What DECRA Roofing Systems does

DECRA Roofing Systems, Inc., headquartered at 1230 Railroad Street in Corona, California, is a privately-held manufacturer of stone-coated steel metal roofing products. Founded in 1957 by New Zealand industrialist Lou Fisher, who adapted wartime camouflage coating technology from Decraspray Co. to galvanized steel roof tiles, the company operates as a subsidiary of IKO (NYSE: IKO) and is marketed today under the brand name 'DECRA by IKO'. DECRA manufactures five distinct product profiles — Villa Tile, Tile, Shingle XD, Shake XD, and Shake — spanning more than 30 color options that replicate the visual appearance of Mediterranean clay tile, architectural asphalt shingle, hand-split wood shake, and natural cedar shake while delivering steel-substrate durability.

The company's underlying technology is a proprietary five-step stone-coating process that bonds natural stone granules to multi-layered steel sheets over a zinc-aluminum alloy substrate. The manufacturing sequence comprises steel fabrication, base coat application, granular bonding, protective overglaze, and final curing. End-product performance is certified through UL 2218 Class 4 hail impact (warrantied for hailstones up to 2.5 inches), UL Class A fire rating, Miami-Dade TAS-125 High-Velocity Hurricane Zone approval, and TAS-100 wind-driven rain resistance at 35-110 mph. Energy efficiency is delivered via infrared-blocking color pigments in the stone granules, with company-published claims of up to 218% improvement versus conventional asphalt shingles and 30-48% efficiency gains in direct-to-deck versus batten-installed configurations. The firm holds ISO 9001, 14001, and 45001 certifications and LEED-criteria compliance at its Corona manufacturing facility. Solar-panel compatibility is enabled through formal integrations with QuickBolt (batten systems) and QuickMount PV (direct-to-deck systems).

DECRA generates revenue through one-time product sales to residential homeowners and select commercial buyers, distributed exclusively through a certified contractor channel rather than direct-to-consumer or retail routes. The Certified Contractor Network — accessed via the company's website, a 'Join Contractor Network' program, and a 'Find Contractor' lead-routing tool — provides installation training, marketing support, lead referrals, and a knowledge base. Pricing is quote-based, varying by product profile, color (including made-to-order options), roof size, and installation complexity, with no public price list. Supporting marketing channels include a content-marketing blog, an online roof visualization tool, a complimentary sample program, and a photo gallery organized by project type. Named installation references include regional U.S. contractors (Evans Roofing of Tampa Bay, SPC Construction, Dimensional Pro Roofing, Nash Construction), international projects (COBOS in Costa Rica), and institutional buyers (Polynesian Cultural Center on Oahu, Hawaii). Geographic coverage spans the USA, Canada, the Caribbean, and Latin America.

Name

DECRA Roofing Systems

Legal name

DECRA Roofing Systems, Inc.

Website

https://decra.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

DECRA Roofing Systems, founded in 1957 in Corona, California and operating as a subsidiary of IKO, manufactures and distributes five lines of stone-coated steel roofing products exclusively through a certified contractor network serving residential and commercial property owners across North America, the Caribbean, and Latin America.

Ownership category

akta.pro rank

Product category

Metal Roofing

NAICS

Architectural and Structural Metals Manufacturing (3323)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

Keywords

• Stone-coated steel roofing
• Metal roofing systems
• Steel roofing manufacturing
• Roofing tiles and shingles
• Roofing materials production

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Stone-Coated Metal Roofing Products: DECRA generates revenue through the sale of stone-coated metal roofing products including tiles, shingles, and shake profiles. Products are sold through a network of certified contractors to residential and commercial customers. Revenue is one-time at point of sale with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DECRA Roofing Systems manufactures stone-coated steel metal roofing products in five profiles: DECRA Villa Tile, DECRA Tile, DECRA Shingle XD, DECRA Shake XD, and DECRA Shake. Each product combines multi-layered galvanized steel with bonded natural stone granules via a proprietary five-step coating process, replicating the appearance of traditional clay tiles, asphalt shingles, or wood shakes while delivering Class 4 hail impact resistance, Class A fire rating, and wind resistance up to 120 mph. Products are sold exclusively through a network of certified roofing contractors for residential and commercial applications.

Product overview

DECRA Roofing Systems is the original manufacturer of stone-coated metal roofing, established in 1957, offering a unified product portfolio of five stone-coated steel roofing profiles that combine industrial-grade steel strength with the aesthetic appeal of traditional residential roofing materials. The product line includes DECRA Villa Tile (barrel-style Spanish/Mediterranean tiles), DECRA Tile (classic Mediterranean scalloped tiles), DECRA Shingle XD (architectural asphalt shingle appearance), DECRA Shake XD (premium hand-split wood shake look), and DECRA Shake (cedar shake appearance). All products feature a proprietary multi-layered stone-coating process with natural stone granules bonded to galvanized steel, providing weather resistance, fire protection, and energy efficiency while replicating the visual characteristics of traditional roofing materials.

Differentiator

Problem solved

Functional benefit

Products and services

• DECRA Villa Tile Stone-coated steel barrel-style tile roofing replicating Old-World Spanish and Roman barrel styles; semi-cylindrical shape complements Italian villas, Spanish Colonial, and Mission Revival homes. Sold through certified contractors for residential and commercial applications.
• DECRA Tile Stone-coated metal tile with distinctive wavy S-shape replicating scalloped Mediterranean clay tiles; offers the robust form of classic Mediterranean style. Sold through certified contractors.
• DECRA Shingle XD Stone-coated metal shingle providing deep, distinctive shadow lines and dimensional appearance of traditional architectural asphalt shingles with thick-cut edges. Sold through certified contractors.
• DECRA Shake XD Premium stone-coated metal shake offering the rustic beauty and architectural detail of hand-split wood shake with the enhanced durability of steel. Sold through certified contractors.
• DECRA Shake Stone-coated metal shake replicating the rich and distinctive shadow lines of natural cedar shake, providing rustic charm without wood maintenance concerns. Sold through certified contractors.

Quantifiable outcome

• Metal roofs can reduce cooling costs by up to 25%
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• IKOcoreOthersIKO is the parent company of DECRA Roofing Systems. DECRA products are branded as 'DECRA by IKO' or 'DECRA metal roofing by IKO.' The relationship appears to be corporate ownership rather than a traditional partnership, with DECRA operating as a division or subsidiary of IKO Industries Ltd.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GAF (Standard Industries): GAF is the largest U.S. roofing manufacturer, spanning asphalt shingles, metal, and commercial roofing. While not a stone-coated specialist, it competes with DECRA for re-roof and new-construction specifications through its extensive contractor network.
• CertainTeed (Saint-Gobain): CertainTeed is a major North American roofing manufacturer with asphalt, metal, and composite roofing systems. Its metal and luxury shingle lines overlap with DECRA's premium positioning, and it serves the same contractor and builder channels.
• TAMKO Building Products: TAMKO is a broad residential roofing manufacturer with significant asphalt shingle share plus heritage metal and stone-coated lines. It competes with DECRA on residential re-roof decisions and uses a similar contractor distribution model at greater scale.

Direct peers

• Boral Steel (formerly Boral Roofing): Boral Steel is one of the most direct stone-coated metal roofing competitors in North America, offering tile and shake profiles that overlap DECRA's Villa Tile, Tile, Shake, and Shingle XD lines. Both serve the residential premium and light commercial segments through installer networks.
• Gerard Roofing Technologies: Gerard is a leading global stone-coated steel roof manufacturer with overlapping product profiles (tile, shake, shingle) and a comparable certified-installer distribution model. It competes head-to-head with DECRA in the same homeowner pain points of durability, weather resistance, and aesthetics.
• ATAS International: ATAS is a U.S. manufacturer of metal roofing, wall, and ceiling systems with profiles and finishes that compete with DECRA's architectural metal roofing range. Both serve contractors and architects specifying durable, coated metal building envelope products.
• Met-Tile: Met-Tile manufactures stone-coated metal roofing panels that replicate clay tile and shake appearances, overlapping DECRA's Mediterranean and shake product lines. It targets a similar residential and light commercial customer seeking the durability of metal with traditional aesthetics.
• Classic Metal Roofing Systems: Classic Metal Roofing Systems produces aluminum and steel residential metal roofing products, including shake and shingle profiles, sold through regional dealer-installer networks. It competes for the same premium homeowner segment DECRA targets with stone-coated steel.
• Westlake Royal Roofing Solutions (formerly Boral North America): Westlake Royal Roofing offers stone-coated metal roofing under the Unified Steel brand alongside clay and concrete tile lines. It directly competes with DECRA in stone-coated steel tile, shake, and shingle categories and uses contractor-based distribution.

Others

• IKO Industries: IKO is DECRA's publicly listed parent company and itself a major global manufacturer of asphalt shingles and roofing membranes. It is comparable as the immediate corporate parent and a channel/portfolio peer, though its core product mix is asphalt rather than stone-coated metal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/decraroofingusa
• Facebookfacebook.com/decra-roofing-systems-americas-183968381626092
• LinkedInlinkedin.com/company/decra-roofing-systems-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECRA Roofing Systems