What Isaiah Industries does

Isaiah Industries, Inc. is a Piqua, Ohio-based, family-held manufacturer of residential and light-commercial metal roofing systems founded in 1980 by Donald Miller as Classic Products, Inc. The company produces aluminum and steel roofing profiles (shake, shingle, slate, tile, and standing seam) plus synthetic underlayments and accessories, using PVDF resin-based finishes (Kynar 500 and Hylar 5000) and engineered systems that address radiant, conductive, and convective heat transfer. It operates four product divisions—Classic Metal Roofing Systems, Kassel & Irons, Green American Home, and RoofAquaGuard—alongside ARS Metal Supply (a Dallas/Fort Worth distribution business) and a company-owned retail/installation store in Louisville, Kentucky.

The company sells almost exclusively through a network of independent, trained dealers across North America, with each division recruiting and onboarding its own dealers and assigning territories, lead-generation methods, sales process training, and installation training. Isaiah supports dealers through national advertising, customized websites, an e-newsletter program, and architect-facing technical resources (specifications, BIM/CAD files, color charts). End customers include single-family homeowners, architects, homeowners' associations, contractors/dealers, churches and synagogues, and the tiny-home segment. Revenue is generated on one-time product sales via dealers and wholesale; pricing is not publicly disclosed.

The business remains privately held under the Miller family, with Todd Miller (son of the founder) serving as CEO since 2014 following Donald Miller's death. Isaiah has collected multiple industry recognitions (SBA Spark Award 2019, Metal Construction Association Bush and Swaney Award 2019, Metal Roofing Hall of Fame inaugural member for the founder, Metal of Honor Award 2017) and in 2024 announced a distribution partnership with CertainTeed for its Solstice Shingle product. The company employs 11–50 people and does not publicly disclose revenue.

Name

Isaiah Industries

Legal name

Isaiah Industries, Inc.

Website

https://isaiahindustries.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Isaiah Industries is a Piqua, Ohio-based, family-owned manufacturer of permanent residential metal roofing systems in aluminum and steel, selling through independent dealers across North America via four sub-brands and a Dallas/Fort Worth distribution business.

Ownership category

akta.pro rank

Product category

Metal Roofing Systems

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)

Keywords

• Metal roofing systems
• Residential metal roofing
• Roofing underlayments
• Standing seam roofing
• Metal roof manufacturing

Headquarters

HQ city

Piqua

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Metal Roofing Products: Isaiah Industries manufactures and sells metal roofing systems (aluminum and steel shingles, standing seam) through a network of independent dealers. Products include shake, shingle, slate, tile, and standing seam profiles with various coatings including Kynar 500 and Hylar 5000 PVDF finishes.
2. Roofing Underlayments: Sale of synthetic underlayment and construction membrane products through RoofAquaGuard brand, protecting homes and properties from water damage in residential, commercial, and agricultural applications.
3. Roofing Accessories: Sale of Speed Trims and Ice Dam Cutter products for metal roofing installation efficiency and ice management.
4. Metal Distribution: ARS Metal Supply distribution business based in Dallas/Fort Worth area serving contractors, architects, and others in Texas and surrounding states.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Isaiah Industries manufactures and sells permanent metal roofing systems (aluminum and steel shingles, standing seam panels, shakes, slate and tile profiles) with PVDF (Kynar 500/Hylar 5000) finishes, plus synthetic roofing underlayments and construction membranes. The company sells through an exclusive network of independent, trained dealers across North America, supplemented by a company-owned retail/installation store and an ARS Metal Supply distribution business in Texas.

Product overview

Isaiah Industries is a manufacturer of permanent metal roofing solutions operating through four distinct divisions: Classic Metal Roofing Systems (aluminum products established 1980), Kassel & Irons (American-made steel roofing), Green American Home (energy-efficient sustainable products), and RoofAquaGuard (synthetic underlayments and construction membranes). The company also operates ARS Metal Supply for distribution in the Texas market and has one company store in Louisville, Kentucky. Products are sold through a network of independent dealers and include metal shingle profiles (shake, shingle, slate, tile), standing seam systems, and accessories like Speed Trims and Ice Dam Cutter. The company serves residential, commercial, and religious building segments across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Metal Roofing Systems: First and oldest brand established in 1980, specializing in aluminum residential metal roofing shingles.
• Kassel & Irons
• Green American Home
• RoofAquaGuard
• ARS Metal Supply

Products and services

• Classic Metal Roofing Systems (aluminum roofing brand) Aluminum residential metal roofing product line (shakes, shingles, slate, tile, and standing seam profiles) with PVDF coatings, sold exclusively through independent dealers across North America.
• Kassel & Irons (steel roofing brand) Steel roofing product line (KasselWood steel shingles, KasselShake, etc.) made in America from American raw materials, sold through independent dealers.
• Green American Home (energy-efficient metal roofing brand) Energy-efficient and sustainable metal roofing product line including Great American Shake (aluminum), Great American Steel Shake, and Centura Steel Shingle, featuring integrated flow-through air channels and radiant-barrier solutions.

Quantifiable outcome

• Products can be installed over existing shingles in most cases, reducing labor time by up to 25%

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CertainTeedminorChannel Partner/ Reseller/ Distributor · 1 April 2024Isaiah Industries announced a distribution partnership with CertainTeed to offer the new Solstice Shingle product through their distribution network, expanding market reach for this particular product line.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TAMKO Building Products:
• GAF: GAF is North America's largest roofing manufacturer (asphalt shingles, commercial roofing, and growing metal offerings). It competes indirectly through scale, dealer relationships, and brand spend, and is the dominant incumbent that any small metal roofing manufacturer must position against.
• CertainTeed: CertainTeed is a Saint-Gobain-owned building products manufacturer with a broad roofing portfolio including asphalt, metal, and specialty shingles. It is now both an Isaiah distribution partner (Solstice Shingle, 2024) and a competitive threat as it expands its own metal roofing lines, making it the most strategically entangled peer.

Direct peers

• Metal Sales Manufacturing Corporation: Metal Sales is one of the largest U.S. manufacturers of metal roofing and wall panels, serving residential, commercial, agricultural, and architectural markets through dealer and contractor channels. Its product breadth, dealer network, and similar standing seam/shingle offerings make it a close functional peer.
• Englert Inc. Englert is a privately held U.S. manufacturer of residential and commercial metal roofing, standing seam systems, and gutter equipment. It directly competes with Isaiah's Classic, Kassel & Irons, and Green American Home brands through a similar dealer-distributed model.
• DECRA Roofing Systems: DECRA manufactures stone-coated steel roofing products designed to mimic shake, shingle, and tile profiles. It targets the same premium residential and architectural buyer as Isaiah, with similar aesthetic positioning and lifetime-durability messaging, and is a clear substitute at the homeowner level.
• ATAS International: ATAS International manufactures metal roofing, wall cladding, and accessories for residential, commercial, and architectural applications. It sells through a dealer/distributor network comparable to Isaiah's and offers standing seam, shingle, and tile profiles that overlap directly with Isaiah's product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/isaiahindustries
• LinkedInlinkedin.com/company/isaiah-industries-inc.
• Xx.com/isaiah_ind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isaiah Industries