdoor), and Fitnxt (fitness) — with pricing broadly in the ₹299–₹2,099 range, alongside recent extensions into Athleisure apparel and Accessories (bags, wallets, belts).
Revenue is generated almost entirely through one-time retail transactions at physical stores and the e-commerce storefront, with payment options including UPI, cards, net banking, wallets, and COD, and a 15-day return policy. The technology backbone is Fynd Store OS, which since May 2026 has consolidated the full 260-store network's operations, CRM, and marketplace commerce onto a single platform following a partnership initiated in August 2022. Marketing relies on seasonal promotions (up to 50% off), social media, and direct website traffic.
Financially, Khadim is under clear stress: FY26 revenue contracted 12.18% YoY to ₹367.10 crore, FY26 net profit fell 38.74% to ₹3.10 crore (sub-1% net margin), market cap has declined 61.7% over the past year to ~₹185 crore, and the company is raising capital through multiple deeply discounted convertible warrant tranches in July 2026 — the most dilutive at a 73% discount to market — explicitly earmarked in part for nationwide retail expansion and store revamping.
Khadim India firmographics
Firmographics- Name
- Khadim India
- Legal name
- Khadim India Ltd
- Website
- https://khadims.com
- Company type
- Public
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Khadim India is a publicly listed, Kolkata-based footwear retailer (NSE: KHADIM) and the self-described second-largest footwear retailer in India, selling affordable fashion footwear for men, women, and kids across a 260-store pan-India retail network and owned e-commerce platforms.
- Ownership category
- akta.pro rank
Khadim India industry classification
Industry- Product category
- Footwear Retail
- NAICS
- Shoe Retailers (45821), Shoe Retailers (458210), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
- akta.pro secondary industries
- Children’s & Baby Footwear Retail (CRAAADAF), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)
Keywords
Where Khadim India is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Khadim India business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Footwear Retail Sales: Khadim India generates revenue primarily through the sale of footwear products including formal shoes, casual shoes, sports shoes, sandals, slippers, and flip-flops for men, women, and kids. Revenue model is predominantly one-time transaction-based retail sales through owned e-commerce platform and physical retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Formal Shoes - ₹599 to ₹1,499 |
| Unit Pricing | Pay-as-you-go | Men's Sports Shoes - ₹679 to ₹2,099 |
| Unit Pricing | Pay-as-you-go | Men's Casual Footwear - ₹299 onwards |
| Unit Pricing | Pay-as-you-go | Women's Footwear - ₹299 to ₹1,899 |
| Unit Pricing | Pay-as-you-go | Kids' Footwear - Value pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Khadim India product offering
Product offeringCore offering
Khadim India retails branded footwear for men, women, and children across formal, casual, sports, ethnic, and athleisure categories through a network of 260 physical stores and its e-commerce platform khadims.com. The product range spans flip-flops, slippers, sandals, formal shoes, sports shoes, premium leather footwear, and complementary accessories (bags, wallets, belts) at affordable price points ranging from ₹299 to ₹2,099.
Product overview
Khadim India is a footwear retailer offering a multi-brand portfolio organized by gender and use case. The core offering consists of KHADIM-branded footwear for Men, Women, and Kids, supplemented by sub-brands PRO (sports/active), Lazard (premium leather for men), Cleo (trendy women's footwear), Softouch (comfort-focused), Sharon (women's heels), Turk (outdoor/rugged), Waves (washable/casual), and Fitnxt (fitness). The company also offers Athleisure apparel (T-shirts, shorts, track pants) and Accessories (bags, wallets, belts). Premium leather offerings are available under British Walkers. The portfolio spans formal, casual, sports, ethnic, and everyday footwear across all price points, with products sold through 260 retail stores and an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- PRO: Sports and athletic footwear sub-brand under Khadim
- Lazard
- Softouch
- Cleo
- Sharon
- Waves
- Turk
- Fitnxt
- British Walkers
- PRO Shoes
Products and services
- Khadim Men's Footwear Primary footwear line for men including formal shoes, casual shoes, sports shoes, sandals, floaters, slippers, and flip-flops. Positioned as affordable, quality footwear for everyday wear across office, casual, and active settings. Price range ₹299 to ₹2,099.
- Khadim Women's Footwear Primary footwear line for women including heels (Wedges, Block Heels, Platforms, Pumps), flats, sandals, ballerinas, casual shoes, sports shoes, slippers, and ethnic footwear. Positioned for style, comfort, and affordability across occasions. Price range ₹299 to ₹1,899.
- Khadim Kids' Footwear Footwear collection for children including casual shoes, sports shoes, sandals, floaters, slippers, flip-flops, and school shoes. Designed with focus on support and grip for growing feet at affordable prices.
- PRO Active Wear
Quantifiable outcome
- ₹367.10 crore annual revenue in FY26
- +1 more outcomes
Companies that use Khadim India
Customer profileSegments5 records
Ideal customer profiles4 records
Khadim India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Khadim India partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FyndcoreKhadim partnered with Fynd (retail technology platform) beginning August 2022 to power its store operations. Khadim migrated its entire 260-store network to Fynd Store OS, which consolidates store operations, CRM support, and marketplace commerce onto a single unified system. Fynd enables Khadim's team to independently manage store profiles, employee mapping, discounts, offers, and operational configurations. The collaboration focuses on central support enablement, warehouse dispute reconciliation, and further automation to help Khadim operate as a fully self-sufficient brand on the Fynd platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Khadim India competitors and assessment
Company assessmentDirect peers
- Bata India: Bata India is the largest footwear retailer in India with a nationwide multi-brand store network across price points, directly comparable to Khadim's affordable fashion footwear positioning and omnichannel retail model.
- Relaxo Footwears: Relaxo is a leading Indian footwear manufacturer-retailer with brands like Bahamas, Sparx, and Flite focused on affordable casual, sports, and slippers—directly competing with Khadim's value-priced product portfolio.
- Liberty Shoes: Liberty Shoes is an Indian footwear manufacturer and retailer with a multi-brand, multi-channel approach spanning formal, casual, sports, and kids' segments, highly comparable to Khadim's brand portfolio and distribution model.
- Metro Brands: Metro Brands operates one of India's largest multi-brand footwear retail chains (Metro, Mochi, Walkway, Crocs), directly comparable to Khadim's multi-brand retail strategy and pan-India store footprint.
- RedTape: RedTape (Mirza International) is an Indian footwear and apparel brand with a pan-India retail network of exclusive stores in the affordable-to-mid premium segment, structurally similar to Khadim's store-led model.
- Paragon Footwears: Paragon is an Indian footwear manufacturer with a strong presence in affordable slippers, sandals, and school shoes for value-conscious buyers, directly overlapping with Khadim's slippers, kids, and mass-market categories.
Emerging players
- Campus Activewear: Campus is an Indian athleisure and sports footwear brand that competes in the value-priced segment with a strong D2C and offline presence, overlapping with Khadim's PRO and Fitnxt sub-brands.
Broad incumbents
- Woodland: Woodland is an established Indian outdoor and casual footwear brand with a national retail presence; it overlaps with Khadim's Turk and casual men's categories at a slightly premium positioning.
- Skechers India: Skechers has expanded aggressively in India's casual and sports footwear retail via exclusive stores and shop-in-shops, competing with Khadim's sports and casual sneaker categories.
Others
- VKC Group / Crocs India: Crocs India (operated by VKC Group) operates exclusive brand stores for casual and clogs footwear, an adjacent competitor in the casual clog and slip-on category where Khadim's Waves and Softouch sub-brands compete.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Khadim India social profiles
Digital presenceKhadim India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Khadim India leadership team
Management profileNumber of profiles
Profiles6 records
Khadim India funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Khadim India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Khadim India
What does Khadim India do?
Khadim India retails branded footwear for men, women, and children across formal, casual, sports, ethnic, and athleisure categories through a network of 260 physical stores and its e-commerce platform khadims.com. The product range spans flip-flops, slippers, sandals, formal shoes, sports shoes, premium leather footwear, and complementary accessories (bags, wallets, belts) at affordable price points ranging from ₹299 to ₹2,099.
Is Khadim India a public or private company?
Khadim India is a public company. It is classified as public and is currently operating.
When was Khadim India founded?
Khadim India was founded in 1965. It employs 1,001 to 5,000 people.
Where is Khadim India based?
Khadim India is headquartered in Kolkata, India, in the Asia region.
How does Khadim India make money?
One revenue line is on record: footwear Retail Sales.
Who are Khadim India's main competitors?
Direct peers on record are Bata India, Relaxo Footwears, Liberty Shoes, Metro Brands, RedTape and Paragon Footwears. Campus Activewear is listed as an emerging player. Broad incumbents are Woodland and Skechers India. VKC Group / Crocs India is listed as an others.
Does Khadim India have an API?
No public API is recorded for Khadim India.
What industry is Khadim India in?
Khadim India's product category is Footwear Retail. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail, with a secondary code of CRAAADAF, Children’s & Baby Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.